About TrackR

Although you may have difficulty finding your wallet or your keys, in today’s market, you definitely won’t have any problem finding products that can help you address this problem, one of the most popular of which is TrackR.

Originally founded in 2009 as Phone Halo, TrackR is a tech startup that specializes in manufacturing low-energy Bluetooth dongles that can attach to an item, which can then be located in seconds using your iPhone or Android smartphone. In fact, with a variety of TrackR devices available, the company claims that they can help you find your dog, wallet, laptop, purse, bike, or nearly anything else.

By claiming that their thin, durable devices offer the simplest way to track all your items, and that you’ll “never lose anything again,” TrackR has managed to raise more than $1.2 million online through Indiegogo crowdfunding campaigns, which have greatly fueled their success. But when it comes down to it, do TrackR Bluetooth dongles have a reputation for working well, or for being rushed to market? Let’s find out below.

The Details Behind How TrackR Works

Currently, TrackR offers 3 different Bluetooth-based dongles:

  • StickR TrackR – A coin-sized device (smaller than a quarter) made of plastic that uses an adhesive to attach to whatever you need.
  • Wallet TrackR – About the size of a credit card, this is an ultra-thin, plastic device that can slip inside your wallet or can be attached to any other commonly misplaced item. Fully customizable, including sound alerts and more.
  • TrackR bravo – TrackR’s newest device, this small, coin-sized device constructed of anodized aluminum attaches to your valuable items. Can be looped through a keying, placed in your wallet, stuck to a laptop or bike, or even worn around your dog’s collar.

Whichever option you choose, your TrackR dongle with work in conjunction with the TrackR app, which is available for iPhone and Android smartphones. Once connected, your phone will attempt to connect to the TrackR dongle via Bluetooth, and will then notify you once it’s been found, as well as its approximate distance. If you’re still unable to locate the item, you can “ring” it by instructing it to emit an audible “beep.” In addition, if your phone gets too far from whatever you have the dongle attached to (e.g. keys, wallet, etc.), TrackR will notify you so you don’t leave it behind.

When compared to the competition, TrackR is attempting to differentiate themselves by implementing “Crowd GPS” technology into their dongles. Ultimately, this means that even if you’re out of Bluetooth range, if another TrackR user comes within 100 feet of the item, you’ll receive an alert of its approximate location. We’ll talk more about this in the final section.

TrackR Pricing & Refund Policy

Each of the 3 TrackR dongles are priced as follows:

StickR (ships in 1-3 weeks):

  • 1 Device Pack: $24.95
  • 2 Device Pack: $39.95
  • 10 Device Pack: $149.95

Wallet (ships in 1-3 weeks):

  • 1 Device Pack: $29.95
  • 2 Device Pack: $39.95
  • 4 Device Pack: $79.95

Bravo (will not ship until 1/7/15):

  • 1 Device Pack: $29
  • 2 Device Pack: $49
  • 5 Device Pack: $95
  • 10 Device Pack: $99

For the TrackR bravo, you can also order custom laser engraving for $10, and an accessory pack (includes pet collar, metal loop, and waterproof shell) for $19. The bravo’s default color is steel, although it’s also available in black, rose gold, or sky blue for an additional $5.

If purchased directly through the company, TrackR dongles comes with free Standard shipping within the U.S.

What Do Other Consumers Have to Say About TrackR?

Although the TrackR bravo won’t be released until January 7, 2015, the Wallet and StickR models appear to have a fairly evenly mixed online customer reputation, so you could probably expect much of the same for the bravo. Among those who were pleased with their TrackR devices, the most common compliments cited that they were easy to pair and to set up.

However, regardless of the device model (even some of the company’s previous models such as the Cobra Tag), the most common complaints referenced:

  • Poor Bluetooth range (most users found it to be in the 10-20 feet range, versus the 100 feet advertised by TrackR).
  • Frequent disconnections (and the alerts that come along with it). In fact, some users reported having to turn this feature off because of the constant alerts, even if their phones were within a couple feet of the device.
  • That the location feature doesn’t always work properly (e.g. the app may show your item as being several blocks away when it’s actually in the same room).

Is the TrackR Helpful for Finding Lost Items, or Will it Make You Lose Your Mind in Frustration?

If you’re prone to losing small, important items such as your wallet or keys, can TrackR devices help you remain a little more organized? Perhaps, but keep the following in mind before placing your order:

Limited Usefulness

First and foremost, depending on your needs, TrackR devices may not ultimately be very useful for you. This is because once you’re out of Bluetooth range, the TrackR app will only show you the last known location of the item you’re monitoring. As such, if the item was stolen and moved from its last known location, this information may not do you any good.

Speaking of Bluetooth range: When testing their devices, numerous customers claimed that it took the TrackR app several minutes to establish a Bluetooth connection with the dongle. This could mean that, even if you know the last general location of the item you’re looking for, it could take a long time for the app to connect to it, and to send a “beep” to help you find it. As such, going room-to-room around your house looking for lost wallet or keys may turn into a very time-consuming process.

Crowd GPS Only Works with a Crowd

Next, the key differentiator from the competition is TrackR’s Crowd GPS, which claims to alert you any time another user comes within 100 feet of your item, which could help you locate it once you’re out of Bluetooth range. However, this first requires an enormous number of TrackR users in order to be even slightly useful.

To address this concern, the company recently released 100,000 of its devices to the public, although only time will tell the actual number it takes to be useful, and whether or not this number is attainable in the first place.

Bottom line: Will You Find Your Lost Wallet?

Like most technology products, “breakthroughs” such as TrackR can often take generations to be dialed in and to work as well as they’re advertised. With this in mind, although the company appears to be constantly improving, TrackR devices may be ideal for tech-savvy early adopters, but the rest of us may want to wait until the technology is improved before handing over our hard-earned money.


Read 210 TrackR Customer Reviews and Complaints

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Average Customer Rating: 1.1
Rating Snapshot:
5 star: 2 4 star: 2 3 star: 1 2 star: 4 1 star:  201
Bottom Line: 3% would recommend it to a friend
Showing 1-11 of 210
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  • Never Shipped

    • By Tim Sanchez,
    • Houston, TX,
    • Jun 12, 2015
    • Verified Reviewer

    Ordered on March 29th. Was led to believe the devices would ship at the end of April. Order has never shipped and I have never received an update from the company on my order status.

    Requested a refund via their website; will just issue a chargeback on my credit card if they don't respond.

    I had high expectations for it, but from the reviews I've read from people that actually got their Bravos, the product is pretty bad.

    Just read one of their support questions about the device constantly chirping: one of their recommendations is to put two pieces of scotch tape inside the device: http://support.thetrackr.com/hc/en-us/articles/201543297-StickR-TrackR-Constantly-Chirping-Or-Ringing

    Bottom Line: No, I would not recommend this to a friend


  • You'll find your lost item before you'll get anything but your money stolen!

    • By Pete,
    • East coast,
    • Jan 5, 2015

    A scam all around. There is no product, no refund, no customer service, and no contact. This is a complete scam. But if you don't believe me, by all means fund the crime and buy one. Heck, buy 10 if you have that kind of cash to throw out. You'll never see your device or your money again.

    Bottom Line: No, I would not recommend this to a friend


  • Useless and annoying

    • By Sharon Young,
    • San Diego, CA,
    • Jul 12, 2015

    I bought ten StickR TrackR. Once or twice one worked but usually they didn't. Worse than that they started emitting a beep every few seconds and had to be disassembled to silence them. When reassembled, they started the beep again. I spent hours and hours trying to get them to work. They didn't.

    Bottom Line: No, I would not recommend this to a friend


  • Support non-existent, still waiting

    • By Tad Kirkendoll,
    • Dallas, TX,
    • Jul 13, 2015

    Support never answers questions. And the original 1/7/15 ship date given to my wife when she ordered before Thanksgiving has moved to February, now to March. I doubt I'll ever get it. 

    Bottom Line: No, I would not recommend this to a friend


  • Scammed. A lesson learned.

    • By Dave,
    • Canberra, Australia,
    • Jul 13, 2015

    I ordered three of these on December 4th and was told they would be mailed to me on January 7th. Nothing has turned up. My repeated requests for information were initially answered with an unhelpful form letter, but more recently with silence.

    It is interesting to read that some of the respondents actually received the product, although it sounds as if it doesn't live up to its description. I'm very careful and have never been scammed before.

    Rereading the description of the product, it now appears that it really was a bit too good to be true. You live and learn.

    Bottom Line: No, I would not recommend this to a friend


  • Where's is my order?

    • By Kong,
    • Milwaukee, WI,
    • Mar 27, 2015

    I ordered on October 14, 2014 and was promised to receive by January 16, 2015. I waited patiently and yet nothing came. I emailed them back by middle of January and didn't get a reply for a week. I was told that they pushed back the shipping to February. Now it's March 24, 2015 and yet nothing have come in. I waited long enough, I think it's time to file a complaint.

    Bottom Line: No, I would not recommend this to a friend


  • What a waste of time and money

    It can be a good product but I ordered four of them two months ago and as of 4/2/15, I sent an email to ask them how can I get my money back. They sent me an email with shipping confirmation but no tracking number and yes, I received only one unit even though I ordered four. The worst nightmare ever!

    Bottom Line: No, I would not recommend this to a friend


  • Beware, this is one big scam.

    • By Terry,
    • Jul 20, 2015

    I purchased the TrackR back in November 2014. It was promised to arrive before Christmas. The promise was broken however. Then I was promised that it would ship early January of 2015. Again, the promise was broken. Promised to ship in February and that didn't happen. I was promised that it was to ship in March, well you get the idea. Filed a claim with Amex. Got my money refunded.

    Bottom Line: No, I would not recommend this to a friend


  • Clearly a scam!

    • By Dan,
    • Wixom, MI,
    • Apr 11, 2015

    Everyone that has posted any negative comment on Facebook has either been blocked (myself) or deleted. Not the sign of good social business practices. I ordered three units, was charged, and they have no record of my transaction. All emails and phone messages go unanswered. All the signs of a Internet fraud.

    Bottom Line: No, I would not recommend this to a friend


  • Ripped Off

    • By Larry Kochis,
    • Scranton, PA,
    • Apr 12, 2015

    I also did not receive my order... Multiple communication attempts were ignored. Filed complaint with PayPal.

    Bottom Line: No, I would not recommend this to a friend


  • Not a good company

    • By Art Guertin,
    • Plymouth, MA,
    • Jul 20, 2015
    • Verified Reviewer

    I purchased 5 TrackR Bravo devices on October 6, 2014. Now I was told I would receive my devices in January of 2015. Well that came and went so the new date was February yet I didn't receive anything from them. Then I was told I was going to receive my units in March. Well that came and went again and not a peep from them. I emailed them and asked when would I get my devices. They sent me a link to see that they're still in development after using my money for seven months. I started asking for a refund that took me four emails which told me I was refunded yet there was nothing in my account. Don't buy from them.

    Bottom Line: No, I would not recommend this to a friend


Showing 1-11 of 210

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