About Magic Bullet

The Magic Bullet claims to be a 21-piece, high-speed mixing system that is handy, versatile, and easy to use, and can complete any job in 10 seconds or less. Overall, according to the manufacturer, the Magic Bullet represents an entirely new concept for kitchen devices that can save you time and effort.

How Does the Magic Bullet Claim to Work?

When it comes to cooking for you and your family, it’s always a struggle to balance the time it takes to craft wholesome, delicious meals with that of your busy schedule. However, the Magic Bullet mixing system claims to help you save time and effort in the kitchen by completing any job in 10 seconds or less.

In order to accomplish this, the Magic Bullet claims to feature specially designed stainless steel blades (the cross blade chops and grates, while the flat blade whips and grinds), both of which automatically circulate food back into the Cyclonic Cutting Zone for more mixing force.

In addition, the Magic Bullet’s unique bullet-shaped cups, which are made out of high-impact plastic, are claimed to be the secret to its effectiveness. The Magic Bullet’s cups come in two sizes: Short (12oz), which is claimed to be ideal for dips and party foods, while the tall (18oz) is better suited for fruit smoothies, which it claims to make in just 8 seconds.

The Magic Bullet system also comes with a steamer top that allows you to steam foods in the microwave, while the large holes in the shaker top are ideal for coarse ingredients (e.g. grated cheese).

And once cooking is complete, the cups are claimed to be microwave safe, and the cups, blades, Party Mugs, lids and lip rings are top-shelf dishwasher safe.

How to Use the Magic Bullet

In order to begin using the Magic Bullet, you’ll simply press your Bullet Cup or Party Mug to the base, press down, and mixing will begin, which will continue until you release downward pressure, without the need for buttons or complicated operating instructions.

For chunkier dishes, simply press down and release pressure repeatedly to pulse the ingredients, or if you’re creating a creamy dish, the Magic Bullet’s Lock On Mode will continue blending until the ingredients are completely smooth. Note: The Magic Bullet website features video demonstrations for each of these techniques.

If you have guests over, the Magic Bullet’s Party mugs are claimed to allow you to mix ingredients and then immediately serve them to your guests, while the colored comfort lip rings means that everyone will always know whose cup is whose. Also, for any leftovers, Magic Bullet’s re-sealable lids will attach to both the short and tall cups, and help you keep your food fresh longer.

For recipe ideas, the included “10 Second Recipe” book claims to feature 100 pages of “tips, tricks, and recipes” featured in the Magic Bullet TV show, while the product’s website also features several sample recipes.

Once your cooking is complete, the manufacturer claims that there is virtually no effort or clean up.

Magic Bullet Pricing & Refund Policy

The Magic Bullet offer is priced at 3 payments of $33.33 or one payment of $99.99, plus $39.98 S&H, bringing your total to $139.97.

For this price, if ordered through the manufacturer, you’ll receive 2 Magic Bullet mixing systems, each of which includes:

  • High-Torque Power Base
  • Cross Blade & Flat Blade
  • Tall & Short Bullet Cups
  • 2 Shaker/Steamer Tops
  • Stay-Fresh Re-Sealable Lids
  • 4 Party Mugs w/Comfort Lip Rings
  • Magic Bullet “10 Second Recipe” Book

While on the Magic Bullet website, you’ll also be able to purchase the following upgrades:

  • Deluxe Upgrade Kit – 2 additional Tall Bullet Cups and 1 additional Short Bullet Cup, plus 3 more Stay-Fresh Re-sealable Lids: $29.97, plus $6.99 S&H
  • Magic Bullet Party Pack – An additional 6 pack of Party Mugs: $23.97, plus $6.99 S&H
  • 101 Recipes Cookbook – 101 additional recipes not included in the original cookbook: $14.97, plus $2.99 S&H

All Magic Bullets comes with a 30-day refund policy, less S&H charges, as well as a 1-year limited warranty against defects in materials or workmanship. Under the Warranty page on the Magic Bullet Website, it indicates an extended 4-year warranty is also available, although this option was not presented when we attempted to check out.

In order to initiate the refund process or to file a warranty claim, you’ll need to contact customer service at 866-446-6352 for a return authorization number.

Keep in mind that the Magic Bullet is also available through numerous third-party retailers, including Amazon.com, Costco, Target, Bed Bath & Beyond, and many more.

What Do Other Consumers Have to Say About the Magic Bullet?

According to reviews found online at websites such as Amazon.com, BestBuy.com, and Target.com, it appears that the Magic Bullet had a mid-range reputation among consumers, with some of the most common compliments referencing that it’s easy to assemble and use, and that it’s ideal for single-serving smoothies.

On the other hand, some of the most common complaints referenced that it has a cheap, “plastic” feeling, that it won’t get ingredients completely smooth, especially if using ice, and that the unit suddenly quits working or begins leaking.

In fact, quality concerns appeared to be the number one complaint associated with the Magic Bullet, specifically that the blade gasket gets caught in the blade and becomes damaged in the process. And unfortunately, it doesn’t appear that the manufacturer offers blades by themselves, which means that you may have to return the entire unit to have the blade replaced under warranty (we’ll talk more about this next).

Can the Magic Bullet Make Mixing Easier?

If you’re looking to make simple recipes as quickly as possible, without all the fuss and muss associated with traditional blenders and mixers, is the Magic Bullet worth a try? Perhaps, but keep the following in mind:

10 Seconds or Less?

Although the Magic Bullet claims that it can complete any job in 10 seconds or less, this is ultimately a situation-dependent claim. In other words, some ingredients (especially dry ones, such as spices) will require much more than 10 seconds in order to grind into an appropriate texture.

In other words, depending on the recipe you’re preparing with the Magic Bullet, it may not complete it in 10 seconds or less.

Convenience Comes at a Cost

Also, while the Magic Bullet may be more convenient than a traditional blender, it also doesn’t come with many of the same features, such as hands free mode, automatic pulsing, and much more. As such, the Magic Bullet should not be considered a one-size-fits-all mixing device.

Propensity to Leak

Next, keep in mind that the number one complaint associated with the Magic Bullet is that it begins leaking. Although the FAQ page on the Magic Bullet website attempts to address this, the leaking issue appears to be related more to a manufacturing defect (when present) than to user error.

And if something goes wrong with your Magic Bullet and it needs to be repaired under warranty, keep in mind that you may be required to ship the defective part back to the manufacturer, and you’ll pay the associated S&H charges. In regards to this, according to Homeland Housewares, LLC’s 27 closed complaints (as of 10/28/14) on the Better Business Bureau website, some of the most frequent related to difficulty getting in touch with customer service and difficulty processing returns/warranty claims.

With this said, most consumers seemed to be pleased with their Magic Bullet while it was operational, although numerous customers found that it ultimately only worked 3-4 months. In fact, some were claimed to stop working the same day they were purchased.

Consumer Reports Weighs In On the Magic Bullet

According to Consumer Reports' video review regarding the Magic Bullet, they found that it struggled with basic tasks like chopping almonds, that it couldn’t finely grate chunks of Parmesan, and that making blended drinks with ice may not be ideal. And after everything was said and done, they found that other choppers outperformed the Magic Bullet, and that you’d ultimately be better off with a dedicated blender, food processor, or chopper.

Bottom line: Is Magic Bullet Right For You?

If you need something to make single-serving smoothies, or need a simple mixing solution for basic recipes, the Magic Bullet may be worth your hard-earned money. Although you might be better served by a traditional blender or mixer if you’re cooking for your entire family, or if you blend/mix frequently for recipes.

If you ultimately decide to purchase the Magic Bullet though, we might recommend doing so through a local retailer, which can help you avoid S&H charges and a potentially frustrating customer service experience if you’re dissatisfied.

Read 2 Magic Bullet Customer Reviews and Complaints

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Average Customer Rating: 3.0
Rating Snapshot:
5 star: 0 4 star: 1 3 star: 0 2 star: 1 1 star:  0
Bottom Line: 50% would recommend it to a friend
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  • Magic Bullet Bites the Dust

    • By Jenn,
    • Texas,
    • Nov 8, 2016
    • Verified Reviewer

    I received the Magic Bullet system as a gift after my blender and my hand-held wand mixer both died - they were both more than 5 years old, it was just their time. Anyway, from the first couple of uses, I noticed that the cups with the blades screwed on, would drip a bit of liquid when turned upside down to be placed on the electric base and the same happened when removing the cup/blade assembly from the base after blending.

    Then within just a few weeks of owning and using at least once daily, the rubber feet on the bottom of one of the blade shredded off - I guess maybe the cup and blade weren't seated properly. So then I only had the one other blade to use and the rubber feet shredded off of it shortly thereafter.

    So I looked into buying replacement blades and while trying to source the cheapest place to buy them from (because they are NOT cheap!) I came across replacement rubber feet that would keep me from having to buy the whole blade assemblies, so I ordered a set of 4. After being shipped to my home, I followed the instructions to replace and they worked just as good as the originals, they were identical in looks and the materials - the rubber or whatever they're made of felt the same as the originals.

    Within a month, one of the replacement feet got destroyed and I replaced it, glad I had ordered extra. Now keep in mind, the small drips when placing the cups on and removing from the base had continued with every use and by now thick gunk had formed inside the base where the motor is - I know because it would drip out the bottom from time to time onto the counter top.

    One day it just started to have a funny noise upon use, followed soon by a faint burning smell and then a failure of the whole unit. My conclusion - the concept of the product is great, it lets you make individual size portions, has 2 different blades for different uses, and multiple cups and lids to store unused items, but the actual physical product could use some improvements. A better seal on the cup and blade assemblies to prevent liquid leaking into the electric base and some way to ensure that when you place the cup with blade onto the base, that it lines up exactly so that the spinning mechanism does not destroy the rubber feet on the bottom of the blades, rendering it useless.

    Bottom Line: No, I would not recommend this to a friend

  • Did everything it was advertised to do

    • By Debbie,
    • Central Illinois,
    • Jul 7, 2015

    I've had my bullet for awhile now and I hardly think complaining about a few seconds (says 10 but may actually take 15 seconds) would be considered a 'problem' then you need to slow your life down a bit! Plastic vs. glass and or metal would make the shipping costs ridiculously high and the plastic is fine and does well in the dishwasher. Personally, I don't have a problem chopping ice, makes great smoothies, have made soup, salad dressings (ah, smell the garlic?), grinds coffee beans and so much more. Not to mention it is compact, so can be put away unlike other small appliances that take up space on the countertop.

    Bottom Line: Yes, I would recommend this to a friend

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