What Is Noö Nectar?
Noö Nectar is a 1.7oz nootropic dietary supplement consisting of more than 20 ingredients that’s designed to safely optimize four key neurotransmitters, leading to boosted creativity and innovation, increased focus and energy, and the ability play harder, longer.
By drinking the supplement once per day, the manufacturer tells us you can also expect greater happiness levels and improved physical performance, without relying on caffeine or artificial sweeteners, which can lead to crashing and dependency.
Together, the website claims that Noö Nectar can help you perform at your highest levels, and that it’s the most advanced nootropic on the market. Is there clinical evidence available to support these claims?
Give us a few minutes, and we'll walk you through everything we learned during our research. When you're finished, you'll be able to answer these important questions—along with several others.
What’s the Importance of Neurotransmitters?
No, this isn’t a science lesson. But neurotransmitters are a central theme featured on Noö Nectar’s website, so we need quickly discuss some basics.
The National Institute of Mental Health (NIMH) tells us that neurotransmitters are hormones that send chemical messages between neurons, or brain cells. Combined with electrical impulses, this process allows brain sections to communicate with one another, as well as with different areas of the body.
According to the textbook Neuroscience, 2nd edition (Purves D, Augustine GJ, Fitzpatrick D, et al.), “The total number of neurotransmitters is not known, but is well over 100.”
However, the medical community does understand that different neurotransmitters have a variety of functions, and that their production can decline as we age, leading to potential problems. Noö Nectar promises to target four of these, specifically:
Dopamine – The NIHM article above indicates this neurotransmitter plays a large role in controlling movement, within the rewards system, as well as how information flows to thought and emotion centers of the brain. Too little can result in Parkinson’s disease, movement problems, ADHD, and even schizophrenia.
Acetylcholine – A major neurotransmitter in the autonomic nervous system that controls many unconscious processes, like breathing, heartbeat, and digestion. Too little has been associated with dementia.
Epinephrine – Also known as adrenaline, this neurotransmitter increases cardiac output, muscle strength, and blood pressure.
Norepinephrine – A similar hormone as epinephrine, too little of which can cause alertness and memory problems, as well as depression and general lack of interest.
With this as our background, the website indicates that Noö Nectar’s ingredients act as precursors for these neurotransmitters; that is, they “convert into actual neurotransmitters.” Is there clinical evidence to support this?
A Closer Look at Noö Nectar’s Ingredients
According to the supplement facts label listed on the Noö Nectar website, the supplement contains the following ingredients:
- Vitamin B6 25mg
- Vitamin B12 3,000mcg
- Noö Nectar Blend 3,667.75mg: Agmatine Sulfate, N-acetyl L-Carnitine, N-acetyl-L-tyrosine (NALT), Uridine 5’ Monophosphoric Acid, Disodium Salt, Alpha Glyceryl, Phosphoral Chlorine, Phosphatidylserine, DMAE Bitartrate, DL-Phenylalanine, CDP Choline, Phenylethylamine HCl, Yohimbe Bark P.E. 8%, Hordenine HCl, Pterocarpus Extract, L-Theanine, Panax Ginseng 7%, Mucuna Pruriens Powder, Black Pepper Extract, Huperzine A
While the HighYa team has investigated hundreds of dietary supplements over the years, we’re certainly not clinical or scientific experts. As a result, we rely on the summarizations of the available clinical evidence reported on sites like WebMD, the Natural Medicines Database, and Examine.com to determine if an ingredient is classified as “effective” for a given claim.
With this in mind, these sites indicate that between 1,500mg and 4,000mg per day of acetyl l-carnitine may help address symptoms of Alzheimer’s disease and age-related memory loss.
They report that 300mg daily of phosphatidylserine may help improve some symptoms of Alzheimer’s disease and age-related mental decline. However, most clinical evidence relates to phosphatidylserine derived from cow’s brain, and not the soy and cabbage commonly found in dietary supplements.
Anywhere between 200mg and 9g of Panax ginseng may help boost mental performance in those with Alzheimer’s, as well as mental function in otherwise healthy individuals.
Finally, 30-200mcg of huperzine a daily has been shown in some studies to improve memory, mental function, and behavior in people with conditions like Alzheimer's or dementia, as well as to improve memory in older children and teenagers with memory problems.
However, none of these sites reported sufficient clinical evidence that Noö Nectar’s ingredients could deliver more sustainable energy, improved functional intelligence, increased productivity, peak physical performance, or elevated mood, as claimed on the supplement’s website.
What About Potential Noö Nectar Side Effects?
For the most part, these sites reported that common side effects related to these ingredients involved mild digestive upset (nausea, gassiness, bloating, indigestion, etc.)
However, for males and females between the ages of 19 and 50, it’s important to note that the recommended daily allowance, or RDA, for vitamin B6 is 1.2-1.3mg. At 25mg, Noö Nectar contains significantly more than this amount, which could potentially lead to side effects like loss of appetite, headache, tingling, and sleepiness.
Outside of this (although no specific circumstances or dosages were noted), carnitine may cause restlessness, or a "fishy" odor of the urine, breath, and sweat.
The alpha-GPC (Alpha Glyceryl) in Noö Nectar may lead to heartburn, headache, insomnia, dizziness, skin rash, and confusion, while oral deanol (DMAE) can cause itching, insomnia, excitation, vivid dreams, and increased blood pressure.
WebMD specifically lists yohimbe and hordenine as possibly unsafe when taken by mouth. The former could lead to irregular or rapid heart beat, kidney failure, seizure, and heart attack, while the latter might have a stimulant-like effect and cause rapid heart rate and high blood pressure.
Finally, Panax ginseng is referred to as possibly unsafe when taken by mouth for more than six months, as it may have some hormone-like effects.
How Much Does Noö Nectar Cost?
Noö Nectar is only available directly through the company, with three ways to purchase:
10-Day Trial – Receive a 10-day supply. After 10 days, you’ll continue receiving a 30-day supply once per month and charged $125 each time: $20 to start
10-Day Supply – The same as above, but with no required autoship program: Single payment of $50
30-Day Supply: $150. You can also choose to enroll in the autoship program with this option and pay $125 per month for future orders.
Regardless of the option you select, you’ll also receive a free nootropics guide with your order. Per the site’s terms, refunds are available on all unopened Noö Nectar bottles, less S&H.
No time limit was listed, so we sent an email to firstname.lastname@example.org looking for additional details, and will update this article as soon as a response is received.
What Do We Know About Noö Nectar’s Founder?
According to the homepage of the supplement’s website, Noö Nectar was formulated by Principal Founder Josh Walters, after he:
“… did the research, reviewed the best available neuroscience studies, sourced the highest quality available ingredients, and experimented with his own stacks for nearly 8 years. It was only after literally hundreds of formulations and years of trial and error that he was able to perfect [the] stack.”
Outside of these details, however, we didn’t encounter any additional information about the company’s founder on third-party websites, and they weren’t listed with the Better Business Bureau as of 8/25/17.
How Does Noö Nectar Compare to Other Nootropic Supplements?
Just a few years ago, the term ‘nootropic’ was fairly obscure. These days, however, a cursory online search for the term will reveal hundreds of dietary supplements competing with Noö Nectar—the majority of which make many of the same claims and list at least several of the same ingredients.
Perhaps the biggest difference? Cost.
While most options we encountered during our research were priced somewhere between $20 and $40, at $125 per bottle (with the autoship agreement), Noö Nectar is one of the most expensive brain supplements the HighYa team has reviewed to date. Will it’s higher price deliver greater value?
We didn't test the supplement first-hand. However, in The Truth About Memory Supplements, if you’re in the market for one, we recommend the following steps to help you achieve the greatest bang-for-your-buck:
Talk with your doctor – If you’re experiencing memory issues, your healthcare provider needs to know. Make an appointment, have a conversation, undergo some tests if necessary, and then find out whether a dietary supplement will appropriately address your specific diagnosis.
Look for evidence – Does the company provide clinical support for their claims?
Look at the ingredients – Does the manufacturer provide a full list of ingredients, including dosages, with no proprietary blends?
Learn what customers are saying – For the company and their supplements, what are consumers saying? Are there any common compliments or complaints?
Fair price & billing – Is the supplement’s price mostly in line with the competition? Are there any mandatory trial offers or autoship enrollments?
Solid advice, for sure. But how does all of this line up for Noö Nectar?
Our Final Thoughts About Noö Nectar
The good: The manufacturer lists all of the ingredients found in Noö Nectar, including some dosages. No “free” trials or autoship programs. No S&H on full-bottle orders. Refunds are available.
The considerations: According to sites like the Natural Medicines Database, Examine.com, and WebMD, the majority of the supplement’s ingredients are reported to have insufficient clinical evidence to support the manufacturer’s claim that it can act as precursors for, or help boost the production of, neurotransmitters—those referenced on the supplement’s website, or otherwise.
Furthermore, all but two ingredients are part of a proprietary blend. So, even among those reported by authoritative sites to potentially provide brain-related benefits, we can’t know if the supplement contains the same dosages found in supporting clinical studies.
Also, Noö Nectar comes with a much higher price than the majority of competitors; sometimes, 4-5X more.
Finally, no time limit is provided for the company’s return policy, or if any restocking or other associated fees are applied. We reached out for additional information and will update this article as soon as a response is received.
In the meantime, be sure to speak with your doctor about any memory-related problems you might be experiencing, and whether or not dietary supplements like Noö Nectar will provide meaningful value, based on your diagnosis.