NatureBox Review – Best For Your Healthy Snacking?

By Lydia Noyes
HighYa Staff
Updated on: Dec 5, 2018

Established in 2011 around the San Francisco Bay area, NatureBox is a food membership service that offers hundreds of healthy snacks for home or office delivery. Though the company used a subscription-based service before 2016, it has since pivoted to a traditional retail model with annual memberships.

According to the company representative we spoke with, NatureBox was founded by Gautam Gupta, a business advisor whose addiction to junk food left him overweight for much of his childhood. Gautam felt inspired to create NatureBox as a business that helped others improve their diets.

There’s no question it’s advantageous to eat healthier, but is NatureBox a smart way to do so? Let’s look at the details to determine whether it's worthwhile to consider buying snacks from NatureBox.

How Does NatureBox Work?

NatureBox is a primarily e-commerce company that offers over 100 snack varieties at the time of writing, and their website indicates that they regularly add new ones to the mix.

The company states online that they work with a variety of vendors to develop their snacks, most of which are composed of ingredients sourced from the United States. According to the company website, NatureBox snacks don’t contain artificial flavors, colors or sweeteners, and they are free of high fructose corn syrup and hydrogenated oils.

The brand also offers various snacks that qualify as vegan, gluten-free and non-GMO.

About the Membership

When you make a purchase on NatureBox’s website, you are automatically signed up for the brand’s membership program, which is free for the first thirty days.

Costing $30 per year, this membership lets you save up to 40% on select snacks, qualify for free shipping on orders over $25, and receive $5 worth of in-store credit each month. The plan auto-renews after twelve months unless you choose to cancel it beforehand.

If you want to opt out of a NatureBox membership, you need to cancel it within 30 days of your first order. Otherwise, you will be charged the full year’s amount of $30 at the start of the second month.

This annual membership also qualifies subscribers for NatureBox’s ‘Don’t Like It, Don’t Eat It’ guarantee. If you aren’t happy with a sample you receive, you can contact the company within 90 days of purchase and they will reimburse you with store credit.

What is NatureBox Subscribe-to-Save?

For those who prefer a subscription system for their snacks, Subscribe-to-Save lets you receive any snack or combination of snacks as a regularly scheduled shipment that saves you 5% off each order.

If you need to skip or pause your subscription or have any other questions, you can contact the company directly at or through the Contact Us page.

Where Else Can You Buy NatureBox Snacks?

At the time of writing, NatureBox is transitioning from solely e-commerce company to offering their snacks in retail locations across America. Current options include Target, Safeway, and select Costco, Cost Plus, Sprout’s, Barnes and Noble locations and more.

About NatureBox Office Snacks

NatureBox has begun offering a new form of subscription service: Office Snacks. This plan allows businesses of more than 20 employees to received unlimited snacks for a fixed monthly price per employee.

The Office Snacks program offers two pricing systems:

Base Program Boost Program
Cost $20 per employee $25 per employee
Benefits Unlimited bulk snacks Unlimited bulk snacks, single-serve snacks, coffee

Included in the base program are nut mixes, pretzels, dried fruit, cookies, granola bars, popcorn and more. The Boost program adds on single serving packets of different chips, cookies, and nut mixes, as well as medium, breakfast, and dark roast coffee from Counter Culture.

Along with a subscription purchase, the company also offers free kitchen setup supplies like jars, scoops and trays, as well as free shipping for every purchase. Office Snacks are provided on an unlimited basis, meaning that the company can request more snacks once the current supply is 75% gone.

What are NatureBox Snack Options?

NatureBox snacks promise to transform your between-meal relationship to food, but what does the company really deliver?

Some of the snacks available at the time of writing included the following:

Dark Cocoa Nom Noms: Filled with dark chocolate, almonds and rolled oats, these dense treats are meant to satisfy your sweet tooth and keep you satiated, and they contain ten grams of protein per serving. Price $9.99 per eight ($7.99 with membership).

Big Island Pineapple: Containing no ingredients but dried Hawaiian pineapple, these chewy rings are purportedly full of flavor that will satisfy any sweet tooth. Price: $11.99 per approx. 15 rings ($8.49 with membership).

Hickory Smoked Turkey Jerky: Each one-ounce serving of this savory smoked jerky contains ten grams of lean turkey protein, meaning it might help you stave off hunger in the mid-afternoon. Price: $7.99 per 3 ounces ($6.99 with membership).

Mini Belgian Waffles: These lightly-sweetened waffle cookies are designed to add indulgence to your afternoon without too much sugar content- each serving has just nine grams. Price: $9.99 for approx. 15 waffles ($8.49 with membership).

Crunchy BBQ Twists: These airy twists are designed to satisfy all salt cravings with a light seasoning of sweet and smoky BBQ sauce. Each batch contains half the fat of standard potato chips due to the addition of lentils. Price: $7.99 per 3 ounces ($6.49 with membership).

Sriracha Roasted Cashews: If you like some spice with your snacks, these siracha cashews offer a low-carb, low-sugar, high-protein option. Price: $11.99 per cup ($8.49 with member discount).

Allergies and NatureBox Snacks

According to the brand’s website, NatureBox snacks do not qualify as safe for allergy sufferers.

All of their food is packaged in the same facility, which creates a risk of cross-contamination. For this reason, the snacks can’t be certified as gluten-free, even they are made with ingredients that are free of gluten.

Knowing all this, is NatureBox worth committing to? Looking at customer reviews can help us answer that question.

What Are Customer Reviews of NatureBox Saying?

Twenty-four HighYa readers have rated NatureBox, giving the service 1.5 stars out of five, and only 8% of users stated that they would recommend the service to a friend.

The primary complaint was about NatureBox’s customer service. Many people reported that they had frequent problems with late packages and missing products. Others felt that the terms of their membership service weren’t clear and that they had no idea that they were joining a membership program when they first ordered a snack sample.

Some reviewers stated that they were billed for future snacks even after they had seemingly canceled their account. One person also noted that the company advertised “out of stock” products as available, so when he ordered them he was sent random foods. Instead of a full refund, he only received store credit.

Saying this, some reviews on HighYa and other websites were positive. NatureBox’s nut mixes seem to be a hit, as many people specifically mentioned their appreciation for the mocha almonds and Siracha cashews.

To have success with NatureBox, these reviewers make it clear that you need to read the membership terms carefully and cancel your account within 30 days if it isn’t the right fit.

How Does NatureBox Compare to Other Snack Subscriptions?

Does NatureBox offer snacking incentives that beat the competition? We created this chart of subscription and luxury food companies to make a meaningful comparison:

NatureBox Graze HealthPak MunchPak Yummy Bazaar
Price Per Box Varies based on membership and box $13.99 $32.95 $23.95 $35.95

Servings Per Box

Determined by purchasing preferences 8 10+ 10+ 6-8 full-sized products
Price Per Snack Serving $1.50- $6 $1.75 $3.30 $2.40 $4.5 per full-sized product
Types of Snacks Healthy snacks free of artificial ingredients. Dried fruit, granola bars, chips and crackers, etc. Low-calorie, high protein, or traditional healthy foods like nuts, dips, crackers, dried fruit, and more. Healthy snacks made with natural ingredients and free of GMOs. Gourmet sweet, salty, sour, and savory snacks from around the world. International snacks with a monthly country theme
Option to Cancel Each Month? Yes Yes Yes Yes Yes
Shipping Costs $4.95, free for orders over $25 Free in the U.S. Free in the U.S. Free in the U.S. $5.95, free for orders over $49

NatureBox is the only brand we looked at that doesn’t sell a discovery subscription package (the brand’s “Subscribe to Save” program sends you only snacks you specifically request).

This is a change from their previous model, and a possible reflection on the fact that their customer base likes to choose precisely what they receive each month.

If you’re more interested in the surprise factor, a company like Graze, MunchPak or HealthPak might be a better fit.

Graze and HealthPak both offer subscribers a collection of healthy snacks, but Graze also promises to adjust the items you receive based on your feedback. MunchPak also lets you request specific categories of snacks in each box for an extra $1 each.

For those whose goal is more about experimenting with new snack varieties than gaining energy during the midafternoon slump, MunchPak and Yummy Bazaar both offer a curated collection of snacks from around the world that fall more under the category of junk food, as they often include chips, sodas, gummy candy, and baked goods.

Which box is best for you? That depends on your needs. If you’re less interested in the subscription process but want to receive discounts on a precise type and amount of healthy snacks each month, then NatureBox is a brand to consider.

Our View: Is NatureBox Worth Considering?

Since NatureBox changed their business model from a discovery subscription to a membership service, many people are wondering if this is the right time to sign up.

According to our research, NatureBox is presenting itself as a premier snack option for those who want convenient choices for snacking on a regular basis but don’t want to deal with a “discovery subscription” and would instead prefer to choose precisely what they get in each order.

Likewise, NatureBox is targeting itself towards corporate culture by offering an unlimited office subscription service with a flat price per employee. Companies pay for the service monthly, and NatureBox promises to refill all snacks whenever they request it.

Compared to the competition, NatureBox offers more autonomy for consumers than subscription services like Graze or HealthPak, and it provides subscription savings for those committed for the long term.

For those who decide to try NatureBox, you need to be aware that your first purchase will enroll you in their $30/ year members plan that gives you $5 of in-store credit each month. If you wish to opt out of this plan, you will need to message customer service directly within the first 30 days of ordering.

Customer Reviews

Start your review of NatureBox:
  • 72 Customer Reviews
  • 68% Recommend This Company
3.7 out of 5
5 star: 65% 4 star: 2% 3 star: 0% 2 star: 4% 1 star: 27%

 Our Promise to You

To safeguard you and ensure helpfulness and relevance, our compliance team manually assess every customer review before it goes live.

We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

Sort reviews by:

  • I like them!

    Overall Experience:

    The snacks that NatureBox offers are actually very good. I tried this on a whim because my friend sent me $20 in free snacks to try it out, but I've actually kept it because the snacks are good. Some favorites are the Sriracha cashews and the mocha almonds.

    I also had a different experience than others with the customer service; I found them to be very helpful and responsive. My only pickle might be that I don't know if I can eat enough snacks in a month to keep up the subscription (I'm not a huge snacker). But for now, I'm happy with my delicious snacks!

    Bottom Line: Yes, I would recommend this to a friend

    • Nov 6, 2017

      Company Response from NatureBox, Inc.

      Thank you for taking the time to leave us a review! We appreciate the feedback and are happy to hear you are loving both our snacks and customer service.


      The NatureBox Team

  • Best snack box EVER!

    Overall Experience:

    First off, the snacks are amazing and good for you. Second, the snacks come in just days! I usually get my box before I even get the email saying the box has been sent. They have amazing customer service! Better than Starbucks or Amazon or any other place. If you don't like a snack, they replace it, and they always have tons of coupons and codes! You can get a monthly box, or you can cancel that and just have the snacks when you order, and you only have to spend $24 for free shipping. And I once filled out a survey for them and they gave me a $10 store credit! They are absolutely amazing! I order snacks about once a week.

    Bottom Line: Yes, I would recommend this to a friend

  • I have had an incredible experience!

    • By Stephanie S.,
    • Elkhart, IN,
    • Dec 10, 2018
    • Verified Reviewer
    Overall Experience:

    NatureBox held a promotion for a sampler box and after trying that I fell in love! The snacks were absolutely delicious and I have continued to purchase my healthy snacks from them since.

    I enjoy that they always come out with new unique snacks. At the same time, they still stock the snacks I love, like the big island pineapple.

    I have spoken to customer service a few times. Every time I do, they are incredibly kind and helpful!

    Shipping has been quick and I have never had a problem.

    Personally, I am a big snacker. I had a problem with always buying junk food out of convenience. Unfortunately, a couple of my family members struggle with diabetes. Which motivated me to change my eating habits. I have eliminated my unhealthy snacking by substituting it with better options. NatureBox has kept me in stock with the best healthy snacks that also taste amazing. Snacks that I did not anticipate enjoying ended up being my favorite! They provide a sample option that allows you to try snacks before purchasing them in bigger quantities.

    I truly do recommend it. I enjoy it very much!

    Bottom Line: Yes, I would recommend this to a friend

  • Excellent service

    • By Diana F.,
    • Nova Scotia, Canada,
    • Feb 27, 2019
    • Verified Reviewer
    Overall Experience:

    I have received nothing but excellent service from NatureBox. I have had to cancel a couple because of funding, but they offered me a deal to stay active. I have had a package go missing. I called them and a new package was sent right out.

    Bottom Line: Yes, I would recommend this to a friend

    • Mar 6, 2019

      Company Response from NatureBox, Inc.

      Hi Diana - thank you for taking the time to leave us a review. Happy to hear you enjoyed the service and we appreciate you staying with us! We hope you'll try some of our other snacks in the future as well.

  • Really love NatureBox!

    • By Erika B.,
    • Ontario, Canada,
    • Feb 27, 2019
    • Verified Reviewer
    Overall Experience:

    I have been ordering NatureBox for about a year and they have some really delicious snacks! I literally have to hide them from my sister since I showed my family. Really tasty snacks to get me through the workday, or for watching TV at night.

    Bottom Line: Yes, I would recommend this to a friend

    • Mar 6, 2019

      Company Response from NatureBox, Inc.

      Hi Erika - we're so happy to hear you enjoyed our snacks! They say sharing is caring but we wouldn't blame you for sparing the last pieces of these delicious treats for yourself. :) We hope you'll keep restocking and try our new snacks, too!

  • Good and tasty snacks

    • By Yang W.,
    • Maryland,
    • Feb 27, 2019
    • Verified Reviewer
    Overall Experience:

    The snacks here are very good. It’s unique and tasty. It often updates its products though and some of my favorites have gone. And I usually buy a lot of nuts when they’re on sale or have discounts. I also like the cookies and granular bars it has. Highly recommended.

    Bottom Line: Yes, I would recommend this to a friend

    • Mar 6, 2019

      Company Response from NatureBox, Inc.

      Hi Yang - thanks for your review. Happy to hear you loved our snacks especially the cookies and granolas. We may let go of some old favorites to give room for new ones but as they say, better things (or snacks) come along the way. Hope you get to try them soon, too. :)

  • Love NatureBox!

    • By Kaitlyn S.,
    • La Pine, OR,
    • Feb 27, 2019
    • Verified Reviewer
    Overall Experience:

    Delicious food straight to your door with courteous and friendly customer support! I will for sure be a customer for a long time, thanks NatureBox! I've only had one issue and they fixed it right away, and whenever I have a snack I don’t like, they refund me! It’s honestly an amazing service with amazing healthy snacks.

    Bottom Line: Yes, I would recommend this to a friend

    • Mar 6, 2019

      Company Response from NatureBox, Inc.

      Hi Kaitlyn - thanks for your review! We really appreciate it. Glad to hear you enjoyed our snacks and we would definitely love if you came back for more!

  • Good snacks

    • By David H.,
    • Saint Paul, MN,
    • Feb 27, 2019
    • Verified Reviewer
    Overall Experience:

    NatureBox is my stand-alone spot for snacks. Once a month I know that the best snacks are arriving in a timely manner.

    From soup to nuts the snacks represent high eatability and quality.

    Bottom Line: Yes, I would recommend this to a friend

    • Mar 6, 2019

      Company Response from NatureBox, Inc.

      Hi David - glad to hear you loved the snacks! We hope you'll keep restocking your favorites and try our new snacks, too. :)


    • By Sophia M.,
    • Memphis, TN,
    • Feb 28, 2019
    • Verified Reviewer
    Overall Experience:

    I LOVE their snacks. I have recommended over 10 people and they give me referral credit for every person! Not only are they delicious but my two kids love their cookies and bars, which is a huge plus because they are a much healthier snack than a bag of chips. If you don't like a snack you ordered, you can email them and tell them and within 24 hours they will put that store credit back on your account so you can literally test out every snack with confidence.

    In my opinion, the prices are also great with their membership, which I plan on keeping. Four of the friends I recommended didn't want to continue with their membership and they said all it took was one email and the next day their memberships were canceled and their credit cards never charged again. So to all the people complaining that they are getting charged a membership fee, READING IS FUNDAMENTAL. It clearly states when you sign up you're getting a 30-day free trial and then you will be charged! That's why you get membership discounts on your first order DUH.

    Anyways, overall I'm extremely happy with their products, prices and customer service. Currently, I am sharing a bag of limited edition trail mix cookies with my kids, so yummy!

    Bottom Line: Yes, I would recommend this to a friend

    • Mar 6, 2019

      Company Response from NatureBox, Inc.

      Hi Sophia - thank you so much for taking the time to leave us a review. Glad to hear you enjoyed the overall service and snacks! Our cookies and bars seem to be a hit for kids and happy to know your adorable ones are loving them, too. We'll relay all your feedback to the team to continue serving you in the best way possible. Snack on! :)

  • Great service for snacks

    • By Danny L.,
    • Texas,
    • Mar 14, 2019
    • Verified Reviewer
    Overall Experience:

    I've been ordering from NatureBox for a few months and have yet to receive a bad product. Everything has tasted great, fresh, and pure. I've had Paleo and gluten-free options, as well as the traditional options. Fast shipping and great snacks for a great price delivered straight to my door.

    Bottom Line: Yes, I would recommend this to a friend

    • Mar 15, 2019

      Company Response from NatureBox, Inc.

      Hi Danny! Thanks for taking the time to leave us a review - glad to hear you loved the snacks and the service. We hope you'll try our new snacks soon, too!

      Snack on. :)

  • Excellent snacks

    • By Carrie M.,
    • Glens Falls, NY,
    • Mar 15, 2019
    • Verified Reviewer
    Overall Experience:

    I would recommend these snack to anyone and everyone! They are great quality, always arrive as described and 98% of them are delicious (the other 2% have lemon - yuck - haha). If I have ever had a question, the customer service was excellent and helped me the first time I contacted them. The price is pretty good and the snacks are diverse for everyone's taste. I'm sure everyone could find snack that would enjoy. My sons and I look forward to our box every month like it's Christmas! BUY THEM; you won't be disappointed.

    Bottom Line: Yes, I would recommend this to a friend

    • Mar 15, 2019

      Company Response from NatureBox, Inc.

      Hi Carrie - thank you for taking the time to leave us a review. Happy to hear you loved the snacks as well as the overall service. We hope to give you more delicious snacks like it's always Christmas! :) Snack on, The NatureBox Team.

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