About Start Pure

By HighYa Research Team
Published on: Aug 5, 2016

Created by a dentist and a cancer specialist, Start Pure’s line of teeth whitening products promise to use only natural, organic ingredients that are free of harmful chemicals and cancer-causing agents.

Start Pure also claims to deliver “the latest in teeth whitening technology,” making their products not only safe and effective, but also naturally good for you. This includes their teeth whitening pens, blue LED technology that helps kill bacteria that can cause plaque and bad breath, and more.

When it comes down to it though, is Start Pure really “where science meets wholesome,” or is it where overpriced products meet pretty packaging and marketing hype? We’ll explore this important question so you can make a more informed decision.

First, we’ll talk about each product manufactured by Start Pure.

Start Pure’s Whitening Lineup

Overall, Start Pure manufactures five different whitening products:

Wanderlust Blue LED Light Travel Toothbrush

With dual modes (28,000 or 20,000 brush strokes per minute) and a 2-minute auto timer, Star Pure’s Wanderlust sonic toothbrush promises to deliver professional grade teeth cleaning, whether you’re at home or on the go. In addition, the Blue LED technology promises to help kill bacteria that cause plaque & bad breath.

Wanderlust is powered by one AAA battery, which is supposed to last up to 100 days. One replacement brush is included.

Peroxide Free Teeth Whitening Pen

Start Pure claims their Peroxide Free Whitening Pen uses a patented antioxidant solution to safely, effectively whiten teeth up to 8 shades. And with no peroxide, we’re told the Pen will cause “virtually zero sensitivity.”

Available in mint an mint lavender flavors, the Peroxide Free Pen contains the following ingredients:

Aqua (Purified Water), Sodium Bicarbonate (Baking Soda), Organic Glycerin, Coco-Glucoside (Coconut Derived), Xantham Gum (Natural Thickener), Organic Flavor Extracts, Ascorbic Acid (Vitamin C), Organic Coco Nucifera (Coconut) Oil, Organic Azadirachta Indica (Neem) Oil*, Organic Green Tea Extract, Organic Stevia, Xylitol

To use, the company claims you simply need to remove the cap and release a small amount onto the brush tip. Then, after drying your teeth (using gauze or a paper towel), apply half a drop of the gel to each arch with a firm scrubbing motion, making sure to avoid applying it to the gums or lip line (otherwise, you may experience a burning sensation).

After 60-90 seconds, you’ll be able to relax your lips, which will dissolve naturally. Wipe the brush tip with a tissue, close the pen cap, and avoid eating or drinking colored foods for up to 1 hour.

According to the company, you can use the pen up to 3 times per day, including before bed.

Active Teeth Whitening Pen

Like the Peroxide Free Pen, Star Pure’s Active Teeth Whitening Pen promises to whiten teeth up to 8 shades using a dentist-created formula, without preservatives. Ingredients include:

Aqua(Purified Water), Food Grade Hydrogen Peroxide, Organic Glycerin, Xantham Gum (Natural Thickener), Organic Flavor Extracts, Ascorbic Acid (Vitamin C), Organic Coco Nucifera (Coconut) Oil, Organic Azadirachta Indica (Neem) Oil, Organic Green Tea Extract, Organic Stevia, Xylitol

The application instructions are identical to the Peroxide Free Pen. In fact, other than replacing baking soda with food grade hydrogen peroxide, it appears the Peroxide Free and Active Pens contain the exact same formulations.

We’ll come back around to this point shortly, but let’s first take a look at the remainder of Start Pure’s lineup.

Blue Teeth Whitening Kit

Although there’s no ingredient list shown on the Start Pure website, we’re told the Blue Whitening Kit features organic, natural, and toxin-free ingredients, such as coconut oil and botanicals. It also utilizes a patented whitening tray that emits a blue light when activated, which the company claims has been clinically shown to whiten “teeth dramatically after one use, whitening your teeth by 8 shades in 7 days, without sensitivity!”

Nite & Day Teeth Whitening System

As with Start Pure’s Pens, their Nite & Day Whitening System allows you to carry convenient tubes of whitening gel wherever you go—one formula for day, and another for night. Ingredients include:

Day Pen: Aqua/Water, Hydrogen Peroxide, Glycerin, Potassium Sorbate, Xylitol, Calcium Ascorbate (Vitamin C), May Contain Spearmint Extract, Cotton Candy Flavor, Vanilla Extract, Lavender Extract, Apple Extract

Nite Pen: Aqua/Water, Carbamide Peroxide, Glycerin, Potassium Sorbate, Xylitol, Calcium Ascorbate (Vitamin C), May Contain Spearmint Extract, Cotton Candy Flavor, Vanilla Extract, Lavender Extract, Apple Extract

Here again, you’ll notice that the only difference is that the Day Pen contains hydrogen peroxide, while Nite utilizes carbamide peroxide. What’s the difference?

Which Start Pure System Will Whiten the Best?

Alright, despite the number of ingredients we just covered, nearly all are used to change the consistency, color, and/or flavor of Start Pure’s products. In fact, only three will actively work to whiten your teeth:

  • Baking soda
  • Carbamide peroxide
  • Hydrogen peroxide

Which of these will deliver the best whitening results? Let’s quickly break it down.

Baking soda (formally known as sodium bicarbonate) is a mild abrasive. Like a gentle scrubber, the fine particles in baking soda use friction to remove surface stains on teeth.

On the other hand, hydrogen peroxide is able to enter the pores in the enamel of your teeth, where it reacts (oxidizes) with stains and lifts them away.

Carbamide peroxide? This substance breaks down into hydrogen peroxide and urea when applied to your teeth, which then lifts away stains in the same manner. From a strength standpoint, most OTC whitening gels contain 22% carbamide peroxide, which is roughly equivalent to 7.2% hydrogen peroxide.

As you can see, the right option for you largely depends on where your stains are located. For example, if most of your stains are on the surface of your enamel, baking soda might be a solid option—it also tends to be a less painful choice for those with sensitive gums.

On the other hand, if your stains are deeper, you might not get much value out of a baking soda-based whitening gel. However, peroxide-based gels tend to irritate lips and gums more frequently.

For an in-depth guide on how to pick the best option, be sure to read How to Choose an At-Home Teeth Whitening System That Works.

What About Start Pure’s Blue Light Technology?

According to Start Pure, their Blue LED technology can kill the bacteria that lead to plaque and bad breath, although they provide zero clinical evidence to back this up.

Searching elsewhere online, it appears a 2009 study was completed indicating that exposing MRSA bacteria to a blue 405-nm light, not in the UV spectrum (in other words, a very specific type of light), could kill it. Why this works, and whether or not the bacteria could become resistant to the light, remains unknown.

There’s also some evidence that blue LEDs might be effective for reducing E. coli and Salmonella bacteria on food, especially in cool, acidic environments.

However, we didn’t uncover any clinical evidence showing that blue LEDs are effective against bacteria commonly found in the mouth. Even the evidence showing the efficacy of blue LEDs in other areas (like refrigerators) relates to very specific conditions, which don’t exactly match the environment of your mouth.

Nonetheless, how much will you pay for Start Pure’s products?

How Much Does Star Pure Cost?

Start Pure’s whitening systems are priced at:

  • Wanderlust Sonic Travel Toothbrush (black or white): $75
  • Peroxide Free Teeth Whitening Pen: $60
  • Active Teeth Whitening Pen: $60
  • Blue Teeth Whitening Kit: $190
  • Night & Day Teeth Whitening System: $175

All U.S. orders $50 or more come with free shipping, as do international orders $75 or more. At the time of our research, the company’s shipping and returns page contained only a bunch of lorem ipsum text, although their customer service department can be reached at (949) 748-PURE (7873).

What are real-world customers saying about their Start Pure experiences?

Are There Any Start Pure Online Customer Reviews?

According to the BBB, Start Pure has been in business since 2005, but there’s not a whole lot of customer feedback about the company or their whitening products.

We found nine customer reviews on Amazon for their Peroxide Free Pen (Spearmint flavor), with an average rating of 4 stars. Most compliments referenced effective results and reasonable price, although we think it’s important to point out that all but one positive review came from non-verified purchases.

On the other hand, most complaints referenced failure to work. Interestingly, their Active Pen also had 9 reviews and a 3.8-star rating based on the same compliments and complaints.

Finally, Start Pure’s Day Pen had a 4-star rating on IsabellaCatalog.com, based on 13 customer reviews.

From a company perspective, Start Pure LLC is based out of Irvine, CA. In addition to at-home whitening products, the company also manufactures a line of in-office professional whitening gels.

According to their website, Start Pure offers another line of whitening pens—in addition to toothpastes, mouthwashes, and kid- and- pet-friendly products—through their sister website DrBrite.com. Both websites were founded with health and wellness in mind by Pooneh (a dentist) and Paris (a cancer surgeon).

Is Start Pure a Good Starting Point for Whiter Teeth?

While we’re not told about the percentage of carbamide/hydrogen peroxide in Start Pure’s whitening products, their active ingredients don’t appear to be meaningfully different that what you’ll likely find in at-home whitening kits from other manufacturers.

On top of this, it appears that you’ll pay a premium for Start Pure’s organic ingredients. Sure, they might be better for you (the company doesn’t really explain why their products are better—or safer—than the competition), but you’ll have to dig deeper into your pockets for the privilege.

Lastly, although you’re paying more than much of the competition, don’t expect to achieve the same whitening results with Start Pure as you would with an in-office visit. Why? Because dentists use professional formulas that contain higher levels of peroxide that will generally deliver whiter results in less time. As an example of this, Start Pure’s in-office products contain up to 30% hydrogen peroxide, or up to 34% carbamide peroxide.

What did you think of Start Pure’s whitening products? Did they leave you with sparkling teeth? Do you think their price is in line with the results? Tell us below in your review!

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