About Focallure

By Autumn Yates
HighYa Staff
Published on: Apr 7, 2017

Focallure is a a one-stop online shop for all of your beauty needs, offering premium products, including makeup, skin care, teeth whitening, and even a strapless push-up bra, all at not-so-premium prices.

Beyond quality and affordability, Focallure states that they stand out from other online cosmetics retailers by offering the following:

  • Cosmetics inspired by French trends. Focallure states that their makeup and skin care lines closely follow those you can find in France.
  • Selling only cruelty-free products. Focallure promises that their cosmetics haven’t been tested on animals.
  • Exceptional customer service. Focallure states that customer satisfaction is of the utmost importance and that their representatives are available 24/7 to answer questions or offer assistance.
  • Made and sold in the USA. Focallure states that their products are manufactured and shipped from the U.S., listing a company address in Las Vegas, Nevada.
  • Free shipping on all orders over $25. Focallure ships worldwide, and offers free shipping on any order over $25 both in the U.S. and internationally.

So, what kind of products does Focallure sell? The website lists four major categories of products: makeup, cleansing, teeth, and Lifting Bra-Lifty. Here’s an overview of each.

Focallure Cosmetics for Face, Lips, and Eyes

Makeup appears to be the website’s largest category consisting of exclusively Focallure-brand products. Within Focallure’s cosmetics menu, you can find subcategories listing makeup for the face, lips, eyes, and accessories.

1. Focallure Face Collection

Focallure sells three products in their face collection, each of which is available in three shades. They are a foundation stick, concealer, and face setting powder.

  • Focallure Foundation Setting Powder ($15): Claims to be free of parabens, sulfates, and phthalates. Available in three shades.
  • Focallure Face Contour Highlighter ($18): Claims to be non-greasy and non-creasing, as well as paraben and fragrance-free.
  • Focallure Complete Coverage Concealer ($13): Full-coverage formula that claims to be enriched with Matrixyl 3000, a compound that includes peptides to support the skin’s youthful appearance and elasticity.

2. Focallure Lipstick Collections

Focallure states that their lip colors are naturally waterproof and easy to use. There are two available formulas:

  • Focallure Matte Lipstick ($13): Chubby-pencil style lipstick that claims to be free of parabens, sulfates, and phthalates. Available in 12 shades.
  • Focallure Matte Liquid Lipstick ($14): A liquid-to-matte formula that promises intense color and all-day wear. Also free of parabens, sulfates, and phthalates. Available in 12 shades.

3. Focallure Eyes Collection

Focallure offers a wider range of eye makeup, including several shades of shadow palettes, eyeliners, brow filler, and false lashes:

  • Focallure Ultimate Eyeshadow Palette ($18): Available in four tones, each palette contains 10 eyeshadows that range from matte, to shimmer, and sparkle.
  • Focallure Waterproof Eyeliner Pencil ($17): Promises to be 100% waterproof and smudge-proof, while sweat and tear-resistant.
  • Focallure Double-Take Brow Pencil ($16): Retractable brow pencil is available in three shades. Claims to be free of parabens, sulfates, and phthalates.
  • Focallure Long-Wear Gel Liner ($9): Long-wearing, gel-based liner is available in five unnamed shades. Some guesswork required to figure out which color you’re ordering.

4. Focallure Accessories

Focallure’s website lists a variety of cleansing and anti-aging products that appear to not be associated with the brand. These include a 5-in-1 Facial Cleansing Brush ($20.95), a Chinese-brand charcoal whitening toothpaste ($14.95), a blackhead and pimple remover ($5.99), along with many other products that all fall under the category of “beauty.”

What We Spotted When Shopping Focallure

At HighYa, we’ve reviewed the websites of hundreds of cosmetics products and brands, as well as an extensive collection articles that inform on related topics, like evaluating the difference between designer and knock-off cosmetics.

We also write about how to help you recognize potential sources for trouble when ordering online. In fact, it was just recently that we published How to Tell If an Online Store Is Legit: 11 Steps to Check Any Website—which is why several aspects of shopping Focallure stood out as possible yellow flags.

As we started our standard process of reviewing each cosmetics category, we couldn’t help but notice a that the written content describing categories had a higher than average frequency of grammatical errors.

For example, the description on the Focallure Face Collection page states:

Our mineral face collection contains natural ingredient makeup easy-to-use and defines, illuminate or enhance your requested features. Our collection has Foundation in 3 colors vary by your skin color, Highlighter and the famous Complete-Coverage® Concealer that also available in the variety of colors.“

Poor grammar alone isn’t a major red flag indicating a poor quality product. Though it’s worth noting as possibly raising questions as to whether or not Focallure was truly made and sold in the U.S. as they claim.

Moving on, as we read through Focallure’s individual product descriptions, we noticed that they sounded surprisingly similar to some of our favorite brands.

For example, here’s the description of Focallure Foundation Setting Powder from their website:

“With just five pure ingredients, Focallure Face Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

From Ulta, here’s the description of bareMinerals Matte Mineral Foundation:

“With just five pure ingredients, bareMinerals SPF 15 Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

Because the bareMinerals brand has been around for over 35 years, we’re pretty confident that they came up with this description first.

Evidence of Focallure appearing to copy cosmetics descriptions from better-known brands can be seen again and again through their website.

For example, Focallure Ultimate Eyeshadow Palettes 1-4 all use the following description:

Loaded with 10 bronze-hued shadows in an insane range of finishes only Focallure could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

This is a near verbatim use of the description for Urban Decay’s popular Naked Palette, as seen at Sephora:

Loaded with 12 bronze-hued shadows in an insane range of finishes only Urban Decay could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.”

To be clear, modeling your makeup after a better-known brand is the cornerstone of knockoff cosmetics. The appearance of lifting another company’s descriptions doesn’t necessarily mean that Focallure is selling poor quality products.

But it does bring their ethics into question—if Focallure did, indeed, copy the description of more popular makeup brands, can consumers trust their other promises that might be more important, such as a commitment to cruelty-free cosmetics, including sun protection, or being free of talc?

Again, just because a company appears to have copied descriptions doesn’t mean that you’ll receive a poor-quality product. But, it does bring into question the ingredients and methods used to create the product you’ll receive.

We Tried to Contact Focallure Customer Service

To give Focallure a fair chance at responding, we attempted to reach out to their customer service representatives.

Our first attempt was through their Contact page, where we found that there was only a form to request contact—and no phone number listed.

This is another potential yellow flag that we mention in our list of tips when trying to determine if a company is legit. In our experience, legitimate online retailers should list where their business is located, as well as a phone number an email to reach them.

In a final attempt to contact Focallure, we reached out to customer service through their Facebook page.

Per our interaction with the company, the representative who responded stated that no phone number was available. When pressed for any information that could confirm that they were based in the United States, the representative stopped responding. Follow-up questions regarding the product descriptions that appear to be copied were left unanswered.

Focallure Return and Refund Policy—Final or Not?

Prices for Focallure products vary with your purchase. But what if you’re unsatisfied?

To wrap up our research on Focallure, we headed to their Refund Policy page where things take a final confusing turn. At the top of the page, shoppers are told:

“All products are sold ‘as is.’ You assume the responsibility for your purchase, and no refunds will be issued. All sales are final.”

Next, customers are instructed to contact customer service if your product arrives damaged. Following is a list of products for which partial refunds are applicable, including books and CDs—of which we didn’t see any for sale on the website.

This is followed by additional info on potential refunds, and the statement that they only replace items if they are defective or damaged. If shoppers need to exchange it for the same item, to send an email at support@bestmakeupsponge.com.

Should You Order From Focallure?

Focallure certainly lists some attractive cosmetics products on their website. However, even if you look beyond the considerable number of yellow flags we noticed while exploring their products—particularly duplicate descriptions—you’re still faced with one important question:

Why order from a company that refuses to allow exchanges if you’re not satisfied?

The answer to that question is up to every consumer. However, considering that the prices listed on Focallure are within $1-$5 of the listed prices for brand name products available at your local Sephora, Ulta, or Target, we know where we’d feel more comfortable shopping.

Editor's Note: This Editorial Review was published on April 7, 2017 using publicly available information at the time of research located at www.shopfocallure.com. Information is subject to change on www.shopfocallure.com. Please visit main company website for latest details.

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Read 507 Focallure Customer Reviews and Complaints

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Average Consumer Rating: 2.9
Rating Snapshot:
5 star: 159 4 star: 80 3 star: 24 2 star: 26 1 star:  218
Bottom Line: 49% would recommend it to a friend
Showing 1-11 of 507
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • Great experience since day one

    • Mexico,
    • Jun 19, 2019
    • Verified Reviewer

    Since day one I had a great experience with the service. They sent me updates step by step of my order. Prices are good and the website is actually user-friendly. I can't wait for my box to arrive so I can update on product review.

    Bottom Line: Yes, I would recommend this to a friend

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  • Love this concept and THIS DEAL!

    • Montana,
    • Jun 18, 2019
    • Verified Reviewer

    Love...So my put! Very happy. The pigments are GORGEOUS.

    Bottom Line: Yes, I would recommend this to a friend

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  • Amazing selection!

    • California,
    • Jun 14, 2019
    • Verified Reviewer

    I love this box. I love getting a variety of new products to try. I love my first box and I can't wait to see what's in my next box. The mask made my face feel so amazing and the eyeshadow palette is my new favorite.

    Bottom Line: Yes, I would recommend this to a friend

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  • Amazing

    I adore monthly subscription boxes! This is my first month with Focallure. I came across this subscription box while browsing on my phone and I was like let's give it a go. Received it early this week. The BabeBox itself is sooo cute. The product I received is the sticky push-up. I-heart-u magic bikini enhancer in beige. AKA pretty girl fashion top sticky breast push up strapless bra and use of the hot melt medical biological glue, a simple and safe way to enhance breast create uplifting and increase cleavage. It gives natural curve natural look as real breast. Used for bikinis and swimsuits. I absolutely love it. Can't wait for my next BabeBox! 100-star review.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great company

    • Pennsylvania,
    • Jun 10, 2019
    • Verified Reviewer

    They are a great beauty business, worth lots of great items. I personally tried the BabeBox subscription and I wasn't very satisfied with it, but then again everyone is different so please try it for yourself. You may enjoy it more than I did. In case you're wondering what is a BabeBox, it's a monthly subscription with 5-6 full-size products you receive each month.

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Fraud - they buy Focallure in Wish China and distribute in USA!

    • British Columbia, Canada,
    • Jun 7, 2019
    • Verified Reviewer

    I ordered this subscription BabeBox over a month ago. I never got a tracking number and when I emailed for weeks a variety of staff that didn't communicate well kept telling me to be patient. I told them this is fraud clearly and if they don't refund me that I would screenshot all emails and issues and post it. Heck, I even messaged their Facebook social page and nothing. Finally, a guy named Myles assured me he would quickly refund it and cancel for me. The next day I got different staff messaging me again that it's on its way be patient. I forwarded them the email from Myles confirming he would cancel and refund and they just replied it's on its way. Focallure is available on Wish app and I believe a distributor in the USA is creating subscription boxes with China products from Wish since it's the same brand and about a buck or two to buy on Wish. They are clearly lying and passing this off. Well, I decided since they are not honest and clearly crooks to spread my message along with my friends. When their Facebook group posts ads for the beauty subscription box and new products I post my issues and emails as proof. Now instead of refunding me they are losing clients and hopefully people read the notes and avoid this crap and don't get duped like I did.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Blah

    • Texas,
    • Jun 5, 2019
    • Verified Reviewer

    Not at all like the ad showed. Giving to my kids for play makeup. My pallet, which I thought I was receiving loose pigment, ended up with a shade loose, that I had to salvage. Only thing I would try is the mask, which I can go to Ulta and spend 5 bucks on and receive better quality.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful
    Updated review

    Zero communication among these companies employees

    • Broken Arrow, OK,
    • Jun 4, 2019
    • Verified Reviewer

    I got another email saying to track the package that they have and have omitted it. I don't know where these good remarks come from. I think they're fake. I contacted BBB and they're not even a member. DO NOT trust this company.

    Bottom Line: No, I would not recommend this to a friend

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    • Previous review
    • May 18, 2019

    Customer service

    I have been emailing this company for over two weeks now and I keep being told the same thing. I track my package and well, there was a delivery exception because of a non-existent add was put on my BabeBox. I have tracked it right back to their warehouse and they refuse to rectify the situation. I would never actually buy anything from them because if there is a mistake you would never get it fixed.

    (read moreread less...)

  • 1 out 1 people found this review helpful

    Unimpressive and overpriced

    • Fairbanks, AK,
    • Jun 3, 2019
    • Verified Reviewer

    So far I'm not impressed and I have yet to receive a box yet. Compared to other subscription services I've tried, I give 1/5, would not recommend. The idea is great, execution is lacking. There is not a way to customize makeup. As a black woman makeup is not one size fit all. The online site isn't very user-friendly. I created an account but there's nowhere to log into. The cancelation process is absolute garbage, customer service options are practically non-existant.

    Bottom Line: No, I would not recommend this to a friend

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  • 0 out 2 people found this review helpful

    BabeBox

    • Florida,
    • May 31, 2019
    • Verified Reviewer

    This monthly subscription box is alot of FUN and is loaded with items you'll actually USE! NOT just a bunch of "stuff" thrown in together to fill it up. There is usually approximately 5/6 full sized items in each box...t-shirts, headbands, makeup (which we ALL love), and interesting reading material! Bottom line - it's a GREAT gift OR a treat for yourself! Join the FUN ladies!

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Decent product

    • Philadelphia, PA,
    • May 15, 2019
    • Verified Reviewer

    Fast shipping and good quality product, I only wish I had read the fine print so that I knew I would have to pay full price after I tried the trial box. The product itself was high quality, and I am glad that it is cruelty free so that I feel good when I actually use the product.

    Bottom Line: Yes, I would recommend this to a friend

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Showing 1-11 of 507

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