About EndlessID

By Derek Lakin
HighYa Staff
Published on: Nov 29, 2017

Advertised as the next generation of medical ID, the EndlessID bracelet uses NFC technology to securely store health and emergency contact information in a HIPAA-compliant cloud that can be updated as often as you need.

The website tells us this technology also allows the device to instantly share your social media details with others, access online accounts, and limit access to all of your apps. Or, if wristbands aren’t your jam, there’s a credit card-like device that fits in your wallet that’s said to accomplish all of the same.

All users have to do is tap EndlessID’s wristband or card to any NFC enabled mobile device—or, manually log in using the ID and PIN found on the wristband and card. Emergency situations will also send instant notifications via text, phone, and email with geo-location data to any contacts pre-listed by you.

This high-tech safety device might look sleek, but will it help protect you and your loved ones in the event of a medical emergency? Does it have any competition? Over the next few minutes, we’ll help you find answers to important questions like these.

What Is NFC Technology?

Writing for TechRadar, Cameron Faulkner tells us that near field communication (NFC) is a wireless data transfer method that quickly and easily “enables technology in close proximity to communicate without the need for an internet connection.” He continues:

“The tech involved is deceptively simple: evolved from radio frequency identification (RFID) tech, an NFC chip operates as one part of a wireless link. Once it's activated by another chip, small amounts of data between the two devices can be transferred when held a few centimeters from each other.”

This is the basic idea behind recent payment technologies like Apple Pay, Android Pay, and Amiibo, and even more mundane examples like public transport card readers and touch payment terminals. A whole host of Android apps exists that also implement the technology for sharing pictures and other small data files, while its use is currently limited to Apple Pay on iOS devices.

Whether in EndlessID or another device, from a security perspective, NearfieldCommunication.org notes that NFC technology encrypts sensitive information like credit card numbers and uses a secure channel.

However, if users are looking to “further protect their private data,” they advise, they should keep “anti-virus software on their smartphones” and “a password so a thief cannot use it in the event that the smartphone is lost or stolen.”

When it comes to EndlessID, exactly how does this technology do its job?

Taking a Closer Look at How EndlessID Works

The website emphasizes that EndlessID is designed to be used by consumers of all ages and during any type of activity. All you have to do is log on to MyEndlessID.com, create your medical profile, and add your personal information (including the ID and PIN located on your device). We’re told you’ll be able to complete the activation process in minutes.

This will include details like any medications you’re taking, recent vaccines, known allergies, medical conditions and history, insurance information, and emergency contacts, to name just a few. In some instances (more soon), you can also add a personal photo and change this information at any time.

EndlessID BraceletAvailable in black and white, EndlessID’s adjustable bracelet stores four NFC chips, two of which are completely customizable. Image credit: EndlessID Distribution

The EndlessID bracelet comes with small and large adjustable bands, is available in black and white (with or without Swarovski crystals), and features a water-resistant exterior with the Caduceus Symbol clearly, but discreetly, featured to identify it as a medical identification device. It's battery-free and is safe to wear day and night.

Two of the NFC chips in the bracelet are customizable, which allows you to program them to do whatever you want. This includes dialing a phone number, or sharing your portfolio URL or social media profiles.

Like the bracelet, EndlessID’s card utilizes NFC technology in a sleek and durable, battery-free package, but in the form of a standard-size credit card.

EndlessID V-CardEndlessID’s card contains the same four NFC chips as their bracelet, but can discreetly stow away in a wallet. Image credit: EndlessID Distribution

To share any of the information contained on EndlessID’s wristband or card, just tap it to any NFC-enabled mobile device, or log on to EID911.com and enter tags unique device and pin number.

Once the medical bracelet or ID card is accessed, several of your contacts will automatically be notified and will receive your medical history and any other information you’ve specified. They’ll also receive geo-location data regarding where you’re being cared for.

The EndlessID’s App?

According to their website, EndlessID’s “MedicalID platform works with any mobile device that has a browser to navigate the internet, as well as any computer.” However, iPhones (model 7+ with iOS 11+ required) will need to download the app in order to operate the single-tap function.

Using the app, you can add as many devices as you like and create several profiles at once.

While users can also set basic functions like predefined numbers to call, URLs to visit, or text messages to send in the event of an emergency, EndlessID’s app doesn’t simply seem to be an extension of their web interface.

EndlessID Block App FunctionUsing EndlessID's app, users can perform several important functions, including toggling which apps (left) require the use of the bracelet or card to gain access (right). Image credit: Google

Here, users can manually control which apps are accessible when tapping their device to the bracelet or card, send all of their contact information directly to the address book of anyone’s phone, and even automate other features in an emergency, such as turning Wi-Fi on or off, taking a photo or recording a video, or turning on the flashlight function.

If any of your devices are lost or stolen, they can be locked through the app or the website and reactivated whenever you need.

According to their Kickstarter campaign (more soon), the company planned to release an SDK and an API for developers to implement EndlessID’s technology into other products, although we didn’t encounter any indication of this elsewhere. We reached out to the company for more detail, but hadn’t heard back at the time of publishing.

Basic vs. Plus: How Much Does EndlessID Cost?

Available in black or white, the EndlessID bracelet is priced at $49.99. A Swarovski model is also available with four diamond-shaped crystals for $69.99.

The card is $19.99 by itself, although the company was running a promotion at the time of our research that offered it as a free gift. Regular shipping is free and expedited shipping (1-2 days) is an additional $10.

EndlessID’s free Basic service allows users to record personal information like medical conditions, medications, vaccinations, allergies, medical devices and history, insurance, and emergency contacts. Here, only email alerts are sent in the event of an emergency.

On the other hand, the EndlessID Plus service includes everything found in Basic, in addition to the ability to upload and share documents, send SMS and phone alerts in the event of an emergency, and allow access to medical records. Price is $50 per year.

The company was also offering a one-year subscription to EndlessID Plus with the purchase of a bracelet at the time of our research.

All orders come with a 14-day refund policy, which begins from the date your products are received. Per their terms, “returned items must be in their original condition and packaging, and accompanied by a copy of your original invoice.”

To request one, customer service can be reached via support@endlessid.com or their site’s contact form.

Are There Any EndlessID Reviews?

On Google Play, the EndlessID app had 11 customer reviews (although the most recent dated back to April 2016) and an average rating of three stars. Common compliments related to ease of use and functionality. On the other hand, frequent complaints appeared to revolve around less-than-stellar operation and bugginess.

As a company, EndlessID Distribution LLC is based out of Miami, FL and has been in business since 2016. Their original wristband was launched via a 2015 Kickstarter campaign that raised nearly $30K on an original goal of $25K.

The company’s CEO is Gustavo Rubacha, who, according to the bio on their website, is on “a mission to make our lives easier and safer by creating products that seamlessly give accessibility to the things that matter most.” Previously, Gustavo worked as CTO for IDIS Technologies and owner of Alphasystem SA.

EndlessID vs. HealthID: Similarities & Differences

In addition to popular technologies like Android Pay, Apple Pay, and Samsung Pay, Warable’s David Nield and Husain Sumra emphasize that, “mobile and wearable payments [products] are only going to grow, with Juniper Research estimating that it could hit $100 billion by 2018.”

In the industry’s current state, however, we only encountered one other actively marketed NFC-enabled health and medical bracelet like EndlessID—a silicone wristband named HealthID ($20 for the wristband, $15 for the ID card, and $29 for both).

Like the product in question, HealthID’s band is waterproof, usable by adults and children, and doesn’t require a battery.

But while the company doesn’t appear to charge to maintain an individual’s information, users can only upload their basic health and medical information. Furthermore, HealthID’s app can send medication reminders by text message or email to help you stay on track, although it doesn’t send notifications to any contacts in the event of an emergency.

Our Final Thoughts About the EndlessID NFC Medical Alert System

While we learned in the previous section that the NFC-enabled wearable market is perhaps in the beginning stages of a popularity explosion, the meaningfully lower-priced HealthID is the only current option competing directly with EndlessID. Which of these should you try?

Like any other wearable purchase, it’s largely going to come down to budget and personal preferences. As a simplistic example, although EndlessID comes with a higher price, it also features more robust functionality, with automatic messaging in the event of an emergency, along with four NFC chips (two of which are completely customizable).

So, if these features are important to you, then the higher initial cost might deliver greater overall value in the long run.

Either way, customers will have 14 days from the day their EndlessID is received to decide whether or not it’s right for them. As such, you might not have much more to lose than a bit of your time and return S&H charges in the event you’re dissatisfied.

In the meantime, we emailed the company looking for more information about the sticker and keychain mentioned in EndlessID’s Kickstarter campaign, the format their Electronic Business Card is sent in, and the status of their SDK and API, and will update this article as soon as a response is received.

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