About Miracle Teeth Whitener
Billed as the fast, easy, and natural way to whiten teeth, Miracle Teeth Whitener uses an all-natural formula of activated coconut charcoal to lift, extract, and remove years of yellowing and stains—including those caused by smoking, coffee, soda, and red wine.
For a whiter smile, you just need to dip your toothbrush into the powder, brush it onto your teeth like normal toothpaste, and then rinse. The company tells us the tasteless formula gently purifies and detoxifies without the use of bleach or peroxide, so it’s a good option for those with sensitive teeth or gums.
Despite this gentleness, Miracle Teeth Whitener’s manufacturer claims their product is so effective that you’ll see incredible results after the first application, which will only become more pronounced the more you use it.
A great smile can create an equally great impression, so you want to make sure yours is as gleaming as possible. But for the price, will Miracle Teeth Whitener provide the most value for the money, or should you consider the competition?
Let’s start our discussion by covering the basics of teeth whitening.
What Is Activated Charcoal & How Does It Whiten Teeth?
There are three main layers that make up your teeth:
- Enamel – The hard, pearlescent outside.
- Dentin – A softer, yellow substance that distributes nutrition and transmits pain signals.
- Pulp – Tissue composed of blood vessels, nerves, and dentin-producing cells.
While the enamel on your teeth might look fairly smooth, it actually contains microscopic structures called rods and crystals. When pores (spaces between these structures) form, they can allow particles from food, drink, and other substances (i.e. smoke) to pass through and eventually cause discoloration and staining.
Over-the-counter whitening products use a variety of methods to remove these extrinsic (exterior) stains, although most involve peroxide and/or mild abrasives.
Peroxide works by reacting with oxygen to dislodge and lift away stains that a toothbrush might not have the power to address, while abrasives work like supercharged toothpaste to provide extra scrubbing power.
In fact, this is part of how Miracle Teeth Whitener works. Since the activated charcoal it contains (derived from coconut) is commonly used to bind to chemicals in the stomach, the manufacturer claims it could also help pull out toxins, although we didn’t encounter any clinical evidence on the National Institutes of Health’s PubMed that this has been shown to take place.
The website tells us that Miracle also contains coconut-derived activated charcoal, bentonite powder, another absorptive agent, and orange seed oil, a natural solvent and stain remover. However, we didn’t encounter any third-party clinical evidence during our research that the latter can help remove stains specifically from teeth.
What will you pay for these three ingredients?
How Much Does Miracle Teeth Whitener Cost?
One 2oz bottle of Miracle’s activated charcoal formula is priced at $19.99, plus free shipping. You can also purchase a second bottle for an additional $9.99 fee.
The customer service representative we spoke with indicated that the number of uses you get from each jar depends on how much you apply each time.
All orders come with a 60-day whiter teeth guarantee, less S&H (including fees associated with the BOGO offer). OnTel Products Corp’s customer support department can be reached at 844-649-5109 to request one.
When it comes down to it, is Miracle’s price competitive? Does it deliver any advantages over the competition?
Miracle Teeth Whitener vs. Other Activated Charcoal Formulas
Activated charcoal teeth whitening products are all the rage nowadays, so Miracle certainly isn’t your only option, which is why Google Shopping returned dozens of results at the time of our research.
Some of these were sourced from materials other than coconut (often bamboo, although we didn’t encounter clinical evidence that one is preferred over another for teeth care), included flavoring agents like wintergreen, peppermint, Stevia, cinnamon, and vanilla, and were priced anywhere from $3 to $25.
Where does this leave you?
As we outlined in How to Choose an At-Home Teeth Whitening System That Works, abrasive substances can be ideal if you’re looking for an inexpensive whitening option, something that can address newer stains, or one that’s less likely to result in teeth or gum sensitivity.
However, dollar-for-dollar, they typically don’t provide the same level of whitening that peroxide-based products can, which penetrate the enamel’s pores we discussed earlier to lift away older, more set-in stains.
As perhaps a firsthand example of this, while she didn’t test Miracle Whitener directly, Bustle.com’s Andrea Obaez didn’t notice any difference in whiteness after using a competing activated charcoal product every day for a week. She did, however, note that her teeth felt clean.
Another potential consideration noted more recently in a 2016 article by FoxNews.com is that, “The American Dental Association has currently not evaluated or approved any charcoal teeth whitening products. A spokesman for the organization previously told Prevention the product is concerning because its abrasiveness isn’t known.” Specifically:
“Approved products seep through the enamel and into the inner layer of the tooth called the dentin, which influences tooth color. Users and dentists don’t know how severe the charcoal supplement may be, so it may leave teeth stained or blotchy. The trendy product may also leave tooth enamel susceptible to deterioration and erosion, which can lead to sensitivity and cavities.”
This potential staining and blotchiness could occur more frequently on false teeth, so it’s especially important to consult with your dentist if this is the case. This thought will reappear as we wrap things up below.
Our Final Thoughts About Miracle Teeth Whitener
Compared to traditional teeth-whitening abrasive substances, according to many online customer reviews for third-party products, another thing to keep in mind is that activated charcoal can quickly become messy and stain any surfaces it comes into contact with.
As a result, you might want to wear old clothes and be very careful during the application and brushing process. It’s also not exactly aesthetically pleasing after being applied, so don’t be shocked by your initial appearance.
Given all the caveats we learned about from the Fox News article above, it’s safe to say that you should at least consult with your dentist if you’re thinking about using an activated charcoal product. They’ll be able to discuss your goals and concerns, and then set realistic expectations accordingly.
At this same time, you’ll want to discuss with them any specific products you’re thinking about purchasing, Miracle Teeth Whitener or otherwise. But at nearly twice the price (or more) than a meaningful number of its competitors, as consumers ourselves, we remain unsure that this higher price will deliver a better value.
Did you find value in Miracle Teeth Whitener’s formula? Help millions of other consumers make more empowered buying decisions by clicking below and writing your review.
3 out 3 people found this review helpful
I too was enticed to purchase this product at Walmart. What a mess! It is literally black charcoal and stained everything black; towels, granite countertops, and sink. It took me 15 minutes of brushing with whitening toothpaste and a water pick to clean the black stains between my teeth. Don't waste your money!
Bottom Line: No, I would not recommend this to a friend
11 out 13 people found this review helpful
Did not work
Please don't waste your money like I did. This stuff is VERY messy and does not work! It's a BLACK mess. I'm VERY disappointed that I didn't investigate this product before purchasing it at Walmart. My fault.
Bottom Line: No, I would not recommend this to a friend