About Phoenix Gold Iron

By HighYa Staff

According to the company, each Phoenix Gold Iron features a steam drive system with a separate heating generator, which provides “ideal” temperature and pressure. This way, we’re told Phoenix Gold allows you to adjust pressure to suit the fabric, and even to iron vertical, hard-to-wash items around the house, such as curtains and drapery.

Add to this Phoenix Gold’s ceramic coated, nonstick sole plate, and the manufacturer claims their iron can “glide through creases,” while steaming several layers at once—all with just the push of a button. You can even add Phoenix’s texture care brush to remove pet hair and fluff, refill its 380ml water tank without stopping, and enjoy kink- and- knot-free operation with its swivel joint cable.

Taken together, this is why the company claims their Phoenix Gold Iron is England’s best selling iron and that it’s “the only iron you’ll ever need.”

You’ve got to admit that the Phoenix Gold commercial does a great job selling you on the benefits, and that it might seem logical to go ahead and place your order. But once you get the iron out in the real world, can you expect it to perform as well as the manufacturer makes it seem? If so, does that necessarily mean it’s your best option or value?

Since there’s no better guide than first-person experience, let’s kick things off by taking a look at what Phoenix Gold’s customers are saying.

Are Phoenix Gold Iron Customers Leaving Wrinkle-Free Reviews?

We didn’t come across any statistics confirming the claim that Phoenix Gold is the best selling iron in England, but it does seem extraordinarily popular.

For example, there were more than 430 individual reviews on Amazon.co.uk at the time of our research, with an average rating of 3.8 stars. Most compliments referenced ease of use, quality construction, and effective wrinkle removal.

On the other hand, most complaints seemed to claim that the Phoenix Gold Iron doesn’t provide any better (or worse) results than other steam irons, it easily leaks water, and that its weight can be an issue with longer use.

Pro tip: A complaint we frequently read about was lime scale building up on, and then discharging from, Phoenix Gold’s soleplate. To prevent this, most manufacturers recommend using distilled water. Otherwise, this buildup is certain to occur, especially so if you live in an area with hard water.

What about elsewhere? Pretty much wherever we looked, whether on Argos, Dunelm, Tesco, or Very, the ratings and reviews were pretty much the same.

The Phoenix Gold Iron is manufactured by JML (John Mills Limited), a popular UK-based direct response company that offers hundreds of different products across a variety of categories, including kitchen, health and beauty, cleaning, and more.

What about from a cost perspective? How much will you pay for a Phoenix Gold Iron?

How Much Does Phoenix Gold Iron Cost?

The Phoenix Gold Iron is available through two different offers:

  • 1 Iron: Two payments of $29.99 plus $9.99 S&H, bringing your total to $69.97.
  • 2 Irons: Two payments of $19.99, plus $9.99 S&H and a $29.99 fee. Total of $79.96

Regardless of the number you purchase, each Phoenix Gold will include a free texture care brush, as well as a 30-day refund policy (less S&H) and a lifetime guarantee.

Pro tip: Based on the fact that there’s only a $10 difference between Phoenix Gold’s single and double offers, the refund policy is where the biggest difference comes in. For example, while you’ll only lose $9.99 S&H (plus whatever it costs to ship back) with the single option, you’ll lose a whopping $39.98—nearly 4X as much—if you decide to return the double offer!

Still want to request a refund? You’ll need to call Bulbhead (a division of Telebrands, who offers the iron in the U.S.) customer service at 855-668-1655.

How does this price (and customer feedback) compare to the competition?

Are There Other Steam Irons Like Phoenix Gold?

How Do Steam Irons Work?

The fact of the matter is that steam irons have been around since the 1950s, which, at their most basic, work by dispensing water from a holding tank and using heating elements to convert it into steam. Then, this steam is ejected through holes in the iron’s soleplate (the heated bottom portion), applied to fabric, and helps release wrinkles.

Because of the length of time they’ve been around, there are literally thousands of different steam irons available in the marketplace, available in just about every size, shape, color, configuration, and price point. To see what we mean, type the phrase “steam iron” into the nearest search engine and watch how many results pull up.

What about Phoenix Gold, though? Is there anything remotely similar?

Does Phoenix Gold’s Steam Drive Make a Real Difference?

Based on what we’re told by the manufacturer, the biggest difference between Phoenix Gold and the competition is that it features a steam drive system with a separate heating generator, thereby delivering “ideal” temperature and pressure. However, while not every manufacturer provides detailed schematics about the mechanics of their products, most modern steam irons feature temperature and pressure controls, so the company doesn’t make it clear exactly how their design delivers any better performance or results.

During your research, you’ll also find that Phoenix Gold’s ceramic soleplate, swivel joint cable, and 380ml (about 12.8oz) water tank aren’t unique, either. Most higher end manufacturers generally claim to also feature some kind of quick-refill technology.

As far as price, you’ll find steam irons from the competition range anywhere between $25 for travel models and $300+ for steam generators (more about this next). So, at $70-$80, the Phoenix Gold Iron appears to fall on the lower end of this spectrum.

Does this mean you should hand over your credit card information, though?

Is Phoenix Gold the “Only Iron You’ll Ever Need”?

If you placed irons and steamers on a continuum, it might look something like this:

Traditional Irons - Steam Irons - Steam Generators (with separate steam-creating bases) - Standalone Steamers

Traditional irons feature only heat, while steam irons like Phoenix Gold provide added steam to boost the effectiveness of their heated soleplates. Steam generators tend to focus more on generating steam than heat, while steamers (obviously) use only steam to fight wrinkles.

What’s the point? Whether or not Phoenix Gold is the “only iron you’ll ever need” depends wholly on—you guessed it—your needs. For example, do you rarely steam clothes or other fabrics around your home? If so, a traditional iron (even one with low-level steam output) might be right up your alley, without having to pay a premium for technology you’ll rarely use.

On the other hand, if you already love your trusty standby iron and are primarily looking to steam fabrics, a traditional steamer (or even a steam generator) might be more suited to your needs.

Looking to split the difference with a Phoenix Gold Iron? It seems to get mostly positive reviews from online customer reviews, so you might experience much of the same. Just keep in mind that you stand to lose a hefty chunk of change—more than half the purchase price—if you spring for the BOGO offer and decide to process a return.

Did the Phoenix Gold Iron deliver results? Tell us about your experience in your very own review below!

Sign Up for HighYa Newsletter

Sign up for HighYa newsletter and get our best content delivered in your inbox as well as 3 free eBooks to help you save money and shop smarter. Enter your email below to get started!

Read 8 Phoenix Gold Iron Customer Reviews and Complaints

Write a Review
Average Consumer Rating: 1.8
Rating Snapshot:
5 star: 0 4 star: 1 3 star: 1 2 star: 1 1 star:  5
Bottom Line: 13% would recommend it to a friend
Showing 1-8 of 8
Sort reviews by:

  • Bad materials

    • Brading, Isle of Wight, United Kingdom,
    • Feb 11, 2019
    • Verified Reviewer

    In the instructions it tells you that if you get a scale build up in the sole steam outlet to remove the cover plate and unscrew the inner plate held in by three screws.

    I was amazed to find one of the screws was rusty and cannot be removed, how stupid to use screws that rust in a STEAM iron also when ironing small particles of rusty stain comes out over my clothes, not very nice of my white shirts.

    Apart from that, I think it is a great iron, but when this wears out or whatever, I will not buy another unless they can remove and replace the offending screw.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Don't order

    • New Jersey,
    • Jan 17, 2019
    • Verified Reviewer

    I ordered this iron on November 13, 2018, and it's now mid-January of 2019 and I have not received my order. Every time I call the company they tell me it is on back order. I have called on three different occasions, and still my merchandise that I ordered I have not yet received.

    Please if someone from the company can tell me what really happened to my order.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • Why haven't they process my order

    • California,
    • Dec 12, 2018
    • Verified Reviewer

    I've called them and they still say it's going to be a month. The people told me it's going to be 3 months after my (I mean 3 weeks) after my order was placed, so why is it taking so long, and why haven't they texted me back and said it'll be a while before we place your order?

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 11 out 12 people found this review helpful

    Worst iron ever purchased

    • London, England,
    • Jul 20, 2018
    • Verified Reviewer

    I purchased this iron, but did not use straight away. I wish I had, it sticks to everything, even on low temperature, the steam just soaks everything and leaks everywhere. Impossible to iron anything. A complete waste of money and we should be reimbursed.

    BEWARE, do not buy this iron! I still have a receipt for this.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 10 out 10 people found this review helpful

    Poor cordless iron

    • Brighton, United Kingdom,
    • May 1, 2018
    • Verified Reviewer

    We've just purchased the Phoenix Free Flight Gold and started using it. After only seven garments ironed, it's going back.

    1) The docking device makes the iron unstable on an ironing board.

    2) The iron overheated and stuck on a polyester garment even when it was on a lower setting.

    3) On a higher setting, the water spits out of many valves and makes the garment damp before it is ironed.

    4) The water reservoir is too dark to really determine the water level.

    5) The corded docking device is too short so creates a hazard near the ironing board.

    6) The docking device takes up some of the ironing board space as you can't readily place it where you'd normally place your iron.

    7) The iron is overpriced for the gimmick of excess steam.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 9 out 9 people found this review helpful

    Poor iron

    • West Yorkshire, England,
    • Apr 9, 2018
    • Verified Reviewer

    The worst iron I have ever owned; water everywhere, clothes wet, spitting water out, and clothes look as though they have not been ironed properly. I gave one star, but it is not worth the one!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 14 out 14 people found this review helpful

    Phoenix Gold Iron performance.

    • Turkey,
    • Feb 20, 2018
    • Verified Reviewer

    I purchased this iron from JTF but I am afraid this is the worst iron I have ever used, and at 64 years old and having worked in the hotel industry, I do believe I have some knowledge regarding laundry and the presentation of bedding and clothes. This iron does not glide over clothes but is cumbersome and heavy and drags rather than irons. The steam output is so excessively great that the clothes feel overly damp.

    How this iron has passed tests and ended up on shop shelves is, quite frankly, beyond me and I was so looking forward to using it. I take no pleasure in writing this. This is the first review I have ever written, but sadly I thought it deserved to be said.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 15 out 16 people found this review helpful


    • England,
    • Nov 23, 2016
    • Verified Reviewer

    Far too much water comes out going straight though the ironing board. Therefore, I'm having to top it up excessively.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

Showing 1-8 of 8

Write a Review for Phoenix Gold Iron!

Share your experience to help others shop smarter & discover great products.

Write a Review