About Wen Hair Care

By HighYa Research Team
Published on: Jan 19, 2014

WEN is a line of five-in-one “cleansing conditioners” created by Los Angeles-based stylist Chaz Dean to combat the long-term effects of lathering shampoos.

The product is designed to streamline your hair cleansing routine by replacing your shampoo, conditioner, deep conditioner, detangler, and leave-in-conditioner, while imparting softness to even the most stressed-out tresses.

Unlike store-bought shampoos, which can contain harsh stripping agents and sulfates, WEN claims to take a more holistic approach to hair care by allowing your scalp to retain its natural oils.

Which WEN Suits You Best?

Each of WEN’s cleansing conditioners is sulfate and detergent free, and is ok to use on both natural and color-treated hair. The site claims that each of them is beneficial to everyone, but as each one is directed at a different hair type, here’s a quick rundown:

  • Tea Tree brings relief to dry, itchy scalps while moisturizing brittle hair. It may be used as often as necessary to cleanse without stripping the scalp of its natural, essential oils.
  • Cucumber Aloe is specifically created for oily scalps and dry hair. Its lightweight formula cleanses the scalp and hair while adding moisture, sheen, and body. It can be used as a leave-in conditioner as often as necessary to help achieve exceptionally healthy-looking, shiny hair.
  • Lavender is specifically created for fine, thin hair. It embodies the calming, soothing, and invigorating properties of lavender to hydrate and moisturize. Its lightweight formula gives hair plenty of body and shine without stripping or robbing it of its natural, essential oil.
  • Sweet Almond Mint was developed to address all hair types. This universal formula claims to use the perfect blend of nourishing herbs and ingredients to hydrate and replenish. Its lightweight formula helps add body, volume, shine, moisture, and strength.
  • Fig was specifically created for dry, damaged, dehydrated, color-treated, chemically straightened, thick, or ethnic hair, yet is beneficial for all hair types. Due to its rich, conditioning nature, it performs extremely well with medium-to-coarse or wavy-to-curly hair.
  • Pomegranate was created with botanicals and extracts to give all hair types the moisture and hydration they need to stay healthy, shiny, and manageable. Its incredibly rich, yet lightweight formula is claimed to give hair plenty of body, volume, and shine without weighing it down.

WEN is a non-lathering cleanser, and application steps are rather detailed. Perhaps more importantly, Dean suggests you use an AWFUL LOT of this product in order to achieve the promised results.

It’s worth noting that many reviewers were put off by just how much you’re supposed to use each time – especially considering the cost. In fact, many of these reviewers claimed you could halve the amount for each application without being dissatisfied by the results.

WEN Hair Care’s No-Poo Cleansing Steps

Just how are you supposed to “no-poo” cleanse? Here’re the steps, as listed on the company’s website:

  1. Thoroughly rinse your hair.
  2. Apply 10-16 pumps for short hair, 16-24 for medium-length hair, 24-32 for long hair (more if your hair is longer or thicker) into your palms. Rub together.
  3. Apply to scalp and hair. In order to ensure even distribution, the company recommends adding a splash of water. Pro tip: Because of the lack of harsh detergents or sodium lauryl sulfate, the product will not lather.
  4. Leave in until you’re almost done with your shower.
  5. Rinse thoroughly and completely, all the way from root to tip.
  6. Finally, depending on your hair’s length and texture, apply one or more pumps of leave-in conditioner to wet hair.

The site suggests that for best results, you should cleanse, rinse, and repeat, using half the recommended pumps for the first cleanse, and the remaining half for the second cleanse.

Just How Much Is This Fancy-Pants WEN Hair Care Product?

Each 16 oz. bottle of WEN will run you $32 (plus shipping, depending on where you purchase it.)

While WEN is available for purchase at Sephora and a few other retailers, shoppers looking to purchase the product through Chaz Dean’s site should be aware of their auto-ship program.

Auto-ship programs, as we discuss in many of our reviews, have a habit of making for very unhappy customers due to ongoing charges for products you might not need, and the hassle required to cancel.

That means if you purchase WEN from their home site www.wen.com, you will be automatically signed up for their subscription service and charged for a monthly delivery of additional product unless you call to cancel.

WEN does offer 60 days to return the product for a full refund, if you’re not happy with the results.

Can “Lather-Free” WEN Hair Care Leave You Invigorated?

Everyone's hair will respond a little differently to any hair product, and the same holds true for WEN. However, reviewers appear to either love it or hate it, and there’s a drastic range of opinions on WEN’s Cleansing Conditioners.

With a 3.8-star rating based on over 1,600 reviews from Amazon alone, it’s difficult to read between the lines. However, here are some commonly cited pros and cons related to WEN:


  • Reviewers say it smells great
  • Many reports of making hair feel softer
  • Can help clear up dandruff


  • Hair feels drier
  • Expensive
  • Difficult and time consuming to use
  • Not much difference
  • Scalp always feels oily

“I was excited by the prospects for this product, but after a month I am medium lukewarm. Positives: The lavender smells absolutely wonderful, and it really does clean my hair. Not-so-positives: My hair is certainly soft and clean, but it has the texture of lambs-wool batting, like we used to stuff into ballet toe shoes.” Source

While there are plenty of reviewers who say WEN is a Holy Grail hair product, there are a disconcerting amount of user reviews claiming to have lost a significant amount of hair, including this horror story posted on Consumer Affairs.

The Bottom Line

The polarized opinions on WEN Cleansing Conditioners might leave you with mixed feelings.

Many reviewers have reported awful results, including hair loss. Many more readers have reported that they felt ripped off when they ordered from WEN directly and were often charged double the advertised price, not given a refund when asked, or ignored when they tried to cancel their “subscription.”

After considering all this information, I would conclude that WEN Cleansing Conditioner is best served for people with waves/curls, dry hair tendencies, or thick/coarse hair. The finer, thinner, and straighter hair users didn't seem to have as many positive experiences and may find the learning curve for this product not worth the price or frustration.

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Read 9 Wen Hair Care Customer Reviews and Complaints

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Average Consumer Rating: 2.3
Rating Snapshot:
5 star: 2 4 star: 0 3 star: 1 2 star: 2 1 star:  4
Bottom Line: 22% would recommend it to a friend
Showing 1-9 of 9
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  • Full of tricks company

    Today I just found that Wen.com charged me $33.94 on my Discover card (June 6, 2017). I just ordered one time last month (May 8, 2017), and I never ordered again, but they charged me again. Then I go to their website and find they will ship to me every four weeks and will charge me money every four weeks. But I can't cancel this order, I sent an email to them but failed. They never tell me that they will be shipping to me every four weeks when I made the first order.

    Then I want to try to cancel the item but there is no button that will let you cancel it; they just show me that they will ship to me every four weeks. But I can't cancel it.

    I already disputed this money, and if they don't refund my money, I will complain to the BBB. I can't believe it, such a scam company, full of tricks.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 2 people found this review helpful

    Wen has transformed my hair

    • Sydney, Australia,
    • Apr 23, 2017
    • Verified Reviewer

    I know there have been many negative reviews about this product, but for me, it has transformed my hair from fine and brittle to healthy and strong.

    Initially, my scalp was greasy, but after using it for more than two years, I now find that I only need to use Wen two to three times per week to achieve clean, shiny hair.

    Yes, it is expensive, but I think it is totally worth it. This is seriously the ONLY product I have ever bought off an infomercial that lives up to its claims and the only product I use that I love enough to write a review.

    Bottom Line: Yes, I would recommend this to a friend

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  • I liked the comb I received with the product.

    • Oregon,
    • Jun 29, 2016
    • Verified Reviewer

    I have naturally frizzy curly hair that I blow dry and use a flat iron on everyday because I hate my frizzy curls. I had seen this product on both the infomercial and QVC. I was very impressed when I saw the girls with frizzy hair after using Wen Hair Care and they claimed they didn't use any after products in their now gorgeous non frizzy curly hair. I actually purchased the 1 gallon size Fig Cleansing Conditioner (the one designed for wavy, curly ethnic hair). The product also came with a wide tooth comb to use while in the shower. Bottom line: my hair felt clean, love the wide tooth comb but this product did not change my curls, in fact without using any products after my hair dried naturally, my curls were still frizzy. I have not ever repurchased any of the pricey Wen products.

    Bottom Line: No, I would not recommend this to a friend

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  • Wen is Expensive and just So-So

    I started using Wen about 2 years ago. I was surprised at how much it took to wash your hair and the cost to maintain that amount. However, I thought it was worth it since my hair was shinier and very easy to comb.

    After a year or so, I noticed my hair wasn't so shiny anymore, and it also felt a little greasy. I did have a hair loss incident where my hair was coming out in clumps. I went to a dermatologist that told me the hair loss was probably caused by a sickness followed by 2 surgeries, and not the Wen.

    I have decided to stop using Wen for the time being, as I think it is just a so-so product at a very high price. It's time for a change to see if other products will work better for my hair.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 5 people found this review helpful

    Great results

    • Goshen, Indiana,
    • Mar 30, 2016
    • Verified Reviewer

    I have been using Wen Hair for a year and I am very happy with the results. My hair is fine and it breaks easily. In fact, I wondered if it grew much at all. When I started using the product I noticed that my hair stopped breaking and it is now twice as long as it was when I first started using it. I don't purchase the product from their web site so I get only what I need. I also don't use as much of the product as they recommend. Four pumps is more than enough. I would definitely recommend this product.

    Bottom Line: Yes, I would recommend this to a friend

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  • 10 out 10 people found this review helpful

    Don't Buy This Product

    I bought this because I have fine hair and listened to CHAZ say that washing my hair was bad and that all I needed was his cleansing conditioner to make my hair fuller. I bought the full boat and started using it. My hair was beautiful for a month and then it started falling out. And I mean in handfuls. Big gobs of my long beautiful hair in my hands when I washed and brushed. I did not know what was doing it. Then my husband started using it and the same thing happened to him. So I went to my dermatologist and she said “You HAVE to wash your hair!” The WEN goop builds up in the hair follicle over time and kills it. Also, washing removed the hormone DHT that the body produces through the follicles which if not removed will kill your hair.

    When I stopped using it, it took six months to start growing back and 18 months before I had beautiful hair again. My husband went and bought me two wigs to wear, it was so bad. Also, the auto shipment kept charging me even though I canceled and I never got my guaranteed refund back. I had to fight them through my credit card to get them to stop.

    I don't trust Guthy-Renker products as I had no results with Proactiv either and the same problem with not getting my refund and getting charged after I canceled. Don't do it! We warn everyone we see at the mailbox with a box from WEN not to use it! A friend of mine did not listen and tried it and had the same results. Remember, you HAVE to keep your hair clean and WEN just keeps piling gunk on your follicles.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    A Big Scam. My Mother's Account Was Robbed Twice!

    • Oct 2, 2015
    • Verified Reviewer

    Four years ago my mother and I tried out the Wen hair care system just once, as we really did like what we saw from the infomercial. So we just wanted to try it out and then ordered on the phone. I informed a women on the phone that we just only want to try it once and DO NOT want to join the membership yet. The products for our hair were okay, not miracles. It did slightly improve moisture and shine, but it wasn't worth the $44 plus dollars, especially if it was robbed from our account for an additional two months. We even asked for refund the 2nd month and still couldn't get it soon enough. The Wen business to me profits from theft rather than the hair product themselves.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Loved the Product; Auto ship billing not worth it!

    • San Diego, CA,
    • Aug 17, 2015
    • Verified Reviewer

    Like many, I ordered a specific fragrance and was sent the generic WEN product. The first time I used it, I was in love! Oh Chaz, you are the answer to my wet (hair) dreams. I didn't care for the time it took for the whole process, and 14 pumps seemed like a lot even when I split it in half. One thing to clarify that I've read on many sites, is, nothing is supposed to be a leave in conditioner. It never suggests you leave any of the cleansing products in your hair, it does say very specifically to rinse everything in a downward motion and if things aren't totally rinsed out, that's ok as it will act as a protector of your ends. I loved the way my hair looked, felt and everything after using.

    That said NOTHING is worth the auto pay hell I went through with this product. I signed up for delivery every three months (HA) and I did NOT order vitamins. I got vitamins and I was going to have to pay to ship them back -- it wasn't worth it. That was the beginning. Three weeks after my original order I received a new shipment, and it showed on my bill. I called to get an RMA to return the shipment and have the shipping charges credited, realizing that they wouldn't credit the product until they received it (Oh God, why can't every company be Zappos?) Two days later I looked at my account online and found they not only didn't credit my shipping charges, they debited the charges again. And they charged me for a whole new package. So now I have one box of product that was sent 9 weeks too soon, and have been charged twice, then I was double charged for shipping when they said they would credit me (since I was going to have to pay shipping to send unwanted product back). We're talking $90.00 for shampoo. Excuse me, hair cleanser. It's August and I gave up on the second set of shipping charges (for the second product I didn't order). I was credited for the product of the order they didn't send and I just kept the product I did receive 9 weeks early and cancelled my subscription. It's shampoo. I liked it a lot, but it didn't change my life enough to go through all that hassle. Shampoo, we're talking a $10.00 product at most that had me in the hole for almost $100.00 and I still don't have any confidence that my subscription had been cancelled since my next shipping is supposed to be in September. Every couple of weeks I call to make sure I'm still cancelled and will not receive any more product.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 11 people found this review helpful

    Truth about Wen conditioning claeanser

    • Broken Arrow, Oklahoma,
    • Jul 18, 2015
    • Verified Reviewer

    When I first ordered Wen, I was so excited because I have a problem with frizzy hair. Chaz Dean's advertisement claims to solve 5 problems with just one product -- the cleansing conditioner. This is simply not true! His claims include not stripping your hair like a shampoo; leaving your hair amazingly soft, shiny with more volume; solves frizzy hair; locks in hair dye and re-moisturizes hair and leaves your hair soft and bouncy.(The models are swinging their head back and forth to demonstrate the bouncy effect.) Then a false statement from someone who is an actress and stated she was first hesitant, but then "Oh my gosh! This stuff really works!" We just can't believe these type of commercials touting the greatness of their products.

    The instructions tell you to use a certain amount of pumps according to your length of hair. Then after rinsing to add another pump or more to spread throughout your hair and to leave it in. The end result is a greasy mess! Your texture of your hair is NOTHING as shown by the models on his ad for Wen. It also does not solve frizzy hair issues. The texture is greasy with strands of hair stuck together with the left-in "cleansing conditioner".

    If you use a hair dye, be aware that many beauty hair stylists refuse to dye your hair if you use Wen. The reason is because the results are very unreliable due to the hair never getting clean -- as exactly explained by a beauty consultant/stylist with Ion. I was also told that the result is a dull, drab color that has caused them to quit dying hair that has had Wen used on the hair.

    Note also Chaz Dean also pushes other hair products to use with Wen such as an anti-frizz cream, styling mousse and a deep conditioner. His main claim in his commercial is totally being excited about solving all the above hair problems with just using Wen. Then ask yourself -- why is he selling an anti-frizz cream to use after "cleaning" the hair with Wen and a deep conditioner if Wen is suppose to address all these hair problems? The reason is because Wen does not solve any of the issues.

    The extremely soft looking result on the girls who had their hair cleansed with Wen is also false advertising. The hair is left totally greasy and I used the most minimum amount of Wen when washing my hair and then a huge mistake is to follow the instructions and adding more Wen after rinsing the hair and leaving it in. I have tried not using more Wen after rinsing it out and not leaving the Wen in and I was still left with drab, unsatisfactory results. I found I have to use my conditioner after cleansing my hair with Wen and rinsing it out. I still end up with dull looking hair that in no way is soft nor shiny or full of volume and bouncy hair is another falsehood. At least it is not extremely greasy when not following the instructions to leave more Wen in the hair and not rinsing it out.

    I have learned a lesson to always look up reviews before purchasing an advertised item. So far, all of my searches for validity of commercials results in false advertisement. It's amazing how well the inventors of products can make their products appear as if they work wonders. People, look up reviews on what you think you want to buy so you don't get scammed.

    Bottom Line: No, I would not recommend this to a friend

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