About Focallure

By Autumn Yates
HighYa Staff Published on: Apr 7, 2017

Focallure is a a one-stop online shop for all of your beauty needs, offering premium products, including makeup, skin care, teeth whitening, and even a strapless push-up bra, all at not-so-premium prices.

Beyond quality and affordability, Focallure states that they stand out from other online cosmetics retailers by offering the following:

  • Cosmetics inspired by French trends. Focallure states that their makeup and skin care lines closely follow those you can find in France.
  • Selling only cruelty-free products. Focallure promises that their cosmetics haven’t been tested on animals.
  • Exceptional customer service. Focallure states that customer satisfaction is of the utmost importance and that their representatives are available 24/7 to answer questions or offer assistance.
  • Made and sold in the USA. Focallure states that their products are manufactured and shipped from the U.S., listing a company address in Las Vegas, Nevada.
  • Free shipping on all orders over $25. Focallure ships worldwide, and offers free shipping on any order over $25 both in the U.S. and internationally.

So, what kind of products does Focallure sell? The website lists four major categories of products: makeup, cleansing, teeth, and Lifting Bra-Lifty. Here’s an overview of each.

Focallure Cosmetics for Face, Lips, and Eyes

Makeup appears to be the website’s largest category consisting of exclusively Focallure-brand products. Within Focallure’s cosmetics menu, you can find subcategories listing makeup for the face, lips, eyes, and accessories.

1. Focallure Face Collection

Focallure sells three products in their face collection, each of which is available in three shades. They are a foundation stick, concealer, and face setting powder.

  • Focallure Foundation Setting Powder ($15): Claims to be free of parabens, sulfates, and phthalates. Available in three shades.
  • Focallure Face Contour Highlighter ($18): Claims to be non-greasy and non-creasing, as well as paraben and fragrance-free.
  • Focallure Complete Coverage Concealer ($13): Full-coverage formula that claims to be enriched with Matrixyl 3000, a compound that includes peptides to support the skin’s youthful appearance and elasticity.

2. Focallure Lipstick Collections

Focallure states that their lip colors are naturally waterproof and easy to use. There are two available formulas:

  • Focallure Matte Lipstick ($13): Chubby-pencil style lipstick that claims to be free of parabens, sulfates, and phthalates. Available in 12 shades.
  • Focallure Matte Liquid Lipstick ($14): A liquid-to-matte formula that promises intense color and all-day wear. Also free of parabens, sulfates, and phthalates. Available in 12 shades.

3. Focallure Eyes Collection

Focallure offers a wider range of eye makeup, including several shades of shadow palettes, eyeliners, brow filler, and false lashes:

  • Focallure Ultimate Eyeshadow Palette ($18): Available in four tones, each palette contains 10 eyeshadows that range from matte, to shimmer, and sparkle.
  • Focallure Waterproof Eyeliner Pencil ($17): Promises to be 100% waterproof and smudge-proof, while sweat and tear-resistant.
  • Focallure Double-Take Brow Pencil ($16): Retractable brow pencil is available in three shades. Claims to be free of parabens, sulfates, and phthalates.
  • Focallure Long-Wear Gel Liner ($9): Long-wearing, gel-based liner is available in five unnamed shades. Some guesswork required to figure out which color you’re ordering.

4. Focallure Accessories

Focallure’s website lists a variety of cleansing and anti-aging products that appear to not be associated with the brand. These include a 5-in-1 Facial Cleansing Brush ($20.95), a Chinese-brand charcoal whitening toothpaste ($14.95), a blackhead and pimple remover ($5.99), along with many other products that all fall under the category of “beauty.”

What We Spotted When Shopping Focallure

At HighYa, we’ve reviewed the websites of hundreds of cosmetics products and brands, as well as an extensive collection articles that inform on related topics, like evaluating the difference between designer and knock-off cosmetics.

We also write about how to help you recognize potential sources for trouble when ordering online. In fact, it was just recently that we published How to Tell If an Online Store Is Legit: 11 Steps to Check Any Website—which is why several aspects of shopping Focallure stood out as possible yellow flags.

As we started our standard process of reviewing each cosmetics category, we couldn’t help but notice a that the written content describing categories had a higher than average frequency of grammatical errors.

For example, the description on the Focallure Face Collection page states:

Our mineral face collection contains natural ingredient makeup easy-to-use and defines, illuminate or enhance your requested features. Our collection has Foundation in 3 colors vary by your skin color, Highlighter and the famous Complete-Coverage® Concealer that also available in the variety of colors.“

Poor grammar alone isn’t a major red flag indicating a poor quality product. Though it’s worth noting as possibly raising questions as to whether or not Focallure was truly made and sold in the U.S. as they claim.

Moving on, as we read through Focallure’s individual product descriptions, we noticed that they sounded surprisingly similar to some of our favorite brands.

For example, here’s the description of Focallure Foundation Setting Powder from their website:

“With just five pure ingredients, Focallure Face Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

From Ulta, here’s the description of bareMinerals Matte Mineral Foundation:

“With just five pure ingredients, bareMinerals SPF 15 Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

Because the bareMinerals brand has been around for over 35 years, we’re pretty confident that they came up with this description first.

Evidence of Focallure appearing to copy cosmetics descriptions from better-known brands can be seen again and again through their website.

For example, Focallure Ultimate Eyeshadow Palettes 1-4 all use the following description:

Loaded with 10 bronze-hued shadows in an insane range of finishes only Focallure could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

This is a near verbatim use of the description for Urban Decay’s popular Naked Palette, as seen at Sephora:

Loaded with 12 bronze-hued shadows in an insane range of finishes only Urban Decay could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.”

To be clear, modeling your makeup after a better-known brand is the cornerstone of knockoff cosmetics. The appearance of lifting another company’s descriptions doesn’t necessarily mean that Focallure is selling poor quality products.

But it does bring their ethics into question—if Focallure did, indeed, copy the description of more popular makeup brands, can consumers trust their other promises that might be more important, such as a commitment to cruelty-free cosmetics, including sun protection, or being free of talc?

Again, just because a company appears to have copied descriptions doesn’t mean that you’ll receive a poor-quality product. But, it does bring into question the ingredients and methods used to create the product you’ll receive.

We Tried to Contact Focallure Customer Service

To give Focallure a fair chance at responding, we attempted to reach out to their customer service representatives.

Our first attempt was through their Contact page, where we found that there was only a form to request contact—and no phone number listed.

This is another potential yellow flag that we mention in our list of tips when trying to determine if a company is legit. In our experience, legitimate online retailers should list where their business is located, as well as a phone number an email to reach them.

In a final attempt to contact Focallure, we reached out to customer service through their Facebook page.

Per our interaction with the company, the representative who responded stated that no phone number was available. When pressed for any information that could confirm that they were based in the United States, the representative stopped responding. Follow-up questions regarding the product descriptions that appear to be copied were left unanswered.

Focallure Return and Refund Policy—Final or Not?

Prices for Focallure products vary with your purchase. But what if you’re unsatisfied?

To wrap up our research on Focallure, we headed to their Refund Policy page where things take a final confusing turn. At the top of the page, shoppers are told:

“All products are sold ‘as is.’ You assume the responsibility for your purchase, and no refunds will be issued. All sales are final.”

Next, customers are instructed to contact customer service if your product arrives damaged. Following is a list of products for which partial refunds are applicable, including books and CDs—of which we didn’t see any for sale on the website.

This is followed by additional info on potential refunds, and the statement that they only replace items if they are defective or damaged. If shoppers need to exchange it for the same item, to send an email at support@bestmakeupsponge.com.

Should You Order From Focallure?

Focallure certainly lists some attractive cosmetics products on their website. However, even if you look beyond the considerable number of yellow flags we noticed while exploring their products—particularly duplicate descriptions—you’re still faced with one important question:

Why order from a company that refuses to allow exchanges if you’re not satisfied?

The answer to that question is up to every consumer. However, considering that the prices listed on Focallure are within $1-$5 of the listed prices for brand name products available at your local Sephora, Ulta, or Target, we know where we’d feel more comfortable shopping.

Editor's Note: This Editorial Review was published on April 7, 2017 using publicly available information at the time of research located at www.shopfocallure.com. Information is subject to change on www.shopfocallure.com. Please visit main company website for latest details.

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Read 484 Focallure Customer Reviews and Complaints

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Average Consumer Rating: 2.8
Rating Snapshot:
5 star: 146 4 star: 77 3 star: 22 2 star: 26 1 star:  213
Bottom Line: 48% would recommend it to a friend
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • 0 out 1 people found this review helpful

    I haven't received my box yet but I have received emails

    • Ahwahnee, CA,
    • Apr 17, 2019
    • Verified Reviewer

    I haven't received my box yet but I have received emails confirming my purchase immediately after purchase and I have received emails letting me know it's been shipped and is on its way. So far I am happy with the service. I can't wait to let you know how I like the products I receive.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Don't order from this company! Scammers!

    • British Columbia, Canada,
    • Apr 16, 2019
    • Verified Reviewer

    I just made a huge mistake ordering the BabeBox. I canceled a couple of minutes later. They emailed me asking why. I immediately answered. Next day I get a confirmation saying they shipped anyways and now this morning I get another email saying I'm getting charged for two boxes. Don't waste your time with sketchy businesses like this. This is not a way to conduct business. They say customer satisfaction and easy returns. Ya right. No phone number. Worst online company I've ever encountered!

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Please tell me this is a joke

    • Manhattan, KS,
    • Apr 13, 2019
    • Verified Reviewer

    I first heard about the BabeBox online and was very interested because I have one of their shadows and love it. I used a prepaid card just in case.

    About a week later I got a call from their customer service saying I needed a different card. The lady assured me that I would only get charged for shipping. Gave my card and moved on.

    The next day I noticed I got charged for $37 or something close. I emailed them and apparently, you have to pay for your first box as well which I was never told.

    I contacted their customer service and had nothing but rude interactions. Refusing to refund the money or cancel my subscription.

    Finally got the two boxes in and I am honestly lost for words. The packaging is cheap, the products are awful and cheap, and some products are only $1 online.

    This will all be going in the trash and I will be reposting this review as many times as possible ok as many sites.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Not bad for first box, but is it worth being charged twice before getting anything? We shall see.

    • Colorado,
    • Apr 10, 2019
    • Verified Reviewer

    On first glance after opening my box, it seems pretty unassuming - not in a negative way of course. Just simple packaging for the products, no need for all the pizzazz. The lip crayon glided on smoothly, but did start to feather after about an hours wear. The brush is super cute and seems to be of good quality bristles. The mascara works well. No clumping. The eyeshadow palette is nice, though two of the colors pretty much disappear on my skin, haha.

    That all being said, I ordered the "free" box, then before I even got it, I got charged full price for the next box before I can even decide if I want to continue. So we shall see what the next box holds before I decide to cancel or not.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Poor communication, inexistent cancellation follow through

    • Auckland, New Zealand,
    • Apr 10, 2019
    • Verified Reviewer

    I honestly loved a lipstick I bought from here, but their new subscription service BabeBox and their sub-par cancellation policy are driving me up the walls. I've had to pay for 3 boxes now because I stupidly gave them my debit card details and they won't answer my emails or keep pushing back on their cancellation policy advertising a free box but you can't cancel until after 2nd paid for (which I was okay to do until I got my first box and it was all cheap stuff you can get on AliExpress), then when I tried to cancel after paying for box two, they advised me of their other policy of you not able to cancel after the 20th of month, and now they won't respond to my emails. Would give 0 stars if I could.

    Bottom Line: No, I would not recommend this to a friend

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  • Not great

    • Columbus, IN,
    • Apr 8, 2019
    • Verified Reviewer

    I was not impressed. They are charging an extreme amount of money and barely including any products in the box. You get broken things, duplicates, and shipping is not always free. I will say they have been emailing me back but not nearly as promptly as they should be.

    Bottom Line: No, I would not recommend this to a friend

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  • Love the Beauty Box

    • Ohio,
    • Apr 7, 2019
    • Verified Reviewer

    I loved all of the products I received in my Beauty Box! I love getting beauty products every month, and this is a great way to try new products. You also get tips on using the products, and it comes in a cute case.

    Bottom Line: Yes, I would recommend this to a friend

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  • Must try

    • Branson, MO,
    • Apr 7, 2019
    • Verified Reviewer

    I love Focallure! They have amazing prices/products. With their new subscription box, your first box is free...you just pay $6.95 for shipping! Their eyeshadow pallets are amazing! I love shopping on Focallure. I can't wait to get my box this month!

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 2 people found this review helpful

    This company is a scam

    • Honolulu, HI,
    • Apr 7, 2019
    • Verified Reviewer

    I ordered a product, HairAway, from the Focallure ad on Facebook. Without my knowledge, they added a BabyBox monthly subscription for cosmetics. I immediately tried to cancel this subscription and sent several emails to cancel the subscription. The reply was that the subscription could not be canceled until after one month supply of cosmetics was paid for. In addition, I have not received the product that I ordered. The company deceptively added this subscription, refused to cancel, and did not send the product ordered. What the heck do I want with cosmetics being a male?

    Avoid ordering from them at all costs!

    Bottom Line: No, I would not recommend this to a friend

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  • Cruelty-free

    • Mission, TX,
    • Apr 6, 2019
    • Verified Reviewer

    I love that they’re cruelty-free. We need more companies like this one, the only thing is that it’s a expensive beauty box. Also, you have to pay shipping. I didn’t know...And the first box you order they take a lot of time to ship it, so that’s another bad thing.

    Bottom Line: Yes, I would recommend this to a friend

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  • Waiting forever

    • Louisville, KY,
    • Apr 6, 2019
    • Verified Reviewer

    Get ready to wait...I'm still waiting for the first box and I just got charged for my second box. I can't review the products because I'm still waiting on them. So far I'm paying a lot for absolutely NOTHING!

    Bottom Line: No, I would not recommend this to a friend

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