FitFreeze is a low calorie, high-protein ice cream formula that promises to help you satisfy your sweet tooth and burn fat, while fueling your body with the right ingredients, and avoiding those that could be harmful to your health.
Together, the website tells us this could deliver a variety of benefits, including accelerated fat loss, boosted metabolism, improved energy, stabilized blood sugar, and sufficiently fueled muscles. All you have to do is whip up a batch in minutes by blending the powder, freezing, enjoying, and being “totally blown away that you’re eating “dessert” to lose fat.”
You’re probably asking yourself: how much of this is marketing, and how much is rooted in clinical evidence? In other words, will paying more for FitFreeze deliver meaningfully better results than traditional ice cream? This is the central question we’ll help you answer in this article.
What Are the Weight Loss Benefits of a High Protein Diet?
Protein is an essential macronutrient responsible for many important functions in the human body, including muscle growth, producing hair and blood, supporting connective tissue, and creating antibodies and enzymes, to name just a few.
According to the Harvard Health Blog, the Recommended Dietary Allowance (RDA) for protein is 0.8 grams of protein per kilogram of body weight, which you can quickly calculate by multiplying your weight in pounds by 0.36. So, a 180-pound individual would need to consume 64.8 grams of protein per day.
From a weight loss perspective, WebMD reports that a common way to shed pounds is to increase protein intake and decrease carbohydrate consumption, which causes the body to burn fat for fuel. If continued for long enough, this can help individuals lose excess weight.
High protein or not, another way to lose weight is by consuming fewer calories than your body burns on a daily basis, which creates something called a calorie deficit. If continued through a balanced diet and regular exercise, the Centers for Disease Control tells us individuals will steadily lose one to two pounds per week.
With these details in mind, what role might FitFreeze play in your road to weight loss?
A Closer Look at Ingredients: FitFreeze vs. Regular Ice Cream
According to the website, FitFreeze is packed with nutrients proven to help you lose fat, “including three types of high-quality protein, fiber, and healthy fats.” It’s also said to contain only small amounts of ingredients that could cause you to gain weight, such as trans fats, processed carbs, and sugar.
In addition, FitFreeze doesn’t contain artificial sweeteners like many other low-calorie ice creams, and is up to five times lower in sugar than many traditional ice cream recipes. All you have to do is add one bag of FitFreeze powder to the blender with three cups of water, blend for 30 seconds, freeze, and enjoy.
Each ½ cup serving contains:
|Total Fat||5 g|
|Total Carbs||17 g|
|Dietary Fiber||8 g|
Overall, the specific ingredients include:
Whey Protein Concentrate, Soluble Vegetable Fiber, Non-Dairy Creamer (sunflower oil, maltodextrin, sodium caseinate, mono- and diglycerides, dipotassium phosphate), Sugar, Whey Protein Isolate, Natural Flavors, Salt, Milk Protein Concentrate, Calcium Caseinate, Thickening Blend (Xanthan Gum, Guar Gum), Stevia Extract
Comparatively, the USDA tells us that the average ½-cup serving of traditional vanilla ice cream contains 137 calories, while chocolate is close behind at 143 calories. Furthermore, we’re told it generally contains 14g of sugar, 2.3g of protein, 7g of fat (about 4.5g of which is saturated), 44mg of cholesterol, and 53mg of sodium.
In all, this means that the average ½-cup serving of vanilla ice cream typically contains about 13 fewer calories than FitFreeze, 9g more sugar, 13g less protein, 2g more fat (3.5g more saturated fat), and 24mg more cholesterol. However, FitFreeze contains 160mg more sodium than vanilla ice cream, so be sure to keep this in mind if you’re on a low-sodium diet.
Now that we’ve compared ingredients, let’s find out how FitFreeze’s cost stacks up against traditional ice cream.
How Much Does FitFreeze Cost?
FitFreeze is only available directly through the company, priced at $36.75 per bag of chocolate or vanilla. The website indicates that each bag makes approximately 4-5 pints.
Comparatively, Statista reports that the average retail cost of a gallon (eight pints) of ice cream in 2016 was $4.68, or about $0.59 per pint.
Each order includes a FitFreeze Recipe Book that helps you make different flavors like “mint chocolate chip, strawberry cheesecake, cookie dough, pina colada, pistachio, and chocolate fudge brownie.” You’ll also receive an easy-to-follow meal planner and a lifetime membership to their Community Site for personal support and motivation.
All unopened FitFreeze orders come with a 30-day money back guarantee, while this timeframe is reduced to 14 days for opened products, less S&H. If you return your order without receiving prior authorization, you’ll be charged a $10 restocking fee.
Customer service can be reached at 866-796-7204 or email@example.com.
What Can We Learn From FitFreeze Customer Reviews?
Between their chocolate and vanilla flavors on Amazon, FitFreeze’s powder had 26 customer reviews and a combined average rating of about four stars. There, common compliments cited that it was easy to make, tasted good, and contained healthy ingredients, while the relatively few complaints referenced less-than-stellar texture and aftertaste, as well as high price.
From a company perspective, FitFreeze is manufactured by FITera, LLC based out of Clackamas, OR. They held an A+ Better Business Bureau rating, based on 47 total customer reviews and 11 closed complaints, as of 12/28/17, most of which appeared to reference difficulty processing refunds/ canceling subscriptions, as well as problems reaching customer support. A company representative responded in each instance.
The company was founded by Chad Tackett, who earned his BS degree in Exercise Science & Nutrition from Oregon State University, and who’s certified as a Personal Trainer & Weight Management Specialist by the American Council on Exercise (ACE).
According to the product’s site, it took him more than 12 years of research and development to bring it to market, “working closely with seven food scientists and conducting in-depth conversations with 23 different health food manufacturers.”
In addition to his role as CEO of Fitera, Chad is also a member of the BioTrust fitness team, and owner of Fast Track to Fat Loss and Global Health & Fitness.
Are There Other Weight Loss-Oriented Ice Creams Competing with FitFreeze?
We found dozens of low-calorie/sugar/fat ice cream brands when searching online, most of which ranged between 30 and 50 calories per ½ cup serving, as well as 5-7g of sugar, 3-6g of protein, and as low as 5g of cholesterol.
Price-wise, most options we encountered fell somewhere between $7 and $10 per pint. How to choose which of these you should buy?
Just like with any food product, what works for you is largely going to come down to two factors: your personal preferences and your budget. Since everyone’s preferences (e.g., taste, texture, etc.) are different, we’ll focus solely on what we can measure here.
At between $7.35 and $9.19 per pint, FitFreeze seems to fall relatively in line with much of the diet-oriented ice cream competition, although it’s important to point out that you’ll also have to mix and freeze it before enjoying. Only you can decide if the extra elbow grease is worthwhile.
As far as nutritional content, FitFreeze seems to contain meaningfully more protein than other low-calorie ice creams, but also generally more sodium and cholesterol. So, if you’re on a high-protein diet where every extra gram counts, it might be worth paying more. Just be sure to balance out your sodium and cholesterol intake accordingly.
We’ve covered a lot of ground in this article in a relatively short time, so let’s bring everything together and come to a conclusion.
Our Final Thoughts About FitFreeze
As far as ‘diet-oriented’ ice creams go, FitFreeze seems to be priced competitively, come with mostly positive—if not somewhat limited—online customer feedback, and is manufactured by a company with a similarly positive reputation and decades in the business.
As such, we’d imagine it might be able to help you continue enjoying the rich taste and creamy texture, but without many of the unhealthy, unnatural ingredients contained in traditional store-bought ice cream recipes—including excess sugar, fat, and cholesterol.
With this said, most store-bought ice cream retails for about $0.59 per pint, or about one-twentieth the price of FitFreeze. So when the rubber meets the road, it’s up to you whether you’ll pay meaningfully more for a diet option like FitFreeze, or opt for the real stuff and save money, but closely monitor how much you eat (remember the calorie deficit we discussed earlier?).
Don't waste your money on this product
I contacted the company to get a free sample to try, like they advertised. I was a sucker and ended up purchasing one bag of vanilla and one bag of chocolate from the company website...oh the power of marketing and all their claims got me! I'm so glad I wasn't suckered into the "auto ship" program. It was easy to mix, and I made three batches creating three different flavors of ice cream. It freezes rock hard, so I let it set out a bit like they suggest.
I wasn't impressed with the taste at all, not horrible but not good either. The texture was terrible; gluey and gummy! That evening I had a bad case of very loose poop. The next day I had a serving and same experience in the evening. Third day, same experience. I didn't have any for a week, and I had no problems with bowel movements. I tried it again and had the same loose bowel experience. I went off of it a third time and tried it again with the same loose bowel experience.
Something in the ingredients does not agree with me. I think it is a big waste of money and the taste and especially the texture is not good. Very expensive to trash but that is just what I did with the remaining half of the bags.
Bottom Line: No, I would not recommend this to a friend
3 out 3 people found this review helpful
Taste vs. cost
I tried the chocolate sample. It tasted great and the texture was smooth. I would buy again, but the price is way too high. It almost tasted like a Fudgesicle. Very easy to make. I would give it five stars if not for the high price.
Bottom Line: Yes, I would recommend this to a friend