What Is PrettyLitter?

By HighYa Research Team
Updated on: Sep 30, 2019

PrettyLitter cat litter takes the guesswork out of making the best life for your cat by alerting owners to any possible health concerns with litter that changes color after use—helping you to detect feline issues before your vet does.

Why would cat owners need color-coded kitty litter to alert them of potential illness?

Felines are great at hiding signs of not feeling well because animals who get sick in the wild get eaten. This means that cats rarely show any indication of illness until it’s progressed to a point that they can no longer hide what’s wrong.

Plus, not only will cats often disguise any symptoms, but a kitty who’s feeling under the weather will likely curl up in an out of sight area for several days, making signs of sickness more difficult owners to spot.

PrettyLitter CEO and co-founder Daniel Rotman invented the illness-detecting litter after the loss of his own beloved cat, Gingi from an illness that might have been treatable with earlier detection.

The complete PrettyLitter team also includes Product Advisor Carly Martinetti, who had previously created the popular animal blog Featured Creature, and Veterinarian in Chief Dr. Geoff DeWire, a graduate of U.C. Davis School of Veterinary Medicine (which is the top-rated veterinary school in the country).

In short, the folks behind PrettyLitter appear to really know—and care—about animal health.

PrettyLitter 101: The Basics

PrettyLitter looks similar to the white, crystal-based litters that many cat owners are already familiar with. It’s made of silica gel, which means that it’s quite light when compared to clay litters. (A month’s supply only weighs four pounds!)

Silica gel, which you’re most familiar with seeing in those little packets that are tucked into shoe boxes to keep moisture out, is used because if offers superior odor protection. The water in your cat’s urine evaporates, while all that’s left is absorbed into the silica crystals—odor and all.

Note that silica gel litter is feline safe—meaning that if your cat were to ingest a crystal when grooming after using their box, it would simply pass through their system naturally.

Another perk to silica gel? Unlike clay litters, the substance is totally dust-free, which is great for those with allergies—plus, it’s healthier for cats, too. (It’s also eco-friendly.)

PrettyLitter is manufactured in China. Some consumers consider this to be an automatic strike due to economic or quality concerns. However, there are no US-based crystal cat litter manufacturers—and PrettyLitter states that, because they have the utmost concern for your pet’s safety and health, they perform extensive quality checks to ensure that their standards are met.

How Does PrettyLitter Work?

PrettyLitter is poured into your cat’s litter box like normal—ensure that the litter is at least two inches deep throughout the entire box.

Litter should be cleaned daily, with solid waste being removed with a scooper. As you’re cleaning the litter box, you’ll notice colored patches indicating where your cat has urinated. Here’s how to decode the colors of PrettyLitter:

  • Dark yellow/ olive green: Normal urine

  • Blue: High alkalinity which may indicate either FLUTD, Struvite Crystal formations or kidney issues.

  • Green: Abnormal acidity which may indicate either FLUTD, calcium oxalate crystals, urinary blockage in males or kidney issues.

  • Orange: Presence of bilirubin.

  • Red: Presence of blood, which may indicate Feline Lower Urinary Tract Disorder (FLUTD), Crystals (Crystalluria) or Interstitial Cystitis. In rare cases, it can also mean bladder cancer, an internal injury, poison ingestion, and/or if it's a female cat over four months old who hasn't been spayed, she may be in heat.

Note that sometimes temporary color changes can occur as a result of a new diet, changes in environment or temporary stresses that may cause a cat's pH levels to elevate or drop.

So, if you notice a color other than dark yellow or olive green, PrettyLitter instructs that you should closely monitor your cat’s behavior and urine for the next 24-48 hours. If the color change continues, you should consult your veterinarian.

If you have a multi-cat household and notice a change in color, PrettyLitter suggests isolating your cats into different rooms with their own litter box for a time until each urinates and you can determine which animal is possibly ill.

As explained in the Nat Geo Wild video above, PrettyLitter isn’t intended to be a diagnostic in and of itself. Instead, changes in color can offer early detection for health issues such as urinary tract infections, pancreatitis, liver failure, and diabetes. And, early detection can help you save on your vet bill—or possibly save your kitty’s life.

PrettyLitter does not clump to contain liquid waste like clay litters. Instead, you’ll need to thoroughly mix the litter every day to avoid your cat saturating the same area several days in a row—this keeps PrettyLitter’s health indicators and odor absorption operating at full capacity.

After using PrettyLitter for one month, it’s time to dump the whole bin into the trash and pour in a new bag. (Be sure to clean any residue that might be stuck to the bottom.)

How Much Does PrettyLitter Cost?

One four-pound bag of PrettyLitter is needed per cat, per month. To order PrettyLitter, first you select how many cats you have:

  • One cat: $22
  • Two cats: $42
  • Three cats: $69 (For four bags—includes a fourth bag for free.)

PrettyLitter is ordered online and ships for free. Your order of PrettyLitter is delivered straight to your door.

All PrettyLitter purchases are backed by a 30-day satisfaction guarantee. If you’re not happy with your order for any reason, let PrettyLitter know and they’ll refund your order immediately.

Note that purchasing PrettyLitter automatically signs you up for their litter club. This includes monthly auto-shipments of your litter—and monthly auto charges. We’re normally very cautious of auto-ship programs, as they can be difficult to cancel and are occasionally indicative of questionable business.

However, PrettyLitter is very upfront about their auto-ship program and states that the litter club is intended for convenience. After all, who wants to think about litter each month?

PrettyLitter also states throughout their website that, if you’d like to opt-out of auto-renewals, you can do so anytime through the website or by calling (800) 838-3381. To test out how easy it is to cancel, we gave PrettyLitter a call and were connected to a service representative within one minute of the selection on the call menu.

What Customers Are Saying About PrettyLitter

Scrolling though PrettyLitter’s Facebook comments can give you a major case of the feels, as you read customer comments like the following:

“Pretty Litter is has helped my Oliver yet again. Without this litter I would never have known his UTI is back. Anyone who cares for a cat should have this litter.” Carrie Zrelak on December 17, 2016.

“I want to thank you for this fabulous product! Not only is it truly dustless and odorless, but it helped me detect one of my cats had a UTI long before he would have shown any symptoms. I've told everyone I know about this litter. It's a great invention for cat lovers!” Dee Dee Emry on December 17, 2016.

We went back several weeks and were unable to locate a single customer complaint regarding PrettyLitter’s performance or customer service.

Additionally, several customers wrote to say that they had been previously skeptical but were very pleased with the product’s lack of dust or odor, as well as its ability to help them track their pet’s health.

Multiple other customer comments remark that PrettyLitter allowed them to identify illness early, particularly UT infections.

Finally, the company’s dedication to customer service is immediately visible in its responses to each and every comment and question.

The Bottom Line on PrettyLitter: Is It Worth It?

It’s rare that we get to write a product review that’s so overwhelmingly positive, but there simply aren’t any criticisms we can find regarding PrettyLitter’s product. Their customer service is responsive, the product itself is helpful, easy to use, and delivers on all of its claims.

PrettyLitter is slightly more expensive than other cat litter brands—although, how much more depends on which alternate product you choose to compare it to.

For example, a month’s supply of Arm & Hammer clumping litter is $12.59, which is half the price of PrettyLitter. Pro-Sense Crystal Silica Litter (which uses the same material, but doesn’t feature color changing illness detection), can be purchased for $9.

However, World’s Best Litter is $23.99 for a month supply—and only boasts of superior odor control. So, again, it’s not the cheapest product on the market, but PrettyLitter does provide value in line with its cost.

Though, any pet owner who has had to pay to treat a UT infection that’s been allowed to develop to later states, possibly resulting in the need for a transfusion and more drastic treatment, understands the potential for PrettyLitter to help save on vet costs.

With the difference in price in mind, we think PrettyLitter is a worthy investment for cat owners, particularly for those who have an adult cat that’s nearing senior years or is prone to illness, such as UT infections or kidney problems.

Customer Reviews

Start your review of PrettyLitter:
  • 346 Customer Reviews
  • 86% Recommend This Company
4.5 out of 5
5 star: 81% 4 star: 4% 3 star: 1% 2 star: 4% 1 star: 8%

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  • Great product!

    • By Emily C.,
    • Minneapolis, MN,
    • Sep 10, 2018
    • Verified Reviewer

    I was actually pretty skeptical when I first started reading about PrettyLitter. I mean, how much better could it be? But I’m completely hooked now, and we’ve been using it for several months. We have three kitties; all different ages, and they all adjusted to it immediately with no issues. It legitimately lasts all month, and cleanup is a snap. I love not having to haul litter home once every week or so, and there’s just no smell now. I haven’t had any health issues so far, but one of my guys is a 17-year-old male, so I appreciate the fact that it can help look for issues. I love it!

    Bottom Line: Yes, I would recommend this to a friend

  • PrettyLitter is our new favorite litter. The best we've ever used!

    • By Denise,
    • Bethesda, MD,
    • Jan 29, 2017
    • Verified Reviewer

    I bought PrettyLitter because I was enticed by the subscription delivery to our door. I love the idea of not having to remember to buy litter every few weeks because Peanut gets super grouchy when his litter gets stale and needs a fresh batch. What I didn't expect were all the other perks that come with PrettyLitter.

    It has the best odor control of any litter I've ever used, and that includes clay, wheat, corn and even other crystals. There is zero odor all month. Also, the dust is non-existent, and it's super lightweight. Very easy to carry, pour and store in the house. And of course, there's the health monitoring, which is the coolest thing I've ever seen. What a brilliant idea.

    Also, I found the price of to be comparable to what I was paying for a one month supply of Tidy Cat. Whole jugs of Tidy Cat only last two weeks, so I was spending about $25 a month on it, and PrettyLitter is cheaper than that. Highly recommended!

    Bottom Line: Yes, I would recommend this to a friend

  • Couldn't believe it!

    • By Karen,
    • Naples, FL,
    • Apr 17, 2017
    • Verified Reviewer

    When I heard that one bag would last for a month, I couldn't believe it. I ordered it anyway and I have been amazed that the product works exactly as they describe. As long as you remove the solid waste daily and stir the litter, there is absolutely zero odor. I am a believer and will use this litter from now on.

    Bottom Line: Yes, I would recommend this to a friend

  • Best ever!

    • By Nancy P.,
    • Wisconsin,
    • Jun 15, 2017
    • Verified Reviewer

    I have been using PrettyLitter for one month and am definitely reordering. I have one cat and the one bag a month works perfectly. I was concerned with the odor control as that is my #1 priority and it definitely lived up to its claims.

    Bottom Line: Yes, I would recommend this to a friend

  • Great kitty litter that is truly hassle free

    I've been using PrettyLitter for three months now, and it is hands down the best kitty litter on the market. Not only does it get the job done but it's delivered to my door once a month right when it's needed. No need to worry about having to make an extra trip to the pet store and my cat has not shown any signs of health problems yet. Thank you PrettyLitter for making my life a little easier when it comes to taking care of my cat.

    Bottom Line: Yes, I would recommend this to a friend

  • Hand down the best cat litter

    After using PrettyLitter for a couple of months now, I can honestly say this is the best cat litter I used so far. PrettyLittler is true to its words, one bag of litter lasts a whole month, and the convenience of having it delivered to one's doors for such a low cost is externally cost effective. A great lightweight and orderless product that me and my cat both love.

    Bottom Line: Yes, I would recommend this to a friend

  • Love this product!

    I am such a huge fan of this product! It has not only saved me from litter tracking all over my room, but it's also a huge relief to have some way to monitor my cat's health. I used to use clay clumping litter and always hated having to scoop all the time and use so much litter. I love the convenience of it being delivered every month too!

    Bottom Line: Yes, I would recommend this to a friend

  • Excellent product

    I never thought I'd be so satisfied with a brand of litter before. I can't say enough good things about this litter. It does everything it says it does. Zero odor. No dust. Super light weight. I've had cats for 15+ years. I've never used a litter that compares to PrettyLitter. Loyal customer here for as long as I own cats!

    Bottom Line: Yes, I would recommend this to a friend

  • Obsessed

    I have loved my PrettyLitter so much! My cat has had some health issues, so when my friend told me about PrettyLitter, I knew I had to order! Not only are the materials high quality, but it lasts an entire month without having to change. Knowing if my cat is sick or not is such a reassuring thing and I love not having to carry a giant bag home from the grocery store each month!

    Bottom Line: Yes, I would recommend this to a friend

  • I'll never use another litter again

    I don't tend to exaggerate, but seriously. This litter is LIFE CHANGING. Gone are the days of litter tracking. That's not an exaggeration, it's the truth! Odor issues I've found with other litters are nearly nonexistent with this stuff. If you have a cat that doesn't like to bury its work, no promises for keeps, but it still holds things in a way better than other leading brands. And it lasts for a whole month!

    Plus, as a helicopter cat mom, it's a nice bonus to be able to see if there are any health issues going on in the color of the litter.

    What's more, subscription-based orders are a necessity these days. I don't have to worry about when I need to change it out because the next bag is in the mail to remind me! It looks like a high number at first glance, but you are saving every penny in longevity, clean-ability, and peace of mind.

    I seriously can't preach this stuff enough. If you haven't tried this out but don't want to commit, you can always end your subscription after the first bag, but my money's on you getting majorly hooked. It's what happened to me, anyway!

    Bottom Line: Yes, I would recommend this to a friend

  • Saved my Ms. Kitty

    The litter showed a deep blue and with the fact she wasn't eating, we took her to the vet where she was dehydrated and had a blockage. Three days at the vet she came home, passed the hairball, and all is well. Thank you PrettyLitter!

    Bottom Line: Yes, I would recommend this to a friend

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