I wish I researched more about this product and read these reviews.
I originally thought that I would only be charged for shipping (which was $3.95) and that would be it. However, I have just canceled my account by calling customer service (quite rude representatives by the way). Instead of having to pay the $29.95 to keep my product, I "only" needed to pay $14.95 (since I only had the pen).
Honestly, I've found better products on Amazon for LESS than $14.95. I was solely disappointed when my whitening pen arrived the other day. I asked for an email confirmation, but haven't received one. I'll be calling them again to ensure I won't be charged further.
Terrible experience, never again.
Bottom Line: No, I would not recommend this to a friend
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