About LendUp

Searching for a reputable payday lender may seem impossible, but LendUp claims to provide a solution. Instead of causing individuals to become trapped in debt through extremely high interest rates and fuzzy terms, LendUp is a socially responsible direct lender that can help you build your credit, and gain access to more money over time.

But does LendUp live up to these expectations? Let’s take a look.

Understanding How LendUp Works

If you’re one of the millions of Americans who work hard but find themselves “locked in the short-term debt trap,” LendUp claims to provide a solution. Instead of keeping you trapped in debt, LendUp has a unique system in place that allows you to quickly access payday loans, and to earn points for things like repaying your loan on time, taking education courses, and even referring friends. The company calls this “climbing the ladder,” and the program spans four different tiers:

  • Silver – Borrow up to $250 for as long as 30 days. Will need to be repaid all at once.
  • Gold – Borrow up to $500 for as long as 60 days. Multiple payments can be made.
  • Platinum – Borrow up to $700 for as long as 6 months. Multiple payments can be made.
  • Prime – Borrow up to $1,000 for as long as 12 months. Multiple payments can be made. On top of this, once you reach the Prime level, you can report your repayment behavior to the major credit bureaus and may be eligible for APRs as low as 29%.

When you’re ready to apply for a LendUp loan, the process works in three steps:

  1. Apply online in as little as 5 minutes.
  2. Since LendUp is a direct lender, they use a proprietary algorithm to provide you with an immediate response.
  3. Your money can be deposited directly into your bank account in as little as 15 minutes. LendUp claims that their loans contain no hidden fees or rollovers, and feature clear terms and conditions.

When it comes time to repay your loan, you can either pay your it in advance, or LendUp will automatically withdraw the payment directly from your bank account.

As part of their commitment to socially responsible lending, LendUp claims to understand that they only succeed when you’re able to repay your loan, so they’ve created an environment to work with you when the unexpected happens. This includes loan extensions up to 30 days, and even beyond this as decided on a case-by-case basis.

LendUp Pricing & Refund Policy

LendUp charges a variety of APRs for their loans. As of the time of this writing, this ranged anywhere from 199.53% to 748.77%, although once you reach the Prime tier, you may have access to APRs as low as 29%.

What Do Other Consumers Have to Say About LendUp?

LendUp has been featured in TIME, the Wall Street Journal, Inc., and more, and has been in business since 2012. However, the company is not listed with the Better Business Bureau, and online customer reviews were few and far between during our research.

Despite this, some of the most common complaints we encountered cited difficulty reporting your LendUp loans to credit reporting agencies, and that there is no direct phone number to contact someone at the company. With this said, it appears LendUp responds to complaints quickly.

What’s the Bottom Line About LendUp?

Similar to Rapid Loans Direct, Greenlight Loans, CashAdvance.com, and others, LendUp is a short-term payday lender, regardless of how socially responsible they claim to be. This means they charge very high interest rates for their loans, which are essentially the same as competing payday lenders. And as we’ve recommended in the past, it’s best to stay away from these types of loans if at all possible.

With this said, LendUp does seem to take a “kinder, gentler” approach to payday lending, with 30-day extensions available, and even beyond depending on your situation. So if you absolutely must take out a short-term payday loan, LendUp appears to be a solid choice.

Read 131 LendUp Customer Reviews and Complaints

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Average Customer Rating: 2.9
Rating Snapshot:
5 star: 52 4 star: 8 3 star: 3 2 star: 10 1 star:  58
Bottom Line: 48% would recommend it to a friend
Showing 1-11 of 131
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  • Don't go there!

    It was the end of the month and I needed money for meds. I applied and was approved in about 10 minutes. I received an email saying the funds were in my bank account. It never was received by my bank. I contacted them and told them what was going on. They blamed my bank and then told me it could take four more days to post and if I hadn't put my account numbers right it wouldn't process and I would have to wait.

    I told them if it was 4 more days I wouldn't need the loan because my check would be there on the 1st. My bank told me that they couldn't do anything until they at least had a transaction number. In the mean time, I received a email saying my loan wasn't approved. So I contacted them again they still blame my bank and would not address the email saying I wasn't approved.

    When I went to their website my account info would not show up and would not confirm any account numbers. They won't cancel my loan they say I have to wait. I feel this is because they won't receive their share. I don't need the loan now tomorrow is the first and will have my pension check deposited but they won't cancel the loan and I have tried to cancel it for 2 days now. I still don't have the money and have to wait to see what happens if my money was deposited in someone else's account. It could take up to three weeks to straighten out.

    Stay away from this. I think you should be able to see your information when you need to. And they don't care if you have problems as they are hard to contact and still don't do anything. I feel they are a scam!

    Bottom Line: No, I would not recommend this to a friend

  • Glorified pay day loan company

    • By Robert,
    • Petal, MS,
    • Jun 17, 2016
    • Verified Reviewer

    A friend referred them to me awhile back and I decided to try it out mainly to rebuild my credit so I started climbing the lend up ladder. Here's how they get you. Apparently Platinum and Prime levels aren't offered in any states and that's where you have to get before they report it to the credit bureau. I should be at prime level with the points I have and when I messaged them they said platinum and prime wasn't offered in my state but they were working on it. I called them out on it.

    I asked them if those levels aren't offered in my state, how could you give me a loan period? That's how they abuse hard working, lower class people.

    What a waste of money and time and ruined my hopes of rebuilding my credit through them. Find other means of rebuilding your credit, this is a poor company and it's just flat out wrong of them to do what they're doing.

    Bottom Line: No, I would not recommend this to a friend

  • Worst dishonest company ever. Please read before going through Lendup.

    • By Rachael,
    • lawson, Missouri ,
    • Mar 1, 2016
    • Verified Reviewer

    My husband and I stumbled across Lendup from Credit Karma. Like others we were in a financial bind due to an accident, so we gave it a try. Plus it said they report to the credit bureau so why not help our credit. We take a loan out and continue to do this 10 times, thinking it's making our credit better. We no longer needed the loan but we thought we were helping ourselves. After the 10th time we finally reach platinum level. Now we get the opportunity to be reported to the credit bureau.

    We wasted so much money in interest. Not only does it take ten loans, but in order for you to have it reported you must take out an additional loan. Yes the current loan we had was literally pointless. To get it reported you have to take out a $200 loan with installments of $30 a month. You must take out the original loan ten times to even get the second loan. There is no way around it, as we have found out. But to get it reported you must pay an additional $5 month fee.

    Not only that, but we needed a 2 day extension one month and they said they were not able to do so. So they try to take the money from our account except it wasn't able to go through. So when we get paid two days later we pay the loan. We then try to take it out again thinking we're doing good. But no, we are no longer allowed to, because they couldn't get their payment on the due date.

    I'm furious and of course you can't speak to anyone, so you have to email. The lady then tells me if we want to take the loan out again I will need to open another bank account to use for the loan. They had no problem receiving our payment from the original bank account we used but they couldn't use that account to deposit money back. We've already paid so much in interest we didn't want to waste what we paid, so we opened up another account just so we could get the loan that reported to the bureau. Yes it was stupid but after paying their interest on ten loans, we were finally at the spot where we had to get it reported, because our credit really needed some help.

    This company is a total scam, just looking for people who are in need of help and thinking they are benefiting themselves when in reality you're not. We've done the installment loan twice and still no report on our credit. We are paying it off and have already reported them for falsifying information. And this past week we've received 7 emails stating we overpaid and are due for a refund, but all we need to do is update our current bank account. If you have other options, then please do not try Lendup, you'll regret it.

    Bottom Line: No, I would not recommend this to a friend

  • Make sure your bank has the same deposit info

    I applied for a loan and was approved! I didn't realize my bank had different deposit numbers than the ones that were on my check! I kept waiting for the funds and finally called my bank. They indicated they had a different account number for company deposits. How was I to know that when this was the first time I had ever had a deposit made like this to my account? I received an email stating they would not do Business with me anymore.

    Bottom Line: No, I would not recommend this to a friend

  • Avoid avoid avoid

    • By Tasha Smith,
    • North Carolina,
    • Sep 7, 2016
    • Verified Reviewer

    I believe they are shady and doing their up most to obtain peoples personal information. They tell me I am approved to get a lousy $220, I make near $3000 a month and just had to pay out a lot and needed a quick loan for a few days. Well I submitted everything, down to last year and this years tax documents for my company!

    Do NOT give this company your information they are a scam! I even screen shot a word doc of me asking them to call me or give me a number to call of course they avoided this doc completely. A complete waste of time DO not provide your details PLEASE! Also, they claim they will help you build your credit but watch for the small print where they tell you they can not.

    Bottom Line: No, I would not recommend this to a friend

  • Credit card

    • By Leena,
    • New York,
    • Aug 22, 2016
    • Verified Reviewer

    They wanted proof of income which I sent in several times to issue their credit card. I kept sending official documents which they said were not. I think these people collect info for their own benefit and use. Stay away from them.

    Bottom Line: No, I would not recommend this to a friend

  • Total lies

    • By Randy,
    • Illinois,
    • Mar 24, 2016
    • Verified Reviewer

    Lendup is full of lies. There is no help with your credit. They try to sell you that they will report to credit company, meanwhile they don't tell you that it takes at least 10 loans, maybe more, and each loan is at least $30+ interest. Then it's virtually impossible to reach them. They also will deny you whenever they feel like. If you're an Illinois customer they will check into if you have any outstanding loans in Illinois. They will first get a few dollars from you by approving a few loans, then they will use the Illinois outstanding loans against you. Lendup is not dependable so don't count on them. It's also impossible to find a card they accept that will accept the loan instantly, besides it costing you $7.95 to use this option. Think again if you want to get into this mess, because Lendup does not work in your best interest and this company has no interest in helping your credit. Even worst, Credit Karma endorses them, do they get a cut from this? Beware, this is a predatory lending company.

    Bottom Line: No, I would not recommend this to a friend

  • Not eligible

    • By Amanda Juarez,
    • amndjuarez@aol.com,
    • Aug 17, 2016
    • Verified Reviewer

    I put in a wrong routing number so bank rejected my money and Lendup says I'm not eligible to re-apply. You guys are a sorry company.

    Bottom Line: No, I would not recommend this to a friend


    • By Miles M,
    • Vancouver, Wa,
    • Jul 18, 2015

    The first thing they ask for is a debit or cash amount for 210.00 for "loan insurance" that they say they will give back to you in your loan so your not out any money.

    I fell for this because I thought ok, this is a online loan, maybe they need this for the loan, what do I know?

    So they literally will hound you until you go to a Walmart store and send them this 210.00 by MoneyGram. Then they tell you to send it to a person instead of a company because it will cost less.

    Then they have you wait on the phone for them to go pick up the money, but they say they are "working on your loan."

    Then some man who barely speaks intelligible English gets back on the phone, he is the 2nd or 3rd man like this you've had to deal with in the hour and some on the phone. Then he will have you call yet another non English speaking person to FINALIZE your papers and disperse your money.

    When he gets on the line he will then tell you that there is a 350.00 fee to wire the loan to your account that AGAIN you MUST pay upfront or no money from them and you loose your 210.00 from the original "deal".

    It was at this point I told them it was a scam and I wanted my money back. They tried to tell me I would be arrested for saying their SCAM was indeed a SCAM and to shut my mouth. So I have now shut my mouth but hopefully stopped someone else from doing the same thing I did.

    I feel stupid but they PREY on people who are in a vulnerable position.

    I filed a complaint with MoneyGram and they noted this in there files. If this has happened to you to please call MoneyGram and file a complaint as I did. They will also give you the information to contact the FBI who handles cases like these.

    This is NOT a good company trying to help those in need, false advertisement from start to finish.


    Bottom Line: No, I would not recommend this to a friend

  • Good if you need money!

    • By Demi,
    • Florida,
    • Jul 12, 2016
    • Verified Reviewer

    This is great loan if you have emergency situation and need to borrow some money. Process of getting loan is quick and simple. Website is very easy to navigate.

    If you want to rebuild your credit history, be alerted, that you have to gain points and climb the ladder in order to achieve that! And that benefit of having your activity to be reported to credit agencies is available only for these states right now: CA, KS, LA, MN, MO, NM, OK, OR, TN, TX and WY. They are definitely working to expand it and to cover all the states.

    Bottom Line: Yes, I would recommend this to a friend

  • Don't be fooled by the fakes

    • By Kathryn,
    • Jun 8, 2015
    • Verified Reviewer

    I keep reading that people are contacted by LendUp to get a loan and pay money up front for that loan. First and foremost on LendUp's LEGITIMATE site there is a disclaimer about the fraud companies pretending to be LendUp. I've been with them for 6 months and NEVER have I had to send money up front. I feel obligated to say this because people are laying fault on a really great lending company when you should be more wary of what you do. I'm sorry you were scammed but the real LendUp doesn't scam. If you have to Western Union money, you can pretty much guarantee its a fraud company.

    Bottom Line: Yes, I would recommend this to a friend

Showing 1-11 of 131

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