I bought my BambooMagic Pillow about a week ago at Giant Tiger for $12.00. I had a neck problem with stiffness and soreness but after one night using the pillow, haven't had a problem since.
The smell was gone after a few hours. I think the pillowcase helped with that.
I must admit it felt lumpy and too firm, but it does conform to head after 5 minutes of lying on it. It almost flattens with pressure of head, but I think that's where the support of the neck comes in.
Bottom Line: Yes, I would recommend this to a friend