About Ninja Coffee Bar

By HighYa Staff

Who could resist an endorsement from Sofia Vergara? Ninja Coffee Bar hopes you can’t either, with their new brewing system that lets you choose between different types of coffee, all with the touch of a button.

Want classic brew, or something richer? Prefer over ice drinks? How about frothy specialty beverages?

Ninja Coffee Bar features unique brewing technology designed to deliver better, richer-tasting coffee that’s never bitter. You’ll also be able to dial up the flavor for any size or style of coffee, at any time, from the comfort of your own home.

Ninja Coffee Bar even claims to put the “best coffeehouse in town on your countertop!”

Celebrity endorsements and marketing hype aside, what’s the real deal with Ninja Coffee Bar? Does it deserve a spot on your countertop? Let’s start by looking at the brewing system’s features.

Ninja Coffee Bar Features

There are a whole lot of features on the Ninja Coffee Bar (we’ll compare them with other brands in a moment), but in essence, everything boils down to types and flavor.

This is mainly achieved using “graduated levels of coffee-to-water concentration” through something known as “Thermal Flavor Extraction.” This technology automatically calibrates temperature, infusion, saturation, and flavor richness.

Ninja Coffee Bar’s Auto-iQ one-touch intelligence also lets you enjoy hot coffee in any size you want, including a cup, travel mug, half carafe, or full carafe.

For example, the Ninja Coffee Bar is capable of making 3 different brew types:

  • Classic Brew – Features a smooth, rich, and balanced flavor.
  • Rich Brew – Richer than classic, with more intense flavors. Stands up to extra milk and flavorings. Twice as intense as the Classic.
  • Specialty Brews – This is based around a coffee extract that can be used to make a variety of hot and cold layered beverages, including over ice options. 3X the intensity of the Classic brew.

Additional Ninja Coffee Bar features include an easy-brew filling basket, reusable filter, drip stop, multi-serve cup platform, precise temp warming plate, removable water reservoir, programmable delay brew, and intelligent clean cycle indicator.

How do all these compare to the competition?

Are There Similar Brewing Systems To the Ninja Coffee Bar?

When you watched the Ninja Coffee Bar commercial, based on CEO Mark Rosen’s sakes pitch, you might have believed that there’s nothing else out there quite like it. Is this actually the case?

While there are certainly a lot of options, there doesn’t seem to be anything on the market that offers the exact same features as the Ninja Coffee Bar, at a similar price.

Sure, you can brew single cups with one, or create intense extracts and specialty brews with another, but nothing in a similar, all-in-one package.

Speaking of price, what’s the Ninja Coffee Bar cost?

Ninja Coffee Bar’s Pricing, Refund Policy, & Warranty

Available with your choice of a glass carafe or double-walled thermal carafe, Ninja Coffee Bar is priced at four payments of $39.95, or a single payment of $159.80.

When checking out, you’ll also be offered a variety of accessory packages, including easy frothers, mugs, cups, tumblers, brew guides, scoops, as well as replacement parts.

All Ninja products (more about this next) ordered directly through the company include free S&H. They also come with a 60-day refund policy, less S&H and a 10% restocking fee, as well as 5-year or lifetime warranties for the “original appliance and/or non-wearable components deemed defective.” Normal wear and tear is not covered.

In order to request a refund or process a warranty claim, you’ll need to contact the manufacturer at 877-646-5288.

Note: The Ninja Coffee Bar is also available through numerous third-party retailers, including Target, Bed Bath & Beyond, Kohl’s, Walmart, and more.

Is Ninja Coffee Bar Wowing Customers?

Ninja Coffee Bar had only been around since late August/early September of 2015, so there weren’t a whole lot of feedback about the brewing system at the time of our research.

CNET gave the Ninja Coffee Bar a 3.5-star rating. They claimed that, while you won’t be able to find the same number of features at a similar price, its extracts often come out bitter, and the “cheap plastic materials” make it “far from luxurious.”

Coffee Detective liked the fact that Ninja Coffee Bar gives you the ability to brew 4 different sizes (single cup, travel mug, half carafe, or full carafe), as well as its frother and its ability to make concentrate.

Ultimately, it got the author’s vote, as they claimed it could replace all your other coffee makers (and even your espresso machine, as long as you understand the Ninja Coffee Bar doesn’t use real espresso).

From a company perspective, Ninja Coffee Bar is manufactured by SharkNinja Operating LLC, a division of Euro-Pro Operating LLC. Other products in the Ninja lineup include the Nutri Ninja Pro Blender, Nina Cooking System, and Nutri Ninja Duo Blender.

The company had an A+ rating with the Better Business Bureau, based on 284 closed complaints (as of 10/9/15). Most of these appeared to reference difficulty obtaining repairs/replacements under warranty, and most were related to the company’s vacuums.

Here on HighYa, Ninja’s products had an average rating of 4 stars, with common compliments citing ease of use, good results, and solid quality.

We definitely think that, regardless of the product, what other customers have to say should impact your purchasing decisions. But what about celebrity endorsements?

Is it Important that Ninja Coffee Bar is Endorsed by Sofia Vergara?

It’s hard to not like friendly, attractive personalities like Sofia Vergara. But, although it seems like she’s genuinely passionate about coffee, should you put any stock in her Ninja Coffee Bar endorsement?

In our opinion, no. As we discussed in-depth in Why Celebrity Endorsements Can Hurt You, they’re often intended to cause you to make an emotional (versus an informed) purchasing decision. In many instances, celebrities don’t even use the products they’re endorsing.

We’re certainly not saying this is the case with Ninja Coffee Bar, but it would stand to reason that Ms. Vergara could afford a top-of-the-line brewing system—or even to hire a coffee specialist from Colombia to brew it for her!

Now, let’s use everything we’ve learned to make an informed decision about Ninja Coffee Bar.

Will Ninja Coffee Bar Brew Perfect Coffee, or Just Leave You Heated?

Much like wine, food, or anything else we eat or drink, what constitutes your perfect cup of coffee depends almost wholly on personal preference. What you find to be perfectly brewed, your neighbor might find disgusting.

Outside of preference, the Ninja Coffee Bar appears to corner the market, since there isn’t anything else quite like it—especially at this price. Sure, the quality might not be “luxurious,” but it seems like Ninja Coffee Bar will provide you with important options like size and strength, all at a very reasonable cost.

Are you a coffee newbie, or a longstanding aficionado? Either way, what did you think about Ninja Coffee Bar? Tell us about it by writing a review below!

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Read 97 Ninja Coffee Bar Customer Reviews and Complaints

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Average Consumer Rating: 2.1
Rating Snapshot:
5 star: 21 4 star: 3 3 star: 1 2 star: 9 1 star:  63
Bottom Line: 27% would recommend it to a friend
Showing 1-11 of 97
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  • 31 out 34 people found this review helpful

    Love this creative coffee bar

    Stopped drinking coffee with my dreadful K-Cup experience. Resorted to tea. Saw the ninja and decided to buy it. OMG I am back to coffee again. This coffee bar is fantastic. So many options and I love iced coffee. Would recommend this machine to everyone. So much fun to use and I am back to java.

    Bottom Line: Yes, I would recommend this to a friend

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  • 22 out 23 people found this review helpful

    Pleased by purchase

    We dumped our K! It does take a bit of old school time to brew but it's worth it. Our first brew creation was a cappuccino. I so wanted to make second cup immediately, but thought I better wait because it's true coffee concentrate in strength. We're happy.

    Bottom Line: Yes, I would recommend this to a friend

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  • 21 out 22 people found this review helpful

    Enjoyable Coffee Experience

    • Lincoln, NE,
    • Nov 28, 2015

    I am wanting to say to anyone that will listen – If you consider yourself a coffee geek and a lover of a good spot of Joe, and you enjoy creating drinks easily to the delight of your friends, family or just for yourself, I HIGHLY RECOMMEND this wonderful machine!

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 6 people found this review helpful

    Best coffee machine ever!

    • Estacada, OR,
    • Jan 6, 2016

    We have owned and enjoyed many brewers and like many have had a drip brewer and an espresso machine. Having a limited amount of counter space lead us to look for a way to have something of both worlds, enter the new Ninja Coffee Bar. We liked what we saw and read and took the plunge. We have loved our choice. The Ninja delivers a good cup of coffee and specialty drinks are so close to espresso that given the time savings and flexibility there is no loss of enjoyment. This is just the ticket for us, and we would highly recommend that you give it a try. The price can't be beat and the 5 year VIP warranty is great.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 6 people found this review helpful

    Very good options

    • El Paso, TX,
    • Jan 12, 2016

    I received the coffee bar for Christmas. I have already tried different drinks such as: Iced coffees, cappuccinos, hot and cold coffee variations, etc. I would avoid going to some of the more expensive coffee shops that offered variety due to the high cost. I have found that I can satisfy my coffee fixes at home with my own ground coffee. So far, it has impressed me with its performance. I can make different coffee drinks for each of my family members with ease.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 11 people found this review helpful

    Impressed!

    • Portland, OR,
    • Jan 13, 2016
    • Verified Reviewer

    Let me start off by saying I am not a person who normally would go out of my way to write a review for something I bought. However, I am so impressed with my new Ninja Coffee Bar I just had to share my experience with others. I was looking for a really good coffee maker for a present for my boyfriend for Christmas. I spent a good hour looking at tons of different espresso makers and then I came across the Ninja. It seemed to have everything I was looking for: the ability to make any kind of coffee drink we want with ease. I have to admit I was very skeptical about the milk frother. It didn't seem like it would really be able to froth milk well, boy was I wrong! It comes out perfect every time with little effort and very easy to clean. We have made numerous types of drinks from the recipe book that came with the machine, and ALL of them have been fabulous, not to mention, fun to make!

    I also got the little Ninja Bullet Blender with it so I could make the "Ninjacchinos," which are by far my favorite. I used to drink Starbucks mocha frappuccinos​​ and this is so much better, way creamier and the way the Ninja brews you can really taste the coffee. I have also discovered a new love for smoothies, they are SO easy to make with this little blender, it blends right into the cup you are going to drink from. In less than 3 minutes you can cut all your fruit, add your ice cream and/or milk, and blend it for a super smooth and very flavorful drink. I cannot say enough good things about the Ninja Coffee Bar, to me it was by far worth what I spend on it and the accessories and has made coffee fun and exciting for us now because we are the ones who get to make it.

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 7 people found this review helpful

    I like my Nina Coffee Bat

    I drink my coffee black and consider most people put junk in their coffee because they really don't like the taste. So here is my review: I like the idea of all the different ways to do coffee. I have made iced tea and iced coffee. It was very cold on first sip from brewing and very refreshing good taste. The coffee tastes good with my homemade smoothies because I use the cold brew to mix in.

    Bottom Line: Yes, I would recommend this to a friend

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  • 9 out 11 people found this review helpful

    Very good product

    • Georgetown, TX,
    • Feb 9, 2016

    I bought the machine with the insulated carafe. It keeps the coffee hot for quite a while. I really like the delayed brew feature. I also like that I have an option for several sizes. Having a reusable filter is really nice. The coffee is good because I can vary the amount used and the type of coffee to my taste. This is a good buy. It would be nice if it included a grinder, but that wood increase the price. For the price, I believe you get a lot of nice features.

    Bottom Line: Yes, I would recommend this to a friend

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  • 16 out 18 people found this review helpful

    Best coffee maker I've ever had.

    • Catawba, SC,
    • May 9, 2016
    • Verified Reviewer

    I'm a coffee snob and freely admit it. I know a tremendous amount about coffee, such as the optimal temp of just below boiling, grind for different types, sizes and materials used. A metal cone requires a coarser grind. A metal filter doesn't absorb all of the oils that paper filters do (and Eco-friendly!). As with any coffee maker, you must play with the ratios to find what it is you like. On the third day, I had it completely figured out and man. This thing makes amazing coffee. I've had all kinds and brands of coffee makers, from percolator, to French press, to vacuum. This thing makes awesome coffee. The double-wall stainless steel carafe is perfect and keeps coffee hot for a really, really long time. It's all personal preference, but I love this thing and it will proudly share the counter space with my burr grinder.

    Bottom Line: Yes, I would recommend this to a friend

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    Comments (1)
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    • May 10, 2016

      Vicki

      What coffee are you using? I am having a hard time getting the coffee strong but not bitter.

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  • 14 out 16 people found this review helpful

    Bye bye Starbucks

    • Columbus, Ohio,
    • May 18, 2016
    • Verified Reviewer

    I love coffee. I more than love coffee. I consider it a major food group. I used to make my normal coffee at home daily and frequented Starbucks 2-3 times a week for a specialty drink fix. I was very excited to get a Ninja for Mother's Day, and it did not disappoint!

    Just like anything else, coffee taste is personal so you may need to experiment around with coffee types and brew strengths to find your perfect cup. It is now very easy to make my mochas, lattes, and iced coffee at home. I prefer it over Starbucks now, because I can make it just how I like (plus it's a ton cheaper).

    I recommend always using filtered or bottled water, it makes a big difference. Freshly ground coffee will be a big impact too, it's all personal preference.

    I am completely satisfied with the quality and value of this product. It is very user friendly and easy to clean.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 11 people found this review helpful

    Very Pleased

    We have had our Ninja a week and so far we are very pleased with it. The coffee simply tastes wonderful. That is the most important aspect of it. It seems to be well made and is attractive to sit on our counter. Our only complaint is the inability to turn it off.

    Bottom Line: Yes, I would recommend this to a friend

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Showing 1-11 of 97

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