About Flaviar

By Derek Lakin
HighYa Staff Updated on: Mar 6, 2018

Dubbing themselves as a club for spirit enthusiasts, Flaviar is a US and EU based spirits discovery commerce company that claims to help you taste craft and premium spirits, discover your favorites, and build a home bar. On top of this, Flaviar claims to be a cultural hub and community dedicated to democratizing access, exploration, education, and discovery in the world of fine spirits.

If you’re tired of the usual choices at your local liquor store and are looking to expand your palate and your knowledge, Flaviar can seem like a solid option for addressing all these issues. But when it comes down to it, how does their service stack up?

How Flaviar Works

Flaviar is a membership-based club that claims to help each and every member develop their own tastes as they build their dream home bar. And more importantly, as they curate their bar to make it more exotic--and more personal--than the world’s best speakeasy.

In order to accomplish this, Flaviar claims to helps its members navigate a vast landscape of spirits through members-only tasting boxes, live events, insider knowledge, private bottlings, access to rare products, unbiased commentary and reviews, and a database of over 20,000 spirits from all over the world.

According to the Flaviar website, membership offers nine main benefits:

  1. Tasting Boxes - ‘Try Before You Buy' themed boxes that allow members to taste products side-by-side and discover personal flavor preferences. Members receive one free box each quarter.
  2. Live Experiences - Flaviar works with distillers, bars, and brands to organize live Members-only events throughout the year.
  3. Home Bar - A digital platform on the Flaviar website allowing Members to record spirits preferences, log favorites, and map out their very own home bar.
  4. Exclusive Bottlings - Flaviar works directly with distillers to create unique products exclusively for Members.
  5. Member Community - A vast and interactive network of connoisseurs and casual consumers alike sharing knowledge and opinions on over 20,000 products.
  6. Online Shop - Flaviar offers members a curated online liquor store featuring a rotating selection of exclusive spirits, craft and big brand alike.
  7. The Flavor Spiral - An innovative visualization of spirits tasting notes.
  8. The Vault - An exclusive selection of extremely rare and hard-to-find spirits.
  9. Free Shipping - Flaviar club members get free shipping on any full size bottle order once per month, while tasting boxes always ship for free.

Because discovering new liquors can be a learning experience, Flaviar also offers a series of seven-day email courses that can help make you a more informed consumer, which is called the School of Spirits. Here, the company claims that you’ll be able to discover fine spirits, learn tips and tricks on tasting, and earn a Flaviar certificate.

Flaviar Pricing & Refund Policy

A Flaviar membership is priced at $60 per quarter, or $210 per year.

Keep in mind that your Flaviar membership will auto-renew, so if you’d prefer to end your it membership, you'll need to request cancellation before your next renewal.

If you cancel your Flaviar membership within three days and before using any benefits, you’ll receive a full refund. Outside of this, refunds are at the sole discretion of the company.

Is Flaviar a Good Choice for Discovering New Spirits?

If you are interested in learning more about liquors from around the world, does Flaviar represent a good option? Maybe, but keep the following in mind:

What You’ll Receive

While most Flaviar members appear to agree that the company gives you the opportunity to try out a wide variety of spirits that you might not otherwise have access to—without having to make a big financial commitment and purchase an entire bottle—keep in mind that:

  1. Although you can choose a complimentary Tasting Box, the samples in the box are curated by Flaviar.
  2. It appears that Flaviar tends to favor whiskies, so if you don’t care much for this type of liquor, you may not enjoy your membership as much.

With this said, you’ll definitely want to browse through their previous tasting boxes to get a better idea of what they offer.

Customer Reviews

Overall, it appears that Flaviar has almost wholly positive online customer reviews, with the most common complaint citing lack of customizability. Another complaint that we encountered more than once during our research is that tasting boxes don’t necessarily include enough liquor for three people. While this is definitely open to personal preference, it’s something to consider, especially if you’d like to sample each one more than once in order to discern whether or not you’d like to purchase a full-size bottle.

On the other hand, some of the most common compliments cited customer service that is quick to respond to any problems (lost packages, etc.), bottles that are packaged attractively, and pour indicators on each bottle to let you know how large of a serving you’re pouring.

Since writing our original article, more than 270 Flaviar customers have provided feedback about their experiences, giving the company an average rating of 4.3 stars. Common compliments revolve around solid selection of high-quality spirits, lots of helpful information, and the availability of sample packs.

Most of the complaints (what relatively few there were) referenced high prices, with a handful relating to less-than-stellar customer support experiences.

Bottom line – Is Flaviar Right For You?

Although it’s not necessarily inexpensive, Flaviar appears to have a reputation for providing customers with the ability to try a variety of liquors from around the world, and should definitely be on your radar if you’re looking to expand your knowledge (and your tastebuds).

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315 Consumer Reviews for Flaviar

Average Consumer Rating: 4.4
Rating Snapshot:
5 star: 251 4 star: 12 3 star: 3 2 star: 12 1 star:  37
Bottom Line: 83% would recommend it to a friend
Showing 1-11 of 315
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  • 5 out 5 people found this review helpful

    Whiskey and rum tastings

    My first tasting was the whiskey order with included a Bourgon, Rye, Scotch, all of which were excellent quality and taste! I chose to share with a close friend and fellow Marine...our tastes differ when it comes to our drink selections.

    I chose not to do a blind taste test and instead opted to taste from A-C and after tasting reviewed the flavor notes to compare with our own nuances. Neither of us are regular Scotch drinkers but were both surprised and delighted by the selection sent! The Bourbon was also great quality but nothing out of the ordinary from a quality bourbon that we frequently imbibe. Next was the Rye, this too was impressive and will surely lead to further tastings.

    I prefer to drink my whiskey "neat" and savor the experience without being influenced by any mixes, and so this was ideal for me!

    My next shipment was the rum varieties. Generally, I don't drink rum like I do whiskey (neat) and therefore made this somewhat unique. Again I chose to share with my best friend for the chance to share and compare what we experienced. We started with A and finished with C. This turned out to be a surprising event! All of the selections were outstanding and we both gravitated to the darker of the tastings. We chose to rate the Rums from 1-10 and the lowest was 7.5 (Grander) and 9.25 for the darkest (Dictador), which I'm certain will be purchased separately in the near future!

    Bottom Line: Yes, I would recommend this to a friend

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  • 11 out 11 people found this review helpful

    What a wonderful opportunity

    • Newberg, OR,
    • May 9, 2018
    • Verified Reviewer

    We tried it and loved it. I went from a trial run to joining the membership. So satisfying to see my husband and sons enjoying a drink together on the porch, talking about life and great whiskeys. Thank you for creating such a unique opportunity that I know we will love!

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 3 people found this review helpful

    Jameson Caskmate

    This is a very excellent Jameson product! Delicious, neat, nice flavor to warm the bones! I will buy it again.

    I will recommend this company. I found this website professionally done and easy to navigate. The product came packaged well and easy to recycle.

    Thank you.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 3 people found this review helpful

    Great libations that are difficult to find locally

    • Oregon,
    • May 2, 2018
    • Verified Reviewer

    I love going onto the Flaviar site. It has everything from great bottles of alcohol from all over the world, to mini-classes about various types of alcohol, to the ease of ordering, to the great reviews by other users.

    Bottom Line: Yes, I would recommend this to a friend

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  • 12 out 12 people found this review helpful

    Best idea EVER

    • Klamath Falls, OR,
    • Apr 27, 2018
    • Verified Reviewer

    It is great to see the stories and people behind the bottles and contents! The website is easy to use and has a ton of information. Shipping was very fast, everything was packaged safely, and the coasters were a nice touch.

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 6 people found this review helpful

    Just a fantastic service all the way around

    • Florida,
    • Apr 23, 2018
    • Verified Reviewer

    Being able to sample varieties of spirits without having to commit to a single high investment allows you to really work out what flavor profiles suit you. I don't care for peaty scotch, but I found that I like "some peat" and trying the varying distillers and sampling the differences between one distiller's 12-year-old as compared to other distillers in a different region.

    At the end of the day, you have a reason to sit with a friend, sample something new and talk about it.

    Bottom Line: Yes, I would recommend this to a friend

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  • 10 out 10 people found this review helpful

    Broadening horizons

    Flaviar provides a unique opportunity to sample a realm of spirit one would not normally consider due to the strata in which it resides. We would not consider purchasing a bottle of this quality just to try it out but, once having sampled the quality, we can easily see the value in the investment as well as the enjoyment in the experience.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 4 people found this review helpful

    Golden drops of heaven

    I ordered a bottle of Redbreast Lustau Edition just because I got curious about this pot and what I read about other editions from Redbreast.

    Ordering was easy as always at Flaviar.com, and I also got a free sample of Hennessy XO that was a great surprise! (You don't know what kind of sample you get, so I was a little scared I would get a cheap strange whiskey, but this compared to my ordered bottle quality.)

    The rest of the family is at a neighbor's, so I can fully focus and enjoy these sweet golden drops without any disturbance!

    Cheers from Sweden!

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 4 people found this review helpful

    I prefer tasting to believing

    Well, so far I'm really ecstatic about the entire experience.

    The taster pack, while actually only three nips, which to a weathered connoisseur like myself fails to measures up. However, I was beyond satisfied with the ritual and presentation involved taking a mere daily function and elevating it to a reverend near-religious experience. My hat is off to them and their compatriots, the process with which they transform a potentially negative habit into a productive activity is simply sublime.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 5 people found this review helpful

    Not worth the money

    First, DO NOT pay for a year’s membership! After two months I wanted out, and they refused any refund the full year $210 membership!

    Second, their discounts are minimal. Costco is much better!

    Third, the charge for their samples is ridiculously expensive.

    Fourth, their shipping is a hit and miss. Save your money and avoid Flaviar!

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Few single malt whiskey

    • Daytona Beach, FL,
    • Apr 6, 2018
    • Verified Reviewer

    It has a beautiful woodsy taste that the rustic individual would like. The single malt whiskey is sharp, which would go good with complementary cheeses or breads. I have used this whiskey with pepperoni and asiago cheese, way delicious.

    Bottom Line: Yes, I would recommend this to a friend

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