About The Paleo Secret 30-Day Challenge

Published on: Jan 24, 2017

Developed by doctors Chad and Brenda Walding, The Paleo Secret 30-Day Challenge isn’t a diet. Instead, they claim it’s an ancient, easy-to-follow eating plan that can improve digestion, increase insulin sensitivity, and help you lose body fat.

As a result, Chad and Brenda tell us that you could experience unlimited energy, reduced pain and inflammation, improved sleep, reduced body toxicity, rejuvenated skin, and improved overall physical and emotional wellbeing.

In fact, they claim that the improved health provided by The Paleo Secret 30-Day Challenge could help address a number of health issues; everything from type 2 diabetes and autoimmune issues to fibromyalgia and thyroid problems.

All you have to do is follow the program's easy online material and relaxed pace and change your eating habits (while still enjoying delicious, rich, filling foods anytime you're hungry).

According to Chris and Brenda, the Paleo Secret program will work for anyone, regardless of age, current weight, or level of physical fitness—and even if you don’t know how to boil an egg! There’s no exercise involved and zero tracking calories, points, portions, or carbs.

If we’re to take The Paleo Secret’s claims at face value, it might be easy to believe you can completely transform your health and your physique in a matter of 30 days. But does this align with reality?

Furthermore, with so many other Paleo programs out there, is the 30-Day Challenge more deserving of your money? Why or why not?

Before handing over your hard-earned money, these are some key questions that require answers. That’s exactly what we’ll help you find here.

How Does The Paleo Secret 30-Day Challenge Work?

Like most long-form sales videos, The Paleo Secret 30-Day Challenge’s website does a lot of talking but very little explaining. In other words, we’re provided with very little information we can use to figure out how the program works or how it compares to the thousands of other Paleo books and programs out there.

In fact, we’re basically told just two things:

  1. It’s centered around changing your eating habits and feeding your body what it was designed for.
  2. You’ll receive all the instructional materials, coaching, and support you need to succeed.

That’s pretty much it. Fortunately, we can help you fill in many of the gaps.

What Is a Paleo Diet?

The Paleolithic period (or Paleo for short), which lasted about 2.5 million years, marked the beginning of the Stone Age. This is the time before humans invented agriculture, so our diet was mainly based around what we could forage and kill; berries, nuts, tubers, and wild game.

Today, the term ‘Paleo’ has become synonymous not with chasing prey and digging for plants in the forest, but with a diet approach that avoids foods our Paleolithic ancestors would have never encountered. Namely, dairy, processed grains, and processed sugars (including alcohol)—while consuming copious amounts of meat, nuts, vegetables, and sometimes fruit.

The Paleo Secret Wine DisplayIt’s interesting that The Paleo Secret’s creators decided to use this image on one of their long-form sites, since alcohol (including wine) is typically forbidden in these programs. Image credit: The Paleo Secret 30-Day Challenge

Can The Paleo Secret Help You Lose Weight?

Obviously, avoiding (or at least limiting) processed foods can be beneficial to your health, as well as to your waistline, since they’re often loaded with sugar, salt, and calories. However, there are two important considerations to keep in mind:

First, if you want to lose weight, you must create a calorie deficit (consuming fewer calories than you expend). This is the case whether you eat mostly processed foods, or only eat meat and leafy greens.

A pound of fat is equivalent to 3,500 calories, which means you’d need to restrict your intake by 500 calories per day to lose one pound per week. This might be difficult with The Paleo Secret 30-Day Challenge, though, since you won’t count calories.

Second, while there are plenty of individuals who have reported improved health and reduced weight using Paleo diets, the clinical evidence remains limited, although promising, for its specific benefits.

On the other hand, there’s substantial evidence that eating whole grains improves health, and that eating legumes benefits much more than it harms—both of which you’ll likely stop eating in The Paleo Secret program.

Further, Paleo diets are loosely created around modern interpretations of what our ancestors ate, so other than what you can’t eat, there aren’t many steadfast rules. But even with such a simplistic rule set, the fact of the matter is that many authoritative websites question the one-size-fits-all approach of Paleo diets.

Is The Paleo Secret 30-Day Challenge Different?

Type the phrase “Paleo diet” into any search engine and in less than a second, you'll have more information available than you could hope to read in a year. This includes nutrition guides, meal plans, shopping lists, tips and tricks—you name it.

Given that so much Paleo-related information is available for free, is there anything about the 30-Day Challenge that makes it worth the price?

Again, we're told very little information about the program. But we grabbed a couple of snippets from The Paleo Secret website to see if we could locate the same information elsewhere online, for free.

The claim: “How to burn fat by eating fat (Yes, it's true, but only if you know WHICH fats to eat and which to avoid like the plague).”

The reality: It’s well known that there are good fats and bad fats. While authoritative sites indicate there’s limited clinical evidence showing that eating fat can help you lose weight, good fats can reduce cholesterol levels and risk of heart disease.

The claim: “The truth about COFFEE -- and how to turn it into a fat burning cocktail!”

The reality: Bulletproof coffee involves adding grass-fed butter (and sometimes oil) to black coffee, although there’s limited evidence that it can help you lose weight. Further, some Paleo practitioners recommend coffee, while others strictly avoid it due to the caffeine content.

The bottom line is that any diet program focused on helping you achieve long-term results is focused on changing eating habits, and The Paleo Secret is no exception.

But all things being equal, we’re not sure what the 30-Day Challenge offers that you couldn’t find on third-party websites, for free, in just a few minutes’ time. Speaking of which, let’s talk price next.

How Much Does The Paleo Secret 30-Day Challenge Cost?

The Paleo Secret 30-Day Challenge is available for digital download after a one-time payment of $27.

For this price, you’ll receive the 66-page Paleo Secret 30-Day Challenge Manual: Change Your Diet, Transform Your Life, along with six bonuses:

  • The Skinny Guide on Fat – Which fats boost your metabolism and which ones cause you to gain weight.
  • The Paleo Secret’s Shopping Guide – A one-page shopping guide that you can print and take with you to the store.
  • Paleo Tips For Eating Out – Avoid gaining weight while still enjoying a meal out.
  • PaleoHacks Delicious Cookbook Sampler
  • Mary the Paleo Chef’s Cookbook Sampler
  • Civilized Caveman Cooking – Grain-Free Goodies Recipe Sampler

All 30-Day Challenge purchases come with a 90-day, 100% money back guarantee. In order to request one, the only way to reach customer support is by sending an email to support@thepaleosecret.com or by filling out an online contact form.

What do we know about The Paleo Secret’s authors?

Who Wrote The Paleo Secret 30-Day Challenge? What Are Their Qualifications?

Chad Walding earned his undergraduate degree from Trinity University and his Doctor of Physical Therapy degree from Hardin-Simmons University. He holds several different certifications, including as a Russian Kettlebell Instructor and in Crossfit, Olympic Weightlifting, and Crossfit Endurance.

Brenda Walding earned her undergraduate degree from Texas Christian University and her Doctor of Physical Therapy degree from Hardin-Simmons University. She is also certified as a Functional Diagnostic Nutrition practitioner and Tao Flow Yoga instructor.

Together, Chad and Brenda own and operate Alchemy fitness+ flow, a holistic-based gym in Austin, TX. They’ve also authored several other e-books together, like Sitting Solution, The Anti-Inflammatory Diet Guide, Cooking With Coconut, and Paleo Holiday Party Recipes.

Most of these books seemed well received by Amazon customers, with limited feedback, but 4-5 star average ratings. Most compliments referenced delicious recipes that can help improve your health.

The Paleo Challenge came in slightly lower at 3.6 stars, based on eight Amazon customer reviews. Again, many compliments related to improved health and ease of use.

In fact, the only complaints there related to personal preferences, such as digital vs. physical copies, and that the Paleo program simply wasn’t their cup of tea.

While Chad and Brenda wrote The Paleo Secret e-book, it’s sold through a third-party company named Lexicon Health. Lexicon had a D+ Better Business Bureau rating based on 18 closed complaints (as of 1/24/17), many of which referenced difficulties obtaining refunds.

What does all of this mean for you?

Is There Any “Secret” With the Paleo 30-Day Challenge?

We learned earlier that restricting your caloric intake by 500 calories means that you could lose 5-10 pounds over the course of 30 days. And fortunately, Brenda specifically points out in one of their videos that The Paleo Secret is not a “lose weight quick” scheme.

However, elsewhere on the program’s website, we’re told you could “lose 10, 20, 30 pounds or more” and make an “easy, rapid body transformation.” Given this, there are certainly some mixed signals floating around.

Here’s the bottom line: If you’re looking to improve your health (which might also involve shrinking your waistline), a Paleo diet might help keep you motivated throughout the process. Just be sure to speak with your doctor first.

But authoritative websites tell us there’s little clinical evidence showing clear health benefits (including weight loss) with Paleo diets. And while there doesn’t necessarily seem to be anything revolutionary about The Paleo Secret’s approach, their extra bonuses might make the $27 price tag more worthwhile.

Ultimately, it’s a decision only you can make. But if you end up dissatisfied, it’s positive that the company offers a 90-day refund policy—just keep in mind that, according to some customer feedback, this might not go as smoothly as you’d prefer.

Before clicking away, tell us about your experience with The Paleo Secret 30-Day Challenge by writing a review below! Did you lose weight? If so, how much?

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17 Consumer Reviews for The Paleo Secret 30-Day Challenge

Average Consumer Rating: 2.4
Rating Snapshot:
5 star: 3 4 star: 3 3 star: 1 2 star: 0 1 star:  10
Bottom Line: 35% would recommend it to a friend
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  • Great experience

    Joining was confusing, at one point I accepted something for extra money. I complained and was given the option to return the book and get money back. I was upset.

    In the meantime I joined their website and read the book; it is overwhelming, so much info, a total change in my eating habits. Their website is a jewel, a paradise populated by kindness, ideas, recipes, encouragement, and people healing of all kind of physical problems. I did the 30-day challenge, and my energy came back, pains and aches disappeared, I lost volume, clothes were not tight anymore, and I lost about 5 lbs. But most important for me was that I was not having acid indigestion at night anymore.

    That was one year ago, and I did not stay on the paleo diet all year. I was on and off, mainly because I live with people who were not interested, until recently. But I kept reading the posts in the Paleo Secret website, which just by itself is priceless.

    My husband and daughter decided to join me. I haven't gained the 5 lbs back. After 13 days on Paleo, my daughter's insomnia is gone, my husband can see parts of his body his stomach was blocking and everybody's mood is HAPPY!

    My daughter's insomnia is much improved.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Not a happy camper!

    I did not receive anything after paying my money! Do not think their customer service is much to shout about either! Since I received nothing, I can't truly vouch for the program as to whether it worked or not!

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 8 people found this review helpful

    30-day diet

    • West Palm Beach, FL,
    • Jan 5, 2018
    • Verified Reviewer

    BEWARE. This diet may be ok, who knows! But this website is a Ponzi scheme that forces you to accept add-ons!

    I canceled within an hour in an email. They never canceled. I spoke to a representative and was told they would cancel the order. Then I received a book, which I will return to sender.

    I spoke to another representative today, and he sees the order should be canceled and yet it is not.

    Ponzi!

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    I ordered the $27 PDF of the Paleo Secret and was charged for 2 orders, one for $67 and one for $87!

    I am unsatisfied with The Paleo Secret. I ordered the $27 PDF of the program and noticed by the confirmation number that I was being charged $67.

    As I did not have time to call about this, I waited until the next day. When I checked my bank account activity to get the number to call about this error, I discovered that I had been charged for TWO orders, one for $67 and then one for $87.

    I immediately called to get refunds for both of these mistakes. The customer service person immediately removed the $87 charge and then said he could make me a "deal" on the $67 by taking 50% off, which would close the "deal." I did not want that, to which he replied that the book had been sent and I would have to pay shipping and handling to return, and only then would I get my $67 refund!

    Bottom Line: No, I would not recommend this to a friend

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  • 24 out 25 people found this review helpful

    Scam

    • Delray Beach, FL,
    • Dec 19, 2017
    • Verified Reviewer

    I returned all items unopened. I received a $20 refund instead of $67. I have made 5 phone calls and a message has not been returned. False advertising for a complete refund! I should have read the reviews!

    Bottom Line: No, I would not recommend this to a friend

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  • 31 out 31 people found this review helpful

    These people are frauds!

    • New Jersey,
    • Dec 16, 2017
    • Verified Reviewer

    I signed up for a ONE TIME 30-day trial offer, but my bank account is being charged every single month. There is no way to stop the payments because the company has no way to contact them. I find it incredible that they are even allowed to continue doing business this way.

    Bottom Line: No, I would not recommend this to a friend

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  • 21 out 21 people found this review helpful

    Angry with program

    It seemed legit until I've tried to call the number for this program under the name of Lexicon Health. I get put on hold forever and then I'm told to leave a message and email, with no telephone number asked for!

    I have many questions regarding the charges they made for what I understood to be a one-time charge for the challenge. Now I see another bill for the same 10 days later. If they return my phone or answer my email, I will have to take further action.

    This makes me think they are a scam!

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 13 people found this review helpful

    Loving the Paleo lifestyle!

    The reason that I tried this plan was because I just couldn't lose any weight, and I my joints just ached terribly. Little did I know what a change I would have.

    I was so addicted to sugar and told myself that I could do anything for 30 days, so I started with the 30-day challenge. I found Thrive Market online to purchase the majority of my food at the cheapest prices. First I had the Paleo flu, "the body detoxing" for about 5 days. Then one morning I noticed I wasn't coughing and blowing my nose constantly after waking up, like before. It had been years since I was able to breathe clearly like I can now.

    I've only been on it for about 1 and 1/2 months, and I have lost around 15 lbs and dropped 2 pant sizes. Rarely do I have any joint pain, and my mental health hasn't been this good in over 20 years. I plan on eating this way the rest of my life. I am in my late 50s.

    Bottom Line: Yes, I would recommend this to a friend

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  • 35 out 37 people found this review helpful

    It's a lot of talk for very little actual tangible return

    For the $67 I understood I would be getting recipe books (actual books), as well as a 30-day plan to follow. Not so.

    Lots and lots and lots of Paleo history and facts that anyone can get online for free, it is there in abundance.

    I was able to download 3 short books with a variety of recipes, not enough to put together a month of menus, though, and similar recipes are also available for free with a simple web search.

    I really got taken to the cleaners on this.

    Bottom Line: No, I would not recommend this to a friend

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    • Nov 20, 2017

      Evan Nash

      These comments are not true. The weekly menus were sent once a week, including daily emails. The Facebook page offered immediate support. I was never expecting recipes in the book which were available as a download and a hard copy. If this individual spent the time to read all the material including the emails and participating on the Facebook page, perhaps she would have had a different experience. I lost over 65 lbs to date and feel great!

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  • 34 out 35 people found this review helpful

    Do not buy this program

    It is indeed a rip-off. Stay away from this program. Once you get your FREE Garcinia Cambogia, you are trapped. At the bottom somewhere in your order in very small print it says you need to cancel the program within one or two weeks; otherwise, you are hooked. Very unethical. I had to go through Bank of America to get my money back.

    Bottom Line: No, I would not recommend this to a friend

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  • 50 out 51 people found this review helpful

    Good program. Too much sales pitch.

    • Fort Mill, SC,
    • Jun 2, 2017
    • Verified Reviewer

    I got suckered into the $67 price to get the printed "book," which was a rip-off. It's a nice pamphlet version of the PDF you receive for the $27. They do email you daily (of course it's a pre-written email), but it does motivate you to keep going. After it's over, they still email daily with sales pitches. I just marked it as spam today to make it stop. I did the diet to battle chrons disease, and it didn't help, but that's not their fault.

    Bottom Line: No, I would not recommend this to a friend

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