About TuraPur Pitcher

By HighYa Research Team
Published on: Sep 18, 2016

The TuraPur Pitcher and Countertop water ionizing systems promise to deliver hydrogen-rich water with high levels of antioxidants. As a result, we’re told your water will taste and smell better, and may even help you experience increased energy, more radiant skin, and healthier joints.

In fact, TuraPur mentions in several places on their website that these systems can “revitalize your cells from the inside out” and provide you with a “fountain of youth”!

Once we step away from the sales pitch though, what can you realistically expect from drinking TuraPur water, whether from their Pitcher or Countertop system?

Will you find it worth the price? Sit back, grab an ice-cold glass of water, and we’ll discuss what we learned during our research.

How Does TuraPur Provide Healthier, Better Tasting Water?

TuraPur manufactures two different filtration systems; a Pitcher and a Countertop model:

TuraPur’s Pitcher

Made of BPA-free plastic, we’re told that TuraPur’s pitcher filters water over three different stages:

  1. A layer of NSF-certified activated carbon
  2. A layer of ion exchange resin that softens the water and gets rid of bad tastes and odors
  3. Here, the hydrogen is released while enriching the water using magnesium, infrared ceramics, and tourmaline

In addition to these benefits, TuraPur claims their Pitcher produces water around 9 pH (we’ll talk more about this shortly), that it fits in your refrigerator, and can be used on the go for trips and picnics. Other than putting the 3-stage filter in place, there is no assembly or installation required.

TuraPur’s Countertop Model

At about 3.5” wide and 11.5” tall, TuraPur’s Countertop water system is about the size of a half-gallon jug of milk and is designed to sit right next to your sink.

Although it’s not quite as easy to setup as their pitcher, we’re told you can install the Countertop model in minutes, without the assistance of a plumber. All you need to do is attach the nozzle to your sink faucet (it comes with 2 adapters, so you’re sure to get the right fit). For a more in-depth look at the process, be sure to read through TuraPur’s installation instructions.

From there, the company tells us you simply need to turn on your sink and the 3-stage filter will get right to work:

  • A 1” layer of KDF process media, which the company claims is “backed by 15 patents and an NSF International certification”
  • A layer of Nuchar® AquaGuard® 325, a form of granular activated carbon that’s claimed to be 8-10X more absorbent than regular activated carbon
  • Finally, similar to the Pitcher, the Countertop’s filter will free the hydrogen in the water using magnesium, infrared ceramics, and tourmaline

According to TuraPur, each Countertop filter is good for about 500 gallons, or about six months of use for an average family.

While activated carbon water filters have been used for years to help improve the taste and odor of tap water, what does the science have to say about TuraPur’s specific health claims? Let’s take a detailed look.

What Is Alkaline & Hydrogen Water?

pH: Alkaline & Acidic

Without going into unnecessary detail here, you’ve probably heard of pH before, which is defined as “a measurement of the hydrogen ion concentration of a solution.” In layman’s terms, pH is a number that references the acidity of something—the lower the number, the greater the acidity (such as battery acid), while higher numbers mean that a solution is alkaline (household ammonia, for example).

In nature, water is made alkaline by passing over rocks and picking up minerals. In the instance of TuraPur’s Pitcher, it seems they’re looking to accomplish much of the same in the comfort of your home using specialized filters.

While it’s obvious that water with a very high acidity could be harmful to your health, does this mean that alkaline water can do the opposite and provide a health boost?

Is There Any Benefit to Drinking Alkaline Water?

Here’s how Healthline puts it:

“Alkaline water is a somewhat controversial topic. Many health professionals argue against its use, saying there isn’t enough research to support the many health claims made by users and sellers. According to Mayo Clinic, regular water is best for most people as there is no scientific evidence that fully verifies the claims made by alkaline water proponents.”

However, the article goes on to mention that there are some studies showing alkaline water may be able to provide benefits in specific circumstances, such as reducing acid reflux. In some studies, it’s also been shown to provide benefits related to high blood pressure, high cholesterol, and diabetes.

Does hydrogen water have more clinical evidence to support TuraPur’s claims?

Is Hydrogen Water Proven to Provide Health Benefits?

Compared to alkaline water, hydrogen water seems to have a meaningfully greater number of clinical studies behind it—although they might not necessarily support TuraPur’s claims. What do we mean?

Back in 2007, Nature published a study that found rats who inhaled hydrogen gas reduced oxidative stress in their brains by a marked amount. While this referenced inhaled (versus oral) hydrogen, it seems to have set off a chain reaction, leading to dozens more studies in its wake.

To see what we mean, you can quickly hop over to the National Institutes of Health’s PubMed and browse through nearly 50 different studies specifically looking at the potential benefits of drinking hydrogen infused water (here is one quick example).

Like the original Nature study though, you’ll find that many were conducted on mice and were focused on very specific issues (e.g. metabolic syndrome, muscle degeneration, detrusor overactivity, etc.).

This means 1) these benefits may not necessarily transfer to humans and 2) there seems to be limited clinical evidence that hydrogen (or alkaline) water can help you look younger, increase your energy, improve joint condition, or many of the other claims made by TuraPur’s manufacturer.

Before moving on, let’s talk about one more thing: antioxidants.

Will Antioxidants Provide Any of These Benefits?

The term antioxidants describes a class of substances that inhibit oxidation. What’s this mean?

In a nutshell, when oxidation occurs, molecules called free radicals are released, which may be a contributing factor toward serious conditions like narrowed blood vessels, cancer, and more. So, by inhibiting these free radicals, antioxidants are thought to benefit our health.

The issue is that medical science still doesn’t have a clear understanding of which antioxidants are best for you, whether or not they actually provide any benefits, and if they do, which amounts are needed to provide the desired effect. How does this relate to TuraPur’s filtration systems?

While we didn’t test either the Pitcher or Countertop models, even if they really do create antioxidant-rich water, it seems the overall body of clinical evidence is limited that this will translate into any real-world benefits.

How Much Does the TuraPur Pitcher Cost?

TuraPur’s systems are priced as follows:

  • Pitcher: $69.95 plus $4.95 S&H
  • Pitcher Replacement Filter (add $4.95 S&H):
    • 1 Filter: $17.95
    • 3 Filters: $49.95
    • 6 Filters: $97.95
  • Countertop: $199 for one; $379 for two
  • Countertop Replacement Filter: $129 plus $7.95 S&H (note: These can be purchased for the reduced price of $99 when purchasing the Countertop system)

TuraPur’s Pitcher and Countertop models come with a 3-year warranty for free replacement of defective parts. Outside of this, however, no refunds are available.

In order to process a warranty claim, you’ll need to contact customer service at (866)-706-5304 or customerservice@lfb.org.

Given the price and available clinical evidence for TuraPur’s systems, are customers expressing satisfaction with their purchases?

Are TuraPur’s Customers Leaving Positive Reviews? Are There Other Options?

We didn’t encounter any direct online customer feedback for TuraPur’s Pitcher or Countertop systems at the time of our research. However, based on the scientific claims made by the company, Chem1.com didn’t exactly mince words in their summarization of the evidence:

“… part of [TuraPur’s Pitcher] is made of metallic magnesium, which, they tell us, reacts with water to release hydrogen gas, of which a minute quantity dissolves in water: Mg + 2 H2O → Mg(OH)2 + H2. What they don't tell you, as any chemist could, is that this reaction only takes place when the H2O is in the form of steam; Mg does not react with water at room temperature. Another example of exploiting the scientifically ignorant.”

Despite Chem1.com’s strong-handed wording, as well as the general lack of clinical evidence we outlined above, this hasn’t stopped several different manufacturers from producing their own alkaline-inducing, hydrogen-freeing water pitchers.

Some of the more popular models include Pitcher of Life, Anself, and even one specifically named “The Alkaline Water Pitcher.”

Outside of these, you can purchase whole bottles of pre-alkalined and hydrogenated water online (and even some big box retailers, like Walmart), as well as sticks and tablets that promise to accomplish much of the same.

From a company perspective, TuraPur’s systems are manufactured by Laissez Faire’s Living Well, LLC, who also manufactures a line of nutritional supplements intended to support brain health, joint health, and more.

The company is headed by Nate Rifkin, who specialized in direct response marketing and spent years as a copywriter before launching into the world of nutritional supplements and water filters.

According to one of Nate’s long-form landing pages, he got into the industry after meeting a man who was 50, but who looked no older than 30. Nate claims the man revealed his “fountain of youth,” which ended up being some kind of briefcase-sized electrolysis machine that produced hydrogen-rich water.

Nate sampled the water and was so convinced by its beneficial properties that he paid the man $4,000 for it, which he then used to create a less expensive machine that could accomplish much of the same. The result is the TuraPur Pitcher.

Alright, we’ve talked a lot about the TuraPur Pitcher and Countertop systems, so let’s bring everything together to help you make a more informed purchase.

Is a TuraPur Pitcher (or Countertop) System Right for You?

Ask any doctor or health specialist, and they’re sure to tell you about all the potential health benefits related to drinking plenty of water, including calorie control, energized muscles, healthier-looking skin, improved kidney function, and more.

On top of this, drinking alkaline water may help reduce symptoms related to acid reflux.

On the other hand, based on the available clinical evidence and professional feedback (on NIH’s PubMed, as well as on other third-party online resources), it seems up in the air as to whether or not hydrogen-infused water will provide any real-world benefits.

The good news is that activated carbon filters (such as the ones used in TuraPur’s Pitcher) can certainly help your water taste and smell much better—just keep in mind that you can find hundreds of different activated charcoal pitchers online, as well as at nearby retailers.

Often times, you’ll find that these options (as well as their replacement filters) are priced meaningfully lower than TuraPur’s Pitcher.

Given this, is it worth spending the extra money on TuraPur’s systems? Ultimately, this is a question only you can answer once you’ve carefully weighed the evidence, as well as some of the pros and cons outlined here.

Just remember that if you decide to roll the dice, no refunds are available if you’re dissatisfied.

Read 61 TuraPur Pitcher Customer Reviews and Complaints

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Average Customer Rating: 2.6
Rating Snapshot:
5 star: 15 4 star: 6 3 star: 7 2 star: 6 1 star:  27
Bottom Line: 39% would recommend it to a friend
Showing 1-11 of 61
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  • 2 out 3 people found this review helpful

    Used the PH Test papers on the water

    • By Magdalen V.,
    • California,
    • Dec 19, 2019
    • Verified Reviewer

    I just received my pitcher and I could taste the difference. I wanted to put the water to the test by using PH Test papers for alkaline support.

    The PH was over 7.0 to 7.5 which is what I was hoping for. For the next two months, I will be excited to report any difference and look forward to seeing the results. The more alkaline our bodies have the healthier we are.

    So stay tuned my friends.

    Bottom Line: Yes, I would recommend this to a friend

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  • 8 out 9 people found this review helpful

    Thought it made water taste better but after 5 months not so sure

    • By Jesse M.,
    • Arkansas,
    • Nov 13, 2019
    • Verified Reviewer

    I've been using the TuraPur Pitcher for almost 6 months. Initially I thought my water tasted better than the water filtered through my refrigerator and have been using it almost exclusively but lately I tried a test by drinking water from the pitcher and comparing it with the taste of water coming from my refrigerator and I really can't tell the difference. I will discontinue with the pitcher once my filters are all gone.

    Bottom Line: No, I would not recommend this to a friend

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  • 15 out 16 people found this review helpful

    No benefits noticed

    • By Ronald E.,
    • Florida,
    • Oct 17, 2019
    • Verified Reviewer

    I have been using the TuraPur Pitcher for several months. I have noticed no changes in my body. I do like the configuration of the pitcher as it has a large capacity and is square in shape. It is efficient in the manner it uses space in my refrigerator. I would not recommend the filters to anyone as I see no benefit and they are not inexpensive.

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 15 people found this review helpful

    Bad pitcher design

    • By Julie W.,
    • Illinois,
    • Oct 14, 2019
    • Verified Reviewer

    I haven't been drinking the filtered water for long. It's the square design of the pitcher that I have the biggest problem with. I called into their customer service and was SURPRISED to find out I was the 1st to report on this. When I pour from the pitcher the flat side lets the water run up to the spout, forcing the water to pulse and spurt. It's the worst design I have ever seen. If anyone else sees this call customer support. It's not the filtered water I'm reviewing.

    Bottom Line: No, I would not recommend this to a friend

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  • 17 out 18 people found this review helpful

    Not sure it works

    • By Paula M.,
    • California,
    • Oct 1, 2019
    • Verified Reviewer

    I've used the pitcher exclusively for my drinking water because I don't like the taste of my tap water. At first, the TuraPur seemed to taste better, but now the chlorine taste is back. Further, I don't feel "energized" as the ad claimed the water would make me feel.

    Bottom Line: No, I would not recommend this to a friend

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  • 31 out 33 people found this review helpful


    • By Owen L.,
    • California,
    • Sep 25, 2019
    • Verified Reviewer

    This pitcher is a piece of junk. I didn't buy it to produce alkaline water because I can do that with baking soda or a lemon or both naturally. I certainly don't need a pitcher to create alkaline water for me. On the other hand, I did purchase this pitcher to create hydrogen water and it's not producing any hydrogen water to date. I have processed 6 gallons of water through this device and no additional hydrogen has been added to the water. I was promised complete specifications on this pitcher from the TuraPur company representative and I have never received any information. It is my opinion that this pitcher is a scam!

    Bottom Line: No, I would not recommend this to a friend

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  • 35 out 37 people found this review helpful

    I do not like it.

    • By Kathleen W.,
    • New York,
    • Aug 12, 2019
    • Verified Reviewer

    I have had this system for a while now, 6-8 months. I liked it at first but I have discovered its faults now. The pitcher is hard to handle because of its square shape. The top does not stay on while pouring, you have to use 2 hands. The filters are not made well, water is allowed to pass under the lip that the filter sits on, avoiding it not to pass through the filter. I will no longer be using this system.

    Bottom Line: No, I would not recommend this to a friend

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  • 19 out 24 people found this review helpful

    Reasonably good durable product when McGivered

    • By George P.,
    • Virginia,
    • Jul 8, 2019
    • Verified Reviewer

    My Arlington, Virginia water is definitively chlorinated and sometimes metallic tasting. Most times to increase life of an expensive filter I prefilter water with the B pitcher and then use the T pitcher - really extends the expensive filter life. Water tastes a tad better than just the B filter. Definitively both filters help remove chlorine - my T filters quart filled about once a day last about 6 months - not bad.

    $15/ (180 days x (1/4) gal/day) 33 cents a gallon or so. Can't really say much about more energy - other than drink more water - don't get dehydrated - you will have more energy.

    Bottom Line: Yes, I would recommend this to a friend

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  • 25 out 26 people found this review helpful

    Pretty good

    • By Dr. Tom C.,
    • New Hampshire,
    • Jun 13, 2019
    • Verified Reviewer

    I cannot validate the scientific aspect of the pitchers claim.

    However, since I have been using the filters (about 3 years), the taste of our water has been outstanding.

    The iron in our water is so bad, that at times, the water color is pink/brown from the iron sediments. I started using the filter, and without any comment on my part, I have been refilling a 4-liter jug in the refrigerator twice a day (family of 5).

    The only reason for 4 stars versus 5 stars is the price. It is a bit high, but the filters last 3-4 weeks when the water is bad and a couple of weeks longer when it runs clearer.

    Bottom Line: Yes, I would recommend this to a friend

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  • 37 out 42 people found this review helpful


    • By Bobbi L.,
    • Canton, GA,
    • Jun 6, 2019
    • Verified Reviewer

    Count me in with the other silly people that bought into this system. It does nothing special, just like any water filter you can buy at Walmart. Wish vendors would quit taking hard earned money from those of us that wish to get healthier. Always about MONEY, not ethics.

    Bottom Line: No, I would not recommend this to a friend

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  • 39 out 40 people found this review helpful


    • By Jo M.,
    • Cincinnati, OH,
    • May 20, 2019
    • Verified Reviewer

    Our family had been using this pitcher about 6 months before we had decided to have our water tested to see if we should purchase a whole house filtration system. My research had been telling me we needed to purchase one. While the water guy was there, he tested the pitcher for us to see if it actually turned the water to alkaline. (The filter that was in there at the time was ending it's recommended 2-month life span.) He performed the test and I saw "WITH MY OWN EYES" that the water was indeed alkaline, even at the end of its life span. NO ONE CAN TELL ME THESE FILTERS DON'T WORK. I've bought one for my kids to make sure they are drinking good clean water at their homes.

    Bottom Line: Yes, I would recommend this to a friend

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