NatureBox Review – Best For Your Healthy Snacking?

By Lydia Noyes
HighYa Staff
Updated on: Dec 5, 2018

Established in 2011 around the San Francisco Bay area, NatureBox is a food membership service that offers hundreds of healthy snacks for home or office delivery. Though the company used a subscription-based service before 2016, it has since pivoted to a traditional retail model with annual memberships.

According to the company representative we spoke with, NatureBox was founded by Gautam Gupta, a business advisor whose addiction to junk food left him overweight for much of his childhood. Gautam felt inspired to create NatureBox as a business that helped others improve their diets.

There’s no question it’s advantageous to eat healthier, but is NatureBox a smart way to do so? Let’s look at the details to determine whether it's worthwhile to consider buying snacks from NatureBox.

How Does NatureBox Work?

NatureBox is a primarily e-commerce company that offers over 100 snack varieties at the time of writing, and their website indicates that they regularly add new ones to the mix.

The company states online that they work with a variety of vendors to develop their snacks, most of which are composed of ingredients sourced from the United States. According to the company website, NatureBox snacks don’t contain artificial flavors, colors or sweeteners, and they are free of high fructose corn syrup and hydrogenated oils.

The brand also offers various snacks that qualify as vegan, gluten-free and non-GMO.

About the Membership

When you make a purchase on NatureBox’s website, you are automatically signed up for the brand’s membership program, which is free for the first thirty days.

Costing $30 per year, this membership lets you save up to 40% on select snacks, qualify for free shipping on orders over $25, and receive $5 worth of in-store credit each month. The plan auto-renews after twelve months unless you choose to cancel it beforehand.

If you want to opt out of a NatureBox membership, you need to cancel it within 30 days of your first order. Otherwise, you will be charged the full year’s amount of $30 at the start of the second month.

This annual membership also qualifies subscribers for NatureBox’s ‘Don’t Like It, Don’t Eat It’ guarantee. If you aren’t happy with a sample you receive, you can contact the company within 90 days of purchase and they will reimburse you with store credit.

What is NatureBox Subscribe-to-Save?

For those who prefer a subscription system for their snacks, Subscribe-to-Save lets you receive any snack or combination of snacks as a regularly scheduled shipment that saves you 5% off each order.

If you need to skip or pause your subscription or have any other questions, you can contact the company directly at or through the Contact Us page.

Where Else Can You Buy NatureBox Snacks?

At the time of writing, NatureBox is transitioning from solely e-commerce company to offering their snacks in retail locations across America. Current options include Target, Safeway, and select Costco, Cost Plus, Sprout’s, Barnes and Noble locations and more.

About NatureBox Office Snacks

NatureBox has begun offering a new form of subscription service: Office Snacks. This plan allows businesses of more than 20 employees to received unlimited snacks for a fixed monthly price per employee.

The Office Snacks program offers two pricing systems:

Base Program Boost Program
Cost $20 per employee $25 per employee
Benefits Unlimited bulk snacks Unlimited bulk snacks, single-serve snacks, coffee

Included in the base program are nut mixes, pretzels, dried fruit, cookies, granola bars, popcorn and more. The Boost program adds on single serving packets of different chips, cookies, and nut mixes, as well as medium, breakfast, and dark roast coffee from Counter Culture.

Along with a subscription purchase, the company also offers free kitchen setup supplies like jars, scoops and trays, as well as free shipping for every purchase. Office Snacks are provided on an unlimited basis, meaning that the company can request more snacks once the current supply is 75% gone.

What are NatureBox Snack Options?

NatureBox snacks promise to transform your between-meal relationship to food, but what does the company really deliver?

Some of the snacks available at the time of writing included the following:

Dark Cocoa Nom Noms: Filled with dark chocolate, almonds and rolled oats, these dense treats are meant to satisfy your sweet tooth and keep you satiated, and they contain ten grams of protein per serving. Price $9.99 per eight ($7.99 with membership).

Big Island Pineapple: Containing no ingredients but dried Hawaiian pineapple, these chewy rings are purportedly full of flavor that will satisfy any sweet tooth. Price: $11.99 per approx. 15 rings ($8.49 with membership).

Hickory Smoked Turkey Jerky: Each one-ounce serving of this savory smoked jerky contains ten grams of lean turkey protein, meaning it might help you stave off hunger in the mid-afternoon. Price: $7.99 per 3 ounces ($6.99 with membership).

Mini Belgian Waffles: These lightly-sweetened waffle cookies are designed to add indulgence to your afternoon without too much sugar content- each serving has just nine grams. Price: $9.99 for approx. 15 waffles ($8.49 with membership).

Crunchy BBQ Twists: These airy twists are designed to satisfy all salt cravings with a light seasoning of sweet and smoky BBQ sauce. Each batch contains half the fat of standard potato chips due to the addition of lentils. Price: $7.99 per 3 ounces ($6.49 with membership).

Sriracha Roasted Cashews: If you like some spice with your snacks, these siracha cashews offer a low-carb, low-sugar, high-protein option. Price: $11.99 per cup ($8.49 with member discount).

Allergies and NatureBox Snacks

According to the brand’s website, NatureBox snacks do not qualify as safe for allergy sufferers.

All of their food is packaged in the same facility, which creates a risk of cross-contamination. For this reason, the snacks can’t be certified as gluten-free, even they are made with ingredients that are free of gluten.

Knowing all this, is NatureBox worth committing to? Looking at customer reviews can help us answer that question.

What Are Customer Reviews of NatureBox Saying?

Twenty-four HighYa readers have rated NatureBox, giving the service 1.5 stars out of five, and only 8% of users stated that they would recommend the service to a friend.

The primary complaint was about NatureBox’s customer service. Many people reported that they had frequent problems with late packages and missing products. Others felt that the terms of their membership service weren’t clear and that they had no idea that they were joining a membership program when they first ordered a snack sample.

Some reviewers stated that they were billed for future snacks even after they had seemingly canceled their account. One person also noted that the company advertised “out of stock” products as available, so when he ordered them he was sent random foods. Instead of a full refund, he only received store credit.

Saying this, some reviews on HighYa and other websites were positive. NatureBox’s nut mixes seem to be a hit, as many people specifically mentioned their appreciation for the mocha almonds and Siracha cashews.

To have success with NatureBox, these reviewers make it clear that you need to read the membership terms carefully and cancel your account within 30 days if it isn’t the right fit.

How Does NatureBox Compare to Other Snack Subscriptions?

Does NatureBox offer snacking incentives that beat the competition? We created this chart of subscription and luxury food companies to make a meaningful comparison:

NatureBox Graze HealthPak MunchPak Yummy Bazaar
Price Per Box Varies based on membership and box $13.99 $32.95 $23.95 $35.95

Servings Per Box

Determined by purchasing preferences 8 10+ 10+ 6-8 full-sized products
Price Per Snack Serving $1.50- $6 $1.75 $3.30 $2.40 $4.5 per full-sized product
Types of Snacks Healthy snacks free of artificial ingredients. Dried fruit, granola bars, chips and crackers, etc. Low-calorie, high protein, or traditional healthy foods like nuts, dips, crackers, dried fruit, and more. Healthy snacks made with natural ingredients and free of GMOs. Gourmet sweet, salty, sour, and savory snacks from around the world. International snacks with a monthly country theme
Option to Cancel Each Month? Yes Yes Yes Yes Yes
Shipping Costs $4.95, free for orders over $25 Free in the U.S. Free in the U.S. Free in the U.S. $5.95, free for orders over $49

NatureBox is the only brand we looked at that doesn’t sell a discovery subscription package (the brand’s “Subscribe to Save” program sends you only snacks you specifically request).

This is a change from their previous model, and a possible reflection on the fact that their customer base likes to choose precisely what they receive each month.

If you’re more interested in the surprise factor, a company like Graze, MunchPak or HealthPak might be a better fit.

Graze and HealthPak both offer subscribers a collection of healthy snacks, but Graze also promises to adjust the items you receive based on your feedback. MunchPak also lets you request specific categories of snacks in each box for an extra $1 each.

For those whose goal is more about experimenting with new snack varieties than gaining energy during the midafternoon slump, MunchPak and Yummy Bazaar both offer a curated collection of snacks from around the world that fall more under the category of junk food, as they often include chips, sodas, gummy candy, and baked goods.

Which box is best for you? That depends on your needs. If you’re less interested in the subscription process but want to receive discounts on a precise type and amount of healthy snacks each month, then NatureBox is a brand to consider.

Our View: Is NatureBox Worth Considering?

Since NatureBox changed their business model from a discovery subscription to a membership service, many people are wondering if this is the right time to sign up.

According to our research, NatureBox is presenting itself as a premier snack option for those who want convenient choices for snacking on a regular basis but don’t want to deal with a “discovery subscription” and would instead prefer to choose precisely what they get in each order.

Likewise, NatureBox is targeting itself towards corporate culture by offering an unlimited office subscription service with a flat price per employee. Companies pay for the service monthly, and NatureBox promises to refill all snacks whenever they request it.

Compared to the competition, NatureBox offers more autonomy for consumers than subscription services like Graze or HealthPak, and it provides subscription savings for those committed for the long term.

For those who decide to try NatureBox, you need to be aware that your first purchase will enroll you in their $30/ year members plan that gives you $5 of in-store credit each month. If you wish to opt out of this plan, you will need to message customer service directly within the first 30 days of ordering.

Customer Reviews

Start your review of NatureBox:
  • 72 Customer Reviews
  • 68% Recommend This Company
3.7 out of 5
5 star: 65% 4 star: 2% 3 star: 0% 2 star: 4% 1 star: 27%

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We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

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  • Horrible customer service and a rip off!

    Overall Experience:

    My daughter placed a trial order with them, and she didn't like any of the items ordered. We canceled any future orders and subscription via their "contact us" email page because there's no phone number to call. And now I'm getting charged for a yearly membership. I emailed them, no response. I "chatted" with someone from their site and was told they do not do refunds for membership.

    This company is a complete rip-off and customer service was poor. I hope no else suffers from their way of doing "business." I will post this review everywhere I can so others can know what a terrible company this is. And their products aren't even good.

    Bottom Line: No, I would not recommend this to a friend

    • Aug 7, 2017

      Company Response from NatureBox, Inc.

      Hi Jacklyn,

      Thank you for your feedback. Customer satisfaction is of utmost importance to us, and we are sorry that you felt misled when you signed up for a membership with NatureBox. I see that the concierge you spoke with in July processed a refund of the annual membership fee. If you are still waiting on this refund, please let us know so that we can identify the cause.

      Thank You,

      The NatureBox Team

  • Subscription scam

    • By Paul Rapp,
    • Pennsylvania,
    • Mar 1, 2018
    • Verified Reviewer
    Overall Experience:

    Do not buy anything from them. I heavily discourage anyone from buying their products. Not only are their snacks mediocre, they also sign you up for a subscription service that you have to call your credit card company to cancel. They give you no way to cancel through their website, and the "customer support" number they give you is useless. Not only do they charge you $5 a month, even if you don't use their service, that $5 expires after 30 days. I had missed their charges after a couple of months and in January of this year all of the money they charged me as "store credit" is gone. So now they just take your money and run with it forever if you did not catch it.

    Terrible business practice. They know people will sign up and forget about it and that's the only reason they are still in business.

    Bottom Line: No, I would not recommend this to a friend

  • Good but overpriced

    • By Hava Gurevich,
    • Long Island, NY,
    • Jul 7, 2015
    Overall Experience:

    I tried the deluxe package, so got 5 small packages of snacks to try. The snacks themselves were very tasty, and felt to be of high quality, however, I found the portions to be pretty small considering they were $4 each. One had a trail mix type of snack, one was a corn chip of some sort, and I don't remember what else. Again, it was all good and convenient and fun to open it up and see what you get. But, I expected more goodies for the price or at least bigger portions.

    Bottom Line: No, I would not recommend this to a friend

  • Bait and switch + misleading "subscriptions"

    • By Chris,
    • Texas,
    • Aug 7, 2017
    • Verified Reviewer
    Overall Experience:

    I used a promo that made a whole box of snacks shipped free for $10 total. After I received the packs of nuts, pretzels and such, I CANCELED my subscription. You won't find any other areas to cancel. Guess what?

    You have to cancel again. There's another annual membership fee of $50 plus ANOTHER $50 fee for "an annual fee which gives you access to our catalog for the entire year. The payment converts to store credit which automatically applies to your snack purchases."

    That was what chat support told me. $100 charge for some stupid nuts and rabbit food. And this is AFTER I canceled already! They told me how "luckily, I can use $50 towards snacks." Oh wow, lucky me! And somehow these business practices aren't considered illegal? How in God's name would anyone want a $100 fee suddenly for snacks after canceled their subscription? The company can't justify the charge no matter what nonsense jargon they may throw as an explanation.

    Worst service I've ever signed up for willingly in my entire life.

    Bottom Line: No, I would not recommend this to a friend

    • Aug 7, 2017

      Company Response from NatureBox, Inc.

      Hi Chris,

      Thanks for your feedback. We deeply apologize for your experience and would like to review what happened. Please email us at and so that our lead customer support team can look into this as soon as possible.


      Sierra @ NatureBox

  • Not sure if it is a scam or just bad service...

    • By Lene,
    • Oct 22, 2014
    Overall Experience:

    My family has been so excited to choose and taste the snacks. We paid for three months and after 6 weeks we have just received one box. When I complained they said they would send it, but instead they just charged my card again. I called to cancel my subscription but their phones don't work.

    The snacks aren't healthy and not even all the natural. This is not working at the moment. I hope they can turn the ship around, but first step is to actually send the customers what they pay for and not charge them double.

    Bottom Line: No, I would not recommend this to a friend

  • Buyer beware!

    Overall Experience:

    I submitted for the so called free trial, that I NEVER received. Instead, they sent me a regular box of merchandise and charged me. The package of snacks had BUGS in it. I threw it away thinking it was the free trial and it was not. I recorded the product in June 2015 and it is now November 2015 and I'm still fighting to get my $19.95 refunded back to my account. The only resolution that was given to me was a refund of $2.00 and another box of their garbage snacks. Please don't use Nature Box.

    Bottom Line: No, I would not recommend this to a friend

    • Feb 21, 2017

      Company Response from NatureBox, Inc.

      Thank you for the feedback. We're so sorry to hear about your experience! We take our dedication to our customer service very seriously, and we apologize for the frustration. If there's anything we can still do, or if you have any questions in the future, please don't hesitate to reach out to us at

  • NatureBox is shady (or at least incompetently run), not to be used for important gifts

    • By Dan Lundy,
    • Texas,
    • May 15, 2017
    • Verified Reviewer
    Overall Experience:

    NatureBox emailed a "CART50" code to me, stating that I would "Get 50% off your first order." Turns out it is only 50% "up to a $15 discount." This bait and switch code should have been my first clue.

    Since it was for a Mother's Day gift, I decided to pay full price and order it anyway, plus paid $10 for 2-day shipping for a "promised" Friday delivery before Mothers Day (my mom was moving and would no longer be at her address after Mother's Day). I received an email on Tuesday that my order was processed. I received an email Thursday night that my mother would not receive her gift until Monday, six days later, not 2-day express.

    After wasting several hours "live chatting" and getting the runaround, I finally get someone to call me directly (NatureBox will not give out a direct line, only a number to a VM box). The manager says he is sorry, but there is nothing they can do. Since they are the ones who waited until Thursday to ship my package, I asked if they would break protocol and overnight it. NatureBox was not willing to do it.

    So my mother missed her mom's day gift from me because I chose NatureBox as a gift. Be extremely wary of any promises or offers from NatureBox. It is sloppily run and poorly executed.

    Bottom Line: No, I would not recommend this to a friend

  • Misleading

    • By Donna,
    • Louisiana,
    • Apr 13, 2017
    • Verified Reviewer
    Overall Experience:

    I signed up for NatureBox thinking I would be billed $5.00 a month for a membership fee. To my shock and extreme disappointment, my credit card was charged $50, not $5.00.

    There is no number to "call" customer service, so you have to chat with someone online. I explained I was misled by the information they gave, and I wanted a full refund. They stated that they could give me a refund, but it would take 5 to 7 business days. I have not received a refund to this day. This is unacceptable.

    I do not recommend NatureBox to anyone! The snacks were ok, but you can get the same or better at any grocery store.

    Bottom Line: No, I would not recommend this to a friend

    • Apr 13, 2017

      Company Response from NatureBox, Inc.

      Hi Donna,

      I am sorry that your refund has not posted to your bank account. All refunds should process within five to seven business days. Please email us at, so that we can look into why there has been a delay. We look forward to helping you

      Thanks, Sierra.

  • Take your money elsewhere!

    • By Riley L,
    • Des Moines, IA,
    • Nov 15, 2017
    • Verified Reviewer
    Overall Experience:

    Do not buy from these people. They are scammers and signed me up for a membership for $50 without my consent.

    Not only do they routinely steal people's money, their customer service is absolutely awful. They sold me snacks that were out of stock and sent me a bunch of random crap instead. I then asked for my money back, and they had the nerve to give me "store credit" instead. Then after taking $50 from my checking account, I made a lot of phone calls and eventually Amazon Pay (Nature Box's method of payment) ORDERED them to give me a refund, but they blatantly REFUSED. After routinely being ordered to issue me a refund they finally did.

    Absolutely ridiculous. Take your money to your local grocery store instead. These people are cheats and liars.

    Bottom Line: No, I would not recommend this to a friend

  • I never write reviews but I feel robbed

    • By John,
    • Boston, MA,
    • Feb 13, 2017
    • Verified Reviewer
    Overall Experience:

    I won't get into my personal experience. I will tell you that I've read many other people reporting the same negative experiences I've had with unwanted boxes and trouble when canceling. The customer service was awful. I never write reviews, but I feel robbed.

    Bottom Line: No, I would not recommend this to a friend

    • Mar 7, 2017

      Company Response from NatureBox, Inc.

      Hi John,

      Thanks for your feedback. We apologize for your experience and would love to make this right. Please email us at and we'll look into this as soon as possible.


      Sierra @ Naturebox

  • Great snacks, terrible customer service

    Overall Experience:

    I first opened up a membership with NatureBox on 9/18/2017, through initiating a monthly subscription of one of their products. At the time, the only option presented to me was a membership to the tune of $10 a month.

    When I got an email notifying me that the product I'd subscribed to was sold out, I placed an order on 10/3/2017 consisting of a bunch of other stuff. I then went to cancel the subscription on the item that was sold out and saw that there were no means of managing that through the website, so I initiated a chat with customer service. The representative, Monica, immediately interrogated me on why I was canceling, and I told her "I shouldn't have to explain myself to you, and I also shouldn't have to contact customer service to manage my subscriptions. If this is how it's going to be, I'm canceling my membership altogether."

    So, without even addressing my concerns, she canceled my membership. I then inquired why I was being billed $10 a month when the website clearly states that the subscription was $5 a month, and she spewed some nonsense about the fee earning me $15 in NatureBox credit. She could not explain why my account, which had only been opened 20-something days ago, did not qualify for the lower monthly rate they were offering that today.

    I did not stick around long enough to experience the Annual Fee that some people spoke of, but the fact that I had to interrupt my busy life to deal with a customer service rep when all I wanted was to cancel my product subscription really makes me sour towards the company's business model. I should be able to pause or cancel at my own leisure through the website. Anything but that registers as a scam, in my book, because it's banking on people's likelihood to forget or not wanting to be bothered.


    Bottom Line: No, I would not recommend this to a friend

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