It was worth the money if for no other reason than it detailed my hair gently. I paid less than any other brush that detangles your hair. It removes the smoke smell from my hair. As for softness, my hair is already soft, there are no chemicals other than what is in shampoo and cream rinse.
I have a baby chihuahua that likes to get outside with the big dogs. I tried it on her it removed the smell.
Bottom Line: Yes, I would recommend this to a friend