What Is Wish.com?

By HighYa Staff
Updated on: May 1, 2018

Founded in 2011 by former Google and Yahoo engineers, Wish.com is a direct-from-China bargain hunting website that features hundreds of different stores and millions of products from all over the world.

Compared to other “online shopping malls,” Wish.com allows you to personalize your shopping experience using their unique algorithm that recommends products based on your past purchases, as well as products you view and reject (more about this in a moment). You can even save your favorite products to your Wishlist and buy later, or share them with others through Facebook.

But you’re not stuck browsing items on your computer, because Wish.com also offers apps for iOS, Android, Windows, and Amazon devices. Taken together, the company claims to make shopping fun!

There’s no doubt that shopping can be enjoyable (that’s why they call it ‘retail therapy’!). But just because Wish.com might be enjoyable—not to mention their rock-bottom prices—does this mean you’ll get a good value? Or, will you wait a long time, only to end up with junk? We’ll cover your most important questions here.

To start things off, let’s begin from square one: How to set up your Wish.com account.

How Does Wish.com Work?

The first thing you’ll notice after landing on the Wish.com website is that you have to set up an account before browsing their products. This involves entering your email address, first and last name, and choosing a password.

In our experience, this seems to be a trend with many of these online discount marketplaces, but we think it’s a little annoying. In our mind, you should have the opportunity to learn whether or not you like a website before handing over your personal information.

At any rate, you’ll then need to enter your birthdate and gender in order to help the site “find products you love.” Remember that algorithm we talked about above? This is where it starts by tailoring your results based on your age and gender. Then, as you browse and view different items, the algorithm will continue refining your selections.

Wish.com’s home page will display their most recent listings, but you can also narrow your search by category (e.g. fashion, accessories, gadgets, etc.), or by product type (e.g. shoes, tops, underwear, and so forth).

If you come across a product you might be interested in, simply click on it and a separate window will appear with a description, pictures, and price. Here, you’ll also be able to view shipping charges, estimated arrival times, previous customer ratings and reviews about the product (as well as the store/seller itself), view related products, and more.

Wish.com's Product DescriptionAn example of what you’ll see after clicking on an item, including product and store ratings, shipping information, and more.

From here, you can buy the item or save it to your Wishlist. If you haven’t created a Wishlist yet, you’ll be prompted to do so, which only involves choosing a name for your list and pressing enter.

Under your account, you can create multiple Wishlists and add or delete items as you see fit. Wish.com also gives you the ability to follow your friends and view their Wishlists, and even make Birthday Wishlists that can be shared to Facebook.

What Products Does Wish.com Sell

Signing up for a Wish.com account is completely free, and you won’t have to pay anything until you decide to buy.

As we noted above, Wish.com features products from a wide range of categories, from gadgets to fashion—and even some products that defy categorization.

Overall though, they seem to specialize in inexpensive electronics and gadgets sourced from overseas (most of which are knockoffs of popular products from mainstream companies, such as smartwatches intended to look like an Apple Watch), Bluetooth earbuds, action cameras (knockoffs of GoPro cameras), storage media (USB flash drives), cables, and speakers. For the most part, the site’s products are less than $100, and usually fall somewhere between $5 and $50.

Pro tip: According to a recent Wall Street Journal article, “Mr. Szulczewski [one of the company’s co-founders] said Wish vendors are free to price goods and make claims about discounts as they see fit.” As such, you’ll want to take any listed retail prices (the crossed-out number in the picture above) with a grain of salt.

Since Wish.com only acts as a marketplace for other sellers, each listing comes with its own shipping charges, although we found free shipping to be the norm.

As you browse Wish.com, add items to your Wishlists, and purchase products, you’ll earn rewards in the form of gift cards, which can be viewed in the Wallet section of your account. These gift cards expire within a few days, so be sure to use yours as soon as you get them!

All products purchased through Wish.com come with a 30-day refund policy (from the date of delivery), less S&H charges. In order to initiate a refund, “Simply click on ‘Contact Support’ next to the item you wish to request a return or a refund.”

But is it really this simple? What are customers saying?

A Look at the Reviews and Complaints About Wish.com

You probably understand that, for the most part, you get what you pay for. But despite their ultra-low prices, does Wish.com rank high on the list of their customers?

On ComplaintsBoard, there were dozens of customer complaints about Wish.com, including unauthorized transactions soon after placing an order, poor quality products (especially related to electronics), long shipping times (as you can see from the picture above, it could take a month or more to arrive), difficulty obtaining a refund, and poor customer service.

Wish.com, based out of San Francisco, CA, also had an A+ rating with the Better Business Bureau at the time of our research, based on 1,144 closed complaints (as of 5/1/18). Nearly all of these appeared to reference difficulty obtaining refunds, and the company’s tendency to continuously send automated email responses to very specific requests.

But what about Wish.com’s apps? In contrast to their business model, their apps were rated highly, earning 4.5 stars on Google Play based on more than 5 million votes, and another 4.5-star rating on iTunes, based on 53,500 reviews.

Is Wish.com Legit?

There’s an old project management saying that goes: You have the option of fast, good and cheap. Pick two.

And in the instance of Wish.com, nearly all of the emphasis is placed on ‘cheap,’ basically to the exclusion of ‘fast’ and ‘good.’ So, although you’ll be getting rock-bottom prices, you’ll have to wait a very long time to receive your order, and in general, the product(s) will probably be of less-than-stellar quality.

On top of this, should anything go wrong with your order, you might experience difficulty getting in contact with the original seller (remember, Wish.com only acts as a storefront, but doesn’t sell items directly). And if you need to get Wish.com involved, many customers have complained that they weren’t much more help.

Taking all of this together, Wish.com certainly isn’t a scam, although many of their vendors could be. After all, they’re probably located overseas and completely anonymous (at least to customers), and it’s not clear if they’re required to go through any kind of vetting process before opening their Wish.com store.

Despite this gamble, Wish.com has millions of fans who regularly buy from their vendors, and sing praises about the products they purchased and the ultra-low prices they received. Only you will be able to understand whether or not it’s worth taking the risk.

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Read 885 Wish.com Customer Reviews and Complaints

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Average Consumer Rating: 2.0
Rating Snapshot:
5 star: 132 4 star: 67 3 star: 40 2 star: 47 1 star:  599
Bottom Line: 26% would recommend it to a friend
Showing 1-11 of 885
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • SPAMMERS

    • Daytona Beach, FL,
    • May 17, 2019
    • Verified Reviewer

    Endless spam that just keeps coming even after you request it is stopped! If you go to their Facebook they have a customer service department that has a robot that answers you. Lots of wasted time and up to 4 emails daily.

    Bottom Line: No, I would not recommend this to a friend

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  • 0 out 1 people found this review helpful

    Don’t ever buy from Wish.com

    • South Minneapolis, MN,
    • May 16, 2019
    • Verified Reviewer

    Don’t ever buy from Wish.com. I made the mistake of ordering some tobacco rolling papers, the price was not what it was supposed to be, it increased, don’t know why. And I never received the rolling papers. I called my bank and had them cancel the transaction because it was never received and then Wish.com blocked me. But to be truthful, all of their items are cheap crap, if they arrive at all.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 2 people found this review helpful

    SCAM SITE

    • New South Wales, Australia,
    • May 14, 2019
    • Verified Reviewer

    I ordered 4 items. None arrived. Customer service is a chatbot - which told me my date for refund has expired so can't get refunds. I had been trying to get a refund every day for months (this is after waiting over a month after they were meant to arrive as the chatbot wouldn't let me lodge a complaint), then it told me that it's too late to get a refund.

    This is a scam site.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 2 people found this review helpful

    Shady company, bad practices, low quality

    • Denver, CO,
    • May 13, 2019
    • Verified Reviewer

    I just used Wish for the first time a couple of months ago. One of my orders made it, however, the other never came in. Right around a week or two after the order was supposed to arrive I tried to report that the item never came. Wish told me to wait and eventually I forgot about it. I just recently remembered that it never came and now Wish will not refund me. Granted, I take the blame for forgetting, however, the company should have recognized that I tried to report my item not coming and refunded me regardless.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 6 people found this review helpful

    Wish delivers what you expect.

    • Cathedral City, CA,
    • May 6, 2019
    • Verified Reviewer

    I bought 10 different times from Wish and 9 were a good value for the price. They are cheap in both price and quality but still do the job. All three of the good watches bought as gifts still keep accurate time and are beaters - they've been beaten up. The kitchen goods work well. My one issue was with a watch that never worked. This was never resolved. The goods are inexpensive and you get what you pay for. But I've never had issues with timely delivery.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 5 people found this review helpful

    Deliberately allowing scams

    • Japan,
    • May 1, 2019
    • Verified Reviewer

    I’ve ordered a product of which was estimated to be delivered by December 6th. By December 6th the product was still on its way, and stuck with customs. I’ve waited until March when I finally remembered and realized my product should be arriving. I noticed there were more updates of the shipping but I have never gotten the product. Since I realized it should be a scam and the seller may have never sent the product I have decided to ask for my refund. That option was excluded from my list, they don’t care if you haven’t received any product. They are stricken to the rule of which "30 days after the estimated arrival if you don’t bother you won’t be receiving any rights."

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 4 people found this review helpful

    First order

    • Texas,
    • Apr 29, 2019
    • Verified Reviewer

    This will be an experiment, so to speak. I have two friends whom I work with who swear by Wish. I ordered one item today, and I will get back on here to let you know how long it took, condition of the product, etc. when it comes in. Based on what I have experienced so far, I would recommend to a friend, but we will see what happens from here.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 2 people found this review helpful

    Don't buy from them

    • Florida,
    • Apr 29, 2019
    • Verified Reviewer

    I have ordered many things from the Wish site and they sometimes don't show up or the seller cancels the order and it is held against you and not the seller. And if you buy a lot, they will flag your account saying that you canceled or returned too many items, even if you didn't, and the website will not refund you even if the item comes in damaged. I am warning you not to buy from them. If the deal is too good to be true then it is, and you will not get your item and they will not refund you. And they don't even have a number you can call or live chat to find out what is going on with tracking or refund, or return if you need to.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 4 people found this review helpful

    Company sucks

    • Port St. Lucie, FL,
    • Apr 27, 2019
    • Verified Reviewer

    Four times I was screwed on orders. They ask you to wait a couple more weeks and sure enough, nothing came. But they offered me a refund, only received two. They want you to enter 180 characters before you can submit this review, but in how many words can you say don't deal with them.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 5 people found this review helpful

    NOT WORTH IT

    • Killeen, TX,
    • Apr 24, 2019
    • Verified Reviewer

    I had planned to order a workout shirt from the site. This was my first time ordering, so the site stated that I would receive a "free" gift for my being a "first time" customer. Once I picked my gift it then prompted me to enter my credit card info. I was a little skeptical so I used a pre-paid credit card. It stated that my free gift would be received in 2-5 days...I ordered it on March 29, 2019. I haven't received ANYTHING yet. I contacted Wish and they emailed me saying I would hear from someone in 2 business days. The email stated that I would be receiving my order on May 2. Needless to say, I will NOT EVER order from this site. Waste of time and money!

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 6 people found this review helpful

    Wish.com is a Chinese rip off online shopping site. They don't refund.

    • British Columbia, Canada,
    • Apr 24, 2019
    • Verified Reviewer

    They STOLE my money and I am going to tell EVERYONE I KNOW and social media that Wish.com STEALS CANADIANS' MONEY. You will not survive in the world market if you steal even small amounts of money because Canadians are very nervous about shopping on Chinese sites. I trusted Wish.com and took a chance and you ripped me off. I'll never order from you again. Amazon is such a better online shopping site. If your stuff doesn't arrive you get the entire amount refunded.

    Bottom Line: No, I would not recommend this to a friend

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