This is a great idea, especially for individuals who want to expand their palate or have limited access to premium alcohol. Unfortunately, though, it's just a concept at present, which hasn't fully matured. You pay about $60 to "join," and usually after a "wait" because it's so demanding (it's BS and a marketing gig). Once you join, you'll fill out a questionnaire as to your likes and preferences.
Shortly after that, you'll receive three shooter glasses of, most likely, an alcohol you'd never drink on your own. From that point forward you'll receive access and notifications about alcohols that can be found competitively priced or, even cheaper, locally. There is essentially no real "member benefit" unless you believe throwing $60 to the wolves to be exclusive is a benefit.
The Pros: reviews, possible introduction and access to alcohol you haven't tried and may like, competitive pricing, occasional free shipping.
The Cons: at this point in the game, this idea and this concept hasn't yet fully matured to its potential and is an online gimmick like anything else. With some time this could evolve into something big that actually serves the customer, but at present that has yet to be realized.
Bottom Line: No, I would not recommend this to a friend
Company Response from Flaviar Ltd.
Apr 13, 2017
Hey Mr.,
Thank you so much for sharing your thoughts on the club.
The wait to join the club is necessary, because we want to provide our members with upfront excellent service from the moment they join, and a bit of preparation comes a long way with enabling us to do this!
I'm sorry to hear you didn't enjoy your welcome box; it was carefully curated based on experience and past membership surveys. We are aware that the welcome box may fail to satisfy a member here and there, but in general, the feedback has been pretty stellar.
The list of benefits includes from tasting boxes, discounts, access to rare and hard-to-find spirits, monthly free shipping tokens, worldwide tasting events (the latest one was in Paris), and so much more. The free shipping credits alone can be worth hundreds of dollars each quarter, so it really depends what you want to use the membership for. We want to keep the membership fee as low as possible and include something tangible in it, and then you can tailor the rest of the experience yourself.
We respect your feedback as it will help us improve our service even further. Please don't hesitate to turn to us at hello@flaviar.com, if you have questions or are in need of our assistance. We'll be happy to help!
