What Is Sleep Styler?

By HighYa Research Team
Published on: Apr 8, 2017

Endorsed by Shark Tank’s Lori Greiner, the Sleep Styler hair styling system uses patented super-absorbent heat-free rollers that promise to deliver gorgeous, wavy, curly hair while you sleep, with virtually no effort.

The product’s website indicates you just wrap your damp hair around each Sleep Styler roller, fasten the strap to hold your hair in place, get your beauty sleep, and wake up and unwrap.

Whether your hair is long or short, thick or thin, or straight or curly, the manufacturer tells us Sleep Styler will leave you with bombshell curls, while saving you an hour of styling time in the process. You can even straighten your hair if you choose.

And compared to the competition, Sleep Styler claims to feature a marshmallow soft memory foam core to maximize your sleeping comfort, while the microfiber material holds four to five times is weight in water, so you'll wake up dry.

What’s the bottom line about Sleep Styler? Can you expect it to perform as well as advertised, or will it provide limited usefulness for the money? Does it have any competition—and if so, how does Sleep Styler stack up?

While we didn’t test Sleep Styler firsthand, we’re here to help you make a more informed decision by discussing everything we learned during our research.

How Sleep Styler Works: Is It Right for You?

Your hair is mostly made up of a protein called keratin, which is super strong due to its molecular hydrogen bonds, which stick together and form long, hardy filaments.

While this strength helps prevent hair from damage and from easily falling out, it’s also what makes hair difficult to style. In fact, there are only two methods of weakening these hydrogen bonds: heat and water.

Heat works by temporarily relaxing the hydrogen bonds in your hair, allowing it to take whatever shape you choose (straight, wavy, curly, etc.). Water also relaxes these bonds, but works by inserting itself between each protein molecule and weakening the ‘chain’ it helps create.

Given this, Sleep Styler's core function works very similarly to a hot roller—it helps hold hair in place while the hydrogen bonds are weakened, allowing you to temporarily style it.

But instead of heat, Sleep Styler uses water. And instead of hard plastic rollers, Sleep Styler's long individual wraps feature soft memory foam cores that act as a pillow, along with a microfiber exterior that soaks up moisture. Just hold the hair straight and flat against the roller and wrap.

Sleep StylerWith Sleep Styler, you’ll wrap each section of hair around a padded core and maintain its position using the attached strap. Image Credit: The Sleep Styler

Along with these design differences, Sleep Styler comes in two different lengths:

  • Short – 1.5-inch rollers best suited for hair that is between shoulder and mid-back length, or hair that is long and fine. According to their website, this version works similar to a traditional roller, with a “more robust curl” and additional texture.
  • Long – Also 1.5 inches in diameter, but its longer design allows it to accommodate hair that is mid-back length or longer, or hair that is thick.

Pro tip: If you’re on the fence, the manufacturer notes that your hair must be long enough to spiral around each soft roller several times (ideally, six inches long from the scalp). As mentioned, if your hair is long but fine and struggles to hold a curl, the company notes that Short might be a better choice.

Either way, they emphasize that if your hair doesn't hold a curl with traditional hot styling tools, Sleep Styler might not be a viable option.

What will you pay for this different way of curling your hair?

How Much Does Sleep Styler Cost?

One Sleep Styler set is priced at $29.95, plus $4.95 S&H. If you live in NY, CT, CA, or NV, you’ll also be charged sales tax.

The Long version includes eight 6-inch rollers, while Short includes twelve 3-inch rollers.

Regardless of which version you purchase, Sleep Styler comes with a 30-day money back guarantee, less S&H. In order to request one, you’ll need to call Allstar Products Group’s customer support at (800) 360-9621.

Sleep Styler got its start in a July 2016 Kickstarter campaign, where it raised nearly $47K on an original goal of $10K.

After this success, inventor Tara Brown debuted Sleep Styler on season 8, episode 19 of Shark Tank, where Shark Lori Greiner quickly made a $75K deal for a 25% stake in the company.

Although Lori is closely associated with QVC, it appears that ASOTV giant Allstar Products Group is currently selling Sleep Styler direct to consumers.

Are There Other Products Like Sleep Styler?

While Sleep Styler might currently be a unique product, typing the phrases “magic hair curlers,” “twist curlers,” “ringlet curlers,” “foam curlers,” and “soft curlers” into any search engine will reveal that there are many different options competing in a similar space (to reiterate, we didn’t test any of these firsthand).

Granted, most of these function differently than Sleep Styler, although depending on your hair type and the version you choose, they might provide meaningfully similar results.

However, what you won’t get with many of these options is the microfiber exterior and soft foam interior, so they might not be as comfortable when worn overnight.

On the flip side, some of these competitors could be found for as little as $9 at the time of our research, so it might be a case of choosing between comfort and savings.

Speaking of choices, where does all of this leave you when it comes to Sleep Styler?

Our Final Thoughts About the Sleep Styler System

Anyone who’s left a ponytail or braid in their hair overnight—especially if it was wet—knows that it can add a ton of body the following day. But without any customer feedback at the time of our research, it’s difficult to know exactly how well Sleep Styler will work, and for whom it might deliver the best results.

But based on what we learned on the product’s website, your hair needs to be at least six inches long from the scalp. And if you’re looking for the ultra-tight results that competing for ringlet curlers can provide, Sleep Styler’s thicker 1.5-inch core might leave you will wider and more relaxed results.

Furthermore, while Sleep Styler’s foam core could help deliver additional comfort compared to traditional unheated rollers, we’d have to wonder just how comfortable they would be to wear throughout the night. And even if they were pleasant, it might not be ideal for those who prefer to sleep on their side.

Given this, it might be the case that Sleep Styler can help you “achieve amazing styles,” as claimed on their website, so long as your intended style involves curls or waves.

Pro tip: Based on what we learned from WikiHow, Sleep Styler probably wouldn’t straighten hair, as much as it might turn curly or course hair wavy. In other words, it appears Sleep Styler is geared toward those who want curly waves, regardless of starting hair type.

Finally, while heat can cause a greater degree of damage to hair in less time than water, the fact of the matter is that doing anything to your locks—including brushing them or putting them into a ponytail—will cause some degree of damage.

Remember, moisture weakens hydrogen bonds. As a result, Paradi Mirmirani, MD, a staff dermatologist at the Permanente Medical Group in Vallejo, CA, notes that wet hair is more fragile. Self Magazine explains that this means even towel drying can damage your hair’s cuticles.

Taken together, just by wetting your hair, whether for cleaning or styling, you’re potentially causing damage.

As such, while Sleep Styler might have a propensity to cause less damage than traditional methods like blow-drying and hot curling, it might be unreasonable to think that it won’t cause any damage whatsoever.

If you give Sleep Styler a try and aren’t satisfied with the results, though, Allstar Products seems to stand behind it with a 30-day refund policy. Just keep in mind that you’ll lose the original $4.95 S&H, plus whatever it will cost to send your styling set back to the manufacturer.


Read 113 Sleep Styler Customer Reviews and Complaints

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Average Consumer Rating: 1.3
Rating Snapshot:
5 star: 3 4 star: 4 3 star: 3 2 star: 5 1 star:  98
Bottom Line: 9% would recommend it to a friend
Showing 1-11 of 113
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  • 1 out 3 people found this review helpful

    Awesome product

    • Beaverton, OR,
    • Jun 29, 2017
    • Verified Reviewer

    I love the curlers. So does my husband. I have the long rollers for medium to long hair. You just have to tightly wind the hair around the curler to get the really curly effect. It took four attempts, but now they are successfully working for me. My hair looks amazing, especially the shine.

    I'm very happy with the curlers and am glad I purchased them. I also paid a higher price and waited for months, definitely worth it.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 4 people found this review helpful

    I have used both and I love it

    I have long, thick hair and it is hard to get nice curls without wasting a lot of time. Guess what? I have bought many products, but this one is the best so far. It is comfortable, and I get my look within hours. I love it, no more excuse for me. I was one of the originals. I place my order on March 4th, and they did warn us it was going to take a really long time. I love it. I'm sorry, but I can't deny that the product is awesome.

    Bottom Line: Yes, I would recommend this to a friend

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  • 12 out 15 people found this review helpful

    LOVE my Sleep Styler!

    • Los Angeles, CA,
    • Jul 19, 2017
    • Verified Reviewer

    I spend way too much time in the morning curling my hair before work and became really discouraged when I saw how much damage was being done to my hair. When I saw the Sleep Styler, I HAD to try it for the sake of my fried hair. The product came within a few weeks, and I tried it that night. It did take a few tries to get the technique down right, but once I got the hang of it, it took less than ten minutes to put in.

    I wrapped my hair extra tight to be safe, slept surprisingly pretty comfortably and woke up with big beachy curls! I could not believe my hair could feel so light and beautiful with virtually no effort OR heat! My hair was super voluminous (more so than using an actual iron), and all I needed to do was hairspray for an all day style. I love seeing female entrepreneurs work hard for something they really believe in. This product is a YES from me!

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 3 people found this review helpful

    Gives nice body

    • Traverse City, MI,
    • Jul 6, 2017
    • Verified Reviewer

    It took about three months to receive. I actually forgot that I had ordered it until I just received it a few days ago. I got the short curlers because my hair is just beneath my shoulders. The stylers work well to give my hair body, but not I wouldn't say curls. It's slightly curled but gives more body than anything. I do really like that since my hair is flat and straight.

    They are very comfortable to sleep it, way more comfortable than other overnight rollers. They are easy to put in and do not fall out. Also, they don't pull out stands of hair as I have had happened with other curlers. Overall, I like them.

    Bottom Line: Yes, I would recommend this to a friend

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  • 8 out 11 people found this review helpful

    Sexy

    These curlers are pretty cool! I put them in at 10 am and had a date at 6 pm. My hair was pretty much dry, although they say damp hair. My curls in the back of the head were pretty much straight I think due to the wetness. I would suggest doing hair 85 percent dry. I also hit heat with a little blow dryer while they were still setting. I had my boyfriend put them in, and he did a great job.

    Overall the front and main back of my hair came out pretty cute! My hair is waist length, and this is a great way not to add more damage.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 4 people found this review helpful

    A good tool - not a miracle

    My experience was much more positive than most of those reported here. I ordered from the Sleep Styler website, and I received the rollers about a week after it was placed, just as promised. My standard approach to curling my shoulder-length layered hair is to lightly blow dry (head upside down, about a minute) after towel drying before setting my whole head with large and medium Velcro rollers. Then I let my hair completely dry, which takes about an hour and a half or two hours.

    I used the medium Sleep Styler rollers and did everything just as I normally do. The rollers were a little trickier to use than the Velcro ones, but it wasn't that bad. Instead of sitting up for a couple of hours, I went to bed. Sleeping with the rollers was not as comfortable as no rollers, but I slept pretty well.

    Another note: The rollers smell a little funny, but the smell did not disturb my sleep, get on my pillow, or stay on my hair. I plan to wash the roller covers, following the directions provided.

    The rollers all stayed in. I had a few ridges from the roller straps, and some of my curls were tighter than they normally are, but the ridges fell out quickly, and other than a slight frizziness at the top of my head (the Velcro rollers seems to calm that down more), my hair looks pretty much the way it always does when I curl it.

    I'm glad to have these rollers for those nights that I don't want to sit up to let my hair air-dry or go to bed with damp hair and wake up with frizz-head. These rollers are not the miracle that Lori Greiner claims them to be, but they are a handy weapon in the hair wars.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 2 people found this review helpful

    Not perfect, but happy to have it

    My only complaint about the product is that I need 16 rollers instead of the 12 in the mini. This defeats the purpose because you need to put more hair in the roller which makes if "wobblier." I would be glad to pay up to an extra $5.

    I have a very sensitive scalp and fine hair; this is the first product I found to be comfortable enough to sleep in.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 8 people found this review helpful

    Not crazy about the fastener design

    • Woodbridge, NJ,
    • Jun 5, 2017
    • Verified Reviewer

    I used the Sleep Styler rollers for the first time last night. My hair was probably 60% dry by the time I got all my hair rolled. It was very difficult to roll, and I was very frustrated by the time I got all my hair wrapped. I think if they had a couple of fasteners per roller, it may have been easier, but after about an hour I got my entire head done. I rolled my hair more like a regular roller other than the way they suggested because my hair just kept falling out of the roller.

    They were comfortable sleeping. I'm a back sleeper, so that helped. I loved the way my hair looked after I took the rollers out this morning. My hair dried so I think the other raters may not have dried their hair enough before rolling. My hair was just a little frizzy on top, probably because it dried so much before rolling, but I really liked the way it looked.

    The problem (and it was a big one) was fastening the rollers. I love the rollers, but the design of the fasteners it horrible.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 2 people found this review helpful

    Not as easy as it looks

    I have used the Sleep Styler a few times now. I have very curly shoulder length hair that I usually wear straight. I can honestly say that this product is much harder to put on than it looks in the videos. The strap is in an awkward position, so making sure the strap is going the right way is the first challenge. And the product is quite fat, so it gets in the way a lot. I recommend starting in the back because the front ones get in the way when putting on the ones in the back.

    And they don't really dry your hair, it takes hours, and when I take the product off, my hair still feels damp, which defeats the whole purpose. For shorter hair like I have, the rolls are too fat, and they make big round clumpy curls. I can see this may work better for long hair. If they had a long skinnier product, I think that is what is needed for shorter hair because you don't want these fat waves, you want smaller graceful waves.

    I am not as thrilled with this product as I had hoped I would be. It doesn't do a good job of straightening at all because it doesn't cover enough of the hair, and for shorter hair, I would not recommend this product since the curls are too big.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Worked on my friend, not me

    My friend brought these to our sleepover, and we were hoping for a fun spa night. She put them in my hair (both of our hair is long, but she had the short ones) and immediately they sagged and felt like they weighed ten pounds on my head. Not comfortable. She seemed to have no problem with hers (she had long, thick, and super wavy dark hair), and my hair is brown, down to my mid back and I’d say it’s pretty thick.

    Before bed one of the stylers fell out completely and had to be put in again in my hair. We went to bed.

    I woke up in discomfort the next morning. One of the stylers has fallen out in my sleep, and my hair feels heavy and uncomfortable. I can say that I had no trouble falling asleep that night as they were pretty soft.

    I took out the curlers and was disappointed. I had slight curls, it was a little wavy, but it looked pretty I guess. Not what I was wanting. My friend's hair, however, had very beautiful and big curls, and it looked really good.

    Our hair was slightly damp when we put it in the curlers. I had wanted to put them in earlier because I knew my hair dried quickly but hers wasn’t close yet and she wanted to put them in at the same time so that could have been part of the issue.

    I was disappointed and was hoping for some better results.

    So I guess I would recommend this to a friend, if this friend was the one I was with.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 4 people found this review helpful

    Not for me

    • Idaho,
    • May 19, 2017
    • Verified Reviewer

    I have thin hair and was so excited to receive my Sleep Styler Minis. They arrived yesterday, a much anticipated day. I watched a few YouTube tutorials, showered and put them in my hair. It was hard to roll them just right; to feel like all of my hair was rolled and that the secure strap wouldn't leave a kink. I bragged to my husband that he was jealous of my fluffy new "pillow." Boy was that a lie.

    The minis are very fat and super uncomfortable to sleep in. Still, I couldn't wait to unroll my bouncy curls in the morning. I called on my 13-year-old daughter for the big reveal, much to both of our disappointment. My curls were rather flat without any bounce. I had to pull out my flat iron to straighten out some kinks. I am not chalking this up completely to poor design. I will definitely make some adjustments on the user end in hopes that my experience improves.

    Bottom Line: No, I would not recommend this to a friend

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