What Is Pure Posture?

By HighYa Staff
Published on: Nov 28, 2017

Pure Posture is billed as the world’s most comfortable posture pillow, which are products designed to improve your overall sitting position. The makers of the pillow claim that its unique design gently aligns your pelvis and spine, relieving any pain that may stem from your everyday actions.

The product’s commercial states that it’s ideal for a number of different uses, from giving you a boost in the car to helping you stay comfortable all day long at the office, at home, or even at a sporting event.

Pure Posture uses what the manufacturer describes as microtube technology in order to help relieve pressure on the tailbone by tilting the hips into a more natural sitting position. This self-correcting design is crucial to the device’s overall functionality, and it’s exactly what the creator’s claim will allow you to eliminate back pain using therapeutic support. The question likely on your mind, though, is “will it really work?”

Will Pure Posture Really Improve Your Sitting Posture?

In order to answer this question directly, we first need to briefly explore what proper posture looks like in practice. According to the Cleveland Clinic, it involves training your body to sit in a manner that puts the least strain on your supporting muscles and ligaments. From the link above, they illustrate that proper posture achieves the following:

  • “Keeps bones and joints in the correct alignment so that muscles are being used properly.
  • Helps decrease the abnormal wearing of joint surfaces that could result in arthritis.
  • Decreases the stress on the ligaments holding the joints of the spine together.
  • Prevents the spine from becoming fixed in abnormal positions.
  • Prevents fatigue because muscles are being used more efficiently, allowing the body to use less energy.
  • Prevents strain or overuse problems.
  • Prevents backache and muscular pain.
  • Contributes to a good appearance.”

Based on this information, it seems as though the Pure Posture could potentially help you achieve better sitting posture, as its design looks to distribute the weight evenly to both of your hips, decreasing the stress exerted on various parts of the body while preventing the spine from becoming abnormally positioned.

Though we didn’t encounter any clinical trials associated with Pure Posture directly, we were able to find a study published in 2013 that illustrated that a lumbar support pillow similar to the device at hand was able to improve some measure of subjective comfort in participants with lower back pain.

That said, the study goes on to mention that actual changes in the angle of curvature to the spine were minimal, clarifying that more tests were necessary to establish long-term clinical relevance.

We haven’t tested Pure Posture out for ourselves, and without doing so, we can’t definitively state that you’ll see any benefits from using the product. On the other hand, the device’s design seems as though it could potentially deliver upon several of the criteria listed above by the Cleveland Clinic, and we can certainly envision it being helpful for many who struggle with sitting for long periods of time.

Pure Posture Pricing & Return Policy

As of this writing, Pure Posture was only available online through the manufacturer’s website. The product is sold as a mandatory double offer, meaning that a single device is sold for $19.99, plus an additional $9.99 fee for a second one. Shipping is free on all orders.

You also have the option of upgrading to a deluxe version of the product that features an extra soft velvet material, 30 percent more stuffing, and an extended warranty for $9.99 extra per Pure Posture, bringing your grand total to $49.96.

The terms listed on the checkout page state that each order (regardless of which version you purchase) comes with a 30-day money-back guarantee, minus any P&H fees. You’ll be required to pay shipping to get the product back to the manufacturer. If you’d like to initiate a return, you’ll need to reach out to customer service at 1-877-885-7154.

Pure Posture vs. Similar Posture Pillows

If you’ve done even a cursory amount of research before landing here at Highya, you’ve likely noticed that there are hundreds of other posture pillow products on the market both online and in-stores today. In this section, we’ll take a look at a few popular alternatives, paying special attention to how they compare to the product at hand.

A quick search on Amazon for “posture pillow” brings up hundreds of results, including a few different types of correction devices meant for sitting, like the Pure Posture. We also found a wide variety of products made to be used while sleeping.

See Also: Can Posture Correcting Products Help You Sit Straight & Are They Worth the Price?

One of the most popular products we encountered (based on the number of customer reviews and average rating) was the BackJoy Posture Corrector Cushion. This particular product features a slightly different design to the Pure Posture in that it uses a foam covering with a more rigid-looking shape. The product seems to work in a very similar way, however, and it retailed for $39.99 as of this writing.

If you’re tired of dealing with lower back pain stemming from bad sitting posture, follow these three simple steps to find the right product for your needs:

1. Determine Where Your Weak Points Are

There are multiple different types of posture correcting devices, including those designed to be sitting on (like the Pure Posture), more specific lower back supports, and whole-body devices intended for sleeping.

If you’re finding that you wake up sore, the latter may be a better option to help you control your posture at night. But if you work at a computer for several hours a day, a posture pillow designed for sitting will likely be ideal.

2. Pay Close Attention to Customer Reviews

Websites like Amazon.com are great for this, as they enable you to read genuine accounts of what normal users are experiencing with a given product. This is the next best thing to trying it yourself before buying it, but just be sure to keep an eye out for fake reviews made to pass as authentic users.

If no reviews are provided, or the product isn’t listed on Amazon, you can always try here at Highya and other consumer advocacy websites.

3. Know All the Details Beforehand

Pay close attention to how much you are paying relative to other popular options, and also ensure that you fully understand the return policy before entering your payment information. If the device ends up not working out for you, you’ll want to be able to return it and try a different one instead.

Summary of Our Thoughts on Pure Posture

Aligning everything that we’ve learned about the Pure Posture pillow, can you safely expect the device to follow through on its main claim of being able to help gently align your pelvis and spine, preventing pain in your lower back in the process?

Based on what we learned from the Cleveland Clinic, proper posture involves ensuring that too much weight isn’t placed on just one hip, or on the supporting muscles and ligaments in the lower half of your body. Judging from the criteria, we can certainly see how the Pure Posture may be able to help users align their spine and keep it that way throughout the day.

Of course, again, we haven’t used the device ourselves, and we didn’t encounter any verifiable customer reviews during our research, so we can’t make a statement about the device’s overall effectiveness.

That said, when you couple the clinical study mentioned above with the fact that the product features a 30-day return policy, as consumers ourselves, we feel that simply trying the Pure Posture out and seeing how well it works for you may be the best course of action in the end.

If you find that it doesn’t work as well as you’d hoped, you’ll be able to return it, as long as you’re willing to part ways with a bit of cash to get the product back to the manufacturer.

Also, be sure to read 3 Simple Ways to Correct Your Posture at Work.

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