About Novosbed

Online mattress buying might be all the rage today, but when Novosbed entered the scene in 2009, it was largely uncharted territory. Since that time—and throughout three generations of design changes—we’re told the company has always remained focused on one thing: building the “most affordable luxury mattress on the market.”

To accomplish this, Novosbed builds their mattresses from durable, ultra-dense memory foams in three different firmnesses, along with designer-grade fabrics, through a completely in-house process. Then, by cutting our the middlemen, they’re able to match the quality of big international brands, but at one-third the price—while lasting up to 50% longer!

On top of this, since 100% of each Novosbed mattress is recyclable and their materials are manufactured and sourced in the US, they can be a more eco-friendly option.

Novosbed might’ve been one of the originators of the online-only mattress scene, but does that necessarily make them the best? Are there any important considerations before choosing a Novosbed mattress? We’ll provide you with the information, so you can decide whether they’ll help you sleep soundly, or whether you should keep looking.

Your Quick Start Guide to Novosbed Mattresses

Novosbed mattresses are available in three different firmnesses: soft, medium, and firm. Regardless of the firmness, your mattress will include three layers, with thousands of vertical air channels to promote airflow and keep you cool. However, the exact types of foam (and thicknesses of each) can vary:

  • Soft – According to the company, this is ideal for those who prefer a plush mattress with a “quicksand” feel. Features 2" Ultra-Dense Airflow Gel Foam (Density: 3.7 lbs/ft3), 3" Ultra-Dense Memory Foam (Density: 4 lbs/ft3), and 6" Premium Support Foam (Density: 1.8 lbs/ft3).
  • Medium – This is Novosbed’s most popular mattress, which they claim provides a nice balance between support and comfort. Features 2" Ultra-Dense Airflow Memory Foam (Density: 5 lbs/ft3), 2" Ultra-Dense Memory Foam (Density: 5 lbs/ft3), and 7" Premium Support Foam (Density: 1.8 lbs/ft3).
  • Firm – For those who like more pressure-relieving support, Novosbed’s firm option might be a good choice. Features 2" Ultra-Dense Airflow Memory Foam (Density: 4 lbs/ft3), 2" Ultra-Dense Memory Foam (Density: 5 lbs/ft3), 7" Premium Support Foam (Density: 1.8 lbs/ft3).

Novosbed mattresses are available in three different firmnessesAlthough each Novosbed mattress consists of 3 layers, the exact foam type and thickness depends on your firmness preferences.

Surrounding these three layers is Novosbed’s two-way-stretch elastic core cover, which they claim protects the core without affecting the foam’s properties. On top of this, the ultra-soft stretch-knit cover is soft enough to use without sheets, and since it’s washable, you’ll always be able to maximize your comfort.

To round things out, Novosbed’s furniture-grade upholstery siding provides durability, flexibility, and support.

Are Novosbed Mattresses Easy to Set Up?

Like many other online-only mattress companies (more about the competition soon), Novosbed ships their mattresses compressed down to the size of a large trunk. As such, when you receive yours, you’ll need to slide the mattress out of the box and carefully cut the outer plastic.

Next, place you mattress on your bed frame or foundation and cut away the remaining plastic (you’ll want to hang on to this in case of a return).

After about 5 minutes, your Novosbed mattress should be “ready to enjoy,” although it can take up to 48 hours to fully expand. Note: Unlike many other manufacturers, Novosbed claims there is very little off-gassing (or the associated smells) once their mattresses are unpacked.

From there, we’re told that your mattress (like any foam mattress) will require a break-in period of about 2-3 weeks.

How much will all this memory foam and cool packing technology cost you?

How Much Do Novosbed Mattresses Cost?

Novosbed offers their mattresses in the following sizes and prices:

  • Twin: 38" x 74.5" x 11"; 54-57 lbs: $799
  • Twin XL: 38" x 79.5" x 11"; 57-61 lbs: $849
  • Double/Full: 52.5" x 74.5" x 11"; 75-80 lbs: $899
  • Queen: 59.5" x 79.5" x 11"; 92-98 lbs: $999
  • King: 75.5" x 79.5" x 11"; 117-124 lbs: $1,199
  • Cal King: 71.5" x 83.5" x 11"; 116-124 lbs: $1,199

In addition, you’ll be able to purchase accessories and services like:

  • Foundations: $179 to $279
  • White Glove Delivery (there’s no indication as to exactly what this is, or how it differs from standard delivery): $99
  • Old Mattress Removal: $35
  • Memory Foam Pillows: $109 - $149

The company claims you can expect delivery in 1-6 business days, depending on your location, with free shipping.

What Is Novosbed’s 120-Night Trial?

Starting from the night you receive your mattress, Novosbed gives you 120 nights to try it out before committing to your purchase.

Within that time, if you find that you’re not satisfied, Novosbed can send you one of their proprietary Comfort+ kits. This way, you’ll be able to add a layer of softening or firming foam that “integrates seamlessly”—simply unzip the mattress cover and add the Comfort+ layer on top, which shouldn’t take you more than 2 minutes.

What Is Novosbed’s ​Refund Policy & Warranty?

If you’re still not satisfied with your mattress after a couple more weeks, simply call customer service at 877-496-3626 and they’ll arrange to have it picked up and donated to a local charity. All you need to do is wrap the mattress in the original protective plastic and leave it on the ground floor on pickup day.

If you decide to hang on to your Novosbed mattress, it’ll come with a 15-year warranty against defects in materials and workmanship. The first 10 years of your warranty are non-prorated (total coverage), and the remaining 5 years are pro-rated (declining coverage based on age).

What Are Novosbed’s Customers Saying?

Pretty much anywhere you look, Novosbed’s mattresses seem to come with very high marks, including popular mattress review websites like Sleepopolis, SleepSherpa, Sleep Like the Dead, and many others. What are they saying?

Clearly, most people seem to like their Novosbed mattresses, with common compliments centered around on-the-dial firmness, balanced comfort and support, and fantastic quality for the price. In fact, SleepSherpa claims Novosbed succeeded in making the “most affordable luxury mattress on the market.”

However, Sleep Like the Dead noted that there was some pretty significant off-gassing/odor after unboxing, and that the mattresses tended to sleep hot. However, this last concern is exceptionally common among memory foam mattresses from other manufacturers, and definitely isn’t unique to Novosbed.

Speaking of which, Novosbed has some pretty stiff competition from the likes of Casper, Tuft & Needle, Leesa, Saatva, and many other online-only mattress manufacturers—nearly all of which come with high marks from customer as well. Comparatively though, it seems like Novosbed might have carved itself a nice little niche in the space. Why?

Based on their price points and focus on quality construction and materials, Novosbed seems more targeted toward the luxury crowd than it does bargain shoppers. This doesn’t mean that you won’t get a good night’s sleep with other mattresses, although Novosbed seems especially focused on setting themselves apart with quality.

See Also: How to Buy a Mattress Online

From a company perspective, Novosbed was founded in 2009, with offices located in Edmonton, AB, Canada and distribution centers in Breinigsville, PA and Toronto, ON, Canada. This way, your mattress will never have to cross the border or be subjected to steep fees and taxes.

Novosbed ha an A+ Better Business Bureau rating at the time of our research, with no closed complaints (as of 6/28/16).

Is Novosbed Too Good to Be True?

After reviewing well over a dozen online mattress companies, it’s easy to recognize that Novosbed places a great deal of emphasis on helping their customers make an informed decision (e.g. through their in-depth Buying Guide), and then delivering a top-notch product once they decide to order. Even if they don’t, they seem to go the extra mile with their Comfort+ kits.

Based on the company’s stellar online customer satisfaction ratings, it seems that this isn’t marketing speak, either. In other words, Novosbed appears to deliver on their promises.

Now, will a Novosbed mattress cost you more than some (if not all) of the competition? Probably, but it seems like you’ll get what you pay for.

Given all these factors—not to mention their completely free 120-night in-home trial—it might be difficult to think of a reason why you shouldn’t give Novosbed a try if you’re in the market for a new mattress.

Online Mattress Buying Guide:


Read 47 Novosbed Customer Reviews and Complaints

Write a Review
Average Customer Rating: 4.6
Rating Snapshot:
5 star: 41 4 star: 1 3 star: 0 2 star: 4 1 star:  1
Bottom Line: 89% would recommend it to a friend
Showing 1-11 of 47
Sort reviews by:

  • Awesome mattress

    • Chilliwack, British Columbia, Canada,
    • Jan 15, 2019
    • Verified Reviewer

    Prior to buying this mattress, we did the research and found it to have the best ratings and reviews of other comparable mattresses. We were not disappointed. The price, the delivery, the customer service, and the product are all outstanding. No regrets and I highly recommend this mattress to anyone.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Love our Douglas bed mattress

    • Denman Island, British Columbia, Canada,
    • Jan 4, 2019
    • Verified Reviewer

    My husband and I love our Douglas! We're both sleeping better. Getting a King size was the perfect choice as we both now have more room to move and be comfortable in any sleeping position.

    We definitely notice that there is less "motion" felt when the other person gets up or rolls over etc.

    We both love a firm mattress and wondered if the memory foam would be too soft for us. It's not. The mattress still feels very firm, but the top gel foam layer now cushions our bodies in a very soothing way.

    I was also concerned that I (who am always too hot) would find it too warm, but it's not at all. We couldn't be happier with our choice.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Not for us

    • Yukon, Canada,
    • Dec 7, 2018
    • Verified Reviewer

    We tried the bed but didn’t find it comfortable. My wife's back was sore and I didn’t find it any better than our old bed. Just not for us.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    • Dec 7, 2018

      Company Response from Novosbed Inc.

      We are sorry you did not find the mattress comfortable, but we do appreciate you giving us a try!


  • Best mattress ever!

    • Canada,
    • Nov 25, 2018
    • Verified Reviewer

    My son doesn’t move around as he did with his previous mattress. He is much more comfortable and isn’t getting up through the night. His sleeping improved from the first night and hasn’t changed in 3 months.

    I will be getting one for my husband and me when our mattress is ready to be replaced. The price point can’t be beaten and the quality is second to none.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Incredibly comfortable!

    • Edmonton, Alberta, Canada,
    • Oct 20, 2018
    • Verified Reviewer

    The Douglas Bed is very comfortable. While it is fairly firm, it isn’t "hard," so you get a snuggle in comfort with solid support. I sleep better than I have in years and wake up with NO aches and pains. I would buy it again, no regrets.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Mattress Douglass

    • St-Eustache, Quebec, Canada,
    • Oct 15, 2018
    • Verified Reviewer

    The mattress is too soft for my back problem. I will need a mattress that will be more firm. Since I have that mattress, my sleep is getting worst, and am I thinking to change that mattress for something more firm.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Douglas Bed is the best sleep

    • Cornwall, Ontario, Canada,
    • Sep 10, 2018
    • Verified Reviewer

    Both my wife and I were not sure, but the other reviews and the 120-day trial told us to give the Douglas Bed a try. The first night we were both convinced that we had made the right choice. It is the best bed we've slept on. I hope it holds up for the entire warranty period.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Best sleep ever

    • New Brunswick, Canada,
    • Aug 20, 2018
    • Verified Reviewer

    I am so beyond happy with my new bed! Both, me and my husband have been sleeping wonderfully. I will and have recommended the mattress to many friends and family members. I love how easy it was to set it up too. You have nothing to lose because of the wonderful guarantee!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Douglas bed in a box

    • Edmonton, Alberta, Canada,
    • Aug 13, 2018
    • Verified Reviewer

    I ordered this bed online and it arrived before the due date.

    I opened it up the next day and it took about 5 minutes to fully expand, and there was no smell at all.

    I slept on it that evening, and for the first few days it was very hard but gradually softened to where it is now. I find the edges a bit soft when sitting on it while dressing, however, I will NEVER go back to a regular mattress again. I have had this bed for about 2 months and will be keeping it for a long time.

    I highly recommend this bed, and the customer service was exceptional.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Not a firm mattress

    • New Mexico,
    • Aug 3, 2018
    • Verified Reviewer

    Good quality bed, good customer service, but this is not a firm mattress, even with adding the custom fit option that they sent after I had the mattress for a while. I would say this is a medium mattress.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Douglas mattress is the best!

    • Ontario, Canada,
    • Jul 29, 2018
    • Verified Reviewer

    The Douglas mattress is the most comfortable mattress I have ever had. Going to bed is a dream! The mattress is firm, fully supportive, and I can sleep comfortably on my side, stomach, and back. My partner had a lot of back pain from sleeping on our old mattress, and after using the Douglas, all his back pain is gone. The delivery was very fast, and opening up the mattress could not have been easier. If you're looking for an extremely comfortable, firm, Canadian-made bed, I would highly recommend the Douglas mattress.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

Showing 1-11 of 47

Write a Review for Novosbed!

Share your experience to help others shop smarter & discover great products.

Write a Review