About Perfectly Straight
The Perfectly Straight heated styling brush claims to do just what its name implies: straighten and smooth your locks—plus boost shine and volume—in just one swipe.
The device looks just like a normal paddle-style brush, except it plugs into the wall to power heat which reaches “a gentle 450°”. That heat is delivered through extra-wide, ionic thermo-bristles, which Perfectly Straight’s official website claims offers three-times more heated surface area—though, in comparison to what, they don’t say.
Featuring 1-Pass, Insta-Straight technology, Perfectly Straight promises to perfectly:
- Straighten frizz
- Smooth ponytail bumps
- Make cowlicks disappear
- Brush away bedhead
In just six seconds per pass—guaranteed. Additionally, the manufacturer claims that Perfectly Straight is perfect for all hair types and lengths.
Perfectly Straight is brought to you by Tristar Products, Inc—makers of many As Seen on TV products, including the similar Perfecter Fusion Styler.
If you don’t have any previous experience with As Seen On TV products, it’s worth noting that they have an average HighYa rating hovering around 2-stars, with common complaints citing failure to work as advertised, poor quality, and frustrating customer service experiences.
Further, Tristar Products currently has over 1000 closed complaints with the Better Business Bureau. Despite the high number, they still maintain an A+ rating.
However, the plethora of devices similar to Perfectly Straight aren’t so lucky: Simply Straight, Hot N' Straight, and 6 Second Straight are all products that we’ve covered here at HighYa—none of which are earning all-around rave reviews.
Before judging whether or not it’s worth giving Perfectly Straight a shot, let’s look at what factors affect hair straightening and a product’s performance:
How Heat Makes Hair Straight
Keratin proteins are what give your hair its shape, which are made of sulfur atoms that come together to form disulphide bonds.
These bonds are stubborn. For example, someone with straight hair can’t just twist a lock around their finger and instantly be rewarded with a springing curl—you need heat or an immense amount of glue-like products.
Similarly, to straighten bonds that grow into a curly formation, you need heat. That’s because heat’s great at breaking down tough substances, allowing proteins the wiggle room to rearrange.
However, when you’re changing something’s natural shape, it needs time to set. Kind of like how Elmer’s Glue isn’t that great at holding stuff together while still sticky, disulphide bonds need to maintain your preferred shape as they’re allowed to cool. If not, they’ll just spring back into place.
That’s one reason why your stylist will use a paddle brush with a flat iron: They’re skilled at using the two tools together to create tension along the length of a lock of hair, giving sections the right amount of time to heat and cool, before letting go.
Perfectly Straight’s Features
Now that we know how heat helps to straighten your hair, I’d like to touch on a few features of the Perfectly Straight heated hairbrush.
First, it’s very trendy for hair tools to claim that they harness the power of ions. However, many consumers are left in the dark as to what these are or how they can help your hair?
Ions are essentially just atoms that have either an extra electron or one that’s missing. If an atom is missing an electron, it now has a positive charge. Reversely, if an atom has extra electrons, it becomes a negatively charged ion.
Heated tools cause hair strands to lose electrons—which creates positive ions. Positive ions cause static and frizz.
To help combat frizz, certain materials can be “charged” with ions that help replace what’s lost in the heat. However, the University of California, Santa Barbara Science Line reports that not all negatively-charged products are created equal—nor does the technology affect lasting change to your locks.
Ions aside, I’d like to touch on the myth of “gentle heat.” Perfectly Straight boasts two heat settings, with top temps around 450°—which is way too high for normal use.
We take a deep dive into hot tool-smarts in “How to Prevent Split Ends – 10 Tips for Your Daily Routine.” However, a general rule of thumb is:
- Fine or damaged hair: 180-220° F or the lowest possible setting
- Medium or average hair: 300-350° F
- Coarse hair: 350-400° F
While Perfectly Straight fails to state what the temperature is on the lower of their two settings, those with anything other than the thickest, curliest strands should steer clear of bumping it up to high heat.
Perfectly Straight Pricing & Refund Policy
Perfectly Straight hair straightening brush is available for $39.99. Free shipping is included with all orders, as is a travel case and three hair clips to aid with styling. Additional sales tax will be applied to orders from CT, NJ, NV, NY, and PA.
Your Perfectly Straight purchase is covered by a 60-Day Money Back Guarantee. This starts upon the receipt of your order.
To return your purchase, first, you must call customer service at 1-973-287-5195 to receive a return merchandise authorization number. With this number, you can then send your items back for a refund of your purchase price, less processing and handling.
Bottom Line: Things to Consider Before You Purchase Perfectly Straight
Remembering we’ve learned about how heat affects hair, it’s our experience that products similar to Perfectly Straight get mixed reviews from customers. It’s not that they don’t work at all—it’s just that heated brushes rarely perform as perfectly as advertised.
Unless you’re super-skilled, you’re likely not going to achieve poker-straight hair with a heated styling brush. However, what they can do is tame disheveled hair, straighten bends from ponytails or other previous styles, and increase shine.
With that in mind, if you have super curly or coarse hair, it’s unlikely that Perfectly Straight will help you to achieve your perfect style. That’s because coarser hair requires more tension when using hot tools, and it would likely take some serious finger-yoga to brush, hold, and cool each section.
Further, those who have fine hair might want to steer clear of Perfectly Straight, lest you severely damage your delicate strands.
However, if you’d like a device to bring to the office or gym with the intention of smoothing your already-straightened style, this might be a great purchase. Similarly, if your hair is already relatively straight and of moderate thickness, Perfectly Straight might just do what it’s name implies for you.