About Focus7 Shot
Created for working professionals and students in need of a boost, Focus7 is a supplemental “shot” similar in form factor to products you might’ve seen before at your neighborhood gas station or grocery store.
The product is said to be formulated with a mixture of vitamins, amino acids, antioxidants and other brain-boosting ingredients that have been specifically crafted to provide focus and mental sharpness without any harmful side effects.
Focus7 features an all-natural berry flavoring, and comes in a 2 fl oz package. The manufacturer recommends taking 1 to 2 shots of the product per day, depending on your personal needs. They do state that everyone is different, and that some individuals only need half a bottle for a full day’s worth of focus.
Who’s Behind Focus7?
According to the company's website, Focus7 was founded by someone named Ian O’Connell. Judging from Ian’s LinkedIn profile, it looks as though this is his first foray into the supplement industry. His background appears to be in financial consulting, which might explain the desire to create a product that improves mental performance and memory.
The President and co-founder, Parker Kligerman, is featured in a video on the homepage, but it does not appear to even mention the product in question. Neither Ian nor Parker seem to have a background in nootropics and other types of products, at least as far as we can tell.
Parker appears to be a professional stock car racer based on the aforementioned video, where he details his desire to race the F1 Eau Rouge corner in Belgium. Obviously, a professional racer requires optimal brain function, but is this what Focus7 provides?
We aren’t given many reasons to trust that these individual’s expertise will help provide a better product in the end, which isn’t necessarily a bad thing. Instead, we’ll now need to rely solely on the clinical data available on the ingredients used in Focus7.
Before that, though, let’s take a quick look at mental enhancement supplements as a whole in order to better understand how they work.
How Supplements “Boost” Mental Performance
Although Focus7 seems to have a unique formulation behind it, the concept of performance enhancing mental supplements has been around for a while. These types of supplements usually fall under the category of nootropics, which can be defined as a substance meant to enhance cognition in one way or another.
Nootropics have been around for many years now, but the science behind them has consistently been unclear. WebMD shows us that many claims made by nootropic supplements lack the necessary research to illustrate that they can reliably and appreciably improve cognition, regardless of claims made by certain manufacturers.
The truth is, these supplements work by changing the manner in which the neurotransmitters and synaptic receptors in our brains communicate with each other. These sorts of supplements don’t claim to offer magical powers of increased intelligence, however. They only claim to enhance and augment your mental abilities as they currently stand.
So, now that we know a bit more about how these sorts of supplements work, let’s take a look specifically at the formula used inside Focus7.
What’s Inside Focus7?
According to the “About” page on the main website for the product, Focus7 includes 9 different ingredients, each bringing something unique to the table in terms of the effect they have on the body. These ingredients include Acetyl-L-Carnitine, L-Theanine, Alpha GPC, Green Tea Extract, N-Acetyl-L-Tyrosine, Natural Caffeine, Panax Ginseng, and B-Vitamins.
That’s quite a list of ingredients, especially for such a (seemingly) simplistic product. At the end of the day, you’re likely reading this to learn one thing; will these ingredients actually be effective for improving your memory and alertness? Let’s take a closer look using information from authority sites like Examine.com, WebMD and Sciencedaily.com as a frame of reference.
Starting with one of the most recognizable ingredients on the list above, caffeine, right off the bat we can say that this product can provide an increased level of energy. Everyone has heard of caffeine, and there are literally dozens of studies into its effectiveness at increasing our state of alertness that have been carried out over the years.
Judging from the label shown on the product’s Amazon.com listing, there is 100mg of natural caffeine derived from Green Coffee Beans included in Focus7. According to Mayo Clinic, up to 400mg of caffeine can be taken safely per day.
So, even taking two of these per day as suggested by the manufacturer should be safe, and each one should contain roughly the same amount of caffeine as is in the average cup of coffee.
Then, you have N-Acetyl-L-Tyrosine, which is an amino acid that has been shown to possibly improve memory and alertness when healthy users are under stress, according to WebMD.
Panax Ginseng, has been shown in multiple studies to increase mental performance, albeit in minor ways such as an increase in positive mood swings and improvements to cognition in general. Multiple studies have also shown Acetyl-L-Carnitine to be effective at improving cognition in elderly individuals, although there is not enough data on otherwise healthy youths currently.
The final two ingredients, theanine and green tea extract, don’t appear to be linked to any brain-related benefits, according to Examine.com and WebMD.
Still, clearly many of the ingredients used in the formula have been shown to be effective at enhancing cognition in general, to varying degrees. What about any negative side effects, though? The manufacturer claims that there are none, but is this really possible? Let’s find out.
Possible Focus7 Side Effects
As with any product, when mixing ingredients together into a cohesive formula, there is always the potential for side effects to crop up. We aren’t told exactly how much of every ingredient is included in the formula, but we are told about a few.
For instance, as we covered above, there is 100mg of caffeine in the product, which while well within safe limits for the chemical can still cause insomnia, nervousness and restlessness, stomach irritation, nausea and vomiting, increased heart rate and respiration.
Some individuals might experience nausea, headache, fatigue, heartburn, joint pain, menstrual problems, breast pain, increased heart rate, high or low blood pressure, loss of appetite, diarrhea, itching, rash, dizziness, mood changes, vaginal bleeding, and other side effects while taking Clarity X, depending upon how much of each ingredient is being used in the formula.
If you’re concerned about any of the ingredients listed above in any way, we’d recommend talking to a doctor before taking the supplement, just as the manufacturer suggests as well.
Focus7 Pricing & Returns
Focus7 is currently available in over 1100 stores in 10 states in the Northeast US, with the majority of locations appearing to be in New York and Connecticut. It is also available directly through Amazon.com as well. There, the product is offered as a 2, 4, 6, 12, or 24 pack, costing $5.99, $10.99, and $13.99, $23.99 and $49.99, respectively.
As for the return policy, Amazon is well-known for their easy and friendly customer service. Considering this is a consumable, however, it should be noted that you might only be able to return the product if it is unopened, as Amazon could consider this a grocery item.
What Are Customers Saying About Focus7?
There are a handful of reviews on Amazon that have been written on the product, with the vast majority (90% as of the time of this writing) being 5 stars. Many of these reviews go into the positive effects of the product, stating that Focus7 has helped them stay alert throughout the day and manage stress levels with greater ease to boot.
Many have also commented on the taste of the product, with the majority saying that it tastes more “natural” than popular synthetic choices such as the 5 Hour Energy Shot. Only one reviewer stated that she did not enjoy the taste, with the rest reporting positive remarks.
Are There Alternatives To Focus7 Out There?
There are a wide variety of different nootropic supplements on the market today, many of which come in liquid form as well, just like Focus7. On the other hand, based on our experience here at HighYa reviewing dozens of nootropics in the past, we’ve noticed that they are also very popular in capsule and pill forms.
The makers of Focus7 claim that the liquid form their product comes in is the fastest way to absorb the ingredients into the body. The science behind this is actually quite complicated, as different ingredients are absorbed in different ways.
Obviously, if you can’t swallow pills, or don’t enjoy the sensation, a liquid-based solution might be ideal for you. Inversely, if you find that you don’t enjoy the taste of liquid options, perhaps a pill would be an ideal alternative for you.
Focus7 is priced competitively and seems to be in line with several different options. One such product, 5 Hour Energy, has enjoyed massive popularity over the years and can be found in just about every store in the US.
This product is not specifically marketed as a nootropic supplement, however, and is geared more towards providing energy than enhancing focus or mental clarity. It also includes double the caffeine that can be found in Focus7 as a result, coming in at 200mg per dose.
When searching for the ideal nootropic supplement for your needs, it’s important to look for products that back up their claims with clinical evidence, as well as those that provide clear and concise information on what exactly is in the formula being used.
It’s also important to find a supplement that customers seem to enjoy, which can often be evidenced by a large number of positive reviews on websites like Amazon. Finally, we recommend speaking with your doctor to determine what might best best overall for your specific needs and lifestyle.
The Bottom Line: Is Focus7 A Good Solution For Me?
Unpacking what we’ve learned about Focus7, some questions still remain.
On the whole, many of Focus7’s ingredients seem to be supported by clinical data, showing that substances like Caffeine, N-Acetyl-L-Tyrosine, and Panax Ginseng might possibly increase cognition in healthy individuals (See the above ingredients section for more on this).
With that said, we haven’t tried the product out for ourselves, so we can’t say with 100% certainty that it will provide all of the benefits that manufacturer claims it will. Often, however, an experimentative mindset can go a long way towards finding the best product for you.
Seeing as the financial barrier to entry isn’t terribly high, one might try a variety of different products like Focus7 in an effort to determine which works best for them. Whatever route you take, we’d recommend consulting with your doctor beforehand in order to solicit some expert advice on what might provide the best value over the long term.
Have you used Focus7 before? Leave a review and share your valuable experience with other HighYa readers!