I've had my SmartSilk Pillow for a couple of years now and it is everything they claimed. They are great in the washer and dryer and lose none of their shape or wear on the pillow. This pillow is great and keeps its shape and stays cool for sleeping. I take this pillow with me for staying in hotels when you never know what kind of pillow you will get. I've even bought a travel size one for packing in my bag when flying somewhere. Most pillows they recommend changing out at least every 2 years - I haven no doubt that this will last way closer to the 10-year mark or exceed that.
Bottom Line: Yes, I would recommend this to a friend