About White Light Smile

By HighYa Research Team
Published on: Jul 5, 2016

White Light Smile’s teeth whitening kits promise to make a difference in your appearance, while helping you “get the beautiful smile you deserve”—without pain, discomfort, or expensive procedures.

In just days, the company claims that White Light Smile’s formula (which was worked on by 10 professionals) will help you achieve a brighter smile. This is why we’re told more than 1,000,000 customers to date have purchased one of their travel size kits.

The important question here is: Should you become White Light Smile’s newest customer, or are the other options you should consider? What kinds of results can you realistically expect to experience using this teeth whitening kit?

We’ll lay all the information on the line and leave it up to you to make an informed decision. With this in mind, let’s start with the basics.

Does White Light Smile Represent the “Future of Teeth Whitening”?

This is kind of a big deal: Nowhere on the White Light Smile website are we told exactly how the kit is supposed to work, including any ingredients it contains. Fortunately, we’ve reviewed dozens of online-only whitening systems in the past (more about this soon), and they all tend to work pretty much the same way.

White Light Smile’s Whitening Agent

While you’ll find some whitening kits that use strips and pastes, White Light Smile features syringes filled with some kind of whitening agent. Although we can’t know for sure what this is, most syringe-based agents contain around 22% carbamide peroxide. How does this work?

In a nutshell, carbamide peroxide, which typically comes in a paste or thick gel, converts into hydrogen peroxide once exposed to the surface of your teeth. Then, as it sits there, this hydrogen peroxide creates oxidation, which uses oxygen molecules to lift away stains from the surface of your teeth.

In the case of White Light Smile, this solution is added to rubber trays, which are then held in place for several minutes to allow plenty of time for the oxidation reaction to take place.

Coming up, we’ll talk about the results a carbamide peroxide whitening formula might deliver. First though, what’s up with that light?

White Light Smile’s Light Device

Have you ever walked by someone who was undergoing a teeth whitening procedure at your dentist? Outside the fact it might have looked like some kind of torture device, you probably noticed that a very bright light was shining on their teeth. What does that do?

These ultraviolet lights are intended to speed up the oxidation reaction we mentioned in the last section. Despite making things faster, however, there is little clinical evidence showing that these lights will improve your whitening results. Here’s how Ask the Dentist puts it:

“There is no proof that a UV light used by a dentist (during in-office whitening) speeds up the process of whitening or does a better job at whitening your teeth. In fact, it may harm the tooth and can damage your eyes, lips, and gums with UV rays.”

Clearly, White Light Smile’s LEDs (we’re not told how many) are much less powerful than lights used at your dentist, so whether or not they’ll help quicken the process remains to be seen. But you can rest assured that they’re likely not powerful enough to cause any damage or sensitivity.

How much will you pay for White Light Smile’s fuzzy ingredients and devices?

How Much Does White Light Smile Cost?

Each White Light Smile Pack contains the following:

  • 1x premium case
  • 4x 300ml whitening solution syringes
  • 2x Premium top/bottom teeth trays
  • 1x carrying case for teeth trays
  • 1x advanced whitening light

You can purchase these Packs individually or in groups (the more you buy the more you save):

  • 1 Pack: $116
  • 2 Packs: $199
  • 3 Packs: $237
  • 4 Packs: $276
  • 5 Packs: $345
  • 10 Packs: $500
  • 15 Packs: $675
  • 20 Packs: $800

All White Light Smile Packs come with a 30-day refund policy, which can be requested by contacting customer service at 844-548-5652 or support@whitelightsmile.com.

How do these prices compare to the competition?

Is White Light Smile the Only Teeth Whitening Kit Available?

You probably already know this, but there are literally hundreds of different at-home whitening kits on the market. In fact, they’re available at just about any retailer, so you might have even glanced at a few last weekend when grocery shopping.

Assuming all of these contain the same concentration of carbamide peroxide, they’ll all deliver similar whitening results (more next). The difference is in how they deliver their results, though.

For example, whitening pastes can be brushed on, providing very precise application and helping to ensure you don’t miss a spot. This precision can also help those with sensitive gums avoid causing pain.

On the other hand, brushing on a whitening solution can be very labor intensive, while gel-based trays (which is what White Light Smile appears to involve) can have you whitening in minutes. However, it’s also easy to dispense too much gel into these trays, which can spill over, touch the gums, and lead to sensitivity.

As you can see, the right at-home whitening solution depends largely on your needs. The good news is that your dentist can help you figure out which one is right for you, or you can hop on over to How to Choose an At-Home Teeth Whitening System That Works!

The biggest difference: Most of these whitening kits can be purchased locally for no more than $30, while a single White Light Smile kit can cost as much as $116! Given this price, what are customers saying about their experiences?

Are There Any Online Reviews for White Light Smile?

The HighYa team reviews many products as soon as they’re released, meaning there often isn’t any customer feedback during our research, and White Light Smile was no different. We did learn that these whitening kits are manufactured by Black Series, LLC, although the company wasn’t listed with the Better Business Bureau.

During our research, we uncovered a product named BrightWhite Smile, which appears to use an identical logo to White Light Smile. However, BrightWhite uses whitening pens, whereas White Light uses tray-based gel.

Ask yourself this: How could two different products feature the exact same logo? We’ll explain next.

The Recent Surge of Online-Only At-Home Whitening Kits

Over the past couple years, the HighYa team has watched as a steady stream of high-priced whitening kits have entered the market, including the likes of Whitening Coach, Spark Whitening, Action Pro White, and many more.

During this time, we’ve learned that many of these products feature similar websites with closely-related marketing angles, as well as identical pricing, leading us to believe that the same group of companies could be behind many of them. On top of this, most readers complain that they don’t work and will trap you in a never-ending cycle of recurring orders.

Pro tip: Do you know that it’s fairly easy start one of these businesses? All you have to do is purchase mass-produced products from overseas in bulk and at steep discounts (see this AliExpress listing as a quick example), and then re-sell them at massive markups.

Now, we’re definitely not saying any of this is going on with White Light Smile (they don’t appear to offer any kind of autoship program), but we want to make sure you have all the information before handing over your credit card number.

Let’s carry this thought over into the final section as we wrap things up.

What’s Our Opinion on White Light Smile?

Remember how we talked above about the oxidation action that occurs with at-home whitening formulas? Well, this only takes place on teeth’s surface (extrinsic). So, even if White Light Smile performed perfectly, if your stains are under the enamel surface (intrinsic), caused by the natural age process or from trauma, then it won’t do anything to whiten them.

But when the rubber meets the road, we don’t think the most important question concerning White Light Smile is how well it’ll work; it’s whether or not there are other options that could 1) provide very similar results, but 2) at a cheaper price. In other words, a solid value.

From this perspective, at $116 (unless you buy multiple kits at once—and why would you buy more than one completely unknown product from an equally unknown company?), you could purchase 3-4 kits from the competition for the same price as one White Light Smile kit. In our opinion, this might provide much more value for your hard-earned money.

What kinds of results did you have with your White Light Smile kit? Tell the world about it by writing a review below!


Read 23 White Light Smile Customer Reviews and Complaints

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Average Consumer Rating: 1.4
Rating Snapshot:
5 star: 2 4 star: 0 3 star: 0 2 star: 1 1 star:  20
Bottom Line: 13% would recommend it to a friend
Showing 1-11 of 23
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  • 45 out 46 people found this review helpful

    Thieves

    This is a complete scam. They take all payments and make excuses for not shipping. Offer partial refunds, but, never provide anything.

    Bottom Line: No, I would not recommend this to a friend

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  • 27 out 27 people found this review helpful

    What a HOAX

    • Seattle, WA,
    • Sep 13, 2016
    • Verified Reviewer

    This is a total waste of money! They give the impression that you just put this light device in your mouth and it whitens your teeth. In truth, they send molding trays you have to heat and mold to your teeth (not easy and doesn't work well) and then you have to add the bleach. Any over the counter bleach kit would work as well without the hassles. I've contacted the company TWICE to get a refund on the two unopened kits and all I get is a bounce back reply saying someone will be in touch but no one ever gets back to me. Obviously they know its a lousy product and they don't want to deal with unhappy customers.

    Bottom Line: No, I would not recommend this to a friend

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  • 25 out 26 people found this review helpful

    Total scam

    I ordered a kit but keep getting additional charges on my credit card. There was a box to check if you did not want a membership, which I checked. The first charge was for $8.95, then every week since, there has been a charge for $1.98.

    When I called to complain the person I spoke to said that it was a membership charge. I told him that I did not join any membership and wanted a refund on the charges. He claimed that there was nothing he could do, but said he would put a stop to any further charges. So what do I see yesterday but another charge on my credit card? Again I called and got told the same story. I told them that if there were any more charges on my card, I will report them.

    I'm not sure where the place is located, but they all appear to be from India, judging by the accents. Buyer beware, total scam artists.

    Bottom Line: No, I would not recommend this to a friend

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  • 24 out 24 people found this review helpful

    Scam

    Please be aware of this scam regardless whether or not the product works. Their latest ploy to deceive the consumer is to charge you $49.95 monthly after your initial investment for their kit. They will auto charge your credit card monthly without notice and will not stop unless you call and argue with them. My advice would be to try other methods instead of dealing with these scam artists. This is not good business practice and will continue unless others refrain from buying.

    Bottom Line: No, I would not recommend this to a friend

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  • 24 out 24 people found this review helpful

    Unethical business practices

    • Concord, CA,
    • Feb 15, 2017
    • Verified Reviewer

    Someone needs to shut this company down.

    They have very poor customer service, but what's worse, you get scammed into a membership, and it is impossible to cancel. Calling their customer service department is a waste of time because the representatives can barely speak English (by no fault of their own).

    To the owners: How can you have a successful business with this type of customer service? Give your employees the tools they need to do their jobs, including English lessons if necessary. You should be ashamed of yourself; you are frauds.

    Remember, karma sucks.

    Bottom Line: No, I would not recommend this to a friend

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  • 23 out 24 people found this review helpful

    White Light Smile Kit

    I ordered this product, $99.99 and $39.99 for the upgrade. Received conformation of order August 13th, 5 days after placing the order. I have not received the kit and today is August 25th.

    3 weeks for delivery is unacceptable in my book. I feel this company is a scam.

    I hate being scammed and will not buy anything that comes up on Facebook again.

    Bottom Line: No, I would not recommend this to a friend

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  • 23 out 24 people found this review helpful

    Don't buy this product

    • Brooksville, FL,
    • Dec 3, 2016
    • Verified Reviewer

    Ordered this product. I've used it a few times and I don't feel it made much of a difference. The worst part was a few months later I noticed on my bank account I was charged $8.95. I called the company and they didn't want to refund my money for a second box I never ordered. She offered to refund me 50% of the $8.95. What does that mean? I did not order a second box. I told her to refund the money and not to send me another box. Then she kept telling me how wonderful the product was, etc. I told her I didn't want any more product. I didn't even finish the first box. I asked to speak to a supervisor and finally she claimed she was going to refund my money. We will see what happens. 15 minutes wasted on the phone.

    Bottom Line: No, I would not recommend this to a friend

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  • 20 out 21 people found this review helpful

    Beware!

    • Nashville, TN,
    • Apr 20, 2017
    • Verified Reviewer

    Be careful when you order because you are also signing up for refills every month that is charged to your account. You need to read the fine print with a very strong magnifying glass. Customer service is rude, and one representative hung up on me. They charge a 30% restocking fee if you try to return the refills you did not order. Arrrg! I am so mad at myself for getting scammed. I haven't noticed that my teeth are any whiter either. BEWARE!

    Bottom Line: No, I would not recommend this to a friend

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  • 19 out 20 people found this review helpful

    Highly Deceptive Practices

    These people employ highly deceptive business practices. They do not make it clear that by ordering their product you are "subscribing" to their services. They then automatically charge your credit card for products that you have not explicitly authorized. They bury this information under number 19 of their "contract," clearly knowing that most people don't take the time to read pages and pages of legalese.

    Most legitimate businesses have "opt-in" arrangements, which require a positive decision on the part of the consumer. White Light Smile has only an "opt out" option, buried in a long document, which requires the consumer to contact them to cancel the "deal."

    When I called them to get the $49.95 charge they made to my account reversed, the agent I spoke with at first said that even though the merchandise (which I did not even know what it was) had not been shipped, they could not refund the entire amount. After I insisted, they finally agreed to refund the entire amount.

    Though the agent was polite and professional, that does not negate the fact that sucking customers into a recurring payment scheme without being up front about it is deceptive and in my opinion, a very bad way to do business. Why not inform the consumer via e-mail that the product is going to be shipped and let him/her say yes or no? The only way I found out about this is that I checked my credit card bill and saw the charge pending.

    Bottom Line: No, I would not recommend this to a friend

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  • 19 out 19 people found this review helpful

    Stay away

    • Boise, ID,
    • Mar 23, 2017
    • Verified Reviewer

    I agree with most other reviews. They keep charging even after you cancel. Total scammers. Stay far away from this rip off company.

    Bottom Line: No, I would not recommend this to a friend

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  • 18 out 18 people found this review helpful

    Just received three boxes.

    I waited a long time. I was sent three boxes but none of the lights work. They each had the light, 3 of the lights don't even work. There is ONE lithium battery which doesn't work. The third box (all the same), has the light device with 2 lithium batteries in it!. That doesn't work either. I was so stupid for thinking that I will be getting something good. Now I am just $300 poorer.

    Bottom Line: No, I would not recommend this to a friend

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