About Focallure

By Autumn Yates
HighYa Staff
Published on: Apr 7, 2017

Focallure is a a one-stop online shop for all of your beauty needs, offering premium products, including makeup, skin care, teeth whitening, and even a strapless push-up bra, all at not-so-premium prices.

Beyond quality and affordability, Focallure states that they stand out from other online cosmetics retailers by offering the following:

  • Cosmetics inspired by French trends. Focallure states that their makeup and skin care lines closely follow those you can find in France.
  • Selling only cruelty-free products. Focallure promises that their cosmetics haven’t been tested on animals.
  • Exceptional customer service. Focallure states that customer satisfaction is of the utmost importance and that their representatives are available 24/7 to answer questions or offer assistance.
  • Made and sold in the USA. Focallure states that their products are manufactured and shipped from the U.S., listing a company address in Las Vegas, Nevada.
  • Free shipping on all orders over $25. Focallure ships worldwide, and offers free shipping on any order over $25 both in the U.S. and internationally.

So, what kind of products does Focallure sell? The website lists four major categories of products: makeup, cleansing, teeth, and Lifting Bra-Lifty. Here’s an overview of each.

Focallure Cosmetics for Face, Lips, and Eyes

Makeup appears to be the website’s largest category consisting of exclusively Focallure-brand products. Within Focallure’s cosmetics menu, you can find subcategories listing makeup for the face, lips, eyes, and accessories.

1. Focallure Face Collection

Focallure sells three products in their face collection, each of which is available in three shades. They are a foundation stick, concealer, and face setting powder.

  • Focallure Foundation Setting Powder ($15): Claims to be free of parabens, sulfates, and phthalates. Available in three shades.
  • Focallure Face Contour Highlighter ($18): Claims to be non-greasy and non-creasing, as well as paraben and fragrance-free.
  • Focallure Complete Coverage Concealer ($13): Full-coverage formula that claims to be enriched with Matrixyl 3000, a compound that includes peptides to support the skin’s youthful appearance and elasticity.

2. Focallure Lipstick Collections

Focallure states that their lip colors are naturally waterproof and easy to use. There are two available formulas:

  • Focallure Matte Lipstick ($13): Chubby-pencil style lipstick that claims to be free of parabens, sulfates, and phthalates. Available in 12 shades.
  • Focallure Matte Liquid Lipstick ($14): A liquid-to-matte formula that promises intense color and all-day wear. Also free of parabens, sulfates, and phthalates. Available in 12 shades.

3. Focallure Eyes Collection

Focallure offers a wider range of eye makeup, including several shades of shadow palettes, eyeliners, brow filler, and false lashes:

  • Focallure Ultimate Eyeshadow Palette ($18): Available in four tones, each palette contains 10 eyeshadows that range from matte, to shimmer, and sparkle.
  • Focallure Waterproof Eyeliner Pencil ($17): Promises to be 100% waterproof and smudge-proof, while sweat and tear-resistant.
  • Focallure Double-Take Brow Pencil ($16): Retractable brow pencil is available in three shades. Claims to be free of parabens, sulfates, and phthalates.
  • Focallure Long-Wear Gel Liner ($9): Long-wearing, gel-based liner is available in five unnamed shades. Some guesswork required to figure out which color you’re ordering.

4. Focallure Accessories

Focallure’s website lists a variety of cleansing and anti-aging products that appear to not be associated with the brand. These include a 5-in-1 Facial Cleansing Brush ($20.95), a Chinese-brand charcoal whitening toothpaste ($14.95), a blackhead and pimple remover ($5.99), along with many other products that all fall under the category of “beauty.”

What We Spotted When Shopping Focallure

At HighYa, we’ve reviewed the websites of hundreds of cosmetics products and brands, as well as an extensive collection articles that inform on related topics, like evaluating the difference between designer and knock-off cosmetics.

We also write about how to help you recognize potential sources for trouble when ordering online. In fact, it was just recently that we published How to Tell If an Online Store Is Legit: 11 Steps to Check Any Website—which is why several aspects of shopping Focallure stood out as possible yellow flags.

As we started our standard process of reviewing each cosmetics category, we couldn’t help but notice a that the written content describing categories had a higher than average frequency of grammatical errors.

For example, the description on the Focallure Face Collection page states:

Our mineral face collection contains natural ingredient makeup easy-to-use and defines, illuminate or enhance your requested features. Our collection has Foundation in 3 colors vary by your skin color, Highlighter and the famous Complete-Coverage® Concealer that also available in the variety of colors.“

Poor grammar alone isn’t a major red flag indicating a poor quality product. Though it’s worth noting as possibly raising questions as to whether or not Focallure was truly made and sold in the U.S. as they claim.

Moving on, as we read through Focallure’s individual product descriptions, we noticed that they sounded surprisingly similar to some of our favorite brands.

For example, here’s the description of Focallure Foundation Setting Powder from their website:

“With just five pure ingredients, Focallure Face Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

From Ulta, here’s the description of bareMinerals Matte Mineral Foundation:

“With just five pure ingredients, bareMinerals SPF 15 Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

Because the bareMinerals brand has been around for over 35 years, we’re pretty confident that they came up with this description first.

Evidence of Focallure appearing to copy cosmetics descriptions from better-known brands can be seen again and again through their website.

For example, Focallure Ultimate Eyeshadow Palettes 1-4 all use the following description:

Loaded with 10 bronze-hued shadows in an insane range of finishes only Focallure could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

This is a near verbatim use of the description for Urban Decay’s popular Naked Palette, as seen at Sephora:

Loaded with 12 bronze-hued shadows in an insane range of finishes only Urban Decay could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.”

To be clear, modeling your makeup after a better-known brand is the cornerstone of knockoff cosmetics. The appearance of lifting another company’s descriptions doesn’t necessarily mean that Focallure is selling poor quality products.

But it does bring their ethics into question—if Focallure did, indeed, copy the description of more popular makeup brands, can consumers trust their other promises that might be more important, such as a commitment to cruelty-free cosmetics, including sun protection, or being free of talc?

Again, just because a company appears to have copied descriptions doesn’t mean that you’ll receive a poor-quality product. But, it does bring into question the ingredients and methods used to create the product you’ll receive.

We Tried to Contact Focallure Customer Service

To give Focallure a fair chance at responding, we attempted to reach out to their customer service representatives.

Our first attempt was through their Contact page, where we found that there was only a form to request contact—and no phone number listed.

This is another potential yellow flag that we mention in our list of tips when trying to determine if a company is legit. In our experience, legitimate online retailers should list where their business is located, as well as a phone number an email to reach them.

In a final attempt to contact Focallure, we reached out to customer service through their Facebook page.

Per our interaction with the company, the representative who responded stated that no phone number was available. When pressed for any information that could confirm that they were based in the United States, the representative stopped responding. Follow-up questions regarding the product descriptions that appear to be copied were left unanswered.

Focallure Return and Refund Policy—Final or Not?

Prices for Focallure products vary with your purchase. But what if you’re unsatisfied?

To wrap up our research on Focallure, we headed to their Refund Policy page where things take a final confusing turn. At the top of the page, shoppers are told:

“All products are sold ‘as is.’ You assume the responsibility for your purchase, and no refunds will be issued. All sales are final.”

Next, customers are instructed to contact customer service if your product arrives damaged. Following is a list of products for which partial refunds are applicable, including books and CDs—of which we didn’t see any for sale on the website.

This is followed by additional info on potential refunds, and the statement that they only replace items if they are defective or damaged. If shoppers need to exchange it for the same item, to send an email at support@bestmakeupsponge.com.

Should You Order From Focallure?

Focallure certainly lists some attractive cosmetics products on their website. However, even if you look beyond the considerable number of yellow flags we noticed while exploring their products—particularly duplicate descriptions—you’re still faced with one important question:

Why order from a company that refuses to allow exchanges if you’re not satisfied?

The answer to that question is up to every consumer. However, considering that the prices listed on Focallure are within $1-$5 of the listed prices for brand name products available at your local Sephora, Ulta, or Target, we know where we’d feel more comfortable shopping.

Editor's Note: This Editorial Review was published on April 7, 2017 using publicly available information at the time of research located at www.shopfocallure.com. Information is subject to change on www.shopfocallure.com. Please visit main company website for latest details.

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Read 505 Focallure Customer Reviews and Complaints

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Average Consumer Rating: 2.9
Rating Snapshot:
5 star: 157 4 star: 80 3 star: 24 2 star: 26 1 star:  218
Bottom Line: 49% would recommend it to a friend
Showing 1-11 of 505
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • 0 out 10 people found this review helpful

    Worth the money

    • Jacksonville, FL,
    • May 3, 2017
    • Verified Reviewer

    Will definitely say that the makeup worth the money. Arrived in 2 days. I will also say that the website published the Lifty Bra for sale but I cannot afford it, please send me a coupon to purchase and try it

    Bottom Line: Yes, I would recommend this to a friend

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    • Jul 18, 2018

      Company Response from Focallure, LLC

      We are incredibly grateful that you took the time out to leave us this note. Our company value is to put customer satisfaction as a top priority and we are committed to our customers. It's customers like you that make our job wonderful. We look forward to serving you again.


  • 0 out 1 people found this review helpful

    I absolutely loved the products!

    • India,
    • Jul 25, 2017
    • Verified Reviewer

    I ordered lipsticks and lip liners for my cousin and they were amazing. The texture was very smooth and creamy. I got my package delivered to India in 17 days and in between the support team made sure I am getting updated on each and every point. Definitely recommended.

    Bottom Line: Yes, I would recommend this to a friend

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    • Oct 2, 2017

      Company Response from Focallure, LLC

      Thank you Kunal. You are so grateful.


  • 1 out 3 people found this review helpful

    Love the concealer

    • Israel,
    • Feb 15, 2018
    • Verified Reviewer

    Great buy! Goes on smooth. It can be a bit thick. I suggest blending it in with a wet makeup sponge. The gold color is too gold for my skin tone, but I was able to give it to a friend. I would definitely recommend this to other. I like how easy it is to apply. I wear 3 of the 4 colors. Good for the price.

    Bottom Line: Yes, I would recommend this to a friend

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    • Feb 17, 2018

      Company Response from Focallure, LLC

      Dear customer,

      Thank you so much for your feedback. This is very important for us. We would be happy to see you again. Have a great day!


  • 3 out 4 people found this review helpful

    Try a different vendor

    • Arizona,
    • Mar 26, 2018
    • Verified Reviewer

    I ordered Focallure items from a different website than the one listed here and did not experience the same issues. I really like the products. One of the items took longer, but that was indicated in the product listing, so I was not too worried about it. Now I am curious and wonder if there are different distributors or resellers for this line. When I asked about the item that took longer (liquid concealer), I was told that it was shipped from outside of the US and my other products were shipped from the US. They were completely transparent about the origin and did not indicate in any way that is was 100% US-based.

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 12, 2018

      Company Response from Focallure, LLC

      Hi Julia,

      Thank you for your review. We are happy to hear that and help. Have a nice day!


  • 2 out 4 people found this review helpful

    Slow shipping but would recommend buying here

    I’ve made an order a month ago, it took the products about 12 days to arrive, not slow and not fast. Product quality was extraordinary in conjunction with their price. The waterproof lipstick work as advertised, they do stay on for 24 hours and that’s great.

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 12, 2018

      Company Response from Focallure, LLC

      Hi Tristan,

      Thank you for your review. You can find the best offers in your email inbox. Have a nice day!


  • 0 out 8 people found this review helpful

    Love it!

    • Italy,
    • Apr 2, 2018
    • Verified Reviewer

    I bought lots of Focallure Matte Lipsticks and I totally fell in love with them.

    I bought them on a secondary website/app, and the shipping was totally unexpected: only one week!

    Even the support service was great, and I suggested this shop to anyone asked me. I'm going to continue buying from this shop and totally only Focallure products!

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 12, 2018

      Company Response from Focallure, LLC

      Hello Alice,

      Thank you for your review. We are happy to hear that and help. Have a nice day!


  • Awesome!

    Fast shipping and you can keep track of your own package. They send you confirmations and notification about your package, which I love the most. 24/7 chat that answers your concern any time any day, you create an account or no, which is amazing. Great service hands down! The product is awesome and of course as advertised. Oh, and I love how you get a coupon for your next purchase; can’t wait to use it!

    Bottom Line: Yes, I would recommend this to a friend

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    • Jul 21, 2018

      Company Response from Focallure, LLC

      Hi Claresse,

      We are incredibly grateful that you took the time out to leave us this note. Our company value is to put customer satisfaction as a top priority and we are committed to our customers. It's customers like you that make our job wonderful. We look forward to serving you again.


  • I like the lipsticks

    • United States,
    • May 14, 2018
    • Verified Reviewer

    I purchased from shopfocallure.com. Very good, long-lasting. I had it on my hand for over 20 minutes washed my hand twice, and the color is still there.

    I was waiting for a long time for them, but the guys offered me a discount for this inconvenience. In all, the support team is friendly in the company.

    Thank you for good service.

    Bottom Line: Yes, I would recommend this to a friend

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    • Jul 16, 2018

      Company Response from Focallure, LLC

      Dear customer, thank you for your review. We are happy to see you with us.


  • Best lip gloss ever!

    • Hebron, IN,
    • May 15, 2018
    • Verified Reviewer

    I am obsessed with lipstick/lip gloss. This is my first purchase, and I absolutely love it. It wears for hours before you have to reapply. I think my favorite so far is Rose Quartz. I definitely will be trying others!

    Bottom Line: Yes, I would recommend this to a friend

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    • Jul 23, 2018

      Company Response from Focallure, LLC

      Hi Jamie,

      We are incredibly grateful that you took the time out to leave us this note. Our company value is to put customer satisfaction as a top priority, and we are committed to our customers. It's customers like you that make our job wonderful. We look forward to serving you again.


  • Excellent customer service

    So I ordered from shopfocallure.com and somehow I made the same order twice. I spoke with the live chat agent regarding my issue. They advised me on how to return one of the orders. I got an email and printed the return label, brought my order to a FedEx pick up location, and within a few days my credit card was credited. I really enjoy shopping online, as no one is looking over my shoulder! Excellent experience.

    Bottom Line: Yes, I would recommend this to a friend

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    • Jul 16, 2018

      Company Response from Focallure, LLC

      Dear customer, thank you for your review. We are happy to see you with us.


  • My wife loved the products!

    • Glendale, CA,
    • May 14, 2018
    • Verified Reviewer

    At first, I was hesitant in giving my wife new things, especially beauty products. But when I gave her the set of lipstick from Focallure, it made me the husband of the year! Cheap but quality products! I would definitely recommend this to my guy friends to buy for their wives as well! Thanks Focallure!

    Bottom Line: Yes, I would recommend this to a friend

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    • Jul 16, 2018

      Company Response from Focallure, LLC

      Dear customer, thank you for your review. We are happy to see you with us.


Showing 1-11 of 505

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