About Smile Generation

By HighYa Research Team
Published on: Nov 29, 2014

Whether you need routine dental care, cosmetic dentistry, or any other procedure, Smile Generation claims to help you find the best dentist, orthodontist, periodontist, endontist, or oral surgeon near you that fits your schedule and your life, and who provides an exceptional patient experience. Every Smile Generation dentist is claimed to meet the company’s RightFit promise, which means that they set new standards in dental care, have respect for your time, and provide exceptional, trustworthy service.

Whatever dental procedures you need, you ultimately want a smile that you can be proud of, without paying an arm and a leg in the process.

With this in mind, can Smile Generation’s dentists help you achieve this? We’ll get to this in a moment, but first, let’s take a look at Smile Generation’s dentists.

What Type of Dentists Are Listed On SmileGeneration.com?

In order to begin using the Smile Generation website, you simply need to enter your city, state, or zip into the search box, and then choosing a radius for your results. You can also further narrow these results by filtering for specialties such as single-visit crowns, orthodontics, and children’s dentists.

Smile Generation claims to only work with best-in-class private dental practices who “have a proven track record of excellent clinical work, service and a commitment to patients’ health and happiness,” and who use “advanced clinical care, such as digital x-rays, since they produce up to 90% less radiation that traditional x-rays, and can eliminate the need for impressions and temporaries.

Smile Generation dentists are also claimed to use advanced sterilization techniques and intraoral cameras, as well as an electronic records system that gives you the ability to view your charts and x-rays on your chair-side flat-screen monitor. On top of this, Smile Generation claims that their dentists “perform more single-visit crowns than anybody in the world,” which can be fitted in about 2 hours, without the need for a second visit.

Smile Generation’s Business Model

Perhaps the most important thing to remember about Smile Generation is that they’re not a referral service, like you’d find with other websites such as 1800Dentist.com or HealthGrades.com. For websites such as these, dental professionals will generally pay a fee to be listed on the website’s search results, with the hopes of putting themselves in front of more prospective clients.

On the other hand, Smile Generation dentists actually become part of the company, while still retaining their practice’s original name, similar to how a franchise works. This means that when you use the Smile Generation website to search for a dental professional in your area, the only results you’ll receive are for dentists who are part of the company—not all of the qualified professionals who match your search criteria.

While there’s certainly nothing wrong with this business model, there’s no clear explanation of this on the Smile Generation website, so it could be construed as a little misleading.

Are Consumers Talking About Smile Generation? If So, What Are They Saying?

As we alluded to above, Smile Generation appears to be a sub-company of Pacific Dental Services, which independent dental offices become a part of after signing up. However, even though they technically become part of PDS, they retain their previous name (e.g. Main Street Dental). Therefore, the number of online customer reviews related specifically to “Smile Generation” were relatively low at the time of our research.

With this said, based on reviews found at YP.com, Yelp.com, DentistDig.com, RipoffReport.com, and many others, it appears that Smile Generation dentists have an online customer reputation for being more concerned about signing you up for a plan or getting you approved for financing than they are about providing quality care. Because of this, numerous consumers complained about hard sell techniques during their visits, often occurring while they were in the chair in the middle of a procedure (including signing financing paperwork).

Other common Smile Generation complaints referenced failure to honor coupons or other advertised discounts, and performing unnecessary procedures, such as deep cleanings, crowns, etc. We also read more than one review from former employees claiming that it’s all just a numbers game, and offices are knowingly engaging in upsells that customers do not need.

SmileGeneration.com Pricing & Refund Policy

What you’ll pay for your Smile Generation dental procedure depends primarily on what the procedure is, as well as your dental history. However, the company claims to provide a Smile Generation Financial Credit Card to help you spread the cost over monthly payments, with a standard variable APR of 22.98%.

You can also sign up for the My Smile Dental Plan, which is claimed to provide discounts on routine visits and specialty services for the whole family.

If you’re thinking about scheduling an appointment with a Smile Generation dentist, be sure to check the special offers section of their website.

If you need assistance, Smile Generation customer service can be reached at 1-800-SmileGen (764-5343).

Can Smile Generation Give You a Better Smile with Less Hassle?

Chopping to the Point: If you’re short on cash and are looking to finance your dental procedure, Smile Generation may be a good option, but it’s important to keep in mind that many dental practices offer in-house financing that may come with low or no interest charges. However, the company may not be the best option for dental plans, since there are dozens of other websites offering this same service.

With this said, numerous online customers claim that Smile Generation-affiliated practices often focus more on making their numbers and meeting their quotas than they do on providing quality, medically necessary dental procedures. Because of this, if you locate a dental professional near you using Smile Generation’s website, be sure to search for the practice’s name elsewhere online in order to see what other customers say about their experiences.

Ultimately, this might mean that the Smile Generation website provides less convenience than they advertise.

Read 50 Smile Generation Customer Reviews and Complaints

Write a Review
Average Customer Rating: 1.2
Rating Snapshot:
5 star: 2 4 star: 0 3 star: 0 2 star: 0 1 star:  48
Bottom Line: 4% would recommend it to a friend
Showing 1-11 of 50
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  • Great dental experience

    • By Ted L.,
    • Arizona,
    • Feb 28, 2020
    • Verified Reviewer

    Super high tech. Professional, friendly staff. Prompt appointments. Unbelievable crown experience - one visit, practically painless procedure resulting in a perfect fitting, cosmetically perfect crown in about two hours - no gooey impressions. Very reasonable fees. Best dental experience ever.

    Bottom Line: Yes, I would recommend this to a friend

  • Love, love, LOVE dentist...HATE SMILE GENERATION!

    • By Eileen S.,
    • West Sacramento, CA,
    • Feb 27, 2020
    • Verified Reviewer


    This is NOT what I thought I signed up for. They, SMILE GENERATION, offer NO...NO...NO... "CONVEINIENT" WAY to pay the bill. Example. They don't offer Auto Pay, you can only pay with your bank (as in having to give them your banking account number...hope they never clean out the account!), OR you can have ONE OTHER option of giving them your bank "card" number. Wow! So many options! Do not forget to pay the NON AUTO payment! Even for one day. NO GRACE PERIOD WHAT-SO-EVER. They automatically charge you a $35.00 late fee. My bill is only $300. A $35.00 charge on a $300 dollar bill is ridiculous! I am supposed to pay $35.00 a month for 6 months and they actually added ONE MORE MONTH'S CHARGE to the original bill. When I received my first bill I actually put $100.00 down on the bill in good faith. I am just a number. I had planned to use another source for payment but the young man in the dentist's office told me about this company and made it sound better than it obviously is. Also, when you go to make a payment, before you hit the SUBMIT BUTTON, make sure you haven't missed anything on the screen or it erases everything you put in and you have to start over...completely. Seriously? You also CAN'T USE a regular credit card. That would have given me my Auto Pay! I think they expect you to forget. Then wham.

    So sad. I will never use them again. Also, something else to remember. It's a hard hit on your credit. Mine is excellent so it was really nothing but there is no way I would use anything ever again besides what I already know. I should have just re-upped with Care Credit...I'm just venting but some things are so ridiculous! Free interest is a bunch of horse doggies! 00000 STARS.

    Bottom Line: No, I would not recommend this to a friend

  • Don't do it

    • By Rose T.,
    • Florida,
    • Feb 1, 2020
    • Verified Reviewer

    They are the worst, no education. They are fraud! Don't do it. It's a nightmare. Trying to pay off this card and they charging me $600 in interest when I just owed $300. This company is a fraud. Don't do it to yourself.

    Bottom Line: No, I would not recommend this to a friend


    • By Maria O.,
    • Boise, ID,
    • Dec 6, 2019
    • Verified Reviewer

    Used this program when I moved to a job that didn’t offer insurance. In that time I had 3 procedures done. I mean 18 months of no-interest credit card sounds great right? Whelp, no, it’s a complete scam! I was told that I would have 18 months from the procedure to pay that off with no interest. Well, since each procedure was under $1000 and separate months, I thought with my monthly payment I would start paying off each visit. Little did I know after 18 months they would charge me $900 in fees. It’s a complete scam!

    Bottom Line: No, I would not recommend this to a friend

  • Accountant daughter doesn't even understand the statements

    • By Sonja N.,
    • California,
    • Nov 15, 2019
    • Verified Reviewer

    10/21/2019, PROMO FINANCE CHARGE ADJ - $100.17.

    10/21/2019, PROMOTIONAL TO REVOLVING - $242.80.

    It's been two years of promos combined with late charges.

    The dentist bill was $900 two years ago. It's still $700 with two years of payments (some over the minimum).

    Plus, the dentist wasn't good either. He crowned the wrong tooth.

    Staying away from both next time.


    Bottom Line: No, I would not recommend this to a friend

  • Bait and switch

    • By Ray P.,
    • Phoenix, AZ,
    • Oct 15, 2019
    • Verified Reviewer

    Dentist told me if paid in full within one year, there would be no finance charges. After six months, they charged finance charges back to the beginning of the contract. This was after making monthly payments over three times the minimum required payment.

    Bottom Line: No, I would not recommend this to a friend

  • Positive experience

    • By Morgan B.,
    • Arizona,
    • Oct 1, 2019
    • Verified Reviewer

    I am surprised by all these negative reviews. I had a GREAT EXPERIENCE WITH SMILE GENERATION! This was a lifesaver for me and my family. Especially when we couldn't afford dental insurance. YES, they offer a promotional percentage that lasts so many months. You have to do the math and pay more than the minimum to get it paid off in time though! That, my friend, is the key to a happy experience. Know what you are signing and be fully informed. I have paid mine off and had the interest reset to an awesome promo rate for putting my son's braces on the Smile Generation card. Again, it is almost paid off. I haven't had any problem with making payments and when I have spoken to customer service reps for this company, they were awesome.

    Bottom Line: Yes, I would recommend this to a friend

  • No auto-pay is conducive to late fees

    • By Gerry P.,
    • Texas,
    • Aug 14, 2019
    • Verified Reviewer

    They don't allow you to set up auto-pay. Meaning that every month you have to remember to go to their website and schedule a payment. Every other lender has auto-pay. If for any reason you think you can outsmart this system and set up multiple payments ahead of time, think again...They also don't let you schedule but 1 payment in advance.

    This service is not centered upon providing value to the customer.

    Bottom Line: No, I would not recommend this to a friend

  • Terrible

    • By Gregg O.,
    • South Carolina,
    • Aug 13, 2019
    • Verified Reviewer

    Absolutely dishonest rip off scam. Do not use. Had a balance that could be paid off in 6 months if paid on time each month with no intetest. Wasn't told the offer ends before the last due date which I paid on time. Now I have to pay interest on the balance. Complete scam. Nobody at the company will help. Can't believe such dishonesty.

    Bottom Line: No, I would not recommend this to a friend

  • Awful company

    • By Justin W.,
    • Orange County, CA,
    • Jul 30, 2019
    • Verified Reviewer

    18 months no interest...sounds great at first, right? How could they possibly screw up if you pay on time? Ohhhhhh, no auto payment option. How convenient? $38 late fee, so convenient when the plan is $45-$50 a month. Set up to kill you.

    I had a chargeback from my bank multiple times (meaning I paid on time but my bank returned the payment), when I finally figured out this was happening, I fixed the issue with my bank, but was still getting letters and notices on my account being delinquent. I was NEVER DELINQUENT 30 or 60 DAYS.

    Because of THEIR error, my credit tanked last month. This is a joke, and I am lucky I can pay off the full balance Friday and never use this crap again in my life.

    Bottom Line: No, I would not recommend this to a friend

  • Customer service

    • By Carmen R.,
    • Florida,
    • Jul 26, 2019
    • Verified Reviewer

    Tried to make a payment over the telephone. Their system couldn’t find my account at all. Contacted their customer service representative who was rude and keep making excuses for their system. I then requested to speak to her supervisor who was rude as well. Thank goodness I’m almost done making payments on this account.

    Bottom Line: No, I would not recommend this to a friend

Showing 1-11 of 50

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