I just completed the 4 courses required for the Strategic Hospitality Marketing Certificate from eCornell. It took 2 months to finish, during which time the course material was immediately applicable and useful. In each course, I used the homework assignments (all part of a course-long project) as brainstorming activities to create action plans for projects that I am working on.
As part of a decision making entity, it is important for me to be able to use the right lingo to communicate effectively with those in the marketing functions of the organizations that I work with. It is also important that I know what the critical considerations are, what questions I need to ask, and what elements of the business need to be monitored, which were all very well addressed by the lectures.
I particularly appreciated that I was able to download the transcripts of the lectures, so that I am able to refer back to the notes I made in the margins which are a direct applications of the material to my work activities.
Bottom Line: Yes, I would recommend this to a friend
7 people found it helpfulLink to this Review