About Swurlers

By HighYa Research Team
Published on: Jan 8, 2016

Swurlers are a new type of flexible roller that can give you “bombshell waves in minutes,” without heat, pins, headaches, or damage to your hair.

Each Swurler is made of flexible, salon-quality silicone that’s naturally anti-static (so you won’t have to worry about frizz), features air vents that speed up the curling process, and can be used whether your hair is wet or dry. 

All you have to do is twirl your hair, set and seal the rollers, and let Swurlers do the rest!

You’ve got to admit, that’s a great sales pitch. I mean, who wouldn’t want perfect, envy-worthy curls in seconds—without heat? Just think about it: You could add some last minute beachy waves wherever you found yourself! 

But will Swurlers live up to the hype, or just leave you hanging? We’ll give you the info here, and let you decide for yourself. First, let’s take a look at what gives hair “waves.”

What Causes Hair To Curl?

We’re not talking about genetic curls here. Instead, we want to know how heat (through styling tools) results in curls. To answer this, we found a Wonderopolis article that sums it up nicely:

“When you use a blow dryer or a curling iron, the heat it produces breaks down your hair’s hydrogen bonds, stripping away its natural oils and proteins. The heat changes your hair’s texture, allowing you to mold it to create the look you want.”

Obviously, this applies to the traditional method of using a curling iron or heated rollers to mold your hair into a specific shape. But is it possible to do something similar without heat—or even moisture?

Can You Curl Hair Without Heat?

As anyone who’s left their hair in a ponytail overnight will tell you; yes, you can definitely add waves to your hair without heat. There are even different versions of this (such as using headband curls, braids, and more) to achieve different results.

Clearly, all of these options take hours (usually overnight). But is there any way to achieve something similar in much less time—like minutes—as claimed by Swurlers’ manufacturer?

Not that we’ve ever encountered. In fact, searching online for quick, no-heat curling solutions only returned results that might take a few minutes to set up (such as putting in ties), but would still take hours to achieve any meaningful results.

With this in mind, the only way we could foresee Swurlers working as well as the commercial made it seem is by first spritzing each twist with hair spray, and then setting it inside the Swurler curler. Then, the air vents on the side would allow the spray to dry in a couple minutes.

Without any product? We think you’d be just as out of luck as having nothing at all. Given this, are there any other competitors out there for Swurlers?

Are Swurlers Swirling In a Sea Of Competitors?

If you search online for “flexible hair roller,” “no-heat roller,” or “silicone no-heat roller,” you’ll see a lot of options, although none are quite like Swurlers.

Except for one. We came across an eBay listing for a New Design Salon Peco Roll Flexible Hair Curlers Set, and while it’s not designed exactly like Swurlers, they’re certainly close enough.

What does this mean for you? Whether you want something very similar to Swurlers, or even just something that can help you accomplish this same while you’re on the go, you’re really limited to only a couple options. With that said, how much will Swurlers set you back?

How Much Do Swurlers Cost?

Two set of Swurlers are priced at $14.99 plus $9.98 S&H. This includes:

  • 20 large rollers
  • 20 small rollers
  • 2 carry bags
  • A bonus of 3 Strap Perfect Bra Concealer Clips (1 black, 1 clear, and 1 nude)

All Swurler purchases come with a 30-day refund policy, less S&H charges. Just keep in mind that by the time you ship your Swurlers back to the manufacturer, you could lose just as much in S&H as you’ll get back as a refund.

Nonetheless, to request one, you’ll need to call Allstar Products Group customer service at (866) 305-6541.

Who Is Allstar Products Group?

Allstar Products Group (or APG for short) is a very popular As Seen on TV company who have been in the industry for years. So, in addition to Swurlers, the company makes other popular products including My Cleaning Secret, Secret Extensions, Wobble Wag Giggle, and many more.

Overall, these products had an average rating of 2 stars here on HighYa, based on hundreds of reviews. The most common complaints? Generally, failure to work as advertised, poor quality, and less-than-stellar customer services.

Granted, these are also the most referenced complaints for many ASOTV products, not just those manufactured by Allstar Products Group. But should you expect to experience the same? If nothing else, it’s certainly worth keeping in mind before placing your order.

Are Swurlers Worth Giving a Shot?

Do we think you could reasonably get some use out of Swurlers? As long as you: 

  1. Keep your expectations realistic (read: that they probably won’t work as well as the manufacturer claims, if customer reviews for other ASOTV products is any indication) and, 
  2. Keep a small bottle of hair spray handy for emergencies, 

… it certainly seems like they could help give your hair the lift it needs at the last minute.

Outside of these situations though, will Swurlers become your go-to styling tool? That depends wholly on your needs and preferences. Just keep in mind that you’ll be putting $15+ on the line in lost S&H charges just for giving it a shot.

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