About Ninja Coffee Bar

Who could resist an endorsement from Sofia Vergara? Ninja Coffee Bar hopes you can’t either, with their new brewing system that lets you choose between different types of coffee, all with the touch of a button.

Want classic brew, or something richer? Prefer over ice drinks? How about frothy specialty beverages?

Ninja Coffee Bar features unique brewing technology designed to deliver better, richer-tasting coffee that’s never bitter. You’ll also be able to dial up the flavor for any size or style of coffee, at any time, from the comfort of your own home.

Ninja Coffee Bar even claims to put the “best coffeehouse in town on your countertop!”

Celebrity endorsements and marketing hype aside, what’s the real deal with Ninja Coffee Bar? Does it deserve a spot on your countertop? Let’s start by looking at the brewing system’s features.

Ninja Coffee Bar Features

There are a whole lot of features on the Ninja Coffee Bar (we’ll compare them with other brands in a moment), but in essence, everything boils down to types and flavor.

This is mainly achieved using “graduated levels of coffee-to-water concentration” through something known as “Thermal Flavor Extraction.” This technology automatically calibrates temperature, infusion, saturation, and flavor richness.

Ninja Coffee Bar’s Auto-iQ one-touch intelligence also lets you enjoy hot coffee in any size you want, including a cup, travel mug, half carafe, or full carafe.

For example, the Ninja Coffee Bar is capable of making 3 different brew types:

  • Classic Brew – Features a smooth, rich, and balanced flavor.
  • Rich Brew – Richer than classic, with more intense flavors. Stands up to extra milk and flavorings. Twice as intense as the Classic.
  • Specialty Brews – This is based around a coffee extract that can be used to make a variety of hot and cold layered beverages, including over ice options. 3X the intensity of the Classic brew.

Additional Ninja Coffee Bar features include an easy-brew filling basket, reusable filter, drip stop, multi-serve cup platform, precise temp warming plate, removable water reservoir, programmable delay brew, and intelligent clean cycle indicator.

How do all these compare to the competition?

Are There Similar Brewing Systems To the Ninja Coffee Bar?

When you watched the Ninja Coffee Bar commercial, based on CEO Mark Rosen’s sakes pitch, you might have believed that there’s nothing else out there quite like it. Is this actually the case?

While there are certainly a lot of options, there doesn’t seem to be anything on the market that offers the exact same features as the Ninja Coffee Bar, at a similar price.

Sure, you can brew single cups with one, or create intense extracts and specialty brews with another, but nothing in a similar, all-in-one package.

Speaking of price, what’s the Ninja Coffee Bar cost?

Ninja Coffee Bar’s Pricing, Refund Policy, & Warranty

Available with your choice of a glass carafe or double-walled thermal carafe, Ninja Coffee Bar is priced at four payments of $39.95, or a single payment of $159.80.

When checking out, you’ll also be offered a variety of accessory packages, including easy frothers, mugs, cups, tumblers, brew guides, scoops, as well as replacement parts.

All Ninja products (more about this next) ordered directly through the company include free S&H. They also come with a 60-day refund policy, less S&H and a 10% restocking fee, as well as 5-year or lifetime warranties for the “original appliance and/or non-wearable components deemed defective.” Normal wear and tear is not covered.

In order to request a refund or process a warranty claim, you’ll need to contact the manufacturer at 877-646-5288.

Note: The Ninja Coffee Bar is also available through numerous third-party retailers, including Target, Bed Bath & Beyond, Kohl’s, Walmart, and more.

Is Ninja Coffee Bar Wowing Customers?

Ninja Coffee Bar had only been around since late August/early September of 2015, so there weren’t a whole lot of feedback about the brewing system at the time of our research.

CNET gave the Ninja Coffee Bar a 3.5-star rating. They claimed that, while you won’t be able to find the same number of features at a similar price, its extracts often come out bitter, and the “cheap plastic materials” make it “far from luxurious.”

Coffee Detective liked the fact that Ninja Coffee Bar gives you the ability to brew 4 different sizes (single cup, travel mug, half carafe, or full carafe), as well as its frother and its ability to make concentrate.

Ultimately, it got the author’s vote, as they claimed it could replace all your other coffee makers (and even your espresso machine, as long as you understand the Ninja Coffee Bar doesn’t use real espresso).

From a company perspective, Ninja Coffee Bar is manufactured by SharkNinja Operating LLC, a division of Euro-Pro Operating LLC. Other products in the Ninja lineup include the Nutri Ninja Pro Blender, Nina Cooking System, and Nutri Ninja Duo Blender.

The company had an A+ rating with the Better Business Bureau, based on 284 closed complaints (as of 10/9/15). Most of these appeared to reference difficulty obtaining repairs/replacements under warranty, and most were related to the company’s vacuums.

Here on HighYa, Ninja’s products had an average rating of 4 stars, with common compliments citing ease of use, good results, and solid quality.

We definitely think that, regardless of the product, what other customers have to say should impact your purchasing decisions. But what about celebrity endorsements?

Is it Important that Ninja Coffee Bar is Endorsed by Sofia Vergara?

It’s hard to not like friendly, attractive personalities like Sofia Vergara. But, although it seems like she’s genuinely passionate about coffee, should you put any stock in her Ninja Coffee Bar endorsement?

In our opinion, no. As we discussed in-depth in Why Celebrity Endorsements Can Hurt You, they’re often intended to cause you to make an emotional (versus an informed) purchasing decision. In many instances, celebrities don’t even use the products they’re endorsing.

We’re certainly not saying this is the case with Ninja Coffee Bar, but it would stand to reason that Ms. Vergara could afford a top-of-the-line brewing system—or even to hire a coffee specialist from Colombia to brew it for her!

Now, let’s use everything we’ve learned to make an informed decision about Ninja Coffee Bar.

Will Ninja Coffee Bar Brew Perfect Coffee, or Just Leave You Heated?

Much like wine, food, or anything else we eat or drink, what constitutes your perfect cup of coffee depends almost wholly on personal preference. What you find to be perfectly brewed, your neighbor might find disgusting.

Outside of preference, the Ninja Coffee Bar appears to corner the market, since there isn’t anything else quite like it—especially at this price. Sure, the quality might not be “luxurious,” but it seems like Ninja Coffee Bar will provide you with important options like size and strength, all at a very reasonable cost.

Are you a coffee newbie, or a longstanding aficionado? Either way, what did you think about Ninja Coffee Bar? Tell us about it by writing a review below!

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Read 100 Ninja Coffee Bar Customer Reviews and Complaints

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Average Consumer Rating: 2.1
Rating Snapshot:
5 star: 22 4 star: 3 3 star: 1 2 star: 9 1 star:  65
Bottom Line: 27% would recommend it to a friend
Showing 1-11 of 100
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  • 17 out 20 people found this review helpful

    Ninja Coffee Bar Has Many Problems

    • Bonners Ferry, ID,
    • Jan 16, 2016

    First of all this thing is way overpriced. Save your money. The coffee is not that good, carafe is small; doesn't make enough coffee, you can't get your hand in the carafe to clean, doesn't have an on/off switch (which is HUGE), and the coffee doesn't even stay hot. Seems to me that Ninja had several things they didn't think about before engineering this stupid thing. They should have followed Mr. Coffee's design a little more. This is going back. I'll have fun with that. Shipping will cost a fortune and getting everything back in the box will be like a 1000 piece puzzle. Waste of time and money. Would have given it no stars, but was required to give it at least one.

    Bottom Line: No, I would not recommend this to a friend

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  • 17 out 18 people found this review helpful

    Buy beware of warranty

    • Michigan,
    • Jan 21, 2016

    If you don't buy the coffee bar direct from Ninja your warranty is not valid. My coffee maker is defective and will not give me a hot cup of coffee. They only replace the product if I pay to have it shipped back for an additional $40. Poor customer service and no backing for defects.

    Bottom Line: No, I would not recommend this to a friend

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  • 13 out 16 people found this review helpful

    Ninja Coffee Machine

    • Jan 22, 2016

    I wish I had bought a Mr. Coffee instead of the Ninja. The Ninja makes a very small pot of coffee and requires cleaning between every pot, whether you use your filter or the one that comes with it. Absolutely not worth the price.

    Bottom Line: No, I would not recommend this to a friend

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  • 16 out 18 people found this review helpful

    Ninja coffee maker

    • Jan 24, 2016

    Ordered two on December 14th, plus the free gifts (for shipping at 24.95 each). Only ever received one coffee maker before Christmas. Made multiple attempts to receive the rest of the products ordered. After numerous phone calls 1 coffee maker refund was returned and the 24.95 shipping for one of the free gifts. Still have never received the other free gift or the refund of 24.95. The shipping of the product is horrible and it is just a glorified coffee maker, not worth the money and the waste of time to deal with it. Still have to make one more phone call to get the 24.95 back. How can they sell products when you get an email saying they're out of stock, but still run the infomercials on television selling them.

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 15 people found this review helpful

    Not good

    • IL,
    • Feb 8, 2016

    I received my coffee bar as a gift. First one didn't work and it cost me a fortune to ship it back to either have fixed or replaced.

    They sent me a new one and I had the exact same problem as the first. Water in the reservoir would not empty completely and would not finish making a complete pot of coffee. They are sending me a second, plus free syrup at no cost to me. I don't know what I will do if this one doesn't work. I feel bad because my son wasted his money as a Christmas gift to me. :( I gave it one star because this obviously has serious problems, but customer service was a nice experience.

    Bottom Line: No, I would not recommend this to a friend

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  • 22 out 24 people found this review helpful

    Lemon

    • Reno Nevada ,
    • Feb 10, 2016
    • Verified Reviewer

    I am on my third pot in two months and am experiencing the same issue, which is that the pot's warming plate shuts off after brewing. It's not supposed to work that way. I just called Ninja, and it seems as if I'm the only person who is having this problem (which I don't believe), so I am awaiting my fourth pot. I am not at all happy, and wouldn't recommend the Ninja Coffee Bar.

    Bottom Line: No, I would not recommend this to a friend

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  • 26 out 29 people found this review helpful

    Disappointing problems

    • New Braunfels, Texas,
    • Feb 27, 2016
    • Verified Reviewer

    At first I was thrilled. The coffee tasted great, and the options are fun. However, shortly after, the warming plate started going off almost immediately, and was hard to make it get back on. Now, after two months of use, it keeps shutting off in the middle of the cycle (when you try to brew a full pot, it makes less than half, and shuts itself off), leaving me with less coffee than anticipated, and cold to boot.

    I thought maybe these were unique problems, but now see that others are having the same issues. I would wait until these prohibitive problems are worked out before recommending it.

    Bottom Line: No, I would not recommend this to a friend

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  • 20 out 22 people found this review helpful

    Great coffee, major lemon!

    • Delaware,
    • Mar 17, 2016
    • Verified Reviewer

    I bought my Ninja Coffee Bar in December 2015. It lasted one month before it stopped brewing. I called Ninja and they overnight mailed me a new one. It lasted one month before it stopped brewing as well. Now I called Ninja again and they said they would mail me a third one. I wait a week and a half looking for my new one and it never showed up.

    So today I called them again and was told they were waiting to receive my old one back before mailing the new one to me. AND that then I owed twenty bucks to get the new one mailed out to me. I stated that I had lifetime VIP warranty so I get free shipping. However, then I was told VIP warranty gets canceled after first return. So I guess lifetime means one month to Shark/Ninja! I have bought their stuff for years and have loved their products but never again will buy from them.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 18 people found this review helpful

    Major Scam

    • Gilbert, AZ,
    • May 25, 2016
    • Verified Reviewer

    This is the biggest scam I've ever gotten entangled with. As soon as I realized I was getting two units instead of one and that it was too late to retract the order, I immediately attempted to cancel the order. Was told it was TOO LATE to cancel, but I could return the items for refund, including shipping costs.

    That is not the case. After returning the product, they did not refund shipping as promised. My account has not been refunded the $24.95. I'm angry. I feel scammed. I would never do business with this company again.

    If you are an honest, reputable company, why cheat your customers?

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 16 people found this review helpful

    Returns process DEEPLY flawed.

    • Edenton, NC,
    • Aug 23, 2016
    • Verified Reviewer

    I've yet to be able to receive the guaranteed refund that I was promised if I returned the product within 60 days of ordering. It has been an entirely confusing, non-transparent process that is designed to confuse and frustrate customers into giving up on getting their money back fair and square. First, I was told that I needed a pre-paid label that they would have sent me, though their website 'refund' section mentions no need to call. Then I was told that since I returned using UPS instead of FedEx, that could be a problem, even though I had the tracking number, gave it to them, and they verified the return had been registered in the system. Ten days later, no refund, and now their rep says they can't verify receipt of the product from UPS. While I'm not nearly about to give up, I can see how some people would have by now.

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 23 people found this review helpful

    Piece of crap

    Coffee does not stay warm. As soon as it's done I have to warm it in the microwave. It leaks and coffee builds up into the reservoir. I hate this.

    Bottom Line: No, I would not recommend this to a friend

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