About Miracle Teeth Whitener

By HighYa Research Team
Published on: Jul 24, 2017

Billed as the fast, easy, and natural way to whiten teeth, Miracle Teeth Whitener uses an all-natural formula of activated coconut charcoal to lift, extract, and remove years of yellowing and stains—including those caused by smoking, coffee, soda, and red wine.

For a whiter smile, you just need to dip your toothbrush into the powder, brush it onto your teeth like normal toothpaste, and then rinse. The company tells us the tasteless formula gently purifies and detoxifies without the use of bleach or peroxide, so it’s a good option for those with sensitive teeth or gums.

Despite this gentleness, Miracle Teeth Whitener’s manufacturer claims their product is so effective that you’ll see incredible results after the first application, which will only become more pronounced the more you use it.

A great smile can create an equally great impression, so you want to make sure yours is as gleaming as possible. But for the price, will Miracle Teeth Whitener provide the most value for the money, or should you consider the competition?

Let’s start our discussion by covering the basics of teeth whitening.

What Is Activated Charcoal & How Does It Whiten Teeth?

There are three main layers that make up your teeth:

  • Enamel – The hard, pearlescent outside.
  • Dentin – A softer, yellow substance that distributes nutrition and transmits pain signals.
  • Pulp – Tissue composed of blood vessels, nerves, and dentin-producing cells.

While the enamel on your teeth might look fairly smooth, it actually contains microscopic structures called rods and crystals. When pores (spaces between these structures) form, they can allow particles from food, drink, and other substances (i.e. smoke) to pass through and eventually cause discoloration and staining.

Over-the-counter whitening products use a variety of methods to remove these extrinsic (exterior) stains, although most involve peroxide and/or mild abrasives.

Peroxide works by reacting with oxygen to dislodge and lift away stains that a toothbrush might not have the power to address, while abrasives work like supercharged toothpaste to provide extra scrubbing power.

In fact, this is part of how Miracle Teeth Whitener works. Since the activated charcoal it contains (derived from coconut) is commonly used to bind to chemicals in the stomach, the manufacturer claims it could also help pull out toxins, although we didn’t encounter any clinical evidence on the National Institutes of Health’s PubMed that this has been shown to take place.

The website tells us that Miracle also contains coconut-derived activated charcoal, bentonite powder, another absorptive agent, and orange seed oil, a natural solvent and stain remover. However, we didn’t encounter any third-party clinical evidence during our research that the latter can help remove stains specifically from teeth.

What will you pay for these three ingredients?

How Much Does Miracle Teeth Whitener Cost?

One 2oz bottle of Miracle’s activated charcoal formula is priced at $19.99, plus free shipping. You can also purchase a second bottle for an additional $9.99 fee.

The customer service representative we spoke with indicated that the number of uses you get from each jar depends on how much you apply each time.

All orders come with a 60-day whiter teeth guarantee, less S&H (including fees associated with the BOGO offer). OnTel Products Corp’s customer support department can be reached at 844-649-5109 to request one.

When it comes down to it, is Miracle’s price competitive? Does it deliver any advantages over the competition?

Miracle Teeth Whitener vs. Other Activated Charcoal Formulas

Activated charcoal teeth whitening products are all the rage nowadays, so Miracle certainly isn’t your only option, which is why Google Shopping returned dozens of results at the time of our research.

Some of these were sourced from materials other than coconut (often bamboo, although we didn’t encounter clinical evidence that one is preferred over another for teeth care), included flavoring agents like wintergreen, peppermint, Stevia, cinnamon, and vanilla, and were priced anywhere from $3 to $25.

Where does this leave you?

As we outlined in How to Choose an At-Home Teeth Whitening System That Works, abrasive substances can be ideal if you’re looking for an inexpensive whitening option, something that can address newer stains, or one that’s less likely to result in teeth or gum sensitivity.

However, dollar-for-dollar, they typically don’t provide the same level of whitening that peroxide-based products can, which penetrate the enamel’s pores we discussed earlier to lift away older, more set-in stains.

As perhaps a firsthand example of this, while she didn’t test Miracle Whitener directly, Bustle.com’s Andrea Obaez didn’t notice any difference in whiteness after using a competing activated charcoal product every day for a week. She did, however, note that her teeth felt clean.

Another potential consideration noted more recently in a 2016 article by FoxNews.com is that, “The American Dental Association has currently not evaluated or approved any charcoal teeth whitening products. A spokesman for the organization previously told Prevention the product is concerning because its abrasiveness isn’t known.” Specifically:

“Approved products seep through the enamel and into the inner layer of the tooth called the dentin, which influences tooth color. Users and dentists don’t know how severe the charcoal supplement may be, so it may leave teeth stained or blotchy. The trendy product may also leave tooth enamel susceptible to deterioration and erosion, which can lead to sensitivity and cavities.”

This potential staining and blotchiness could occur more frequently on false teeth, so it’s especially important to consult with your dentist if this is the case. This thought will reappear as we wrap things up below.

Our Final Thoughts About Miracle Teeth Whitener

Compared to traditional teeth-whitening abrasive substances, according to many online customer reviews for third-party products, another thing to keep in mind is that activated charcoal can quickly become messy and stain any surfaces it comes into contact with.

As a result, you might want to wear old clothes and be very careful during the application and brushing process. It’s also not exactly aesthetically pleasing after being applied, so don’t be shocked by your initial appearance.

Given all the caveats we learned about from the Fox News article above, it’s safe to say that you should at least consult with your dentist if you’re thinking about using an activated charcoal product. They’ll be able to discuss your goals and concerns, and then set realistic expectations accordingly.

At this same time, you’ll want to discuss with them any specific products you’re thinking about purchasing, Miracle Teeth Whitener or otherwise. But at nearly twice the price (or more) than a meaningful number of its competitors, as consumers ourselves, we remain unsure that this higher price will deliver a better value.

Did you find value in Miracle Teeth Whitener’s formula? Help millions of other consumers make more empowered buying decisions by clicking below and writing your review.

Read 15 Miracle Teeth Whitener Customer Reviews and Complaints

Write a Review
Average Customer Rating: 2.5
Rating Snapshot:
5 star: 4 4 star: 2 3 star: 0 2 star: 1 1 star:  8
Bottom Line: 40% would recommend it to a friend
Showing 1-11 of 15
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  • Did not work

    • By Denise G,
    • Wisconsin,
    • Dec 4, 2017
    • Verified Reviewer

    Please don't waste your money like I did. This stuff is VERY messy and does not work! It's a BLACK mess. I'm VERY disappointed that I didn't investigate this product before purchasing it at Walmart. My fault.

    Bottom Line: No, I would not recommend this to a friend

  • Don't purchase!

    • By Kim Reid,
    • Rohnert Park, CA,
    • Jan 9, 2018
    • Verified Reviewer

    I too was enticed to purchase this product at Walmart. What a mess! It is literally black charcoal and stained everything black; towels, granite countertops, and sink. It took me 15 minutes of brushing with whitening toothpaste and a water pick to clean the black stains between my teeth. Don't waste your money!

    Bottom Line: No, I would not recommend this to a friend

  • I wouldn’t purchase

    I wouldn’t buy this item as it made my teeth sensitive and did not improve my teeth at all. I recommend talking to your dentist and use what they suggest for whitening your teeth. Save your money, eh.

    Bottom Line: No, I would not recommend this to a friend

  • Disappointing

    I bought this product with high expectations. I read the directions and followed them very carefully. The product is very messy, however, the package does warn of this, so I was prepared.

    I gently brushed my teeth with the product. Almost immediately my gums felt like they were being torn up. I brushed for two minutes as instructed. Then I rinsed and rinsed and rinsed some more, and got as much of the product out of my mouth as I could. It suggests doing your normal brushing routine hoping the black would be removed. Twice I brushed after and still the black remains. My gums are inflamed, sore, and swollen. While my teeth feel smooth, my gums are so irritated and sore it doesn't feel worth it.

    There may be a light whitening but it's hard to tell with the remaining product that refuses to come off my teeth. No smiling for me today. $19.99 plus tax, I really would like my money back. Also, I don't think this product is good and should be taken off the market.

    Bottom Line: No, I would not recommend this to a friend

  • Don’t waste your money

    • By Angelique M,
    • Slidell, LA,
    • Apr 14, 2018
    • Verified Reviewer

    I bought this product in hopes to whiten my teeth. In all reality, I know that I would actually need to visit my dentist for a 100% difference in whiter teeth, but when I purchased this teeth whitening kit, I would’ve been happy to have received a half of shade whiter. Unfortunately, after using this kit six times, following the directions to its entirety, I did NOT notice a difference whatsoever.

    Due to the fact that I’m not a fan of bringing something back for a refund after I’ve used it, I’m now stuck with it and out $24.00.

    I guess we all live and learn.

    Bottom Line: No, I would not recommend this to a friend

  • NOPE, do not purchase

    • By Cathy M.,
    • Nampa, ID,
    • Jun 27, 2018
    • Verified Reviewer

    I, like the rest of you, saw this bright shining whiter teeth thing at Walmart and decided to purchase it. I've used it four times now and it is very messy, my gums are torn up, and I do not see a difference. I did take a before picture so I'm going to take an after picture when I get up in the morning. I am going to try to take it back to Walmart and get a refund because it does not do what it says. It's going to do in 1/2 to brushings, so do your research first and possibly get your money back. Good luck.

    Bottom Line: No, I would not recommend this to a friend

  • Very messy

    • By Susan A.,
    • Venice, FL,
    • Aug 13, 2018
    • Verified Reviewer

    The experience was terrible. I had black everywhere. Don’t open your mouth. Black was on my sink, mirror, me, etc. Then it takes two brushings to get the black out of your mouth. They need to invent a paste that is not black and remember me when they do. Until then, I will not use it or recommend it. A $20 disappointment.

    Bottom Line: No, I would not recommend this to a friend

  • My teeth are brown now

    • By Marvin B.,
    • Denton, TX,
    • Aug 6, 2019
    • Verified Reviewer

    The product is not pleasant to use and my teeth have gone from slightly tan to brown. I’ve also had some aching in a couple of teeth. My lawyer friend says they should pay to get my teeth cleaned and fixed as well as damages for time and usage problems. It is very expensive for what it is...Can’t imagine how little that jar of material cost to make and how much they charge for it...Ridiculous?

    Bottom Line: No, I would not recommend this to a friend

  • Messy, no results

    Like others, I saw this product at Walmart and treated myself to the expensive little jar of teeth whitener. I followed instructions, and it can be very messy if you are not careful. I have used it four times with no noticeable whitening. I would also note that it darkened a white filling. I wouldn't recommend this product. Baking soda seems to work better and is a lot cheaper.

    Bottom Line: No, I would not recommend this to a friend

  • Remaining hopeful

    I'm only writing this review because I'm frustrated by the article and the three other negative reviews here, all of which paint a negative picture of the product, while (especially in the case of the reviews) not giving enough details, particularly regarding whether it actually works, to make it clear as to why it sucks.

    I've only used it 3 times since purchasing it about a week ago, and while I can see its huge potential for causing permanent stains pretty much anywhere it touched, especially if not cleaned up quickly, even being a fairly messy person, I've found it very easy to prevent damaging anything simply by not being careless with it and by being quick and conscientious about cleaning up after using.

    Even though it's not meant to replace toothpaste, I notice that my teeth feel cleaner than usual after using it, and not because I've been brushing for so long because one time I was in a hurry and only brushed for a few seconds.

    As for the whitening, I just wish I'd taken a before picture of my teeth because both my boyfriend and I agree that though there is a visible improvement, the difference is only slightly noticeable, and I'd really like to be able to have something to look at that I could compare my progress to.

    In all, it does seem to be working, and after really looking into its ingredients, I feel really good about how much more natural and less damaging to my health it is than most other whitening products. I hope that it continues to whiten, and even though it's not the instant, amazing results provider I've seen ads claiming it to be, I'm willing to go the slow and steady route with it as there's enough powder in that little jar for at least a couple months worth of brushing, which, to me, adds up to it being well worth the money compared to the other whitening products I've purchased. B+.

    Bottom Line: Yes, I would recommend this to a friend

  • Good so far

    To begin with, I did use strips three or five times, but they were painful. So when I saw this at Walmart ($24), I had to try. It was a mess the first time just opening the paper under the lid and then trying to cover the brush, which is not a good idea.

    Now I just lightly wet the tip of my brush and shake off almost all the water, then dip the tip of my brush into the black powder (it's difficult to get the powder on the whole brush anyway), then shake most of it back into the jar. This is enough to cover my teeth, once over. Then I brush. It does look bad while brushing and spitting out but makes my teeth feel cleaner than ever and I've had much improvement in the color after only five brushings (2/week as suggested). Of course I brush another 2 minutes with a whitening toothpaste.

    Any improvement (and without pain) is great. But after this article, I will be speaking to my dentist, for safety.

    Bottom Line: Yes, I would recommend this to a friend

Showing 1-11 of 15

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