What Is Luna Gold Serum?

By HighYa Staff
Published on: Aug 3, 2017

Luna Gold Serum is a skin care product that claims to be able to help you achieve visibly younger-looking skin, without resorting to painful injections or invasive surgeries.

The creators of the serum claim that it not only helps to eliminate wrinkles and fine lines, but also to brighten your skin’s appearance and restore firmness by delivering hydration and increasing the amount of available collagen. But is this what you might realistically expect?

Let’s start off by discussing Luna Gold Serum’s marketing approach.

A Note on Ingredient Formulations Similar to Luna Gold

Here at HighYa, we’ve reported extensively on the anti-aging industry, since it seems as though new products claiming to turn back the clock and reveal younger-looking skin arrive on the market each and every day. Because of this, we’ve learned to pick up on a pattern that we feel is noteworthy enough to share with you.

Looking at the main website for Luna Gold Serum, it appears to have the exact same page layout (down to the imagery used) as many other skin care serums we’ve reported on, such as Luminescent Serum, Vlamorous, and Derma Devine. In fact, the only thing that seems to vary between these websites is the logos used. What does this mean for you?

While template-based products aren’t unusual, especially within the anti-aging and supplements industries, it largely means that the only way to meaningfully differentiate one option from another is by their ingredient formulations.

However, none of this information was provided on the product’s website, and when we reached out to customer service, we were told that they could only help those who have already placed an order. We tried calling back, only to get the same response.

We consider this a big red flag. Why?

Because we don’t believe that you should have to pay to get your basic questions answered about a product. Further, without knowing which ingredients are contained in this cream, or at what concentrations, it is all but impossible to evaluate how well you might be able to expect it to perform. It’s also difficult to assess what, if any, side effects you might potentially run into from using the serum.

Nonetheless, according to their website, Luna Gold’s ingredients are supposed to impact collagen. What is this substance and why is it so important?

Collagen: Your Best Weapon Against Aging

The makers of Luna Gold Serum claim that our skin consists of 75 percent water and collagen, which is true, according to sources such as WebMD.

For something that makes up so much of our skin, what does collagen actually do? In short, it provides physical structure, holding everything together and keeping things smooth and firm in the process.

Unfortunately, as we age, our collagen production starts to slow down. This is where Luna Gold Serum claims to come in, delivering whole collagen particles in order to restore the skin to a firmer, more youthful glow.

The reality of the situation, however, is more complicated. As it turns out, collagen molecules are much too large to pass through our skin's outer layer, according to this post by Dr. Michael Edmonds on Sciblogs. But what about fragments of collagen?

Surprisingly, few studies have been done on this, but one carried out in 1988 concluded that it doesn’t matter either way, because “Even if native collagen could penetrate to the dermis, it is inconceivable that the molecules could form fibers or integrate with existing collagen fibers because the precursors for fiber assembly are soluble procollagen molecules.”

In layman’s terms, even if collagen particles (whether whole or fragments) could pass through the skin, there’s no evidence that this can lead to more new collagen fibers, stronger existing ones, or resulting anti-aging benefits.

Luna Gold Serum Pricing

Luna Gold Serum is currently offered exclusively as a free trial. This means that you’ll pay $4.95 for shipping to receive your first 30-day supply of the product. However, this is not the final cost.

The terms state that you’ll have 17 days from the date of purchase to use the product before you are charged a nonrefundable subscription fee of $89.95, and also entered into the company’s autoship program. Under this program, you’ll continue to be charged this same amount each month for a new supply of the serum.

To cancel this enrollment before it begins, you’ll need to reach out to customer service at 877-671-0074 at least one business day before the trial ends. If you wait until after the trial is complete, the terms state that there are no refunds available.

How to Purchase a Skincare Solution Like Luna Gold Serum

As mentioned above, we’ve previously written about dozens of other products with similar intended functions as Luna Gold Serum, many of which use essentially identical site designs and are also only sold through free trials.

Given all these similarities, if you are looking to try an anti-aging product and are wondering which one to get, consider the following criteria to help you potentially experience the best results:

  • Does the product feature a published ingredient list? And moreover, do they have clinical data and studies illustrating their effectiveness?

  • Are real customers talking about and using the product? Are there reviews that have been published online? If so, what do they say?

  • Are there any autoship or free trial programs in place? If so, many HighYa readers report difficulty cancelling them or getting their money back. Pro tip: Sometimes, the details of these programs can be hidden away within the terms and conditions listed on the checkout page.

  • If there is no autoship program, does the pricing line up with other popular products on marketplaces like Amazon.com, or in retail stores?

Additionally, consider the difference between a cosmetic product and a drug in the eyes of the FDA. Drugs are loosely defined as “articles intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease” and “articles (other than food) intended to affect the structure or any function of the body of man or other animals.” Meanwhile, cosmetics like Luna Gold Serum are described as “products intended to make people more attractive.”

Basically, as long a cosmetic notes that it is not “intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,” the company can make all sorts of claims about its effectiveness, without be required to provide a single piece of evidence prior to being released to the public. This means it’s ultimately up to consumers to do their due diligence prior to purchasing.

For additional tips to help start you off on the right foot and make more effective choices, be sure to read comprehensive guide on the subject.

Wrapping Up: The Verdict on Luna Gold Serum

We haven’t used Luna Gold Serum ourselves, but based on everything that we’ve learned about the product, we have a few parting thoughts for you to consider.

First, the creators of the serum make bold claims about its effectiveness, but provide very little in the way of evidence backing these up. In fact, we aren’t even told what ingredients are used in the product’s formula.

Couple this with the mandatory free trial, the autoship program, the restrictive customer service experience (which is limited to paying customers only, as we learned above), and inability to return the product after 17 days, and we feel that your money may be better spent overall by talking with your doctor about a proven solution for your skin care needs.

See Also: How to Never Fall for Another Anti-Aging Scam Again

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5 Consumer Reviews for Luna Gold Serum

Average Consumer Rating: 1.0
Rating Snapshot:
5 star: 0 4 star: 0 3 star: 0 2 star: 0 1 star:  5
Bottom Line: 0% would recommend it to a friend
Showing 1-5 of 5
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  • Do not buy it

    Honestly, it's impossible to review the product in the time that they allow it, and if you cancel it they still charge you even though they say that they will refund and no other charges will show up, but the truth is, they don't. They say one thing on the phone and do another.

    When disputing with the credit card company, there is nothing the credit card company can do to get the money back because they have a tiny fine print line that says you have to cancel in 14 days.

    They also say that they will send an email reminding you that the 14 days are up and they don't.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 7 people found this review helpful

    Do not buy!

    This Luna product is a total rip off! Horrible customer service.

    I responded to an online advertisement for the serum and moisturizer products if I paid the shipping on October 30th. Just like above, nothing in the advertisement indicated it was a trial offer and that charges would be assessed or more products sent after the trial period.

    Thank God I was googling how to use the product and came across this website HighYa. I did not receive the product at the time. I called the Luna number and canceled the order because I was out of the country and I did not receive the box yet.

    When I read on the internet today that they send you a free trial stating you only pay shipping but then they charge you for product's shipping and a product program to people if you don’t call and cancel the products. So, I called Luna today and told them I wanted to cancel and the product went back in the box it came in, that it was never received. And to cancel the order.

    I ordered it on October 30, 2017. I called to cancel it on November 13, 2017, when I did not receive the product and read this review on HighYa. I called and spoke to Josh to cancel this product. He said I had to pay a cancellation fee even though I was within the allowed cancellation time. I told him I have not received the product and I am not paying for it or their program, and I am not accepting any charges or cancellation fees or any other products because of what I read on the internet.

    Josh was very rude and aggressive and said I had to pay cancellation fees if I canceled. He said lots of people are upset because they are charged thousands of dollars and that they should read the details. He fought with me then he put me on hold for a long time when I asked to talk to a manager, and the phone hung up after waiting a very long time.

    The same day I called Luna again and spoke to Oscar at Extension 1219. I told Oscar that I am not happy with the product because of what I read on the internet and I refused to accept the product, and it never was received or it was sent back in the box it came in. He asked me to verify shipping address and said that I was within the cancellation trail time, but they will have to charge me $9.95 per item for canceling. I told Oscar that we did not receive the box and it was the same box they sent to us, I never signed for the product, and I am now out of the country. And that I am not happy with the customer service and what I read on the internet and to please cancel any products being shipped to me. I do not want them, and I will not pay for any products or memberships sent to me. I told Oscar I have not received it and it was sent back, to cancel the product and any memberships or additional products. He hung up on me again.

    This Luna product is a total rip off scam. DO NOT BUY, it is a scam! I am so happy for articles like this! I wish I saw this web page sooner!

    This is a negative review and does not even deserve a one-star rating! I am not the kind of person that does reviews, but this is a SCAM and needs to be advertised as one on the internet.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    This is a total ripoff!

    • Macon, GA,
    • Nov 15, 2017
    • Verified Reviewer

    I ordered a sample of this product in September for $4.95 and received it a couple of weeks later. I was charged for the product plus shipping and handling. I noticed on my bank account a payment of $89.95 for products I didn't order or receive. I will be contacting my bank about how to handle this and stop any future charges.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Scam alert

    • Oregon,
    • Nov 15, 2017
    • Verified Reviewer

    I agree with the other review. There was nothing about this being a trial offer, and my card was charged $89.95. I called to cancel and was told a cancellation email would be sent. Nada.

    Three days later my card was charged again another $89.95. I called again to find out why, and the guy argued with me, telling me I never canceled, which I most definitely did. And then after arguing with me for quite some time, he actually made the comment that he would cancel "both" my accounts. I asked him why the woman I canceled with three days earlier hadn't mentioned two accounts and how could I have two accounts anyway? He's still trying to accuse me of lying about calling to cancel.

    This is a big scam. DO NOT get a free trial.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 7 people found this review helpful

    Do not buy!

    I responded to an online advertisement for the serum and moisturizer products if I paid the shipping. Nothing in the advertisement indicated it was a trial offer and that charges would be assessed or more products sent after the trial period. However, my credit card was charged twice for additional shipping and for two additional products, which I did not receive.

    When I called the company (got the phone number from my credit card company), they said their policy was not to refund any charges, and the person on the phone hung up on me.

    DO NOT buy this product! Their sales practices are completely fraudulent!

    Bottom Line: No, I would not recommend this to a friend

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    • Nov 20, 2017

      Shacolby Tadaya

      Luna Serum has fraudulent sales tactics. I am looking to filing a class action lawsuit against them. Everyone is having the same problem with this company. I will proceed with our state attorney general's office for an official investigation into this company organization. These sharks are obviously not as smart as most people think.

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