About The Paleo Secret 30-Day Challenge

By HighYa Research Team
Published on: Jan 24, 2017

Developed by doctors Chad and Brenda Walding, The Paleo Secret 30-Day Challenge isn’t a diet. Instead, they claim it’s an ancient, easy-to-follow eating plan that can improve digestion, increase insulin sensitivity, and help you lose body fat.

As a result, Chad and Brenda tell us that you could experience unlimited energy, reduced pain and inflammation, improved sleep, reduced body toxicity, rejuvenated skin, and improved overall physical and emotional wellbeing.

In fact, they claim that the improved health provided by The Paleo Secret 30-Day Challenge could help address a number of health issues; everything from type 2 diabetes and autoimmune issues to fibromyalgia and thyroid problems.

All you have to do is follow the program's easy online material and relaxed pace and change your eating habits (while still enjoying delicious, rich, filling foods anytime you're hungry).

According to Chris and Brenda, the Paleo Secret program will work for anyone, regardless of age, current weight, or level of physical fitness—and even if you don’t know how to boil an egg! There’s no exercise involved and zero tracking calories, points, portions, or carbs.

If we’re to take The Paleo Secret’s claims at face value, it might be easy to believe you can completely transform your health and your physique in a matter of 30 days. But does this align with reality?

Furthermore, with so many other Paleo programs out there, is the 30-Day Challenge more deserving of your money? Why or why not?

Before handing over your hard-earned money, these are some key questions that require answers. That’s exactly what we’ll help you find here.

How Does The Paleo Secret 30-Day Challenge Work?

Like most long-form sales videos, The Paleo Secret 30-Day Challenge’s website does a lot of talking but very little explaining. In other words, we’re provided with very little information we can use to figure out how the program works or how it compares to the thousands of other Paleo books and programs out there.

In fact, we’re basically told just two things:

  1. It’s centered around changing your eating habits and feeding your body what it was designed for.
  2. You’ll receive all the instructional materials, coaching, and support you need to succeed.

That’s pretty much it. Fortunately, we can help you fill in many of the gaps.

What Is a Paleo Diet?

The Paleolithic period (or Paleo for short), which lasted about 2.5 million years, marked the beginning of the Stone Age. This is the time before humans invented agriculture, so our diet was mainly based around what we could forage and kill; berries, nuts, tubers, and wild game.

Today, the term ‘Paleo’ has become synonymous not with chasing prey and digging for plants in the forest, but with a diet approach that avoids foods our Paleolithic ancestors would have never encountered. Namely, dairy, processed grains, and processed sugars (including alcohol)—while consuming copious amounts of meat, nuts, vegetables, and sometimes fruit.

The Paleo Secret Wine DisplayIt’s interesting that The Paleo Secret’s creators decided to use this image on one of their long-form sites, since alcohol (including wine) is typically forbidden in these programs. Image credit: The Paleo Secret 30-Day Challenge

Can The Paleo Secret Help You Lose Weight?

Obviously, avoiding (or at least limiting) processed foods can be beneficial to your health, as well as to your waistline, since they’re often loaded with sugar, salt, and calories. However, there are two important considerations to keep in mind:

First, if you want to lose weight, you must create a calorie deficit (consuming fewer calories than you expend). This is the case whether you eat mostly processed foods, or only eat meat and leafy greens.

A pound of fat is equivalent to 3,500 calories, which means you’d need to restrict your intake by 500 calories per day to lose one pound per week. This might be difficult with The Paleo Secret 30-Day Challenge, though, since you won’t count calories.

Second, while there are plenty of individuals who have reported improved health and reduced weight using Paleo diets, the clinical evidence remains limited, although promising, for its specific benefits.

On the other hand, there’s substantial evidence that eating whole grains improves health, and that eating legumes benefits much more than it harms—both of which you’ll likely stop eating in The Paleo Secret program.

Further, Paleo diets are loosely created around modern interpretations of what our ancestors ate, so other than what you can’t eat, there aren’t many steadfast rules. But even with such a simplistic rule set, the fact of the matter is that many authoritative websites question the one-size-fits-all approach of Paleo diets.

Is The Paleo Secret 30-Day Challenge Different?

Type the phrase “Paleo diet” into any search engine and in less than a second, you'll have more information available than you could hope to read in a year. This includes nutrition guides, meal plans, shopping lists, tips and tricks—you name it.

Given that so much Paleo-related information is available for free, is there anything about the 30-Day Challenge that makes it worth the price?

Again, we're told very little information about the program. But we grabbed a couple of snippets from The Paleo Secret website to see if we could locate the same information elsewhere online, for free.

The claim: “How to burn fat by eating fat (Yes, it's true, but only if you know WHICH fats to eat and which to avoid like the plague).”

The reality: It’s well known that there are good fats and bad fats. While authoritative sites indicate there’s limited clinical evidence showing that eating fat can help you lose weight, good fats can reduce cholesterol levels and risk of heart disease.

The claim: “The truth about COFFEE -- and how to turn it into a fat burning cocktail!”

The reality: Bulletproof coffee involves adding grass-fed butter (and sometimes oil) to black coffee, although there’s limited evidence that it can help you lose weight. Further, some Paleo practitioners recommend coffee, while others strictly avoid it due to the caffeine content.

The bottom line is that any diet program focused on helping you achieve long-term results is focused on changing eating habits, and The Paleo Secret is no exception.

But all things being equal, we’re not sure what the 30-Day Challenge offers that you couldn’t find on third-party websites, for free, in just a few minutes’ time. Speaking of which, let’s talk price next.

How Much Does The Paleo Secret 30-Day Challenge Cost?

The Paleo Secret 30-Day Challenge is available for digital download after a one-time payment of $27.

For this price, you’ll receive the 66-page Paleo Secret 30-Day Challenge Manual: Change Your Diet, Transform Your Life, along with six bonuses:

  • The Skinny Guide on Fat – Which fats boost your metabolism and which ones cause you to gain weight.
  • The Paleo Secret’s Shopping Guide – A one-page shopping guide that you can print and take with you to the store.
  • Paleo Tips For Eating Out – Avoid gaining weight while still enjoying a meal out.
  • PaleoHacks Delicious Cookbook Sampler
  • Mary the Paleo Chef’s Cookbook Sampler
  • Civilized Caveman Cooking – Grain-Free Goodies Recipe Sampler

All 30-Day Challenge purchases come with a 90-day, 100% money back guarantee. In order to request one, the only way to reach customer support is by sending an email to support@thepaleosecret.com or by filling out an online contact form.

What do we know about The Paleo Secret’s authors?

Who Wrote The Paleo Secret 30-Day Challenge? What Are Their Qualifications?

Chad Walding earned his undergraduate degree from Trinity University and his Doctor of Physical Therapy degree from Hardin-Simmons University. He holds several different certifications, including as a Russian Kettlebell Instructor and in Crossfit, Olympic Weightlifting, and Crossfit Endurance.

Brenda Walding earned her undergraduate degree from Texas Christian University and her Doctor of Physical Therapy degree from Hardin-Simmons University. She is also certified as a Functional Diagnostic Nutrition practitioner and Tao Flow Yoga instructor.

Together, Chad and Brenda own and operate Alchemy fitness+ flow, a holistic-based gym in Austin, TX. They’ve also authored several other e-books together, like Sitting Solution, The Anti-Inflammatory Diet Guide, Cooking With Coconut, and Paleo Holiday Party Recipes.

Most of these books seemed well received by Amazon customers, with limited feedback, but 4-5 star average ratings. Most compliments referenced delicious recipes that can help improve your health.

The Paleo Challenge came in slightly lower at 3.6 stars, based on eight Amazon customer reviews. Again, many compliments related to improved health and ease of use.

In fact, the only complaints there related to personal preferences, such as digital vs. physical copies, and that the Paleo program simply wasn’t their cup of tea.

While Chad and Brenda wrote The Paleo Secret e-book, it’s sold through a third-party company named Lexicon Health. Lexicon had a D+ Better Business Bureau rating based on 18 closed complaints (as of 1/24/17), many of which referenced difficulties obtaining refunds.

What does all of this mean for you?

Is There Any “Secret” With the Paleo 30-Day Challenge?

We learned earlier that restricting your caloric intake by 500 calories means that you could lose 5-10 pounds over the course of 30 days. And fortunately, Brenda specifically points out in one of their videos that The Paleo Secret is not a “lose weight quick” scheme.

However, elsewhere on the program’s website, we’re told you could “lose 10, 20, 30 pounds or more” and make an “easy, rapid body transformation.” Given this, there are certainly some mixed signals floating around.

Here’s the bottom line: If you’re looking to improve your health (which might also involve shrinking your waistline), a Paleo diet might help keep you motivated throughout the process. Just be sure to speak with your doctor first.

But authoritative websites tell us there’s little clinical evidence showing clear health benefits (including weight loss) with Paleo diets. And while there doesn’t necessarily seem to be anything revolutionary about The Paleo Secret’s approach, their extra bonuses might make the $27 price tag more worthwhile.

Ultimately, it’s a decision only you can make. But if you end up dissatisfied, it’s positive that the company offers a 90-day refund policy—just keep in mind that, according to some customer feedback, this might not go as smoothly as you’d prefer.

Before clicking away, tell us about your experience with The Paleo Secret 30-Day Challenge by writing a review below! Did you lose weight? If so, how much?

Read 36 The Paleo Secret 30-Day Challenge Customer Reviews and Complaints

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Average Customer Rating: 2.0
Rating Snapshot:
5 star: 5 4 star: 4 3 star: 1 2 star: 2 1 star:  24
Bottom Line: 25% would recommend it to a friend
Showing 1-11 of 36
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  • Anti inflammatory

    • By Donna H.,
    • Key West, FL,
    • Oct 22, 2019
    • Verified Reviewer

    Lost 10 pounds. More importantly, lost the bloated belly and had more energy. As an unexpected bonus, my eczema cleared up. When I fall off this way of eating I don't feel as well. It's really a pretty easy not so much diet but healthy way of eating. Lots of flavorful and filling options.

    Bottom Line: Yes, I would recommend this to a friend

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  • 5 out 5 people found this review helpful


    • By Carla B.,
    • Oklahoma,
    • Dec 31, 2018
    • Verified Reviewer

    So, I really wanted to get healthy. I'm not overweight, so it was because I wanted to be the best I could be. I ordered the 30-day trial. Then, I got a phone call from a lady who was to be my "personal coach." She put a major sales pitch on, telling me that I wouldn't get what I wanted from the program unless I bought their supplements. They are not cheap. I was dubious about how well the supplements worked, because I had tried other supplements in the past, and didn't see much improvement. But, she said what they offered was the highest quality, etc. and were essential.

    So, here comes the first lie; I asked if there was a money-back guarantee if I didn't want to continue with the program, and she absolutely assured me I would get all of my money back if I wanted it. Since the supplements were almost twice as expensive buying them by the month, I bought a year's worth in order to afford them. I double checked with the "coach" to make sure I would get all my money back if I decided to send them back, and she assured me I would.

    When the supplements arrived, there was a paper included that (in fine print) said that any amount more than three months' supply, would not be 100% refunded! I immediately called their customer (haha) service to cancel everything. I won't bore you with the details, but they gave me the worst run-around for almost a month! I even told them to listen to the recording of the original conversation with the "coach/lying-saleswoman, and they would hear her lying to me!" They wouldn't do anything they said they'd do. So, don't trust anything they say. She never told me about the return policy, because she knew I would not have ordered their supplements if I had known. I have learned to never agree to anything said over the phone. Beware of this bunch of deceivers.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    It worked GREAT for me

    • By Adrienne A.,
    • Woodbury, CT,
    • Nov 19, 2018
    • Verified Reviewer

    I started the program mid-February 2018. I wanted to get off two medications related to joint pain, so I wanted to see if changing the way I eat reduces inflammation. By the third month, I had lost 30 pounds and was off both meds. I’m 63 and wearing size 4s again.

    That aside, the community of people using this program is extremely supportive through a dedicated Facebook page. I have NEVER had a problem reaching a staffer as an individual needing a confidential question answered. I use three of the products they sell. THAT IS A CHOICE. For goodness sake, ignore the ads that don’t interest you. You may also UNSUBSCRIBE from the product offers.

    Yes, it’s a common sense program, but a lot of people have no idea how to empty their pantry and start over. This program walks one through each and every consideration.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 2 people found this review helpful

    It's a scam...but consistency can get you anything

    • By Kerri S.,
    • Chicago, IL,
    • Nov 9, 2018
    • Verified Reviewer

    SO, it's $27...I thought maybe it might be worth it just to get the health coach and eating plan. The health coach called me once...never sent me the health plan OR the information to buy any of the supplements. The amusing part of this is, the supplements are where they make their money, so that was pretty stupid on her part.

    I followed up asking for more information again...and again, NOTHING. Then they spend the rest of your days sending you sales pitches for numerous different supplements, books, and other stuff to sell you. It's like an ongoing sales pitch that never ends. The Krill Oil that I had wanted week one, finally showed up in an email on like day 35...it's a never-ending sales pitch.

    THAT BEING SAID, if you eat healthy, non-processed foods in reasonable amounts, odds are you will lose weight. But there is no accountability here and they are just out to sell you all their supplements. That's how they make their money! The $27 is a pittance at that point.

    P.S. I actually paid $67 for mine...more the sucker am I!

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Plan might work...this company is a scam

    • By Denise K.,
    • New Jersey,
    • Nov 3, 2018
    • Verified Reviewer

    How many times should you have to tell them and ask them to send the darn books? The never sent anything. I gave them my address numerous times...NOTHING. I paid for it and never got anything...BEWARE.

    Bottom Line: No, I would not recommend this to a friend

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  • 17 out 17 people found this review helpful

    Bad customer service

    • By Jon O.,
    • Minneapolis, MN,
    • Jun 19, 2018
    • Verified Reviewer

    These people do not have any idea what the meaning of customer service is! I have ordered various items from them, but will NEVER AGAIN! They emailed me an advertisement for Krill Oil, and I was willing to try it for what was advertised in the email. But online ordering didn't honor what the email said it would be. So, I contacted customer service, and they also would not honor the ad. Way to keep a "loyal customer" happy! I do not ever want to hear from this company again!

    Bottom Line: No, I would not recommend this to a friend

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  • 30 out 30 people found this review helpful

    This is a scam!

    • By Joni Ingram,
    • Lavonia, GA,
    • May 2, 2018
    • Verified Reviewer

    I tried to order just the book, but the website (Lexicon Health) puts you through pages and pages of other items to purchase. Some of the prices are not listed, and some prices are misleading. I ended up with over $300 in charges. I called customer service immediately and had the charges removed. They tried to get me to call back after the charges posted, but I refused. Then the so-called "coach" has called me twice trying to sell me more stuff and services. When I refused to purchase, the coach was rude. I finally got off their call list with the second call from a reassigned coach. Bottom line is, do not order, and yes, this is a scam. It is the same stuff that you can get free online. Authority Nutrition/Heathline is a good place to get information.

    Bottom Line: No, I would not recommend this to a friend

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  • 22 out 23 people found this review helpful

    Refused to stand by money back guarantee

    Do NOT purchase from Lexicon. They do NOT stand by their money back guarantee claims. I have been trying for five months to get my money back after I returned their book and still no refund. FRUSTRATING beyond belief.

    Bottom Line: No, I would not recommend this to a friend

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  • 27 out 27 people found this review helpful

    This is a huge scam.

    I gave this one star because there isn't an option for negative stars. This is a scam all the way. You can't get out of the website unless you order something, and then when you cancel it, they tell you no problem. Well, they don't cancel it, and then you can't seem to get a refund. I'm contacting my credit card company, Better Business Bureau and posting on Facebook that this is not a trustworthy company. Steer clear on this one.

    Bottom Line: No, I would not recommend this to a friend

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  • 43 out 43 people found this review helpful

    Not given refund

    I ordered $1424.95 in supplements from the coach who had called me the next day after I signed up. Yes. That's a lot of money, and I feel stupid for being suckered.

    I called back two hours later and asked for a refund because I had changed my mind. I do not have the product, AND I do not have a refund to my credit card yet. It has been 17 days since my first phone call to inquire about a refund. They said they needed to wait to make sure it hadn't been shipped and needed to email their warehouse. Approximately, $1200 of the order was never shipped and that was confirmed. The other product was shipped, and I returned it with a tracking number because they said they needed that back before they would refund anything (they don't do partial refunds I was told). The tracking number confirmed that it was delivered and received 6 days ago.

    When I called to get my refund, I got another runaround saying that they needed confirmation from the warehouse itself because I guess the USPS isn't enough? I was told they would call me when they got a response. They never called. I have been trying to call them back (customer service), and I always get asked to leave my name and number (by a recording) and that someone will return my call. I have called every day for the last 3 days and can't get through and am still waiting for my calls to be returned. Meanwhile, I'm sick to my stomach with the thought that they still have my $1424.95 and all the product. It's been 17 days! Still waiting...Please don't get taken advantage of like I did.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 17 people found this review helpful

    Just starting

    I felt it necessary to write this, based on all the negative I see regarding the billing procedure. I will say there is a lot of info upon sign up - but I did find it clearly noted between the $27 and $67 versions. I was contacted the next day by the coach, and to order supplements. I've spent far more on other programs, and it's hard to believe that people wouldn't expect to take certain supplements on a diet that contains a cleansing period. I'd like to come back at the end of my first 30-days and do a review, but for me, my experience in signing up, and being explained the program and what has been charged to my card has been correct. Trust me, if it wouldn't have been, I'd have been the first one on the phone to my credit card company crying fraud.

    Bottom Line: Yes, I would recommend this to a friend

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