About Bye Bye Foundation

By HighYa Research Team
Updated on: Mar 21, 2016

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep in It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day.

» Related: Best Face Sunscreen Buying Guide

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

As taken directly from the website, IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

» For more product tests and tips: Click here to subscribe to HighYa’s YouTube channel.

Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

» See Also: Free Trial Offer and Autoship Program Scams: What They Are and How You Can Avoid Them

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line on Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below.

» More on Skincare:

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Read 226 Bye Bye Foundation Customer Reviews and Complaints

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Average Consumer Rating: 2.3
Rating Snapshot:
5 star: 50 4 star: 18 3 star: 10 2 star: 26 1 star:  122
Bottom Line: 31% would recommend it to a friend
Showing 1-11 of 226
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  • 49 out 51 people found this review helpful

    Bye, bye

    • Coventry, RI,
    • Oct 9, 2015

    She made it so convincing with having the audience put it on, then take it off on TV. It made her rosacea disappear, yet the slight red marks I have were not covered by the makeup. PLUS, it made me look older! How's that for depressing?

    Bottom Line: No, I would not recommend this to a friend

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  • 75 out 76 people found this review helpful

    Very Bad Experience, do not buy!

    • Harrison, AR,
    • Oct 26, 2015

    They keep charging my credit even though the order has been canceled. I contacted the Attorney Generals office and filed a complaint.

    Bottom Line: No, I would not recommend this to a friend

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  • 76 out 83 people found this review helpful

    The makeup is nice, but not worth the price and I'm extremely upset…

    • Georgetown, OH,
    • Oct 28, 2015
    • Verified Reviewer

    I'm so upset about them screwing me into an autoship program even after my husband canceled the first payment. They still took it out and then took another one out, so they've charged me twice in one week for monthly shipment that I didn't even want.

    Bottom Line: No, I would not recommend this to a friend

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  • 131 out 140 people found this review helpful

    I am appalled that the celebrities that sit back and promote this, steal our hard earned money every day.

    • Georgetown, OH,
    • Oct 28, 2015
    • Verified Reviewer

    Just called and cancelled, because they took it upon themselves to autoship me a $140.51 90 day package of makeup that does the same thing as Dollar General's makeup does! And after scamming me, in order for me to get the money back that these people stole, I have to pay shipping and buy insurance on this crap and have it tracked. Seriously?! Y'all don't do that crap to have it sent to us, now do you? And if you do, the only reason would be so it doesn't look as bad when you scam us. You celebrities have a lot of money and you're out scamming people that live week to week and can barely afford their bills. I have kids to feed. I can't afford for companies to assume I have money and take it without asking, just because I was stupid enough to give my credit card number to try and see if this junk would help with my skin issues. Which it doesn't! I'd love to speak with owners and creators instead of calling and yelling at an innocent girl named Laura that is only answering the phone because she has to work to feed herself too. She didn't have anything to do with this scam but yet when I said connect me to someone or give me a number I can call to speak with someone, all I got was "this is the only number." I hope you sleep well at night knowing what you really do. You all should be ashamed of yourselves and jailed for theft. Have a great life. And I'll let everyone that I possibly can know not to order this crap unless they want to throw money away.

    Bottom Line: No, I would not recommend this to a friend

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  • 111 out 115 people found this review helpful

    Extremely dissatisfied

    • Brooklyn, NY,
    • Nov 6, 2015

    This product is not better, if not worse, than my foundation. I use L'Oreal True Match and it is 1000 times better than Bye Bye foundation. Bye Bye foundation makes your skin look shiny even after applying the finishing powder. The concealer conceals nothing. L'Oreal True Match is much better. My skin does not feel as good and silky smooth as when I apply my own facial cream and foundation with finishing powder. The lipstick is nothing but a comparison to chap stick. I did not receive the free gifts as advertised. Needless to say I will be sending back what I received for a full refund and canceling the upcoming orders. If I could have given this less than one star I would have. Consumers beware as this product is nothing like advertised on the infomerical.

    Bottom Line: No, I would not recommend this to a friend

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  • 248 out 251 people found this review helpful

    It's a $120 rip off and not even good makeup.

    • NV,
    • Nov 28, 2015

    This is just foundation and powder. Nothing special. I'm not even sure why I fell for the Bye Bye Foundation thing when I watched them put on a foundation in the infomercial. The TV infomercial tells you that you can order it for $39.95. They neglect to say that they will charge you $39.95 three times even if you return it. The makeup is cakey and gross, so it's not worth the $119.85 that you pay in total. I just called to cancel after 20 days and was told I would have 2 more payments of $39.95 taken out of my account even if I return the products I received. I don't understand this scam they are doing, but it seems to be their business plan. I would avoid this makeup like the plague.

    Bottom Line: No, I would not recommend this to a friend

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  • 173 out 177 people found this review helpful

    Bye Bye Foundation

    • Akron, OH,
    • Dec 15, 2015

    This product sucks. I got mine yesterday and was excited to use it. It didn't cover anything up on my face. I looked like a clown after I put all that makeup on. I wouldn't refer it to anyone. I personally believe it's false advertisement.

    Bottom Line: No, I would not recommend this to a friend

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  • 163 out 169 people found this review helpful

    No coverage

    • Apison TN,
    • Dec 18, 2015

    I have some light brown spots on my face, this foundation did not cover them. Estee Lauder is much better than this.

    Bottom Line: No, I would not recommend this to a friend

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  • 177 out 179 people found this review helpful

    Horrible Make Up

    • Florida,
    • Jan 12, 2016

    Revlon & L'Oreal are far better products than the Bye Bye Foundation. Wore it on a cruise excursion and I was so embarrassed because it melted off my face exposing my dark spots. My husband asked me what is going on. He told me that the make Up is gliding down your neck. I ran to the nearest pharmacy in Mexico to get Revlon Photo 24 Stay foundation. I could not believe how horrible this make up was. The customer service was horrible because they were not understanding nor compassionate to my cause. Worst experience ever.

    Bottom Line: No, I would not recommend this to a friend

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  • 158 out 165 people found this review helpful

    Dont waste your money!

    I was so excited when I seen the infomercial as I've used IT Cosmetics and liked them. I have hyper pigmentation and not only did it not cover it but it looked cakey and dry. First, when I called the customer service, she asked me over 13 times if I wanted the full size after I kept telling her I want the introductory size. What did I get? The full size, which they charge you every month for three months instead of the 1 month charge. The free brush was the only item I liked.

    Bottom Line: No, I would not recommend this to a friend

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  • 179 out 189 people found this review helpful

    Sham

    • MI,
    • Jan 23, 2016

    I was going to take advantage of the TV offer to get the kit for 39.95 plus the 2 free gifts. However all the customer service representative attempted to do was get me to commit to automatic delivery each month and get the larger kit. When I finally got frustrated and tried to cancel the order, she was willing to give me what I wanted. However I'd finally at that point was just too frustrated and angry that I insisted she transfer me to a supervisor. She was hesitant to do it. Once I've spoken to the supervisor and explained the situation, and clearly said I wanted to cancel the order, still tried to get me to order. Horrible.

    Bottom Line: No, I would not recommend this to a friend

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