About Ionic Styler Pro

By HighYa Research Team
Published on: Sep 3, 2014

You probably just watched a commercial for the InStyler Ionic Styler Pro and are wondering if this 4-in-1 beauty device really can take the place of your flat iron, curling iron, conical wand, and round brush. On top of this, you’re almost certainly interested in finding out if the Ionic Styler Pro’s ceramic hot brush, flat iron, and ionic bristles that remain cool the touch can actually straighten your hair, create flawless waves/curls, and add shine and body.

It’s often said that products advertised to replace multiple other products typically don’t perform as well as advertised. But is this the case with the Ionic Styler Pro? When it’s all said and done, is it really an “all-in-one styling breakthrough?”

How the Ionic Styler Pro Claims to Work

At its most basic, the Ionic Styler Pro is a 4-in-1 hair tool that claims to change  from a hot brush to a professional flat iron with just the touch of a button. As such, the Ionic Styler Pro claims to feature professional-grade tourmaline ceramic plates, in addition to a heated barrel surrounded by unique ionic nylon bristles that remain cool to the touch while also adding moisture, fighting frizz, and increasing shine and bounce.

With this in mind, the Ionic Styler Pro claims to allow you to start straightening right at the root of your hair, and then use both hands to control the device as you straighten. The Ionic Styler Pro is also claimed to work on all hair types, and its soft rounded edges allow you to straighten and curl without having to worry about crushing, burning, or creasing your hair. This, along with its easy glide, anti-tangle bristles, ultimately means that you can achieve perfect, sleek, smooth, salon-quality hair every single time.

Ionic Styler Pro Pricing & Refund Policy

If purchased directly through the manufacturer, you can buy 2 Ionic Styler Pros via a 30-day trial, which will cost you $14.95 plus $19.99 S&H. After 30 days have passed, you’ll then be billed three monthly installments of $39.95, bringing your total to $154.79.

The Ionic Styler Pro comes with a limited 1-year warranty against manufacturer defects and a 30-day refund policy, less S&H charges. In order to process a warranty claim or request a refund, you’ll need to contact customer service at (800) 280-7729.

Also, keep in mind that the Ionic Styler Pro is available through Ulta, Amazon.com, Bed Bath & Beyond, and several other third-party retailers.

What Do Other Consumers Have to Say About the Ionic Styler Pro?

Overall, it appears that the Ionic Styler Pro has an evenly mixed online customer reputation, with some consumers complimenting its styling ability while remaining cool to the touch.

On the other hand, some of the most common complaints reference that it’s difficult to use, constant hair tangling, bristles that quickly break and fall off, and that the Ionic Styler Pro can suddenly stop working (typically due to electrical problems). In addition, other consumers complained that it doesn’t generate enough heat for all types of hair (only 2 options; low at 338F and high at 374F), and that it can’t effectively straighten the roots of your hair as the bristles prevent you from getting all the way against your scalp.

From a company perspective, the Ionic Styler Pro is manufactured by Tré Milano, LLC based out of Van Nuys, CA, who also makes the InStyler Ionic Ceramic. With this in mind, it appears that many of the same complaints for the Ionic Ceramic also apply to the Ionic Styler Pro.

Can the InStyler Ionic Styler Pro Really Provide You with the Hair You Want?

When it comes down to it, can you honestly expect the Ionic Styler Pro to replace 4 hair tools, while performing as well as all of them? Perhaps, but keep the following in mind prior to placing your order:

A 4-in-1 Miracle?

First, as we mentioned in our Why the Fusion Styler Comes Up Cold-and How You Can Make it Work article, according to most industry professionals, the likelihood that a 4-in-1 beauty device can perform as well as the devices they’re meant to replace is relatively slim.

As such, although the Instyler Ionic Styler Pro may perform one or two duties well, it may not provide you with the full 4-in-1 experience claimed in its commercials. In fact, as we mentioned above, one of the most common customer complaints cite that it doesn’t work as well as advertised.

What Effect Do Negative Ions Have on Your Hair?

Next, it’s important to note that scientific evidence showing that negative ions can help your hair look shinier (or any of the benefits attributed to the Ionic Styler Pro) is very thin. For a brief overview about the physics behind negative ions, this forum thread provides some good background.

High S&H Charges

The Ionic Styler Pro also comes with fairly high, non-refundable S&H charges, which are almost certainly much higher than the actual cost to ship the product. This means that if you’re dissatisfied with your Ionic Styler Pro, you’ll immediately lose the initial $19.99 S&H fee, in addition to any charges you incur by shipping it back to the manufacturer.

In fact, we found one customer who claimed that she was out a total of more than $50 after everything was said and done.

Other Concerns

Also, keep in mind that Tré Milano “may sell or rent any personally identifiable information about you to any third party,” which means that you might expect sales calls and/or emails soon after placing your order. In addition, you’ll be subject to the company’s arbitration agreement, which means that you’ll be giving up essentially all of your rights to litigate against the company should the Ionic Styler Pro cause significant damages for one reason or another.

Bottom line

If you’re passionate about trying new beauty devices, then the Ionic Styler Pro definitely presents some advantages. However, if you’re expecting it to truly replace all 4 beauty items that it claims, or to work on any hair type imaginable, you may be disappointed.

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