What Is NoNo Pro?

By Autumn Yates
HighYa Staff
Updated on: Jun 19, 2019

The NoNo Pro is a handheld personal hair removal device that promises to zap away unwanted follicles, from peach fuzz to dense growth, on every skin type and tone under the sun. On the market since 2004, it has gone through several evolutions but the basic principles remain the same: the no!no! uses patented properties to remove your hair, and claims that repeated use will result in long-term hair removal.

With over 6 million units sold to customers in 55+ countries, it’s obvious that consumers want to believe there’s a better way to remove their unwanted hair. So much so that they’re willing to bite, despite the steep price. And who blames them? The alternatives for hair removal are awful: lasers, razors, hot wax, plucking… half of which aren’t even in the privacy of your home (and that’s just dealing with standard hair growth, not the mustache fuzz variety).

But the online consensus can give would-be buyers pause: there seems to be one glowing review for every ten that bemoan the product’s failures. That’s quite a gamble! We’ll take a look at all the facts to see how it works, and, more importantly, if it could work for you.

What You Need to Know to Use no!no!

When using the device, it’s important to start with clean, dry skin, and choose a Thermicon tip that’s appropriate to the size area you’ll be treating. Once the unit is turned on, press the tip to your skin and glide in smooth, steady sweeps. If you’re using the no!no! correctly, a blue signal light will appear. A red signal light means you need to adjust your pressure or speed.

It’s important to go in the opposite direction of your hair’s growth, so the no!no! can reach as close to the root as possible. Also, if your hair is long enough to curl slightly, you may need to trim it down some, but be careful not to shave completely, as some hair still needs to be present.

After use, the NoNo Pro will leave you with a burnt smell and an arm, leg, chin, or upper lip full of stiff stubble. This is the result of your hair being “crystallized” and requires buffing with the included pad to achieve the smoothest results.

To see a long-term difference in hair thickness and density requires that a user treats each area with the no!no! 2-3 times every week, for a minimum of 4-6 weeks. You must continue using the no!no! to maintain any hair removal results.

Buyers should also be aware that the unit tips burn out, and need to be replaced about twice a year. This costs $7 per tip, or bulk packs of three offer one for free, and should be factored in when considering the purchase.

“How it Works” vs. How it Actually Works

The NoNo Pro device sends electrical pulses through a thin, coated wire. When each hair makes contact with the wire, it delivers a small shock down the hair shaft and into the follicle. That heat pulse results in the burning smell you’ll often read about in user reviews. It also can have an effect on the hair follicle over time, which we’ll talk about in a minute.

In the How it Works section of the no!no! site, this process is said to occur with the patented “Thermicon” heating element, which “works using the scientific principles of thermal technology.” Their site also uses the word “thermodynamic” often, which makes the product sounds more like something NASA had originally developed to fly rockets.

In reality, thermodynamics is just the branch of physics that’s concerned with how heat relates to energy, and how that can make stuff work. So sure, it can mean fancy-pants inventions that take us into space. But you know what else uses thermodynamics? Your stove.

So how does the no!no! actually remove your unwanted hair? The folks at no!no! call what happens to your hair “crystallization,” but mostly leaves this process to the reader’s imagination.

However, research shows that hair growth can only be stopped by destroying the follicle, and the no!no! claims to do this with heat, unlike lasers that use light. Treating each hair shaft explains the rough, stubbly feeling, and is also why the area must be buffed to achieve the desired smoothness.

Buyer Options & Cost

When purchasing the NoNo Pro directly from the website, you have two purchase options available:

  • You can pay in full with one upfront cost of $249.95 which includes free shipping
  • Pay $14.95, which covers the shipping portion, and then 3 monthly installments of $83.33 charged in 30-day increments. This will bring your total to $264.94

It's important to note that should you chose the payment installment option, the credit card which you use to pay the initial $14.95 will be charged 30 days after original purchase date in the amount of $83.33.

Each device also comes with one narrow tip and one wide, a large buffer, a tip cleaning brush, charger, user manual CD, and a quick guide to get you up and going. Each unit comes in three available colors: pink, blue, and platinum.

Is no!no! Worth the Investment?

The NoNo Pro promises both short and long-term hair removal, so we’ll address the results in two stages:

After personal use of the product on my arm, I found the area to have noticeably less hair but was not pleased with the resulting texture. Much like the result of singing a thread to prevent unraveling, no!no! use left my arm smelling like something overcooked and feeling rough with stubble even immediately after treatment.

Long-term use is reported to cause a noticeable reduction in hair density by customers who spoke about their experience with the product, both on HighYa’s previous no!no! review and YouTube videos found by searching the product’s name. These reviews all emphasize dedicated use over a long period, and only some were pleased with their results.

What Do Other Consumers Have to Say About the NoNo Pro

The no!no! catches a lot of heat online because their marketing message promises faster, professional-level hair removal; but even in the positive reviews that report actual hair removal, the results don’t match the marketing hype. While there were reported results of thinned hair and satisfied customers, it’s difficult to find a review that claims this product removed their hair completely. It’s important to remember that you must continue using the no!no! to maintain hair reduction or removal.

The most positive reviews state that some who stuck to their routine past the several months reported a thinning of hair. One positive review on our website states that it has drastically improved her appearance, and she very happy with the result. The individuals who report the highest level of satisfaction with their purchase tend to be those who struggled the most with a combination of unwanted hair (typically facial) and sensitive skin prior to using.

Concerns raised in reviews focused on the claim that hair removal results would be seen in just a 4-6 week time frame. Many reviewers expressed disappointment in the lack of reduced hair after regular use during this initial window and were dissatisfied enough with their purchase to return the product.

Another common complaint is that the NoNo Pro is not contoured properly to be useful on the chin or underarms.

NoNo Pro’s Return Policy

Finally, there are enough reviews to raise an eyebrow regarding the no!no!'s return policy: the site promises a money-back guarantee (minus the cost of shipping) if you're not satisfied within 30 days from the date your no!no! is received. However, they require you call their customer service for a return authorization number (RMA) before mailing it back.

According to the company website, everyone can take advantage of NoNo Pro's 30-day triple guarantee. That means you can return your product for a full refund within 30 days of initial purchase and the company will cover the cost to ship it back and reimburse you for the original shipping costs.

Additionally, the company claims that each NoNo Pro unit comes with a one-year manufacturers warranty. Should something happen with your unit as a result of a manufacturers defect within the first year, they will either fix your current unit or send you a free replacement.

In our opinion, this is subject to question in order to determine what types of issues qualify as a manufacturers defect or normal wear-and-tear.

In order to be eligible for this return policy and one-year warranty, the unit itself has to have been purchased from NoNo Pro's website directly.

To initiate this process, you need to call (800) 985-6730 and provide your original invoice.

Bottom Line

The bottom line is that this product takes some serious commitment: Users who reported the best results claimed to have dedicated 30+ minutes per body area, 2-3 times a week for up to one year. So if you already spend several hours struggling with unwanted hair each week, but aren’t in the market for laser treatments, this product may be for you. For everyone else, it seems a little too steep an investment to be satisfied with the minimal results.

» Recommended Reading: 2019 Best Epilator Buying Guide


Read 99 NoNo Pro Customer Reviews and Complaints

Write a Review
Average Customer Rating: 1.5
Rating Snapshot:
5 star: 7 4 star: 5 3 star: 1 2 star: 5 1 star:  81
Bottom Line: 11% would recommend it to a friend
Showing 1-11 of 99
Sort reviews by:

  • 45 out 69 people found this review helpful

    Works For Me!

    • Folsom, California,
    • Feb 13, 2014

    Other than the burn hair smell, this thing is great. I've had my No-No for 2+ years and just today bought new tips. Sure, it takes awhile to get to all the hair. But when compared to other methods, such as waxing (I'd rather have a root canal with no anesthetic than a bikini wax!), it's worth the time. Burn a scented candle, pop in an old movie, and No-No away! At this point, my arm hair and underarms have sparse, baby fine hair where before I had gorilla-dense, wires (almost prickly). And trust me, I only use it about once a month or so. As for customer service, it took three weeks to arrive, so that wasn't great. But later, when I plugged it into the wrong charger and blew it up, I called and was sent another with a couple days, at no charge, though it was my fault. Both my daughters, one blond and one dark brunette, steal it all the time.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 40 out 43 people found this review helpful

    100% Scam

    • Miami,
    • Jul 7, 2015

    Worthless piece of crap and they know it. Their marketing design is not to profit from sales but from return policy. The TV ad gives you a 60 day return window and ALL shipping returned. Website gives you 30 days and NO shipping refund. They just wear you down and ignore any refund possibility. Do the math. By keeping the outrageous shipping & handling charges both ways and you get to resend the returned piece of crap (NoNo) and you are making big bucks for doing zip. Good work if you can get it. Buyer Beware!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 23 out 43 people found this review helpful

    Love the Nono

    • Weymouth, UK,
    • Nov 15, 2015

    I want to buy for years but was put off by poor reviews. Had some gift vouchers so thought what the heck.

    I have fuzzy hair on my face (bum fluff) and quite a few of the bristly variety. I have used it twice and found it very easy to use. No regrowth so far, not even on the coarse hair. I haven't tried on my body yet so can't comment on its performance. There is a smell of burning hair, shows it's working.

    I think it's not for everyone but for me I'd give it five stars.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 14 out 33 people found this review helpful

    Positive Results

    I purchased the newest model on QVC for $200 with 5 payments, which made the item worth trying. It also came with extra buffing pads and three extra heads and a case.

    I've used the No No twice a day for five days. I noticed a remarkable difference yesterday. Waxing my bikini area is painful and expensive. I have light blonde fuzz on my face. The product is working and I can use it while watching TV. The show host expressed how important it is to USE the No No. So far I am very pleased.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 23 out 39 people found this review helpful

    In love with my NoNo

    • Plymouth, United Kingdom,
    • Feb 25, 2016
    • Verified Reviewer

    I was lucky enough to receive a NoNo Pro as a Christmas present. I was very unsure about the product after doing a little research, due to the amount if negative reviews I found, but as it was a gift I thought, why not give it a go. I am so very glad I did. I have found the product to be absolutely amazing. My chin was my problem area, and before using my NoNo Pro, I was plucking between 200 and 300 coarse black hairs every morning. I have been using it twice a week since Christmas, and have seen a dramatic decrease in the amount of hair growth. I now have around 20 hairs to pluck, and this number is decreasing with every further use.

    Please do not be put off by the bad reviews. It may take a little bit of effort, but 20 minutes twice a week is nothing compared to the amount of time I was spending plucking each individual hair, and it also saves the huge embarrassment if I accidentally forgot.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 10 out 21 people found this review helpful

    It stopped working, but I got a new one within a week

    • Lincoln, England,
    • Feb 9, 2017
    • Verified Reviewer

    I just want to say what wonderful service I have had from the NoNo team. My NoNo started to play up, and we took the three-year guarantee and phoned them. They said to send it back, and within a week I received a new NoNo Pro. I did miss it, as I was using it several times a week, and YES it does work, but only if you use it often (not on and off).

    I have seen great results, and would highly recommend it to my friends. Big thanks to their customer service team; great service received. And please, all those that purchase this item, you need to use it on a very regular basis to see results. I am sad to see all the negative reviews. Carry on the good work NoNo.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 10 out 22 people found this review helpful

    I love mine!

    I will admit there was a bit of a learning curve, i.e how to hold to keep a smooth path. Once I got it down, I will never use something else. I never get a break out like I did from shaving. One key to a good outcome is changing out the wire cartridge as soon as the performance starts dropping off. I like using the large size wire all the time. Starting off with clean skin will prolong the use of each cartridge. It holds a charge for a long time, so if I charge it up before a trip, it won't need a charge until I get home. I'm so glad I got one!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 2 out 13 people found this review helpful

    Recharging Issue

    I love my No No Pro 5, but I can not get it to recharge. Any answers?

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 12 out 25 people found this review helpful

    Product is just Ok

    • Orlando, FL,
    • Aug 4, 2015
    • Verified Reviewer

    This is Sarah from Orlando,CA and my most annoying problem was unwanted hair on my body. I tried razors, waxing but it's painful and I wantws a quick solution. One of my friends suggested that I try the NoNo Pro. After using it for the first time, I wasn’t satisfied with it too much but later, I learned how to use it thanks to a website I found online. Ever since I learned the proper way of using the NoNo Pro, I would definitely recommend it to others.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 21 out 34 people found this review helpful

    NoNo

    • Connecticut,
    • Mar 23, 2016
    • Verified Reviewer

    I am using original NoNo and I love the result. Of course it's going to take some time and effort. I see my hair lightening and the smell is pretty weird but you get used to it. I wish I could upgrade without paying 200+ but I guess I will stick to what is working.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

  • 9 out 14 people found this review helpful

    It works

    • Indiana,
    • Feb 7, 2017
    • Verified Reviewer

    I've used this for a number of years. It does not totally remove the hair permanently, but it does thin out my ladies mustache and stray chin hairs. For the stiff and sturdy hairs, it seems to make them more easy to pluck.

    I'm very happy with it.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no

Showing 1-11 of 99

Write a Review for NoNo Pro!

Share your experience to help others shop smarter & discover great products.

Write a Review