Founded in 2004 and based out of Orangeburg, NY, NoNo Pro Hair Removal claims that its patented “thermicon” technology can help remove hair better than waxing or shaving. This technology actually crystallizes hair by transmitting a gentle pulse of heat through it, while leaving the surrounding skin untouched. According to the company, no!no! Hair is suitable for both men and women, for all skin complexions, hair colors, and hair types, and can be used on most parts of the body.

With more than four million units sold across 55 countries, no!no! Pro Hair Removal has appeared online, on television, and in numerous fashion magazines. The company has an active social media presence with nearly 11,000 Facebook likes, and close to 2,500 Twitter followers. Amazingly, Radiancy, Inc.—the manufacturer of no!no! Hair—has 326 closed complaints with the Better Business Bureau, yet still maintains an A rating. However, the product does have an overwhelmingly negative online reputation.

How NoNo Pro Hair Removal Works

What differentiates NoNo Pro Hair Removal from the competition is its use of thermicon” technology. According to the company’s website, this patented technology uses a thermodynamic wire to transmit a gentle pulse of heat to your hair, which actually crystallizes it. During the process, the surrounding skin remains untouched, even while the device is gliding along. Despite the ease with which no!no! Hair can remove most body hair—including along the bikini line—the company states that it should never be used on the nipples or the genital area.

To begin using NoNo Pro Hair Remover, first make sure that your skin is clean and dry. Then, simply place one of the Thermicon tips onto the device, press the tip to your skin, and glide along in one slow, smooth, and steady motion. During this part, it’s important that you move against your hair’s grain (e.g. from wrist to elbow on your arm). If you’re using your no!no! Hair Removal correctly, a blue light will appear. The smell of burning hair is normal, and will lessen with frequent treatments.

Once you’ve addressed all the areas you need, all you have to do is buff your skin in order to exfoliate it, which removes any remaining crystallized hair. After treatment, you skin may be slightly red or irritated, which should fade quickly. NoNo Pro Hair Removal's manufacturer recommends using the device 2-3 times per week for the first 4-6 weeks, and only when necessary thereafter.

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no!no! Hair Removal claims that after you’ve used the device regularly for a few months, you’ll begin to notice that your hair has begun to regrow thinner. Eventually, they claim you’ll even be able to be able to stop using the device altogether, except for occasional maintenance.

NoNo Pro Hair Removal Pricing & Return Policy

no!no! Hair Removal devices come in four models:

  • The 8800: This is the newest no!no! Hair model, which includes a slimmer profile and a status screen. Available in pink, white, and black. Price: $270.00.
  • Classic: One of the original models. Available in black and pink. Price: $249.95.
  • Plus: Includes many of the same features as the Classic, with the addition of three different treatment levels. Available in pink, green, and black. Price: $250.00.
  • Hair Pro: Sleek, slim design. Available in pink, blue, chrome, and black. Price: $290.00-310.00, depending on color.

In addition to your no!no! Hair remover, each package comes complete with a set of Thermicon tips for the device, a buffer pad, and a travel case. Available accessories can vary by package as well.

If you’re not satisfied with your no!no! Hair Removal device, the company claims it can be returned for a full refund within 60 days—but only if purchased directly through their website. However, you must keep it for at least 45 days in order to also have the shipping and handling costs refunded. If you quickly do the math, this ultimately means you have a 15-day window to return it for a full refund.

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No additional details about the refund policy or return process are listed on the no!no! Hair website. However, it does indicate that this information will be included, along with a prepaid return shipping label, with your order.

Lastly, each no!no! Hair device is covered by a one-year warranty, but only for parts and service.

Bottom Line: Is NoNo Pro Hair Removal a Scam?

Despite the overwhelming number of negative reviews online, no!no! Hair devices do not appear to be a scam. But why? Based on our research—which includes material from several consumer watchdog groups—the device actually works, if used as directed. However, the catch is that it takes effort, patience, and time to get it to work as advertised. And, just like a wide variety of other beauty treatments, no!no! Hair appears to work much better for some individuals than it does for others.

With that said, no!no! Hair appears, at minimum, to be a more time-intensive hair removal process than many other traditional treatments. So, if you decide to purchase no!no! Hair, keep in mind that you may actually be paying for the “pleasure” of spending even more time on your hair removal.