They are not at all up-front about the cost of the reports in the beginning, then they incrementally get you to invest some energy into it while you may be thinking it is free or at least you do not know the cost until you have sat through quite a large ARTIFICIAL delay where they keep telling you they're searching for something or checking something and making you sit there for a minute or two. This is really so that when they ask you for $35 you will be more likely to pay, having already proved it was at least worth your ~20 minutes of filling in forms and waiting, although you did this a little bit at a time.
This shows that they have little respect for their potential customers and, while I have no comment about whether the reports are useful and accurate (they might be, I didn't pay them!), I will say that it seems to me they are happy to squeeze a bit more profit out of their clients by using manipulative psychological sales tactics which are the antithesis of transparency.
I HATE being treated that way, so I didn't pay them anything. I was only going to look at my own report out of curiosity anyway, and I think I would have been willing to pay $35 for that if they had just said so up front. The long FAKE DELAYS they made me sit through before telling me it was $35 just sets off my BS alarm.
Bottom Line: No, I would not recommend this to a friend
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