The first thing I noticed when I bit into it was that it was extremely chewy. To me, it tastes like any other protein bar with the chewy consistency amped up. In my opinion, it tastes like an unsweetened candy bar. I do appreciate the fact that they put in all the extra work to get natural ingredients. And I do you have to say that I have tried other protein bars that are awful but this is not that bar. My sons play football and I would consider getting them these as an alternative to some of the brands that local store. This bar would be totally perfect for the extremely health conscientious person.
Bottom Line: Yes, I would recommend this to a friend