About Tidal HiFi

Owned by Aspiro, Tidal HiFi is an online subscription service that claims to stream music in lossless, high fidelity sound, along with high definition music videos, exclusive articles, interviews, and other content. And because Tidal’s music is CD-quality, they claim you can expect a crisp, clear sound without fuzz; or what they call a “fully detailed, richer sound.”

In a nutshell, whether you’re using a smartphone, tablet, desktop, or home music network system, Tidal HiFi claims to bring you the best possible music experience.

Crystal clear, CD-quality sound wherever we go? Where do we sign up? Am I right? Not so fast. Before you decide to enroll in Tidal HiFi’s streaming service, there are some things you should know.

Let’s start with the nitty gritty details.

Tidal HiFi by the Numbers

Tidal HiFi’s streamed music is claimed to be lossless, or 1,411 KBPS (we’ll talk more about this in a moment), compared to the 320 KBPS found on competitors such as Spotify and the 256 KBPS on iTunes radio.

Once you’ve signed up for Tidal HiFi, the company claims you’ll gain access to more than 25 million tracks in FLAC format (iOS devices use ALAC, although at the same 1,411 KBPS), in addition to 75,000+ music videos. In fact, the company claims it would take more than 140 years to listen to their entire library.

When listening to Tidal, If you find a song, artist, or album you like, you’re able to “favorite” it by pressing the nearby star. Then, you can categorize your favorites in any way you like (alphabetically, chronologically, etc.). Finally, based on your listening preferences, you’ll be able to explore new artists through automatic recommendations. In fact, the built-in audio search even allows you to learn about music you hear on TV or the radio.

Tidal HiFi is ad-free, and can be listened to on any Tidal-enabled device, including Android, iOS, and desktop models, whether you’re online or off.

But for all of us non-audiophiles, what does this really mean?

What Does “High Fidelity Sound” Mean?

Merriam-Webster defines high fidelity as, “the very good quality that some recorded sounds or copied images have.” How Stuff Works puts a finer point on it by stating, “An audiophile would tell you that a good hi-fi system would reproduce sounds that were identical to the original sound. In other words, a hi-fi system would pick up every nuance of the original performance.”

Whichever genre you’re into, this basically means you’ll be able to experience the full scope of the music, as was intended by the musicians who made it.

But now that we’ve covered high fidelity, let’s talk briefly about lossless.

Are Tidal’s Music Files Really Lossless?

The non-technical explanation: While Tidal’s files may begin lossless (1,411 KBPS), by the time they reach your device, the quality may be reduced by up to 40%-50%. Granted, this is still quite a bit higher than the file quality you’ll experience with most other streaming music.

The technical explanation: Taken directly from Tidal HiFi’s FAQ: “Since PCM [Pulse Code Modulation] has a variable bit rate by nature, our experience from our testing is that a lot of repertoire is in the region of 700-900 kbps. So if you compare with AAC 320, you are looking at doubling plus some. But remember that if bandwidth is not an issue, decoding a lossless file is much easier – so the general experience is actually quicker than with AAC.” For even more information about lossless, Tidal provides a great video explanation, including audio examples.

The Equipment-Sound Quality Connection

Imagine that you still have one of those old boxy TVs from a couple decades ago. For some reason, you decide you want to hook up your Blu-ray player to it and watch your favorite action flick.

Halfway through it though, you decide you’ve had enough of the small screen. So, you switch the Blu-ray player back over to your state-of-the-art 64” flat screen TV and start it up again.

Consider this: Of these 2 options, which one do you think would provide better sound and a crisper image? In other words, which would offer a more complete experience? The more advanced equipment, of course.

Well, when it comes to streaming audio, the same principle applies. While the Tidal HiFi’s content may be of higher quality, you’ll only be able to experience this difference if you’re streaming it through high quality hardware (e.g. headphones, speakers, in-home sound systems, etc.).

For the sake of argument, let’s go ahead and assume you have higher-end audio equipment. But just because you can experience this sound difference, does it necessarily mean you’ll appreciate it?

Are You an Audiophile?

And audiophile is someone that is “enthusiastic about high-fidelity sound reproduction,” and who wants to “capture the experience of a live musical performance in a room with good acoustics, and reproduce it at home.” Depending on how much of an audiophile you are, you can spend many thousands of dollars in pursuit of this perfect sound, although “it is widely agreed that this is very difficult and that even the best-regarded recording and playback systems rarely, if ever, achieve it.”

We bring this up because, while many of us could rightly be considered passionate music enthusiasts, this doesn’t mean that we have the ear to discern (or appreciate) the differences in audio streamed through Tidal HiFi, or that of a competitor. The good news is that it’s easy to discern if you’re an audiophile (although you probably already know this).

What Are Tidal HiFi’s Listeners Saying?

Because Tidal HiFi is breaking new ground with their streaming service, they’ve certainly received a lot of media attention, including a fairly detailed write-up in Forbes, who was very complimentary of the service from almost every perspective. However, they ultimately concluded: “Can you justify paying more for your music streaming each month? My advice is simple. If you’re using it just on a phone, probably not.” In case you skipped over it, this relates back to the audiophile section above.

In addition, What HiFi? gave Tidal a 5-star rating, where they noted that it provides CD-quality sound, a large library of music, useful curated content, and an intuitive design. However, they also noted that Tidal’s CD-quality music isn’t available on all platforms; that playback can be sluggish; and that gapless playback is not available.

Rain News noted, “A fully-produced wall of sound on Tidal offered a little more range than you’d hear from the same track as an MP3 [such as an extra twang of a bass string or the full ring of a piano key], but nothing that wouldn’t already be lost if listening with cheap headphones.”

Finally, reader comments on ComputerAudiophile.com appeared to be almost wholly positive, citing true HiFi sound, no audio drops, and ease of use. Likewise, this Reddit thread can provide some good insight into the pros and cons of Tidal’s services.

Tidal HiFi Pricing & Refund Policy

If you want to give Tidal a try before you buy, the company offers a free 7-day trial. Once this trial ends though, Tidal HiFi’s services will cost you a pretty penny at $19.99 per month.

In fact, Tidal HiFi’s competition includes popular streaming apps such as Spotify ($9.99 per month to upgrade) and Pandora ($4.99 per month to upgrade), which means that, at best, it’s 200% more expensive than its closest competitor.

Note: You can search online for “Tidal HiFi vouchers” before signing up, which could provide you with some extra savings.

There isn’t a refund policy listed on Tidal’s website or in their Terms & Conditions, and the only method of contacting the company is through an online contact form.

Is Tidal’s High Fidelity Music for You?

Chopping to the point: If you’re into quality audio and have the equipment needed to fully explore recorded music, then Tidal HiFi’s CD-quality streaming audio may be worthwhile.

Outside of this select group of aficionados though, it might be the case that average, everyday listeners won’t be able to tell much of a difference (if any) between their current streaming audio and the audio provided by Tidal HiFi.

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28 Consumer Reviews for Tidal HiFi

Average Consumer Rating: 2.1
Rating Snapshot:
5 star: 7 4 star: 0 3 star: 1 2 star: 1 1 star:  19
Bottom Line: 21% would recommend it to a friend
Showing 1-11 of 28
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  • 2 out 3 people found this review helpful

    Money stolen by Tidal

    • Oklahoma,
    • Oct 30, 2018
    • Verified Reviewer

    Do not use Tidal, they will steal as much money as possible from you and refuse any type of refund. They have an absolutely no refunds policy in the US. Their system will ignore cancelation requests and forward you to a survey that may not load, which is required to complete the request.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 4 people found this review helpful

    Absolute garbage

    • West Sussex, England,
    • Oct 19, 2018
    • Verified Reviewer

    Awful company. If I could give zero stars, I would.

    I signed up for a six-month free trial and got charged after four months. Apparently I had upgraded, which cut my free trial in half. The customer service agent told me they could see I had downgraded a minute later. So I was charged, out of the blue, £9.99 for one minute's worth of their service. It wouldn't even have been a minute, I must have accidentally pressed something that upgraded my account and canceled within seconds.

    Their customer services is a joke, the agent just kept saying "as per our terms and conditions" as a reason not to refund me for their unfair practice. Luckily I had signed up for the trial with my PayPal account and spoke to PayPal who refunded me directly, and their customer services agents were helpful and friendly - something Tidal could learn from. I never even used the app.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Twice the price, not quite as good.

    • Sydney, New South Wales, Australia,
    • Sep 18, 2018
    • Verified Reviewer

    I downloaded and ran Tidal's HiFi quality service (AAC 320 kbps) against Spotify's extreme premium (OGG Vorbis 320kbps) service.

    Ran them, plus some genuine high quality, FLAC files through my phone - LG G6 (Asian market version with the 32bit DAC) and my Shure 535 IEMs.

    I played the same five songs as an "A vs. B vs. C" comparison, switching between all three on the fly.

    Conclusions:

    1. Spotify sounded closer (and better) than the Tidal service to the original high quality, FLAC files.

    2. Tidal has some weird streaming issues from time to time, large gaps between songs as it buffers.

    3. Neither is as good as the genuine, high-quality FLAC files played directly.

    4. Tidal Hi-Fi is TWICE the price of Spotify premium.

    Overall, I really can't recommend Tidal.

    It's more expensive, and somehow, slightly worse than the competition.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Beware of false prophets

    • Jacksonville, FL,
    • Aug 30, 2018
    • Verified Reviewer

    Based on the initial advertisement, the service has several shortcomings. It lacks quality versions (remixes) of songs. It is not a valid music player because it feeds you artists instead of providing your specified choices. Also, the quality of the sound is not what they advertised. You can simply purchase a pair of Sennheiser earbuds, and have much better sound, than what this app offers. I am stuck with another month of this pathetic attempt at a player for another month, sadly, because I delayed canceling my subscription. Oh, and by the way, they were ripping me off for $25.99 per month. Please learn from my mistake.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Absolutely appalling

    • Harleysville, PA,
    • Aug 21, 2018
    • Verified Reviewer

    I have never signed up for this service at all, in any way in any format. I have an unauthorized charge on my account for $19.99, which I had to contend with on my birthday rendering my account inactive for 5-10 days until they send me a new card. I needed that money for something very important; there is a number associated with the charge that hangs up on you when called. I contacted them via email and no one will respond to fix the issue.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Premium quality sound!

    • Ottawa, Ontario, Canada,
    • Aug 9, 2018
    • Verified Reviewer

    I have been waiting for years for this streaming service...

    It is absolutely worth it if you have a quality sound system, mine is high end (50K!), and I am amazed by the sound. It’s the BEST after vinyl LP’s and CD’s and much much better than the highest quality MP3s.

    I rediscover old music and discover new goodies all the time! About credit card charges, once I canceled because I was traveling abroad for more than 3 months, I never had monthly recurrent bills. Perhaps they updated their customer service to something better and respectable.

    Yes, it is much pricier than Spotify and others.

    So far, its been pretty good for my ears.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 3 people found this review helpful

    Poor UI

    • Quebec, Canada,
    • Jun 13, 2018
    • Verified Reviewer

    Copy of my moan to Tidal:

    ''Do you not realise that the current user experience / UI for Tidal desktop is woeful, that it will lead to the loss of the few loyal customers that you do still retain.

    This will mean no job/s for you. Do you care?

    Since updates to software 3-4 weeks back, I see a very marked degradation in the service from Tidal.

    In fact, 50% of time now I cannot get the Desktop to function (I want and pay for mqa) so have to use instead the web player. This is not at all satisfactory.

    And no, I am not going to delete/ re-install your Desktop each and every time that I use the service (as you suggest!).

    First we had unnecessary recaptcha everywhere. Then we had a window saying 'Close to go to the player' - and when you do so, you lose your log-in and need to re-start. Infuriating.

    Get someone with the required skills to write new code that actually works, please.''

    Tidal will do nothing, I know, but you were warned at least.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Watch out for a charge posted on a "free" trial

    • Baltimore, MD,
    • May 29, 2018
    • Verified Reviewer

    So you sign up for a "free" 30-day trial from Tidal but decide to cancel it within 30 days for whatever reason. Your account expressly shows that you will be changed only on date X (after the trial ends). So if you would think, perhaps naively, that if you should cancel the day prior to date X, you will not be changed, right? Wrong! Tidal would still charge you and refuse to refund the erroneous charge. And this is a recurrent problem as seen from multiple complaints. You have been forewarned.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 3 people found this review helpful

    You don't need to be an audiophile to appreciate

    • San Francisco, CA,
    • May 23, 2018
    • Verified Reviewer

    Lossless streaming is phenomenal. And you don't need to be an audiophile - if you can hear the difference between a CD and the same song played on an MP3 on your stereo system or someone else's, you have the ability to distinguish what makes lossless streaming so much better.

    I have a mid-range home stereo with good speakers. When I play Tidal HiFi for my friends, and then the same song on Pandora or Spotify, all my friends, even the nonmusical ones, all say "oh my god, that sounds amazing." Our ears naturally hear richness, harmonics, etc., even if we are casual listeners. Spotify and Pandora need to offer a lossless streaming option.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 3 people found this review helpful

    Awful experience

    I don't normally write reviews, but Tidal is so bad I wanted to warn others.

    I signed up for a 30-day free trial. I canceled it before 30 days, an email confirming cancellation received from Tidal. Since then Tidal have taken £40 from my account over the past two months.

    Tidal customer service is arrogant and unhelpful. My bank is investigating, but I am going to cancel my card so they cannot charge me anymore.

    AVOID.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    Was hacked yet they still couldn't refund my subscription

    I got my account leaked in a Tidal breach. The hacker used my credit card to pay for a subscription, yet Tidal won't refund my money and just say I have to contact my bank for a chargeback.

    Bottom Line: No, I would not recommend this to a friend

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