About TuraPur Pitcher

The TuraPur Pitcher and Countertop water ionizing systems promise to deliver hydrogen-rich water with high levels of antioxidants. As a result, we’re told your water will taste and smell better, and may even help you experience increased energy, more radiant skin, and healthier joints.

In fact, TuraPur mentions in several places on their website that these systems can “revitalize your cells from the inside out” and provide you with a “fountain of youth”!

Once we step away from the sales pitch though, what can you realistically expect from drinking TuraPur water, whether from their Pitcher or Countertop system? Will you find it worth the price? Sit back, grab an ice-cold glass of water, and we’ll discuss what we learned during our research.

How Does TuraPur Provide Healthier, Better Tasting Water?

TuraPur manufactures two different filtration systems; a Pitcher and a Countertop model:

TuraPur’s Pitcher

Made of BPA-free plastic, we’re told that TuraPur’s pitcher filters water over three different stages:

  1. A layer of NSF-certified activated carbon
  2. A layer of ion exchange resin that softens the water and gets rid of bad tastes and odors
  3. Here, the hydrogen is released while enriching the water using magnesium, infrared ceramics, and tourmaline

In addition to these benefits, TuraPur claims their Pitcher produces water around 9 pH (we’ll talk more about this shortly), that it fits in your refrigerator, and can be used on the go for trips and picnics. Other than putting the 3-stage filter in place, there is no assembly or installation required.

TuraPur’s Countertop Model

At about 3.5” wide and 11.5” tall, TuraPur’s Countertop water system is about the size of a half-gallon jug of milk and is designed to sit right next to your sink.

Although it’s not quite as easy to setup as their pitcher, we’re told you can install the Countertop model in minutes, without the assistance of a plumber. All you need to do is attach the nozzle to your sink faucet (it comes with 2 adapters, so you’re sure to get the right fit). For a more in-depth look at the process, be sure to read through TuraPur’s installation instructions.

From there, the company tells us you simply need to turn on your sink and the 3-stage filter will get right to work:

  • A 1” layer of KDF process media, which the company claims is “backed by 15 patents and an NSF International certification”
  • A layer of Nuchar® AquaGuard® 325, a form of granular activated carbon that’s claimed to be 8-10X more absorbent than regular activated carbon
  • Finally, similar to the Pitcher, the Countertop’s filter will free the hydrogen in the water using magnesium, infrared ceramics, and tourmaline

According to TuraPur, each Countertop filter is good for about 500 gallons, or about six months of use for an average family.

While activated carbon water filters have been used for years to help improve the taste and odor of tap water, what does the science have to say about TuraPur’s specific health claims? Let’s take a detailed look.

What Is Alkaline & Hydrogen Water? Is There Any Science Behind Them?

pH: Alkaline & Acidic

Without going into unnecessary detail here, you’ve probably heard of pH before, which is defined as “a measurement of the hydrogen ion concentration of a solution.” In layman’s terms, pH is a number that references the acidity of something—the lower the number, the greater the acidity (such as battery acid), while higher numbers mean that a solution is alkaline (household ammonia, for example).

In nature, water is made alkaline by passing over rocks and picking up minerals. In the instance of TuraPur’s Pitcher, it seems they’re looking to accomplish much of the same in the comfort of your home using specialized filters.

While it’s obvious that water with a very high acidity could be harmful to your health, does this mean that alkaline water can do the opposite and provide a health boost?

Is There Any Benefit to Drinking Alkaline Water?

Here’s how Healthline puts it:

“Alkaline water is a somewhat controversial topic. Many health professionals argue against its use, saying there isn’t enough research to support the many health claims made by users and sellers. According to Mayo Clinic, regular water is best for most people as there is no scientific evidence that fully verifies the claims made by alkaline water proponents.”

However, the article goes on to mention that there are some studies showing alkaline water may be able to provide benefits in specific circumstances, such as reducing acid reflux. In some studies, it’s also been shown to provide benefits related to high blood pressure, high cholesterol, and diabetes.

Does hydrogen water have more clinical evidence to support TuraPur’s claims?

What About Hydrogen Water? Is It Proven to Provide Health Benefits?

Compared to alkaline water, hydrogen water seems to have a meaningfully greater number of clinical studies behind it—although they might not necessarily support TuraPur’s claims. What do we mean?

Back in 2007, Nature published a study that found rats who inhaled hydrogen gas reduced oxidative stress in their brains by a marked amount. While this referenced inhaled (versus oral) hydrogen, it seems to have set off a chain reaction, leading to dozens more studies in its wake.

To see what we mean, you can quickly hop over to the National Institutes of Health’s PubMed and browse through nearly 50 different studies specifically looking at the potential benefits of drinking hydrogen infused water (here is one quick example). Like the original Nature study though, you’ll find that many were conducted on mice and were focused on very specific issues (e.g. metabolic syndrome, muscle degeneration, detrusor overactivity, etc.).

This means 1) these benefits may not necessarily transfer to humans and 2) there seems to be limited clinical evidence that hydrogen (or alkaline) water can help you look younger, increase your energy, improve joint condition, or many of the other claims made by TuraPur’s manufacturer.

Before moving on, let’s talk about one more thing: antioxidants.

Will Antioxidants Provide Any of These Benefits?

The term antioxidants describes a class of substances that inhibit oxidation. What’s this mean?

In a nutshell, when oxidation occurs, molecules called free radicals are released, which may be a contributing factor toward serious conditions like narrowed blood vessels, cancer, and more. So, by inhibiting these free radical, antioxidants are thought to benefit our health.

Now Read: Should You Be Afraid of Chemicals in Your Food? (And Who’s Profiting From Your Fear)

The issue is that medical science still doesn’t have a clear understanding of which antioxidants are best for you, whether or not they actually provide any benefits, and if they do, which amounts are needed to provide the desired effect. How does this relate to TuraPur’s filtration systems?

While we didn’t test either the Pitcher or Countertop models, even if they really do create antioxidant-rich water, it seems the overall body of clinical evidence is limited that this will translate into any real-world benefits.

How Much Does the TuraPur Pitcher Cost?

TuraPur’s systems are priced as follows:

  • Pitcher: $69.95 plus $4.95 S&H
  • Pitcher Replacement Filter (add $4.95 S&H):
    • 1 Filter: $17.95
    • 3 Filters: $49.95
    • 6 Filters: $97.95
  • Countertop: $199 for one; $379 for two
  • Countertop Replacement Filter: $129 plus $7.95 S&H (note: These can be purchased for the reduced price of $99 when purchasing the Countertop system)

TuraPur’s Pitcher and Countertop models come with a 3-year warranty for free replacement of defective parts. Outside of this, however, no refunds are available.

In order to process a warranty claim, you’ll need to contact customer service at (866)-706-5304 or customerservice@lfb.org.

Given the price and available clinical evidence for TuraPur’s systems, are customers expressing satisfaction with their purchases?

Are TuraPur’s Customers Leaving Positive Reviews? Are There Other Options?

We didn’t encounter any direct online customer feedback for TuraPur’s Pitcher or Countertop systems at the time of our research. However, based on the scientific claims made by the company, Chem1.com didn’t exactly mince words in their summarization of the evidence:

“… part of [TuraPur’s Pitcher] is made of metallic magnesium, which, they tell us, reacts with water to release hydrogen gas, of which a minute quantity dissolves in water: Mg + 2 H2O → Mg(OH)2 + H2. What they don't tell you, as any chemist could, is that this reaction only takes place when the H2O is in the form of steam; Mg does not react with water at room temperature. Another example of exploiting the scientifically ignorant.”

Despite Chem1.com’s strong-handed wording, as well as the general lack of clinical evidence we outlined above, this hasn’t stopped several different manufacturers from producing their own alkaline-inducing, hydrogen-freeing water pitchers. Some of the more popular models include Pitcher of Life, Anself, and even one specifically named “The Alkaline Water Pitcher.”

Outside of these, you can purchase whole bottles of pre-alkalined and hydrogenated water online (and even some big box retailers, like Walmart), as well as sticks and tablets that promise to accomplish much of the same.

From a company perspective, TuraPur’s systems are manufactured by Laissez Faire’s Living Well, LLC, who also manufactures a line of nutritional supplements intended to support brain health, joint health, and more. The company is headed by Nate Rifkin, who specialized in direct response marketing and spent years as a copywriter before launching into the world of nutritional supplements and water filters.

According to one of Nate’s long-form landing pages, he got into the industry after meeting a man who was 50, but who looked no older than 30. Nate claims the man revealed his “fountain of youth,” which ended up being some kind of briefcase-sized electrolysis machine that produced hydrogen-rich water.

Nate sampled the water and was so convinced by its beneficial properties that he paid the man $4,000 for it, which he then used to create a less expensive machine that could accomplish much of the same. The result is the TuraPur Pitcher.

Alright, we’ve talked a lot about the TuraPur Pitcher and Countertop systems, so let’s bring everything together to help you make a more informed purchase.

Is a TuraPur Pitcher (or Countertop) System Right For You?

Ask any doctor or health specialist, and they’re sure to tell you about all the potential health benefits related to drinking plenty of water, including calorie control, energized muscles, healthier-looking skin, improved kidney function, and more. On top of this, drinking alkaline water may help reduce symptoms related to acid reflux.

On the other hand, based on the available clinical evidence and professional feedback (on NIH’s PubMed, as well as on other third-party online resources), it seems up in the air as to whether or not hydrogen-infused water will provide any real world benefits.

The good news is that activated carbon filters (such as the ones used in TuraPur’s Pitcher) can certainly help your water taste and smell much better—just keep in mind that you can find hundreds of different activated charcoal pitchers online, as well as at nearby retailers. Often times, you’ll find that these options (as well as their replacement filters) are priced meaningfully lower than TuraPur’s Pitcher.

Given this, is it worth spending the extra money on TuraPur’s systems? Ultimately, this is a question only you can answer once you’ve carefully weighed the evidence, as well as some of the pros and cons outlined here. Just remember that if you decide to roll the dice, no refunds are available if you’re dissatisfied.

If you do purchase the TuraPur Pitcher or Countertop system, be sure to tell the world about your experience and write a review below!

Sign Up for HighYa Newsletter

Sign up for HighYa newsletter and get our best content delivered in your inbox as well as 3 free eBooks to help you save money and shop smarter. Enter your email below to get started!

33 Consumer Reviews for TuraPur Pitcher

Average Consumer Rating: 2.8
Rating Snapshot:
5 star: 11 4 star: 2 3 star: 4 2 star: 2 1 star:  14
Bottom Line: 45% would recommend it to a friend
Showing 1-11 of 33
Sort reviews by:

  • 7 out 8 people found this review helpful

    Pitcher is awful

    • Arizona,
    • May 23, 2018
    • Verified Reviewer

    So I fell for it. I got the pitcher and felt nothing different. It’s water. The pitcher needs improving. Chug then dump. I frankly lost patience with even trying to get to the point where maybe I might feel a benefit. They’re tough on that 30 days. Not 31. Skip this one. I’m out 50 bucks.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 10 out 14 people found this review helpful

    Never received pitcher or filters

    I placed an order for the pitcher and six extra filters in January. I have never received the order, so I am requesting a refund. I am unable to comment on any supposed health benefits since I was never given the opportunity to try the product. I do not want another order shipped to my address.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 9 out 11 people found this review helpful

    No noticeable benefits yet

    I have used the pitcher for three months now and have not noticed any benefits to me. Maybe the benefits come over time. I have saved money, however, on bottled water costs. I use tap water, and it comes out of the pitcher smelling and tasting good. I still buy bottled water because my family insists on it. For me, more and more I'm drinking water from the pitcher.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 14 out 15 people found this review helpful

    Can't get replacement filters

    I have had this filter for about a year now and use it all the time. I haven't really noticed any of the promised results, but it is all subjective, I guess. I'm not dead yet, so that's good.

    My first impression when I got the filter was it looked like something from the 99 cent store. It is hard to pour from, and it comes out slowly.

    Now for the bad part. I was sent an offer from TuraPur offering a deal on replacement filters, three for $75. When I finished filling out the order form, a message came up saying that they could not ship to California. What? They had no trouble sending the product!

    Now I have a useless unit with no filters. I hope this filter lasts forever.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 17 out 18 people found this review helpful

    Mixed blessing

    • New York,
    • Apr 7, 2018
    • Verified Reviewer

    The pitcher has to be the worst-designed pitcher in the history of man. It's square, but not quite, so you can't put the liner, or the cover, in any direction. In fact, it's very easy to get it stuck. Second, there is no place for air intake while you're pouring, so that it comes out in a trickle.

    The water tastes good. This is a plus. But I had been under the misperception that it would remove fluoride. It does not.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 23 out 23 people found this review helpful

    Totally unsatisfactory

    We purchased a water pitcher filter and after two weeks found it to be awkward and unsatisfactory. We decided to return it and the extra filters, only to find they have a thirty-day return policy. This is not mentioned in any of the literature, invoice, or in the infomercial. What a surprise. And they refused to let us return it and receive a full refund, even on the unopened filters! I would not recommend this product to anyone. The customer satisfaction guarantee is not existent. Don't fall for this one.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 16 out 16 people found this review helpful

    The verdict is still out

    • Metairie, LA,
    • Mar 21, 2018
    • Verified Reviewer

    In my pursuit to improve my overall health and wellness, especially as I head towards my 60s, I was intrigued by what the TuraPur Pitcher had to offer.

    I've been using it for about a month now, and I have noticed some marked improvements in my energy levels, and I really enjoy the taste. With an external meter, I verified the pH, and it was 9, so that claim is correct. However, what still concerns me is the amount of total dissolved solids (TDS) that are still in the water after filtration. With a calibrated ultrameter, my TDS readings were in the 260s, which was just a tad lower than my tap water. Something I'm considering doing is maybe purchasing a distiller system, and distilling my water first before pouring it into the TuraPur Pitcher. We'll see.

    I will say this though, despite the high TDS readings, I do feel the benefits, and knowing that I'm not exposing myself to any bpa's does give me a greater deal of comfort.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 22 out 24 people found this review helpful

    Don't waste your money

    • Snohomish, WA,
    • Mar 18, 2018
    • Verified Reviewer

    After all the hype and reviews, I purchased the TuraPur in hopes to get better drinking water. Besides the fact that the pitcher is small and doesn't hold much water, I have a meter that reads all the levels of contaminants within a liquid, and the water tested higher than my tap water (which is extremely bad)! I then proceeded to taste this water, and actually had to spit it back out because it tasted so horrific!

    DO NOT waste your money purchasing this product as it does not work at all!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 24 out 24 people found this review helpful

    I hate being lied to

    • Raleigh, NC,
    • Mar 13, 2018
    • Verified Reviewer

    This is another gimmick that is 99% hype. I should have been more careful before buying it. Laissez Faire and Agroa have a habit, a bad habit if you ever get on their "list." They load my email box with all their hype, from 10,000% profit come-ons to health miracles. And the worst is the long, and I mean LONG content that no one could ever actually read through without losing your mind. I mean mind-numbing, scrolling page after page for half an hour. That's the only excuse I can tell myself of why I fell for this crap, because I scrolled to the end and in a weak moment, hit the BUY button. Now I have it, and I learn what I should have taken the time to research and read before hitting SEND. Yes, it is a filter. That's about it. Health benefits? No, it hasn't done any of those things, I already use filtered water, have for years. This is no quantum leap forward. Just overpriced Walmart item, hyped to ten times the profits. TuraPur, I can thee LIAR.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (1)
    View all 1 commentsHide comments
    • Apr 4, 2018

      Donna MacCrossan

      Before I purchased this, I received emails from Laissez Faire and Agora too, and I agree, their emails are way too long. I use to use the Aquasana Counter Top Filter. After watching the video about TuraPur mentioning filtered water, I decided to purchase it in October 2017. A big mistake because this has done nothing for me, and instead of hydrating me, I have become more dehydrated. Until I can get the money to buy another filter system from Aquasana, I started buying bottled water again.

      I stopped drinking this TuraPur filtered water to see if I start to feel better. I still have two filters left from my recent 6-month purchase. I am planning on canceling my auto-ship with them and I hate being "lied" too also. I would like to know what source the filtered water was from that was tested in that video.

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 34 out 34 people found this review helpful

    Not at all what the company claims!

    I Ordered the TuraPur water pitcher over a year ago with an additional six filters. I don’t remember the exact cost for the additional filters, but they were not cheap. I was never told that I was enrolled in an auto-ship program for additional filters, why would I? I purchased more than enough to last me much longer than a year.

    Yesterday I received in the mail a box from a sender I did not recognize as anyone I had ordered anything from. I opened the box and found two boxes containing three filters each. The invoice inside had my information, but no order date. It did have an order number and a contact phone number, which I called and the automated system gave me a choice to connect to returns, but then was given an automated message to go to a website for more information.

    I hung up and refilled and selected the choice for customer service. The same automated message to go to their website. I called a third time and selected to place an order. This time I was connected to a real person and told them how upset I was having been sent the filters without some kind of prior notice allowing me to decline, and explaining that I was never told I would ever be automatically sent additional filters, and if they bothered to check my original order, they would have seen that I did not need additional filters at this time. I still have a box of three filters in my cupboard, and each filter lasts two to three months. The six filters I bought at the time I bought my TuraPur water pitcher were in addition to the filters that came with it. I was told I was charged $80 for the six filters I was sent. This is much less than what I paid for the six filters when I bought them with my original purchase. Very strange! Considerably less.

    I wish I had kept my original purchase invoice. I was told that I could return the filters using the return label on the back of the invoice. I asked if it was postage paid and was told no.

    I told them that I was not happy with the TuraPur water pitcher, I had not noticed anything, especially nothing of the claims that they say it does. I especially don’t like that it forms a film on the sides of the picture and on the bottom before it’s time to change the filter, and I’m drinking the water in this film! This has happened twice, and I’ve had to scrub the inside of the picture and rinse with a vinegar and water solution.

    I returned the filters today, and it cost me $20.01! I was furious! When I am done using the extra filters I have, I am done with this TuraPur picture! Please don’t be fooled and buy this product!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 34 out 44 people found this review helpful

    The Fountain of Youth?

    I was skeptical when we started using the TuraPur pitcher one week ago. Now, I searched out this venue to say thank you, Nate Rifkin, for sharing this with me and my family. I watched Nate's very informative video to learn more about this fabulous water!

    I agree absolutely with all the other 5-star reviews! Especially Joseph P.! (P.S. To the girl who only gave a one-star review because the water doesn't taste as good when it's warm. I make ice cubes out of the TuraPur water, then in the morning, fill an insulated travel mug with TuraPur ice and TuraPur water, and it'll stay cold all day. Yum!)

    After the fourth day, we felt so energized! I started using the water not only for drinking, but cooking (making coffee and tea and in meal prep), and taking care of other living things that need fresh, clean water, i.e., my dog, my plants, etc.

    Everything and everyone loves it! They are all having positive responses to the TuraPur water.

    Maybe all the people who yell scam are just trying to sell a different product?

    Or maybe they just never tried this. Maybe they don't know that it really does produce water to which living things respond positively. More focused. More energized. Healthier.

    Did I tell you that my dog jumps up on the bed now!?

    I don't have the joint pain I had in my hands and knees from my arthritis. It may be just a coincidence, but I haven't had a migraine for three days, and that is crazy for me! I have suffered getting migraine headaches for 22 years, and until recently I was getting migraines daily.

    Believe me or not, it doesn't matter to me. We are just regular consumers like you. But drinking this water has been amazing!

    My husband and I both have more energy and focus.

    I could go on and on...

    I read all the scam reviews about Nate Rifkin and TuraPur, and we decided to try it anyway. Best decision we ever made!

    It's working. It tastes wonderful. Everybody loves it!

    My plants are flourishing! They usually only look near this good in summer when they get a lot of sunlight. They are growing...wow! They love the water!

    Did I say my 9-year-old dog started jumping on the bed again? She hasn't done that for about six years. We've tried all kinds of medications and vitamin supplements, but nothing has worked until this week. And we weren't even trying. Her water is the only change in her routine. Could it be the TuraPur water difference?

    It really is the fountain of youth! I know it has only been a week, but I can already say that I feel like I have stumbled upon The Fountain of Youth. I am 63, but I feel like I did when I was 53. I can only keep drinking in anticipation of more benefits! And more years repaired. This is awesome!

    Sorry this is so long.

    Thanks again, Nate!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (2)
    View all 2 commentsHide comments
    • May 23, 2018

      Guy C.

      Clearly, Nate Rifkin organized this plainly fictitious review.

    • May 29, 2018

      Petr A.

      Only lies!

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


Showing 1-11 of 33

Write a Review for TuraPur Pitcher!

Share your experience to help others shop smarter & discover great products.

Write a Review