About The Paleo Secret 30-Day Challenge

By HighYa Research Team
Published on: Jan 24, 2017

Developed by doctors Chad and Brenda Walding, The Paleo Secret 30-Day Challenge isn’t a diet. Instead, they claim it’s an ancient, easy-to-follow eating plan that can improve digestion, increase insulin sensitivity, and help you lose body fat.

As a result, Chad and Brenda tell us that you could experience unlimited energy, reduced pain and inflammation, improved sleep, reduced body toxicity, rejuvenated skin, and improved overall physical and emotional wellbeing.

In fact, they claim that the improved health provided by The Paleo Secret 30-Day Challenge could help address a number of health issues; everything from type 2 diabetes and autoimmune issues to fibromyalgia and thyroid problems.

All you have to do is follow the program's easy online material and relaxed pace and change your eating habits (while still enjoying delicious, rich, filling foods anytime you're hungry).

According to Chris and Brenda, the Paleo Secret program will work for anyone, regardless of age, current weight, or level of physical fitness—and even if you don’t know how to boil an egg! There’s no exercise involved and zero tracking calories, points, portions, or carbs.

If we’re to take The Paleo Secret’s claims at face value, it might be easy to believe you can completely transform your health and your physique in a matter of 30 days. But does this align with reality?

Furthermore, with so many other Paleo programs out there, is the 30-Day Challenge more deserving of your money? Why or why not?

Before handing over your hard-earned money, these are some key questions that require answers. That’s exactly what we’ll help you find here.

How Does The Paleo Secret 30-Day Challenge Work?

Like most long-form sales videos, The Paleo Secret 30-Day Challenge’s website does a lot of talking but very little explaining. In other words, we’re provided with very little information we can use to figure out how the program works or how it compares to the thousands of other Paleo books and programs out there.

In fact, we’re basically told just two things:

  1. It’s centered around changing your eating habits and feeding your body what it was designed for.
  2. You’ll receive all the instructional materials, coaching, and support you need to succeed.

That’s pretty much it. Fortunately, we can help you fill in many of the gaps.

What Is a Paleo Diet?

The Paleolithic period (or Paleo for short), which lasted about 2.5 million years, marked the beginning of the Stone Age. This is the time before humans invented agriculture, so our diet was mainly based around what we could forage and kill; berries, nuts, tubers, and wild game.

Today, the term ‘Paleo’ has become synonymous not with chasing prey and digging for plants in the forest, but with a diet approach that avoids foods our Paleolithic ancestors would have never encountered. Namely, dairy, processed grains, and processed sugars (including alcohol)—while consuming copious amounts of meat, nuts, vegetables, and sometimes fruit.

The Paleo Secret Wine DisplayIt’s interesting that The Paleo Secret’s creators decided to use this image on one of their long-form sites, since alcohol (including wine) is typically forbidden in these programs. Image credit: The Paleo Secret 30-Day Challenge

Can The Paleo Secret Help You Lose Weight?

Obviously, avoiding (or at least limiting) processed foods can be beneficial to your health, as well as to your waistline, since they’re often loaded with sugar, salt, and calories. However, there are two important considerations to keep in mind:

First, if you want to lose weight, you must create a calorie deficit (consuming fewer calories than you expend). This is the case whether you eat mostly processed foods, or only eat meat and leafy greens.

A pound of fat is equivalent to 3,500 calories, which means you’d need to restrict your intake by 500 calories per day to lose one pound per week. This might be difficult with The Paleo Secret 30-Day Challenge, though, since you won’t count calories.

Second, while there are plenty of individuals who have reported improved health and reduced weight using Paleo diets, the clinical evidence remains limited, although promising, for its specific benefits.

On the other hand, there’s substantial evidence that eating whole grains improves health, and that eating legumes benefits much more than it harms—both of which you’ll likely stop eating in The Paleo Secret program.

Further, Paleo diets are loosely created around modern interpretations of what our ancestors ate, so other than what you can’t eat, there aren’t many steadfast rules. But even with such a simplistic rule set, the fact of the matter is that many authoritative websites question the one-size-fits-all approach of Paleo diets.

Is The Paleo Secret 30-Day Challenge Different?

Type the phrase “Paleo diet” into any search engine and in less than a second, you'll have more information available than you could hope to read in a year. This includes nutrition guides, meal plans, shopping lists, tips and tricks—you name it.

Given that so much Paleo-related information is available for free, is there anything about the 30-Day Challenge that makes it worth the price?

Again, we're told very little information about the program. But we grabbed a couple of snippets from The Paleo Secret website to see if we could locate the same information elsewhere online, for free.

The claim: “How to burn fat by eating fat (Yes, it's true, but only if you know WHICH fats to eat and which to avoid like the plague).”

The reality: It’s well known that there are good fats and bad fats. While authoritative sites indicate there’s limited clinical evidence showing that eating fat can help you lose weight, good fats can reduce cholesterol levels and risk of heart disease.

The claim: “The truth about COFFEE -- and how to turn it into a fat burning cocktail!”

The reality: Bulletproof coffee involves adding grass-fed butter (and sometimes oil) to black coffee, although there’s limited evidence that it can help you lose weight. Further, some Paleo practitioners recommend coffee, while others strictly avoid it due to the caffeine content.

The bottom line is that any diet program focused on helping you achieve long-term results is focused on changing eating habits, and The Paleo Secret is no exception.

But all things being equal, we’re not sure what the 30-Day Challenge offers that you couldn’t find on third-party websites, for free, in just a few minutes’ time. Speaking of which, let’s talk price next.

How Much Does The Paleo Secret 30-Day Challenge Cost?

The Paleo Secret 30-Day Challenge is available for digital download after a one-time payment of $27.

For this price, you’ll receive the 66-page Paleo Secret 30-Day Challenge Manual: Change Your Diet, Transform Your Life, along with six bonuses:

  • The Skinny Guide on Fat – Which fats boost your metabolism and which ones cause you to gain weight.
  • The Paleo Secret’s Shopping Guide – A one-page shopping guide that you can print and take with you to the store.
  • Paleo Tips For Eating Out – Avoid gaining weight while still enjoying a meal out.
  • PaleoHacks Delicious Cookbook Sampler
  • Mary the Paleo Chef’s Cookbook Sampler
  • Civilized Caveman Cooking – Grain-Free Goodies Recipe Sampler

All 30-Day Challenge purchases come with a 90-day, 100% money back guarantee. In order to request one, the only way to reach customer support is by sending an email to support@thepaleosecret.com or by filling out an online contact form.

What do we know about The Paleo Secret’s authors?

Who Wrote The Paleo Secret 30-Day Challenge? What Are Their Qualifications?

Chad Walding earned his undergraduate degree from Trinity University and his Doctor of Physical Therapy degree from Hardin-Simmons University. He holds several different certifications, including as a Russian Kettlebell Instructor and in Crossfit, Olympic Weightlifting, and Crossfit Endurance.

Brenda Walding earned her undergraduate degree from Texas Christian University and her Doctor of Physical Therapy degree from Hardin-Simmons University. She is also certified as a Functional Diagnostic Nutrition practitioner and Tao Flow Yoga instructor.

Together, Chad and Brenda own and operate Alchemy fitness+ flow, a holistic-based gym in Austin, TX. They’ve also authored several other e-books together, like Sitting Solution, The Anti-Inflammatory Diet Guide, Cooking With Coconut, and Paleo Holiday Party Recipes.

Most of these books seemed well received by Amazon customers, with limited feedback, but 4-5 star average ratings. Most compliments referenced delicious recipes that can help improve your health.

The Paleo Challenge came in slightly lower at 3.6 stars, based on eight Amazon customer reviews. Again, many compliments related to improved health and ease of use.

In fact, the only complaints there related to personal preferences, such as digital vs. physical copies, and that the Paleo program simply wasn’t their cup of tea.

While Chad and Brenda wrote The Paleo Secret e-book, it’s sold through a third-party company named Lexicon Health. Lexicon had a D+ Better Business Bureau rating based on 18 closed complaints (as of 1/24/17), many of which referenced difficulties obtaining refunds.

What does all of this mean for you?

Is There Any “Secret” With the Paleo 30-Day Challenge?

We learned earlier that restricting your caloric intake by 500 calories means that you could lose 5-10 pounds over the course of 30 days. And fortunately, Brenda specifically points out in one of their videos that The Paleo Secret is not a “lose weight quick” scheme.

However, elsewhere on the program’s website, we’re told you could “lose 10, 20, 30 pounds or more” and make an “easy, rapid body transformation.” Given this, there are certainly some mixed signals floating around.

Here’s the bottom line: If you’re looking to improve your health (which might also involve shrinking your waistline), a Paleo diet might help keep you motivated throughout the process. Just be sure to speak with your doctor first.

But authoritative websites tell us there’s little clinical evidence showing clear health benefits (including weight loss) with Paleo diets. And while there doesn’t necessarily seem to be anything revolutionary about The Paleo Secret’s approach, their extra bonuses might make the $27 price tag more worthwhile.

Ultimately, it’s a decision only you can make. But if you end up dissatisfied, it’s positive that the company offers a 90-day refund policy—just keep in mind that, according to some customer feedback, this might not go as smoothly as you’d prefer.

Before clicking away, tell us about your experience with The Paleo Secret 30-Day Challenge by writing a review below! Did you lose weight? If so, how much?

Read 36 The Paleo Secret 30-Day Challenge Customer Reviews and Complaints

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Average Customer Rating: 2.0
Rating Snapshot:
5 star: 5 4 star: 4 3 star: 1 2 star: 2 1 star:  24
Bottom Line: 25% would recommend it to a friend
Showing 1-11 of 36
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  • 118 out 122 people found this review helpful

    Yes, it is a rip-off!

    • By Judy Rowe,
    • Victoria, Australia,
    • May 11, 2017
    • Verified Reviewer

    I signed for the challenge at $27 but was quickly contacted by "Robert" who said he would be my coach, and that I should join a membership to give me ALL the benefits of the program. As my husband (undergoing therapy for cancer) and myself have health issues (I have CFS and arthritis), I agreed to a 6-month fee of $814. For this I have received two A5 booklets valued at around $15 each, piles of emails (mostly pushing products but with some helpful information), and NO COACHING.

    Other people in the same program have only paid $27!.

    My contact with Customer Service has been a great deal less than helpful, and I have realized that I can either keep going in circles with "Richard" or make this as public as possible. Thanks for the opportunity to do the second.

    Bottom Line: No, I would not recommend this to a friend

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  • 89 out 94 people found this review helpful

    Guarantee is a scam

    I purchased The Paleo 30 Diet and decided it was not for me. I returned the product as specified, including a tracking number from the post office. However, they will not return my money because they said they did not receive the return, even though the post office confirmed with the tracking number that they have received it.

    I have communicated many, many times asking for the status and they keep telling me they did not receive it. The guarantee is a scam, and they are not returning the money. I would be very cautious doing business with this company.

    Bottom Line: No, I would not recommend this to a friend

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  • 55 out 56 people found this review helpful

    Good program. Too much sales pitch.

    • By Beth Burcham,
    • Fort Mill, SC,
    • Jun 2, 2017
    • Verified Reviewer

    I got suckered into the $67 price to get the printed "book," which was a rip-off. It's a nice pamphlet version of the PDF you receive for the $27. They do email you daily (of course it's a pre-written email), but it does motivate you to keep going. After it's over, they still email daily with sales pitches. I just marked it as spam today to make it stop. I did the diet to battle chrons disease, and it didn't help, but that's not their fault.

    Bottom Line: No, I would not recommend this to a friend

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  • 52 out 53 people found this review helpful

    Be careful when dealing with this company!

    I ordered the 30-day challenge Paleo Digital and book at $67 (thought it was $37), and ordered a recipe book (thought it was $31 but turned out it was $87). Then I was charged for 2 or 3 months of pills I didn't even order.

    After making my purchase I checked my bank account 2 minutes thereafter and found that $304 was taken out of my account instead of $68.

    Do NOT give these people your credit card information! They will not honor what they say and refund you your money! I am turning them over to the Better Business Bureau with all my documents of my emails with Simone Santana in customer support. Documents do not lie! She sent me half of my refund of $150 and promised to send me the balance of my refund when she received the package of pills back and did not. Now she refused to send me my money.

    Bottom Line: No, I would not recommend this to a friend

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  • 50 out 51 people found this review helpful

    These people are frauds!

    • By Dianne Mount,
    • New Jersey,
    • Dec 16, 2017
    • Verified Reviewer

    I signed up for a ONE TIME 30-day trial offer, but my bank account is being charged every single month. There is no way to stop the payments because the company has no way to contact them. I find it incredible that they are even allowed to continue doing business this way.

    Bottom Line: No, I would not recommend this to a friend

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  • 47 out 47 people found this review helpful


    Where do I begin? I first was looking at the 30-Day Challenge that I found through Facebook and the ordering process was horrible (taking you from screen to screen) and very confusing. So at one point, it kept telling me my order wasn't complete and I then decided I was fed up and got out of the site only to find one day when I got home I received "The Paleo Secret" and a charge on my credit card for $67.

    I immediately tried to contact them and couldn't get through. They kept me on hold and then a recording would come on and say "all agents are assisting other customers and that your call is very important to us and leave a message and we will get back to you." What a crock! Three weeks later and many calls at all times of the day and night and still no response!

    Then I went to the support site and that was no help either. They gave an address to return, but there is no other information. I am so ticked off! In the meantime, I have this piece of garbage so-called book that is more like a magazine and I can't get through to return.

    Bottom Line: No, I would not recommend this to a friend

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  • 46 out 47 people found this review helpful


    • By Jodie Buerk,
    • Delray Beach, FL,
    • Dec 19, 2017
    • Verified Reviewer

    I returned all items unopened. I received a $20 refund instead of $67. I have made 5 phone calls and a message has not been returned. False advertising for a complete refund! I should have read the reviews!

    Bottom Line: No, I would not recommend this to a friend

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  • 43 out 43 people found this review helpful

    Not given refund

    I ordered $1424.95 in supplements from the coach who had called me the next day after I signed up. Yes. That's a lot of money, and I feel stupid for being suckered.

    I called back two hours later and asked for a refund because I had changed my mind. I do not have the product, AND I do not have a refund to my credit card yet. It has been 17 days since my first phone call to inquire about a refund. They said they needed to wait to make sure it hadn't been shipped and needed to email their warehouse. Approximately, $1200 of the order was never shipped and that was confirmed. The other product was shipped, and I returned it with a tracking number because they said they needed that back before they would refund anything (they don't do partial refunds I was told). The tracking number confirmed that it was delivered and received 6 days ago.

    When I called to get my refund, I got another runaround saying that they needed confirmation from the warehouse itself because I guess the USPS isn't enough? I was told they would call me when they got a response. They never called. I have been trying to call them back (customer service), and I always get asked to leave my name and number (by a recording) and that someone will return my call. I have called every day for the last 3 days and can't get through and am still waiting for my calls to be returned. Meanwhile, I'm sick to my stomach with the thought that they still have my $1424.95 and all the product. It's been 17 days! Still waiting...Please don't get taken advantage of like I did.

    Bottom Line: No, I would not recommend this to a friend

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  • 42 out 42 people found this review helpful

    Bait and switch

    Horrible sign up process, asking you to buy an add-on with every click, which gets more and more confusing, and of which I declined. I thought I had signed up only for the $27 30-day challenge. I was actually charged $67 for I have no idea what. I have emailed twice and called once, and am yet to talk to a person. I am reporting it as a fraudulent charge to my credit card company tomorrow.

    Bottom Line: No, I would not recommend this to a friend

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  • 41 out 43 people found this review helpful

    It's a lot of talk for very little actual tangible return

    For the $67 I understood I would be getting recipe books (actual books), as well as a 30-day plan to follow. Not so.

    Lots and lots and lots of Paleo history and facts that anyone can get online for free, it is there in abundance.

    I was able to download 3 short books with a variety of recipes, not enough to put together a month of menus, though, and similar recipes are also available for free with a simple web search.

    I really got taken to the cleaners on this.

    Bottom Line: No, I would not recommend this to a friend

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  • 40 out 41 people found this review helpful

    Do not buy this program

    It is indeed a rip-off. Stay away from this program. Once you get your FREE Garcinia Cambogia, you are trapped. At the bottom somewhere in your order in very small print it says you need to cancel the program within one or two weeks; otherwise, you are hooked. Very unethical. I had to go through Bank of America to get my money back.

    Bottom Line: No, I would not recommend this to a friend

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