About RejuvaLASH

By HighYa Research Team
Published on: Mar 23, 2015

Rejuvalash is an over-the-counter eyelash growth serum heavily marketed to women with the promise of creating thick, lush “supermodel” eyelashes after just 21 days of use.

Rejuvalash claims to have been created by Dr. Goco, Director of Eye Research Associates, Intl. in “an elite research lab.” The serum formula is a secret, but the website promises it includes “clinically proven” stimulation ingredients such as enzymes, peptides, antioxidants and key vitamins.

Lusting for Lashes

Eyelash growth serums became popular in 2008, when glaucoma patients being treated with Lumigan noticed that the prescription eyedrops had the unintended side effect of creating longer, lusher eyelash growth.

The makers of Lumigan gave their prescription drops a girlier name and rushed the product now known as Latisse to the market.

Latisse was quickly followed by copycat brands, many of which did not include Bimatoprost, the ingredient identified as causing lash growth. You can read more about how Latisse effects eyelash growth here.

A Closer Look at RejuvaLASH

The Rejuvalash website provides mostly cringe-worthy pandering, which promises that longer lashes will “drive seduction in men and elicit envy in other women” while allowing users to enjoy a “fairytale” life.

Eye Research Associates, Intl., the organization of which Dr. Goco is the esteemed director, does not have a website to validate their claims of research. They are, however, the company that sells Rejuvalash, as seen in the fine print.

In our experience, the term “secret formula” tends to mean that there’s not really anything inside that actually works — or why would it be kept a secret?

Nonetheless, Rejuvalash fails to specify which enzymes, peptides, antioxidants or key vitamins are included in their serum, making any attempt to validate their claim impossible.

The medical disclaimer in their fine print does state that “certain ingredients such as Cascara Sagrada and Cape Aloe leaf extract have the potential to cause muscle cramping, vomiting, diarrhea, and have been linked to colorectal growths.”

While aloe is often used for moisturizing and Cascara Sagrada (California Buckthorn berries) is used for constipation, no research can be found supporting the application of either plant to the eye area for increased lash growth.

It should also be noted that with their fake social media buttons, stock photos used for customer testimonials (Sandra sure loves a lot of products!), and geo-specific pop-ups, the Rejuvalash website shares over half of the common traits Highya warns about in “6 Ways to Spot a Scam Website in Less than 30 Seconds.

Pricing & Refund Policy

Rejuvalash is available through 4 different options (all prices listed are converted from pounds sterling to dollars and are approximate):

  • 14-Day Trial: $6 for S&H*
  • 1-Month Supply: $102
  • 3-Month Supply: $234
  • 5-Month Supply: $245

If you choose the trial option, you’ll be sent 2 vials of Rejuvalash. Then, after the trial has expired, you’ll be charged $89 each (total of $178). You’ll also be enrolled in the company;’s autoship program, which means you’ll continue receiving a new bottle of Rejuvalash once per month, and your credit card charged $89 per bottle, plus $8.99 for shipping and handling each time.

While ordering info states that customers can return their trial bottle within 14 days, the fine print reads that only defective or damaged products may be returned and that no returns will be accepted after 30 days.

It’s important here to mention that, in our experience, free trials are never free, and autoship programs are intended to loop you in to recurring charges. As such, we often recommend that products sold using these methods should be avoided.

Rejuvalash Reviews

The overwhelming majority of Rejuvalash reviews are negative. Here are some common complaints:

  • Charges of $178 to bank account without receiving the product
  • Refusal to refund money upon product return
  • No visible eyelash growth

Rejuvalash currently has 107 unresolved complaints listed on Scambook.com, totaling over $20,000 in damages.

There is also a Facebook community page dedicated to notifying would-be customers that Rejuvalash is a scam that covers many of these complaints.

Final Thoughts on Rejuvalash

After an unlucky round with discounted eyelash extensions, I had tried Rejuvalash at a brow stylist’s recommendation. After dutifully applying it nightly for several weeks, I was left with irritated, puffy lids and zero results in lash growth.

Instead, having since learned that when it comes to achieving fuller, lusher lashes, these products fall under the “you get what you pay for” category, I’ve personally found physical lash extensions to be a great, albeit expensive, solution for when you want some extra lash length, instead of applying chemicals to your eyelids. WebMD offers tips on how to find a good technician here.

Read 3 RejuvaLASH Customer Reviews and Complaints

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Average Customer Rating: 1.0
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  • Free trial for RejuvaLASH has cost me $247.75

    • By Lora Dgien,
    • Pennsylvania,
    • Aug 3, 2017
    • Verified Reviewer

    I had ordered this product online a few weeks ago. I had to pay the $7.95 shipping and handling with my debit card. No problem.

    Less than two weeks later (I haven't even tried the product yet, thank goodness!), I was charged $89.95 and the following day, I was charged an additional $149.95. Seriously?

    I went to my bank and discussed how to dispute the charges, then came home and called them.

    Warning: You have to be persistent on the phone. I told her I would gladly return the product once I receive a Return Authorization tag from them. The customer service representative was very good at reading her scripted lines. She explained that the $89.95 was a subscription fee. I asked her to unsubscribe me. The $149.95 was for my next mascara, that has already shipped. So now, I have to wait until I receive the new tube and send both of them back, in separate envelopes, and I will send them, so both require a signature proving it was sent and received. Once they get them, they will refund my $89.95, plus my $149.95 within 5-7 days (that's what I've been told anyway).

    I am on a fixed income, so I will gladly run to my post office to return their "free trial" plus the new tube I have yet to receive. That free trial ended up costing me $7.95 for shipping, plus an additional $239.80 and I've not even tried this product!

    It's totally crazy and very cleverly misrepresented. Women, please beware. This product has NOT been approved by the FDA either. The cost is much too high for a free trial.

    Bottom Line: No, I would not recommend this to a friend

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  • 0 out 1 people found this review helpful

    Not a legitimate company

    • By Cindy,
    • Twin Falls, Idaho,
    • Apr 27, 2017
    • Verified Reviewer

    I received my product with no packaging, not even the safety seal. When I called to return the product, I explained to them the issue and told them there was no way I would use a product that came without a safety seal. After a 15 minute conversation where the operator kept trying to negotiate a price with me, she finally gave me a return authorization number.

    Definitely not a legitimate company.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Unlawful Selling Technique

    • By Roy Robart,
    • London, England,
    • Sep 26, 2015

    Who knows what's actually in the product, but the way it's sold is definitely a scam. At no point do they ask you to accept their Terms & Conditions, which are in small print at the bottom of the Home page and tell you that they will debit your account. They are therefore unenforceable and the debits to your account are therefore illegal.

    Bottom Line: No, I would not recommend this to a friend

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