What Is Helix?

By Derek Lakin
HighYa Staff Published on: Oct 2, 2017

After sequencing your DNA from a small saliva sample, Helix partners with a variety of third-party companies to help you discover more about yourself, as well as make better-informed decisions about your life. Together, this is why they claim to represent “a source for DNA learning.”

Basically, the process works like this: After placing an order, you’ll receive a DNA collection kit that will take just a few minutes complete. Then, once the company receives your sample, their world-class laboratory uses advanced sequencing technology (called Exome+) to “read” your DNA and unlock 100X more data than other companies.

Helix then securely stores your data and shares it only with the partner(s) of your choice, which includes ancestry, entertainment, family, fitness, health, and nutrition services—all of which are reviewed by Helix’s expert team of PhDs and geneticists. And if you want to work with more than one partner, you’ll never have to submit another saliva sample.

Granted, there’s no doubt that unlocking our genetic code could help us make more informed choices and decisions about our health, fitness, and nutrition, as claimed on the Helix website. But is this necessarily what you’ll get with the company’s partners?

Over the years, the HighYa team has researched many of the most popular genetic testing companies. Here, we’ll gather what we’ve learned to help you make a more informed decision about Helix.

How Does DNA Sequencing Work?

We’re not here to deliver a science lesson, but some basic knowledge can go a long way toward fully understanding what Helix might be able to offer.

Deoxyribonucleic acid, or DNA, is made up of thousands of pairs of four different nitrogen bases: adenine (A), thymine (T), guanine (G) and cytosine (C). The order in which these bases assemble form into long chains called genes, which are tightly packed inside structures called chromosomes; half of which you inherit from your mother, and the other half from your father.

Genes directly impact how the proteins in your body behave, which is important in just about every aspect of our existence.

Recently, the National Human Genome Research Institute reports that technology has advanced to a point where the order of these four bases (A, T, G, C) can be determined, which can tell “scientists the kind of genetic information that is carried in a particular DNA segment.”

For example, “scientists can use sequence information to determine which stretches of DNA contain genes and which stretches carry regulatory instructions, turning genes on or off. In addition, and importantly, sequence data can highlight changes in a gene that may cause disease.”

In a nutshell, this is what Helix does. Their CLIA-certified laboratory reads the base pairs in your DNA, which is extracted from a saliva sample. Then, if you choose to purchase a service through one of their partners, these third-party companies will ‘read’ the data generated by Helix, and translate this data into actionable information.

Which Partner Products Are Offered Through Helix?

By partnering with other companies, Helix offers access to six different service categories:

Ancestry Services

  • Neanderthal by Insitome: This service promises to help you “discover which of your unique traits may have been inherited from [y]our Neanderthal ancestors,” including ones like “skin pigmentation, sun damage repair, torso shape, learning, fat storage, high-altitude adaptation, interpreting immune signals, pathogen recognition, viral immune response, and muscle growth and development.”

  • Geno 2.0 Next Generation by National Geographic: This test allows you to learn about your regional ancestral makeup by percentage (as far back as 200,000 years), as well as where your ancient ancestors lived and the migration paths they followed (including a Neanderthal ancestry analysis, as outlined above). This also involves videos, articles, and illustrations. You’ll even be able to learn which historical geniuses you might be related to.

Entertainment

  • Wine Explorer by Vinome: By combining DNA analysis with your taste preferences, this Helix partner promises to help you “discover hard-to-find, curated wine recommendations.” Then, you’ll be able to rate and review the wines you try, which will better impact your future selections in the Vinome wine store, so that each bottle matches you.

  • StartLine by DNAFi: This service compares your height and genetics against a database of some of the world’s 8,000 greatest athletes, across five different metrics: endurance running, sprinting, team sports, strength, and speed. Then, you’ll learn about the “frequency of certain genetic profiles that occur more in elite athletes than in the general population.”

  • SlumberType by Exploragen: Here, you’ll learn how your DNA is associated with sleep traits like the length of time it takes “you to fall asleep, how long you stay asleep, the quality of your sleep, and your genetic similarity to self-reported morning or evening persons,” as well as how these traits might impact other areas of your life. Then, in combination with the partner’s iOS app, you’ll be able to set a customized alarm, utilize natural sounds to induce sleep, and wake up optimally each morning.

  • Personalized Scarf by Dot One: With this Helix partner, you’ll start by selecting a color to represent each of the four DNA bases we discussed earlier (adenine, thymine, cytosine, and guanine), all of which are run through an algorithm to translate them into a pattern. Then, using Italian-made wool and acrylic yarns, a 7" x 70.8" scarf will be created that utilizes these patterns. You’ll also receive a card “detailing 33 of your genetic traits, like if your cheeks are likely to flush when you drink alcohol.”

  • Personalized Print by Dot One: You’ll be able to visualize the 0.1% of DNA that makes you unique, which is printed “using giclée on Hahnemühle German Etching paper that’s 300mm x 400mm (or 11.8" x 15.7")” on a silky smooth, fine-textured surface.

Family

  • CarrierCheck by Sema4: This test screens for variants associated with 67 inherited genetic conditions, including cystic fibrosis, beta thalassemia, and Tay-Sachs disease. All orders include a genetic counseling session and a customized test report, while in some instances, “a genetic counselor will reach out to you to discuss what your report means for you and your future children.” Customers will also have access to educational materials that can help them learn more about the conditions that the service screens for, how to read the results, and so forth.

  • Breast Milk DHA+ by EverlyWell: This service will allow you to measure how much DHA is currently in your breast milk, and whether or not you have a genetic mutation that may affect your DHA levels, which is information that can be used to “optimize your diet and improve your DHA levels.” According to the Helix website, this test is only available for women who are currently lactating or who will be lactating within six months. Simply place a few drops of breast milk on the included sample collection card, along with a small saliva sample.

Fitness

  • Fitness Buddy: All-Access Premium by Azumio: By translating your DNA into actionable recommendations (everything from a customized workout to establishing new nutrition goals), this service claims to help you “find the most effective exercises and personalized workouts,” based on experience, goals, and available equipment. During the process, you’ll be able to use the accompanying iOS app to track your workouts, gain a better baseline for your habits, log your food details for the week, and view your improvements over time.

  • Fitness Diet Pro by DNAFit: This partner uses the data provided by Helix to help you “understand how your body responds to power or endurance training, your resilience to sports injury, and recovery speed.” You’ll also learn how you’re genetically predisposed to respond to carbohydrates, saturated fats, lactose, alcohol, and caffeine, as well as whether you’re in need of substances like antioxidants, omega-3 fats, vitamin B, or vitamin D. From there, they claim you’ll be able to make the right exercise and nutrition choices.

  • Fat Burner by DNAFit: After learning about “how your body responds to strength and endurance training, your injury predisposition, post-exercise recovery speed, and aerobic response,” you’ll be provided with a 12-week plan for shedding fat. This includes a customized workout plan centered on your DNA, exercise guides, and real-time videos, involving everything from cardio and high-intensity interval training to circuit and resistance training. All training plans—which are “backed by DNAFit’s peer-reviewed genetic training algorithm”—come with one-on-one coaching support, and the exercises can be completed at the gym or home.

  • Muscle Builder by DNAFit: This is also a 12-week personalized program based on your genetic response to exercise. Instead of losing weight, though, you’ll focus on boosting muscle growth.

Health

  • Inherited Diabetes Test by Admera Health: According to the Helix website, “some people [anywhere between one and five percent of those diagnosed] with diabetes have a rare, inherited form that can be misdiagnosed.” Instead, this partner promises to help you better understand if you have Maturity Onset of Diabetes of the Young (MODY), which could impact the effectiveness of your treatments.

    After ordering, there are three possible results: No variant found, Likely pathogenic (there is strong evidence that you have a variant linked to MODY), or Pathogenic (“A variant that has definitive scientific evidence linking it with MODY was found.”)

  • Inherited Cholesterol Test by Admera Health: Instead of MODY, this Helix partner allows you to find out if you’re predisposed to having familial hypercholesterolemia (FH), “an inherited cause of extremely high “bad” cholesterol that can lead to premature cardiovascular disease.”

    Also, like the MODY test, there are three possible results: No variant found, Likely pathogenic, or Pathogenic

Nutrition

  • Calorie Mama: All-Access Premium by Azumio: In combination with an exclusive iOS app, you’ll be able to obtain personalized fitness and nutrition plans, “highlight nutrients of interest based off of your DNA,” count calories, receive motivation, see how your habits affect your results, and track your improvements over time.

  • MealPlanner by DNAFit: Similar to the Fitness Diet Pro program, MealPlanner provides an “in-depth analysis of your genetic nutrition response,” and helps you learn more about “your sensitivity to carbohydrates, saturated fat, lactose, alcohol, and caffeine.” Based on this data, you’ll receive 12 weeks of access to the genetically personalized MealPlanner platform, where you can create personalized meal plans, access recipes that fit your lifestyle and DNA, and receive a customized shopping list.

  • embodyDNA by Lose It!: This Helix partner product claims to combine your genetic data with your daily habits to provide actionable weight loss recommendations that are unique to you. For example, “How well does your body handle the foods you’re eating? Does exercise make or break your weight loss goals?” You’ll also be able to track diet and exercise trends in the iOS-only app. And combined, LoseIt! claims they have helped their members lose over 50 million pounds.

  • Metabolism+ by EverlyWell: Promises to help you learn how your DNA and your hormones impact your weight (specifically, your metabolism and how it relates to obesity) and energy levels. From there, you’ll receive evidence-based guidance regarding lifestyle changes that could boost your health.

  • Food Sensitivity+ by EverlyWell: If you’re sensitive to certain foods and can’t properly digest the nutrients they contain, this could impact your metabolism and make you feel less-than-stellar. This test will help you learn more about the foods you might be sensitive to, based on levels of immune antibodies in your blood, which can help you change your lifestyle accordingly.

  • Heart Optimizer: Genetics and Nutrition Coaching by Arivale: After receiving data about your genetic predisposition to high cholesterol and triglycerides, you’ll be paired with an Arivale Registered Dietitian “to outline strategies for a healthy heart.” This includes one-on-one coaching, in-depth phone conversations, unlimited text communication for 30 days, and personalized nutrition recommendations.

  • Beat Your Genes: Weight Loss Coaching by Arivale: Most of the same benefits featured in the Genetics and Nutrition Program, but instead, it focuses primarily on weight loss.

  • Diet GENius by Re:Point: Helps you uncover your current food habits and receive diet guidance (including explanations of any recommendations) based on your genetic predispositions, eating habits, and lifestyle. This includes balancing the macronutrients you eat, like carbs, proteins, and fats. Designed “for use with the Fitbit® platform to track everything in one place.”

How Much Do Helix’s Tests Cost?

Helix’s Exome+ sequencing service is priced at $80. From there, partner products will cost you:

  • Neanderthal by Insitome: $29.99
  • Geno 2.0 Next Generation by National Geographic: $69.95
  • Wine Explorer by Vinome: $29.99
  • StartLine by DNAFit: $49.99
  • SlumberType by Exploragen: $24.99
  • Personalized Scarf by Dot One: $149.99
  • Personalized Print by Dot One: $69.99
  • Fitness Buddy: All-Access Premium by Azumio: $99.99
  • CarrierCheck by Sema4: $199
  • Breast Milk DHA+ by EverlyWell: $89
  • Fitness Diet Pro by DNAFit: $219.99
  • Fat Burner by DNAFit: $119.99
  • Inherited Diabetes Test by Admera Health: $149.99
  • Inherited Cholesterol Test by Admera Health: $124.99
  • Calorie Mama: All-Access Premium by Azumio: $99.99
  • MealPlanner by DNAFit: $119.99
  • embodyDNA by Lose It!: $109.99
  • Metabolism+ by EverlyWell: $149
  • Food Sensitivity+ by EverlyWell: $249
  • Heart Optimizer: Genetics and Nutrition Coaching by Arivale: $79.99
  • Beat Your Genes: Weight Loss Coaching by Arivale: $89.99
  • Diet GENius by Re:Point: $89.99

Helix advises that only your healthcare provider can determine if a Helix genetic screening (and subsequent partner test) is covered by insurance.

However, refunds are available within 30 days of placing an order, but only as long as the kit hasn’t been registered. This is less S&H, along with a $25 cancellation fee. The only way to request one is through the company’s online contact form.

What Are Helix Customers Saying in Their Reviews?

We didn’t encounter much firsthand feedback about Helix during our research, which might make sense, considering the fact that their lab only sequences DNA and collects raw data. On the other hand, it’s their third-party partners who translate this data into accessible recommendations and reports.

With this in mind, Business Insider’s Lydia Ramsey ordered National Geographic’s Geno 2.0 Next Generation through Helix and found that everything was nicely packaged and easy to use, including a booklet, helpful tips, and testing supplies.

After returning her sample in the included box, it took two months to get her results, which she was able to access on her own homepage.

In the end, she liked that she wouldn't have to collect another saliva sample if she decided to order more tests in the future, but reported that she received some fundamentally different results than from 23andMe and AncestryDNA (we’ll come back to both of these companies in a moment).

After launching their online hub and ‘app’ access, MIT Technology Review’s Emily Mullin interviewed Daniel MacArthur, a scientist at Massachusetts General Hospital and Harvard Medical School who studies the human genome. There, he warned that these genetic lifestyle, nutrition, and wellness tests “have little scientific evidence to support them.”

As a result, Stephen Montgomery, a geneticist at Stanford University, emphasizes that “Helix will have to think very carefully about what apps to allow on the platform. The average customer probably can’t discern which products are based on sound science from those that aren’t, so he hopes Helix will have some way of evaluating the quality of information the apps provide.”

Because of this scientific fuzziness, writing for The Atlantic, Sarah Zhang says that she’s “likened these lifestyle tests to horoscopes—vague, occasionally informative, sometimes amusing.”

From a company perspective, Sarah also reports that Helix represents “a new venture from private equity firms and Illumina, the company that makes most of the DNA-sequencing machines in the United States.”

The company (Helix OpCo LLC) was co-founded in 2015 by CEO Robin Thurston, SVP of Applied Genomics James Lu, SVP of Business Development and Partnerships Justin Kao, and CTO Scott Burke.

Helix vs. 23andMe vs. AncestryDNA & Other Genetic Testing Companies

According to Sarah Zhang at The Atlantic, “23andMe and AncestryDNA use Illumina’s machines, as do most research labs.” In other words, although neither of these third-party companies is listed as a Helix partner, they’re piggybacking off the same data used by other companies who are partners, such as EmbodyDNA and National Geographic.

Helix’s website emphasizes that many companies choose to utilize their Exome+ sequencing technology because it “reads every letter of all 22,000 protein-coding genes in your body, which produces 100 times more data than most consumer genetics companies.”

This way, they claim, their partners can offer products with deeper insights, which are based on “some of the most important and well-studied pieces of your DNA.”

Regardless of the provider, though, Helix’s FAQ indicates the company’s geneticists perform a detailed scientific approval review of each one before they’re made available for purchase. Does this mean you should go ahead and spend your hard-earned money?

In Is Direct-to-Consumer Genetic Testing Right For You, we point out that most of these nutrition, fitness, and lifestyle genetic tests are not predictive, with minimal science supporting their interpretations of your DNA.

Or, as Ellen Matloff, a certified genetic counselor and the President and CEO of My Gene Counsel points out, "Some of these tests are medically validated, and others are simply genutainment – genetics entertainment.”

In other words, the most important thing is to maintain realistic expectations. Also, unless you’re utilizing a testing company that’s helping you screen for genetic abnormalities, which does have substantial clinical support, the high cost of many of these tests aren’t covered by health insurance.

Finally, look for companies with mostly positive online customer feedback, as well as those that offer robust support after your results have been received. After all, it’s possible that you’ll have a lot of questions, which could be frustrating if you can’t obtain clear answers.

Our Final Thoughts About Helix

Ultimately, there’s no one-size-fits-all answer to the question “Should I pay for an entertainment-focused genetic test?”

But since most of the information they promise to provide is health-related (whether nutrition, fitness, or general wellness), it might make sense to start off by making an appointment with your doctor.

They’ll be able to ask the right questions and order the appropriate tests, and then use this information to make recommendations based on your specific diagnosis—and whether or not genetic testing services provided by companies like Helix fit into your treatment plan.

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5 Consumer Reviews for Helix

Average Consumer Rating: 1.0
Rating Snapshot:
5 star: 0 4 star: 0 3 star: 0 2 star: 0 1 star:  5
Bottom Line: 0% would recommend it to a friend
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  • 10 out 14 people found this review helpful

    Poor business practices

    • Wichita, KS,
    • Mar 27, 2018
    • Verified Reviewer

    Caution, Helix offers an option of 2-day shipping for $13.67. So I decided to go ahead and splurge. I ordered on 3/21/18, which Helix is not disputing (Proof of Email):

    Dang Lu

    Sat 3/24/2018, 12:32 AM

    Hello David,

    Based on the order history, it looks like the order was placed on 3/21/2018 at 5:05 PM which would be too late for FedEx to pick up the package. The order was fulfilled and picked up by FedEx on 3/22/2018. Once FedEx picks up the order, it is out of Helix's hands on the shipping portion. I understand your frustration, however cannot provide a refund for the shipping."

    My response:

    "I guess I am confused. Your site states 2-day shipping, I paid you, not Fed Ex for 2-day shipping. Therefore you are legally responsible for the guarantee for 2-day shipping. I appreciate your offer for a discount which should be in conjunction with a refund, for a service that you offer but was not fulfilled. I am very unhappy with your substandard business practices and will keep this in mind before using your company again. Rest assured, I will be certain to inform potential customers as well as legal authorities of this travesty & illegal practice. I would strongly suggest a disclaimer stating that due to using an unreliable shipping partner, or total apathy by Helix or Fed Express, that rush 2-day delivery will most likely arrive after our usual 5-7 day ground shipping. Not including delays due to weather, flocks of migratory birds or butterflies, the occasional person tying helium balloons to a lounge chair and infiltrating airspace whether occupied by aircraft or not and any other lame excuse we can concoct."

    Helix DNA Kit Qty 1 $80.00

    MealPlanner by DNAFit Qty 1 $119.99

    Subtotal $199.99

    FedEx 2-day Shipping $13.67

    Tax $ 0.00

    Total $213.66

    Bottom Line: No, I would not recommend this to a friend

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    • Jul 24, 2018

      JR C.

      So you ordered late in the day, and then you are mad that they didn't get it out that day, even though it was after 5 pm? Even Amazon has a prime two day cut off time.

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  • 9 out 11 people found this review helpful

    Proceed with caution

    • Atlanta, GA,
    • May 3, 2018
    • Verified Reviewer

    In January my husband and I thought it would be fun to find our ancestry as our children are doing school projects and our families are not near to us. We submitted our samples, and the website is NOT user-friendly, and we must have signed up for something other than the ancestry results (which we first signed up for). The results couldn't have been further from the truth! And NO, ancestry results were given after an 8-week waiting period.

    When I expressed my disappointment I was told I could have the other results for an additional charge of $69.95 (which was our original price) and the results we received were for a test that was only $24.95. I was willing to pay the difference between the two as it was me clicking from their website. I was told that they are the leader in this type of testing and good luck with finding a better company. HORRIBLE customer service, on top of unprofessional representative.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    What a waste of money

    • California,
    • Jul 18, 2018
    • Verified Reviewer

    It is a total waste of money. They sold me a kit for $69.00 approximately. I thought I would find my ancestry or something interesting. I was very disappointed. When I receive an email, it said my results were complete. All I got was the "STORE" where they wanted me to spend more money, for all the things they are selling. I refused to spend any more money on these sales.

    Read the article above. It is very accurate. All they are trying to do is sell us more ideas.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Huge waste of money

    • Fort Worth, TX,
    • Aug 16, 2018
    • Verified Reviewer

    All they told me was that 64% to 100% of the people with certain markers, like mine, were likely to be European, basically. That's it. They didn't go into any sort of detail or provide any insight whatsoever. It was just a big green dot on Europe, and nothing else. The rest of your package is filled with speculative garbage, like, whether or not you are likely to get a sunburn, or if your grip is weak (LOL, I know), or if you are a little bit taller than average.

    Basically, I am evidently, according, to their amazing genetic insight, the most average person in the world, with average height, eye color, skin tone, hair color, and anything else you can think of, including off-the-wall things, like, emotional resilience, and my likelihood to be sensitive to the smell of asparagus pee. This is seriously a joke and a scam.

    When they asked me if the results for each module were correct, I had to answer "No" on a large number of them. According to them, I'm likely to have a weak grip and no fast-twitch muscles. Also average height. Except that I am 6ft and 4in, I was a sprinter when I was younger, and actually had a pretty strong grip as a baseball player, when I was younger.

    Most of the stuff on this list is like those dumb quizzes you see people taking on Facebook, like the Harry Potter House are you a member of, or whatever. Most of this stuff has nothing to do with genetics, AT ALL. To me, it's just filler to get you to ignore the fact that they completely fail at providing you with any interesting data that is related to your ancestry.

    Yes, I'm white, and I probably hail from places where white folks came from. Enlightening. Big bummer, and a huge waste of money. Look elsewhere, or perhaps lose interest altogether, is what I recommend.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Scam

    • Arizona,
    • Aug 30, 2018
    • Verified Reviewer

    I ordered Helix DNAPassport. The information I got was nothing that I could not see in a mirror. Most of the other information was kind of useless, "asparagus pee." If I eat asparagus my pee is going to smell more than average people. If I am bitten by a mosquito the bite is most likely going to be average size. Before I got this back, I ordered a Geno 2.0 test that doesn't let me sign in nor create a new account. When I'm trying to sign in to register the second test kit, it says that I need a new account with a new email address but when I do that, it tells me that I already have an account. LOL

    Bottom Line: No, I would not recommend this to a friend

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