NatureBox Review – Best For Your Healthy Snacking?

By Lydia Noyes
HighYa Staff Published on: Dec 5, 2018

Established in 2011 around the San Francisco Bay area, NatureBox is a food membership service that offers hundreds of healthy snacks for home or office delivery. Though the company used a subscription-based service before 2016, it has since pivoted to a traditional retail model with annual memberships.

According to the company representative we spoke with, NatureBox was founded by Gautam Gupta, a business advisor whose addiction to junk food left him overweight for much of his childhood. Gautam felt inspired to create NatureBox as a business that helped others improve their diets.

There’s no question it’s advantageous to eat healthier, but is NatureBox a smart way to do so? Let’s look at the details to determine whether it's worthwhile to consider buying snacks from NatureBox.

How Does NatureBox Work?

NatureBox is a primarily e-commerce company that offers over 100 snack varieties at the time of writing, and their website indicates that they regularly add new ones to the mix.

The company states online that they work with a variety of vendors to develop their snacks, most of which are composed of ingredients sourced from the United States. According to the company website, NatureBox snacks don’t contain artificial flavors, colors or sweeteners, and they are free of high fructose corn syrup and hydrogenated oils.

The brand also offers various snacks that qualify as vegan, gluten-free and non-GMO.

About the Membership

When you make a purchase on NatureBox’s website, you are automatically signed up for the brand’s membership program, which is free for the first thirty days.

Costing $30 per year, this membership lets you save up to 40% on select snacks, qualify for free shipping on orders over $25, and receive $5 worth of in-store credit each month. The plan auto-renews after twelve months unless you choose to cancel it beforehand.

If you want to opt out of a NatureBox membership, you need to cancel it within 30 days of your first order. Otherwise, you will be charged the full year’s amount of $30 at the start of the second month.

This annual membership also qualifies subscribers for NatureBox’s ‘Don’t Like It, Don’t Eat It’ guarantee. If you aren’t happy with a sample you receive, you can contact the company within 90 days of purchase and they will reimburse you with store credit.

What is NatureBox Subscribe-to-Save?

For those who prefer a subscription system for their snacks, Subscribe-to-Save lets you receive any snack or combination of snacks as a regularly scheduled shipment that saves you 5% off each order.

If you need to skip or pause your subscription or have any other questions, you can contact the company directly at support@NatureBox.com or through the Contact Us page.

Where Else Can You Buy NatureBox Snacks?

At the time of writing, NatureBox is transitioning from solely e-commerce company to offering their snacks in retail locations across America. Current options include Target, Safeway, and select Costco, Cost Plus, Sprout’s, Barnes and Noble locations and more.

About NatureBox Office Snacks

NatureBox has begun offering a new form of subscription service: Office Snacks. This plan allows businesses of more than 20 employees to received unlimited snacks for a fixed monthly price per employee.

The Office Snacks program offers two pricing systems:

Base Program Boost Program
Cost $20 per employee $25 per employee
Benefits Unlimited bulk snacks Unlimited bulk snacks, single-serve snacks, coffee

Included in the base program are nut mixes, pretzels, dried fruit, cookies, granola bars, popcorn and more. The Boost program adds on single serving packets of different chips, cookies, and nut mixes, as well as medium, breakfast, and dark roast coffee from Counter Culture.

Along with a subscription purchase, the company also offers free kitchen setup supplies like jars, scoops and trays, as well as free shipping for every purchase. Office Snacks are provided on an unlimited basis, meaning that the company can request more snacks once the current supply is 75% gone.

What are NatureBox Snack Options?

NatureBox snacks promise to transform your between-meal relationship to food, but what does the company really deliver?

Some of the snacks available at the time of writing included the following:

Dark Cocoa Nom Noms: Filled with dark chocolate, almonds and rolled oats, these dense treats are meant to satisfy your sweet tooth and keep you satiated, and they contain ten grams of protein per serving. Price $9.99 per eight ($7.99 with membership).

Big Island Pineapple: Containing no ingredients but dried Hawaiian pineapple, these chewy rings are purportedly full of flavor that will satisfy any sweet tooth. Price: $11.99 per approx. 15 rings ($8.49 with membership).

Hickory Smoked Turkey Jerky: Each one-ounce serving of this savory smoked jerky contains ten grams of lean turkey protein, meaning it might help you stave off hunger in the mid-afternoon. Price: $7.99 per 3 ounces ($6.99 with membership).

Mini Belgian Waffles: These lightly-sweetened waffle cookies are designed to add indulgence to your afternoon without too much sugar content- each serving has just nine grams. Price: $9.99 for approx. 15 waffles ($8.49 with membership).

Crunchy BBQ Twists: These airy twists are designed to satisfy all salt cravings with a light seasoning of sweet and smoky BBQ sauce. Each batch contains half the fat of standard potato chips due to the addition of lentils. Price: $7.99 per 3 ounces ($6.49 with membership).

Sriracha Roasted Cashews: If you like some spice with your snacks, these siracha cashews offer a low-carb, low-sugar, high-protein option. Price: $11.99 per cup ($8.49 with member discount).

Allergies and NatureBox Snacks

According to the brand’s website, NatureBox snacks do not qualify as safe for allergy sufferers.

All of their food is packaged in the same facility, which creates a risk of cross-contamination. For this reason, the snacks can’t be certified as gluten-free, even they are made with ingredients that are free of gluten.

Knowing all this, is NatureBox worth committing to? Looking at customer reviews can help us answer that question.

What Are Customer Reviews of NatureBox Saying?

Twenty-four HighYa readers have rated NatureBox, giving the service 1.5 stars out of five, and only 8% of users stated that they would recommend the service to a friend.

The primary complaint was about NatureBox’s customer service. Many people reported that they had frequent problems with late packages and missing products. Others felt that the terms of their membership service weren’t clear and that they had no idea that they were joining a membership program when they first ordered a snack sample.

Some reviewers stated that they were billed for future snacks even after they had seemingly canceled their account. One person also noted that the company advertised “out of stock” products as available, so when he ordered them he was sent random foods. Instead of a full refund, he only received store credit.

Saying this, some reviews on HighYa and other websites were positive. NatureBox’s nut mixes seem to be a hit, as many people specifically mentioned their appreciation for the mocha almonds and Siracha cashews.

To have success with NatureBox, these reviewers make it clear that you need to read the membership terms carefully and cancel your account within 30 days if it isn’t the right fit.

How Does NatureBox Compare to Other Snack Subscriptions?

Does NatureBox offer snacking incentives that beat the competition? We created this chart of subscription and luxury food companies to make a meaningful comparison:

NatureBox Graze HealthPak MunchPak Yummy Bazaar
Price Per Box Varies based on membership and box $13.99 $32.95 $23.95 $35.95

Servings Per Box

Determined by purchasing preferences 8 10+ 10+ 6-8 full-sized products
Price Per Snack Serving $1.50- $6 $1.75 $3.30 $2.40 $4.5 per full-sized product
Types of Snacks Healthy snacks free of artificial ingredients. Dried fruit, granola bars, chips and crackers, etc. Low-calorie, high protein, or traditional healthy foods like nuts, dips, crackers, dried fruit, and more. Healthy snacks made with natural ingredients and free of GMOs. Gourmet sweet, salty, sour, and savory snacks from around the world. International snacks with a monthly country theme
Option to Cancel Each Month? Yes Yes Yes Yes Yes
Shipping Costs $4.95, free for orders over $25 Free in the U.S. Free in the U.S. Free in the U.S. $5.95, free for orders over $49

NatureBox is the only brand we looked at that doesn’t sell a discovery subscription package (the brand’s “Subscribe to Save” program sends you only snacks you specifically request).

This is a change from their previous model, and a possible reflection on the fact that their customer base likes to choose precisely what they receive each month.

If you’re more interested in the surprise factor, a company like Graze, MunchPak or HealthPak might be a better fit.

Graze and HealthPak both offer subscribers a collection of healthy snacks, but Graze also promises to adjust the items you receive based on your feedback. MunchPak also lets you request specific categories of snacks in each box for an extra $1 each.

For those whose goal is more about experimenting with new snack varieties than gaining energy during the midafternoon slump, MunchPak and Yummy Bazaar both offer a curated collection of snacks from around the world that fall more under the category of junk food, as they often include chips, sodas, gummy candy, and baked goods.

Which box is best for you? That depends on your needs. If you’re less interested in the subscription process but want to receive discounts on a precise type and amount of healthy snacks each month, then NatureBox is a brand to consider.

Our View: Is NatureBox Worth Considering?

Since NatureBox changed their business model from a discovery subscription to a membership service, many people are wondering if this is the right time to sign up.

According to our research, NatureBox is presenting itself as a premier snack option for those who want convenient choices for snacking on a regular basis but don’t want to deal with a “discovery subscription” and would instead prefer to choose precisely what they get in each order.

Likewise, NatureBox is targeting itself towards corporate culture by offering an unlimited office subscription service with a flat price per employee. Companies pay for the service monthly, and NatureBox promises to refill all snacks whenever they request it.

Compared to the competition, NatureBox offers more autonomy for consumers than subscription services like Graze or HealthPak, and it provides subscription savings for those committed for the long term.

For those who decide to try NatureBox, you need to be aware that your first purchase will enroll you in their $30/ year members plan that gives you $5 of in-store credit each month. If you wish to opt out of this plan, you will need to message customer service directly within the first 30 days of ordering.

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Read 54 NatureBox Customer Reviews and Complaints

Write a Review
Average Consumer Rating: 3.3
Rating Snapshot:
5 star: 29 4 star: 2 3 star: 0 2 star: 3 1 star:  20
Bottom Line: 57% would recommend it to a friend
Showing 1-11 of 54
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  • I love NatureBox

    • California,
    • Apr 12, 2019
    • Verified Reviewer

    I really do like NatureBox. I've been receiving the product for about a year and they provide delicious good wholesome snacks that are delivered to my front door every month for an excellent price. The selection of different snacks is very large, and by using their website, very easy to order.

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 15, 2019

      NatureBox, Inc.

      Hi Michael,

      We're glad to hear you loved the service! More than happy to know you enjoyed your treats, too. Stay tuned for more yummy treats coming your way real soon. :)

      Cheers,

      The NatureBox Team


  • Snacks are delicious

    • Calgary, Alberta, Canada,
    • Apr 9, 2019
    • Verified Reviewer

    I received the NatureBox for the first time and was very pleased with the contents. Everything was delicious. It’s awesome knowing I can enjoy these snacks without feeling guilty because they’re so healthy. I love it and would recommend it to anybody who loves healthy snacking.

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 10, 2019

      NatureBox, Inc.

      Hi Sabrina,

      Thanks for taking the time to leave us a review. We're happy to hear you enjoyed your treats! We'll aim to bring you more wholesome snacks in the future and we hope you'd get to try them!

      Snack on,

      The NatureBox Team


  • Couldn't ask for a better service

    • Charlottetown, Prince Edward Island, Canada,
    • Apr 4, 2019
    • Verified Reviewer

    NatureBox is a great idea and they have a great selection of snacks! All of them are relatively good for you or at least better than what you might find at the grocery store.

    For those on diets looking for snacks (I'm on the keto diet), I was able to find perfect snacks and quite a few of them.

    Delivery was super fast and I was overall very satisfied.

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 4, 2019

      NatureBox, Inc.

      Hi Jade,

      Thanks for taking the time to leave us a review. We're happy to hear you enjoyed your treats especially the Keto ones. We'll relay your feedback to the team in hopes of providing more snacks that would fit your preferences in the future. Keep restocking! :)

      Snack on,

      The NatureBox Team


  • Great snacks

    • Evans, CO,
    • Apr 1, 2019
    • Verified Reviewer

    As an avid snacker, I get really picky about what I eat. This company really makes it easy with my allergies as well (gluten, dairy, and soy). I would recommend this to anyone and have many friends.

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 2, 2019

      NatureBox, Inc.

      Hi Bethly,

      Happy to hear we were able to provide snacks that are fit for you. Keep sharing the snack love and we'd love it if you came back for more! :)

      Best,

      The NatureBox Team


  • 2 out 2 people found this review helpful

    Delicious snacks, responsive people

    • Jefferson City, MO,
    • Apr 1, 2019
    • Verified Reviewer

    I have done business with NatureBox for almost a year now. It took me several shipments to figure out what I liked and didn't, and in the middle of that, I developed some digestive problems, and had to experiment on myself to discover what wouldn't set them off. Through all that, NatureBox has given me credit for the things I can no longer eat. I've found my favorites that don't set me off, and am happy now. If I can just get them to keep the three main things I love so much in stock, I'd be ecstatic.

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 1, 2019

      NatureBox, Inc.

      Hi Dawn,

      Thanks for taking the time to leave us a review. We're glad to hear you finally found the treats that are fit for you. We'd definitely want smiles while you're snacking so we'll relay your feedback to the team in regards to the snacks being always available. We still hope you'll keep restocking! :)

      Best,

      The NatureBox Team


  • 1 out 1 people found this review helpful

    The absolute best

    • Ontario, Canada,
    • Mar 30, 2019
    • Verified Reviewer

    I discovered NatureBox about a year ago. I've heard of them, mostly, on podcast adds. I was pleasantly surprised after my first order, so much so I kept refreshing orders. Delivery is always early, the packaging is very high quality (even the boxes), and the snack are absolutely delicious and actually good for you, 100% worth every penny. I look forward to ordering in the future!

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 1, 2019

      NatureBox, Inc.

      Hi Luiza,

      Thanks for your review. We're happy to hear you loved the service as well as the snacks. We appreciate all your feedback and we're excited for you to try our new treats, too!

      Cheers,

      The NatureBox Team


  • 1 out 1 people found this review helpful

    NatureBox is great

    • Calgary, Alberta, Canada,
    • Mar 28, 2019
    • Verified Reviewer

    I have been a subscriber to NatureBox for two years and have always had great service. They took care of my concerns quickly and let me use the discount provided on my timeline without expiry. Snacks are great and always fresh.

    Bottom Line: Yes, I would recommend this to a friend

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    • Mar 28, 2019

      NatureBox, Inc.

      Hi Terry,

      Thanks for taking the time to leave us a review. We're glad to hear you enjoyed the service as well as the treats. We appreciate you snacking with us for a long time now and we'd love it if you came back for more!

      Cheers.

      The NatureBox Team


  • NatureBox: The gift that keeps giving.

    • Brockton, MA,
    • Mar 25, 2019
    • Verified Reviewer

    I first tried this program as a one-time thing, but ever since I joined, I find myself coming back specifically for their snacks! I no longer buy supermarket junk. It's easier on my brain knowing that I'm eating but also eating food that is good for my body! I love how they always have offers and deals so you can make the most of your money. Plus the free shipping for spending a certain amount! They ship fast too so you're not constantly hounding the mailman or tracking your order. Usually comes within a week I'd say. And the snacks, there hasn't been a snack I received that I didn't like. Also, I love how they're constantly adding new products so it keeps you coming back to see what's new. My personal favorite is the spicy alehouse mix.

    Bottom Line: Yes, I would recommend this to a friend

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    • Mar 26, 2019

      Christopher S., Customer Success Operations Manager

      Hi Michelle - thanks for taking the time to leave us a review. Glad to hear you loved our Spicy Alehouse Mix along with the overall service. We'd love it if you keep coming back for more and new treats! :)

      Snack on,

      The NatureBox Team

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  • 1 out 1 people found this review helpful

    NatureBox

    • Massachusetts,
    • Mar 23, 2019
    • Verified Reviewer

    Great company that offers unique and healthy snacks delivered to your door. They have a great variety and they offer a satisfaction guarantee. The few times I have needed to contact them they have always been helpful and kind.

    Bottom Line: Yes, I would recommend this to a friend

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    • Mar 25, 2019

      Christopher S., Customer Success Operations Manager

      Hi Felicia - thanks for your review. Glad to hear you enjoyed the service along with the snacks. We hope you'll keep restocking! :)

      Best,

      The NatureBox Team.

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  • 1 out 1 people found this review helpful

    Very pleased with my order!

    • Spokane, WA,
    • Mar 22, 2019
    • Verified Reviewer

    I was very pleased with my order! I was nervous at first because some of the snacks seemed unusual and with flavors and ingredients I wasn’t used to, but NatureBox totally succeeded my expectations! Portion sizes were appropriate and I can’t wait for my next order to come!

    Bottom Line: Yes, I would recommend this to a friend

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    • Mar 25, 2019

      Christopher S., Customer Success Operations Manager

      Hi Ashlea - happy to hear you loved the snacks! We can't wait for you to try your new treats as well! Keep them coming. :)

      Snack on,

      The NatureBox Team.

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  • 1 out 1 people found this review helpful

    SO good.

    • Bay Harbor Islands, FL,
    • Mar 22, 2019
    • Verified Reviewer

    Healthy yummy snacks coming to your door. How can you ask for anything more? Breakfast, lunch, dinner, and in between. Have a taste and feel like a King or Queen. Just a munch and you will know.

    It's good for home or on the go. The price is right and all tastes good. So it's right in all your hoods. Sit right down and try a snack and I bet you'll race right back.

    NatureBox is right for all. it doesn't matter if you're big or small.

    Bottom Line: Yes, I would recommend this to a friend

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    • Mar 25, 2019

      Christopher S., Customer Success Operations Manager

      Hi Linda - thank you for taking the time to leave us a review. Glad to know you enjoyed the snacks along with the service. We'd love to make you feel like a royalty through our treats and we hope you keep coming back for more! :)

      Snack on,

      The NatureBox Team

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Showing 1-11 of 54

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