About Idol White System
According to the manufacturer, the Idol White System is a unique teeth whitening pen that uses a maximum strength blend of natural ingredients to deliver a “brighter, whiter, celebrity smile” in the comfort of your own home.
We’re told that Idol White’s gel can be applied in seconds with the included topical brush and that it can remove up to 10 years of stains and discoloration in the first application. All you have to do is:
- Brush your teeth normally.
- Twist the pen to dispense the gel.
- Apply the gel to your teeth and in less than 15 minutes, you could keep them whiter for up to three months.
One of Idol White’s Systems (we’ll talk more about this shortly) also comes with an ortho-halogenic mouthpiece that promises to deliver white-enhancing light to speed up your results.
Considering these claimed results, as well as the fact that the company tells us it’s completely safe to use, it seems reasonable that Idol White has “thousands of satisfied customers.”
But will you be their next satisfied customer? Can you expect results? Is the Idol White System really endorsed by Kim Kardashian? Keep reading and we’ll reveal what we learned during our research.
Exactly How Does the Idol White System Whiten Teeth?
Despite all the marketing hype present on Idol White’s websites, the fact of the matter is that we’re never told exactly what ingredients the system contains. In fact, other than “natural ingredients,” we’re not told a single thing.
However, as we discuss in How to Choose an At-Home Teeth Whitening System That Works, the most common active ingredients found in these systems is carbamide or hydrogen peroxide.
Both of these substances work by reacting with oxygen to lift away exterior stains on the enamel of your teeth. And the only major difference is their strength since carbamide peroxide (CP) breaks down into urea and hydrogen peroxide (HP) when applied to teeth.
As a result, a solution of 22% CP translates into a little more than 7% HP. This is essentially the same substance used by your dentist, although professional versions can be much more concentrated and, as a result, must be kept away from the gums.
So, while at-home whitening systems might not be as powerful as a solution found in your dentist’s office, with regular use, they may be able to provide similar results over a longer period of time.
What Is Idol White’s Ortho-Halogenic Light? Will It Deliver Benefits?
Speaking of which: You know those lights used at your dentist’s office during a whitening procedure?
Many whitening system manufacturers promote the idea that these “laser” lights speed up the oxidation of the hydrogen peroxide contained in the whitening gel, resulting in faster, more effective results.
The problem? There seems to be mixed clinical evidence that these lights provide any benefit whatsoever. At least in your dentist’s office, these lights may help speed up the drying process, but in your home, they might not do anything at all.
What about the “ortho-halogenic mouthpiece” promoted by Idol White? Outside of sites promoting the whitening system, we didn’t come across any third-party online evidence that this is a meaningful scientific term, or that it can boost whitening results.
Will the Idol White System Cause Any Side Effects?
Although the manufacturer doesn’t make it very clear exactly what kinds of results you can expect from Idol White’s whitening gel, if it matches the same strength as other systems we’ve reviewed, it likely won’t cause anything worse than temporary gum sensitivity.
However (especially if you have any dental issues that need to be addressed), we’d always recommend speaking with your dentist before starting a new whitening regimen.
How Much Does Idol White Cost?
When it comes to Idol White, it appears that how much you pay largely depends on which website you access. For example, on Idol White’s main site, you’ll have three different options (only pens, no ortho-halogenic lights are included):
- 1-Month Supply (2 pens): $39.95 plus $6.95 S&H
- 3-Month Supply: $79.90 plus free S&H
- 5-Month Supply: $119.85 plus free S&H
On the other hand, the Kim Kardashian Landing Page (more about this next) includes a light-emitting mouthpiece with higher pricing:
- 1 System: $69
- 2 Systems: $118
- 3 Systems: $147
- 4 Systems: $189
- 5 Systems: $195
- 10 Systems: $350
In either case, you’ll get free standard ground shipping within the U.S.
According to their website, keep in mind that your Idol White order cannot be canceled after submission, although it does come with a 90-day return policy, less S&H and a $10 restocking fee per item.
However, this only applies to unopened, unused packages.
In order to request a refund, you’ll need to reach out to Idol White’s customer service department at (818) 303-9260.
A Quick Note About Idol White’s Arbitration
As soon as you place an order on any of the Idol White websites, you’ll be automatically bound to an arbitration agreement.
Without going into unnecessary detail, this means that if you experience any damages from using the whitening system, you can’t take the company to court or join a class action lawsuit.
In other words, you’ll be giving up a lot of your legal rights as soon as you place an order. But does Kim Kardashian’s endorsement make the situation any better?
Does Kim Kardashian Endorse the Idol White System?
In the last section, we talked about how Idol White’s price is different depending on where it’s purchased. But we found that their marketing approach can differ quite a bit as well!
For example, on one of Idol White’s landing pages, we found a video that supposedly shows Kim Kardashian endorsing the teeth whitening system. However, there are a couple important things to point out:
Why Doesn’t Kim Say the Words “Idol White”?
First, you’ll notice that Kim never actually mentions Idol White by name, which means she could literally be talking about any teeth whitening system.
To this extent, after some fairly extensive online research, we learned that the only teeth whitening system Kim has ever endorsed—and which was only promoted on Instagram, not video—is the Express Smile Atlanta system, which also uses a blue “ortho-halogenic” light.
Despite this, in addition to the video featured on one of Idol White’s landing pages, we found a handful of similar videos on YouTube. Again though, Kim never mentions the product by name, and based on the account names, they seem to have been created by affiliates.
Granted, we’re certainly not accusing anyone of anything here. Only that, after some in-depth Googling, we didn’t find any kind of direct connect between Kim Kardashian (or any of the Kardashian sisters) and Idol White.
Pro tip: What about Dr. Ken McMillen, the dentist in Kansas City, Missouri who provided his endorsement for Idol White? After another intensive online search, we didn’t find any matching practicing dentists in that city with that name.
Are Celebrity Endorsements All That Meaningful?
Second, even if Idol White was clearly, specifically endorsed by Mrs. Kardashian White, what does this mean for you?
When writing Why Celebrity Endorsements Can Hurt You, we learned that celebrities often don’t use the products they endorse, so their association with the product doesn’t necessarily mean that it works.
Given this, what can we learn from real-world customer reviews for the Idol White System?
Are Customer Reviews For Idol White Positive?
Some of the affiliate YouTube videos we just discussed were as much as five years old, which seems to indicate that the Idol White System has been on the market for quite some time.
Despite this, we found very little online customer feedback during our research.
One of these sites was Amazon, where three reviewers gave the whitening system an average rating of 3 stars. One claimed they liked it, another claimed it was overpriced for what you get, and the third noted that their pens were damaged upon arrival.
In addition to videos, affiliates also create a lot of websites that look like real blog post reviews but contain little more than marketing hype, which is intended to generate a sale.
Well, outside of Amazon and these websites, we didn’t come across any other legitimate online reviews for Idol White, even though it’s been on the market for well over half a decade.
From a company perspective, it appears the Idol White System is brought to you by Pacific 298 Ltd, based out of Cyprus. The company makes several other nutritional supplements, including Melatrol, Revitol, Provillus, and more.
How Does Idol White Compare to Other Teeth Whitening Systems?
We’ve reviewed many of the most popular online-only whitening systems here at HighYa, including Whitening Coach, Spark Whitening, and White Light Smile, many of which feature the same lighted mouthpiece as Idol White.
Overall, these products tend to come with bottom-of-the-barrel reader reviews, often related to business practices like long shipping times and charging (sometimes much) more than the original order total.
Excluding these types of business practices, the top complaint seems to be that systems like these work just as well as something you’d find locally, but they cost much more.
In fact, after less than 30 seconds searching online, we found dozens of whitening pens from national manufacturers (which listed all their active ingredients) for as little as $7.
Taking everything we’ve talked about (and we’ve covered a whole lot of territory!), what does this mean when it comes to the Idol White System?
Will the Idol White Whitening Pen Provide a Solid Value?
Ultimately, we didn’t place an order for the Idol White System, so we can’t tell you any firsthand details about their customer service or the results it provides.
However, if we’re to assume that Idol White contains the same 22% carbamide peroxide found in hundreds of other at-home whitening system, there’s no reason to believe it won’t provide similar results.
But remember: It’s highly unlikely that just a few uses of Idol White—or any other at-home system for that matter—will actually deliver “results that normally cost thousands of dollars at the dentist.”
All things being equal, though, you can purchase as many as 7 of the competition’s whitening pens for the same price as one of Idol White’s (depending on which of their sites you buy from, of course).
In the end, it’s your money, so you get to choose where to spend it. But if we were looking for the most value for our hard-earned dollar (remember, we’re shoppers too!), we might look for whitening pens at a local pharmacy before placing our Idol White order.
Did you purchase an Idol White System? Were you pleased with the results? If so, how many applications did it take? Did you experience any gum sensitivity? Did you find out what it contains? Give us all the details in your review below!